Here’s How Travelzoo Is Creating A Promising Market For Itself
Travelzoo, the global travel deals publishing company, was recently recognized as the World’s Leading Travel Deals Website at the 23rd annual World Travel Awards (WTA), held in the Maldives. The company won this award for the fourth time in a row. Established in 1993, WTA aims at rewarding the best travel organizations in the world that are pushing beyond their boundaries and brimming with innovative ideas. The award, which is globally recognized as a symbol for industry excellence, is given on the basis of votes cast by customers and over 200,000 travel industry professionals. Since 1998, Travelzoo’s famous deal newsletter, the weekly Top 20® list, has been featuring the 20 best travel offers of the week. Travelzoo’s 28 million membership base currently receive this newsletter.
What Are The Reasons Behind Travelzoo’s Success?
Travelzoo has been on a constant renovation spree over the last few years. Its hotel booking platform is gaining traction among users while it is pushing more of its ‘pull’ or demand-based deals while replacing the ‘push’ or supply-based deals. In an effort to expand its presence, Travelzoo reacquired its Asia Pacific business in 2015 and as a result its membership base increased significantly. Travelzoo has been constantly improving its services and its focus has been to increase the ‘quality’ of members rather than the mere ‘quantity’ of its membership base. Also, the company focuses on giving the best quality travel deals to its members and that is what sets its apart from its peers.
Travelzoo’s current focus areas include: Continued investments in member acquisition that had resulted in the addition of 750,000 members to its network in Q3 2016, the global roll out of its enhanced website by the next two quarters, its hotel platform is focusing on adding more hotels from the APAC region, and the company is trying to expand its offerings beyond hotels to vacation packages and cruises. The constantly evolving growth strategies of the company are the key to its success in the online travel market.
Have more questions about Travelzoo? See the links below.
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Notes:
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