EMC (NYSE:EMC) bought storage and cloud automation company iWave for an undisclosed amount on January 8.  iWave Software provides storage and cloud automation solutions to enterprises with the aim to lower IT operating costs and improve agility and service levels. The iWave Automator product suite helps configure and automate tasks associated with provisioning and management of storage infrastructures, data centers and cloud environments, and its employees will be absorbed into EMC’s Advanced Storage Division (ASD). The automation software is also likely to help EMC’s Pivotal Initiative. The automation feature is particularly useful in storage provisioning systems as it can provide scale on demand, which is the biggest advantage of a service like Amazon’s AWS, apart from cost.
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Acquisition Will Help EMC Customers With A Comprehensive Storage Product
iWave enjoys a top position in the storage and cloud automation software market primarily due to its tie-up with EMC. The company makes solutions for process automation in private storage clouds and data center environments. It has two popular products: the iWave Automator and iWave Transport Manager.
The iWave Automator is an IT administrative product that helps users with server provisioning and enterprise sprawl, private cloud administration, storage provisioning and reclamation, event response and fault remediation, IT service management integration, and resource allocation.  The iWave Transport Manager is an information release management tool, which can enforce Sarbanes-Oxley compliance in the SAP environment.
The acquisition has two advantages for EMC:
1) The company can add automation to its storage software, making it easier for the customers to use EMC products and discouraging them from going to third party vendors to add the automation feature on top of EMC’s software. This will reduce cost and time for implementation and provide EMC an edge over competitors like NetApp.
2) The Pivotal Initiative, which is EMC’s answer to Amazon’s AWS, can benefit from the know-how gained from the iWave acquisition. The key advantages of cloud hosting are automatic scaling and scaling on demand. The iWave acquisition should benefit EMC on these fronts as well.
We currently have a $52 Trefis Price Estimate for EMC, which is significantly above its market price.Notes: