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Investment Overview for Micron Technology (NYSE:MU)
Below are key drivers of Micron's value that present opportunities for upside or downside to the current Trefis price estimate for Micron:
- Core DRAM ASP: We forecast DRAM ASP for Micron to decline from $0.97 per gigabit in 2014 to $0.50 per gigabit by the end of our forecast period. Even a slight variation from our estimate can lead to a significant upside/ downside in our price estimate for Micron. One of the reasons for the slowdown in decline could be the ongoing consolidation in the industry as well as renewed demand from new technology and consumer devices. On the other hand, a continuous decline in PC shipments and/or higher competition in the DRAM market can accelerate the rate of DRAM price decline.
- Core DRAM Market share: We forecast Micron's market share in core DRAM to remain around the current level for the rest of our review period. There will be an approximate 10% downside to our price estimate if the market share declines to 24%. On the other hand, there will be a 10% upside if Micron's market share reaches 35%. The reasons for a higher market share can be the acquisition of a competitor or the introduction of more cost competitive products. A delay in introducing new technologies by Micron could give its competitors an edge in innovation and pricing, leading to a decline in Micron's market share.
- NAND flash ASP: We forecast Micron's NAND ASP to decline from $0.60 per gigabyte in 2014 to $0.19 per gigabyte by the end of our forecast period. Even a marginal variation from our estimate will lead to a significant upside/ downside in our valuation for Micron.
Increasing consolidation in the memory market and renewed demand from new technology and consumer devices can stabilize the rate of decline in NAND prices. On the other hand, a further decline in PC shipments and/or increase in competition can further put a downward pressure on NAND prices.
- NAND flash market share: We forecast Micron's market share in NAND flash to increase marginally, from 14.7% in 2014 to 15.1% by the end of our forecast period. There would be an approximate 10% upside if the market share increases to 20%. On the other hand, if Micron's market share declines to 10% there will be a similar downside in our price estimate. The reasons for increase in market share can be the acquisition of a competitor or the introduction of more cost competitive products. On the other hand, any delay in introducing new technologies by Micron would give its competitors an edge in innovation and pricing, leading to a possible decline in its market share.
Micron Technology, Inc. is a manufacturer and marketer of semiconductor devices, primarily dynamic random access memory (DRAM) for PCs and mobile devices, NAND Flash and NOR Flash memory. In addition, Micron also develops other memory technologies, packaging solutions and semiconductor systems for use in computing, consumer networking and embedded and mobile products. The firm also manufactures semiconductor components for CMOS image sensors and other semiconductor products. Micron's memory products are offered under the Micron, Lexar, Crucial and SpecTek brand names and private labels. Numonyx products are offered under the Numonyx brand name.
- DRAM memory is the memory inside a PC/laptop computer. All computing devices require memory for the purpose of execution of programs. Micron has several different technologies of DRAM on the market viz. SDRAM, DDR, DDR2, DDR3 for use in PC market. Mobile DRAM(mDRAM) products are specialty DRAM memory devices designed for applications that demand minimal power consumption, such as personal digital assistants (PDAs), smart phones, GPS devices, digital still cameras and other handheld electronic devices.
- NAND flash is the memory which is present in a typical USB drive or a mobile flash card. NAND is ideal for mass-storage devices due to its fast erase and write times, high density, and low cost per bit relative to other solid-state memory.
- NOR flash is the memory embedded with the device. The base memory on a mobile phone or a digital camera is typically NOR flash. NOR is ideal for storing program code in wireless and embedded applications. The software/firmware on a mobile phone or digital camera is usually stored on NOR flash memory.
We believe that NAND Flash Memory will continue to be a key source of value for Micron due to the following reasons:
- Consumption of NAND flash is on the rise: Consumers are buying tablets and smartphones in increasing numbers, driving up the use of NAND flash memory for such devices. According to iSuppli, Tablet consumption of NAND flash was expected to reach as high as 12.3 billion GB by 2014.
- SSDs are a key growth driver for the NAND industry: Historically they have turned out to be expensive for computing usages due to their high cost per GB of storage. However, in the long term, the mainstream PC SSD will have the most influence on the NAND market. IHS Suppli estimated SSD shipments to grow 50% in 2014 and reach 190 million units by 2017, which is close to half the size of the HDD market of 397 million. (Link)
- Micron can out-innovate Korean manufacturers: Micron, in partnership with Intel, had announced a 20nm 128GB capacity NAND flash chip which is double the size of currently manufactured NAND memory chips. Micron started the production of this chip in 2012, ahead of other Korean manufacturers. The move could give it a competitive edge in the market.
