Apple Passes RIM in Corporate Market as iPhone Love Spreads to Work

by Trefis Team
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Corporates were once considered to be Research in Motion’s (NASDAQ:RIMM) forte. Even though RIM continued to lose its presence in the consumer market, the love for BlackBerry smartphones in corporates was evident until recently. However, according to a new study by security firm Check Point, Apple’s (NASDAQ:AAPL) iOS has overtaken RIM’s BlackBerry in terms of popularity among corporates while Google’s (NASDAQ:GOOG) Android, which is at third place, is deemed the riskiest mobile platform in terms of security issues. [1]

According to the survey, Apple’s iOS accounted for 30% of mobile devices in use on corporate networks, narrowly beating RIM’s BlackBerry devices at 29%. Android, which represented 21% of users, just ahead of Microsoft’s (NASDAQ:MSFT) Windows Phone, which accounted for 18%.

Our $500 price estimate for Apple stock is about 20% above market price.

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iPhone’s Consumer Popularity Extends to Corporates

The rise of iOS devices in corporates is a clear sign of consumerization of IT wherein employees want to use the same devices at work that they use at home. The trend is more notable since Apple focuses its products for retail users with little focus on the enterprise market specifically. Around 65% of companies surveyed officially allowed access to their employee’s personally owned devices in addition to company-owned hardware.

Clearly, Apple is leveraging its growing reach among retail users to corporates as well. According to another report from research firm NPD, Apple’s iOS market share jumped from 26% in Q3 2011 to 43% by October and November. Meanwhile, Android’s share dropped from a high of 60% to 47% during the same period. RIM continued its downward trend with the BlackBerry OS’ falling from 8% to 6% during the same period. [2]

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Notes:
  1. THE IMPACT OF MOBILE DEVICES ON INFORMATION SECURITY: A SURVEY OF IT PROFESSIONALS, Check Point, January 2012 []
  2. iOS Market Share Up From 26% In Q3 To 43% In Oct/Nov 2011, TechCrunch quoting NPD as the source, January 9th, 2012 []
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