How Has Abercrombie & Fitch’s Revenue By Geography Changed Over The Last Three Years?
The share of the US as a source of revenue for Abercrombie & Fitch (NYSE:ANF) has remained constant over the past three years. However, its share from Europe has decreased 340 basis points. Between 2010-2012, Abercrombie expanded aggressively in the market, increasing its total international store count from 52 to 139. However, the retailer did not plan its expansion well, which resulted in a high concentration of stores in a few tourist destinations. This resulted in Abercrombie cannibalizing its own sales, which has troubled it to date. In addition to self-cannibalization, lingering economic weakness in countries such as France, Italy, and Germany (Abercrombie’s main markets in Europe) contributed to the company’s under-performance. An unsettled environment in the region has largely been a result of a weak currency and lower tourism. Lately, Abercrombie has shown some latent signs of recovery, driven by better-than-expected results in the U.K. and Germany, but it hasn’t been able to improve its performance across the board.
Have more questions about Abercrombie & Fitch? See the links below:
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