Core DRAM constitutes more than 60% of Microns' revenue. We believe that DRAM will continue to be a key source of value for Micron due to the following reasons:
- Highly integrated DRAM manufacturing process: Micron has integrated DRAM manufacturing process and owns the wafer manufacturing facilities which helps it lower its cost base. In addition, it has supply agreements with Inotera which enabled it to increase the production of DRAM products significantly in the past. DRAM supply from Inotera increased significantly in 2011 due to Inotera's transition of its manufacturing from trench DRAM process technology to Micron's stack DRAM technology. Micron signed a new agreement with Inotera where it will purchase 100% of its production, as opposed to 50% as per the initial agreement.
- Consolidating DRAM Market: DRAM industry has seen a lot of consolidation in the last few years, with many smaller players being taken over by bigger players. Slowdown in demand had led to a huge demand-supply gap in the market which resulted in mounting losses for many DRAM players. However, Micron has been holding its ground well so far an has even witnessed a marginal increase in its market share since 2007.
- Acquisition Of Elpida:Micron closed its acquisition of Elpida Memory, semiconductor DRAM memory manufacturer, in August 2013. In addition to acquiring 100% of Elpida’s equity, Micron also gained control of 24% share of Rexchip Electronics Corp. from Powerchip Technology and some of its affiliates. The fab assets acquired from Elpida and Rexchip will increase Micron’s current manufacturing capacity by approximately 45%. As per research firm IDC, Micron and Elpida together will now account for 28% of the market, making Micron the second largest DRAM player behind Samsung(37%)
Declining prices and oversupply
The DRAM and NAND Flash business is cyclical in nature with each cycle comprising of four phases:
- Increased demand, high profitability:
Market is in undersupply with strong pricing and hence, high profitability. Profits are spent on capacity addition, with increase in supply after a period of 8-12 months.
- Oversupply and losses:
Market is marked by oversupply and falling ASPs. Focus is on driving cost efficiencies.
- Continued oversupply, losses run deeper:
Demand is pushed a little higher due to price elasticity. ASPs continue to fall and approach cash cost levels. Capex is delayed and fabrication units are run at lower capacity.
- Supply correction, return to profitability:
Reduced supply leads to correction and demand sufficiency. ASPs see correction or possible rebound while costs continue to decline. Capex spending starts again.
The market was in the continued oversupply and losses phase till 2012, but entered the correction and profitability phase in 2013.
Tablets and mobile devices driving demand for NAND and mobile DRAM
- Consumers are buying tablets and smartphones in increasing numbers, driving up the use of DRAM and NAND flash memory for such devices.
- Mobile DRAM has been the most attractive product segment for DRAM vendors. Mobile DRAM production is based on known demand levels, pricing is mostly driven by cost reductions and not by fluctuations of supply and demand, more typical of commodity DRAM. This has attracted nearly every DRAM maker to come out with its own mobile DRAM product.
- Mobile DRAM shipments are predicted to reach 20.5 billion Gb in 2015, up 12x from 2010.
- In addition to increasing mobile device shipments, higher memory content (more DRAM bits being loaded onto the devices) will also contribute to growth in DRAM shipments in the future. The mDRAM density in mobile devices is rising as mobile operating systems, streaming apps and games require more memory to handle sophisticated tasks.
- According to iSuppli, Tablet consumption of NAND flash was expected to reach as high as 12.3 billion GB by 2014.
How Does Trefis Modelling Work?
How do we get the historical numbers for this chart?
Trefis has a team of in-house Analysts who gather historical data from company filings and other verifiable sources. When historicals are available, we explain how we got them at the bottom of the Trefis analysis section below.
Who came up with the Trefis forecast for future years?
The Trefis team of in-house Analysts considers a variety of factors when projecting any forecast. The rationale for our projections is explained in the Trefis analysis section below.
How does my dragging the trendline on the chart impact the stock price?
- We use forecasts for business drivers to calculate forecasted Revenues and Profits for each division of the company.
- We then use forecasted Profits in a Discounted Cash Flow (DCF) model to obtain the Price Estimate for the company.
See more on: DCF Methodology
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