Alphabet And Dell Stock Fell. Should You Worry?
Follow the whole story: every piece in this series is on our AI storyline page.

What Does Everyone Already Know?
The Nasdaq 100 closed Monday more than 10% below its Oct 6 peak, on fears that AI spending has run ahead of AI profits. It was still about 9% below that peak at Wednesday’s close. Alphabet fell about 13% the day after its Oct 28 results, in which it said capital spending would increase significantly in 2027. On Tuesday the Nasdaq 100 gained about 0.7%, and chip stocks rose after three straight losing sessions. The consensus question on every screen: is this the top of the AI trade?
What Does The Data Say?
That the drop is large in some names, small or absent in others, and that a 30% fall erased very different amounts of gain depending on the stock.
| Stock | Price, Nov 4 | Below 52-week high | 12-month return |
|---|---|---|---|
| Alphabet (GOOGL) | $288.93 | −28% | +4% |
| Dell (DELL) | $372.36 | −37% | +141% |
| Broadcom (AVGO) | $325.48 | −32% | −8% |
| Micron (MU) | $795.23 | −34% | +265% |
| Meta (META) | $630.00 | −19% | 0% |
| Nvidia (NVDA) | $200.13 | −16% | +1% |
| Microsoft (MSFT) | $555.80 | 0% | +8% |
Similar drops, opposite stories: Dell and Micron are still far up on the year; Alphabet is back near where it started.
The fall itself is ordinary. From their 2021 peaks to their 2022 lows, Alphabet fell about 44% and Meta about 77%, without either business breaking. A 30% drop is well inside what these stocks have already done. So if this one feels unbearable, the problem probably isn’t the stock. It’s that the position was sized for a stock that only goes up, and nobody wrote down what to do on the way down.
See more lines: the rest of the AI names, Nov 4 close
Below 52-week high / 12-month return: AMD −25% / +95%; Marvell −49% / +82%; Intel −59% / +57%; Super Micro −41% / −38%; Amazon −6% / +7%; Apple 0% / +29%; Palantir −18% / −10%; Oracle −51% / −50%; CoreWeave −65% / −58%. Source: Trefis market data, close Wed Nov 4; the 52-week high is the highest close.
So What Is The Plan You Should Have Written?
Three lines per position. None of them predicts where the stock goes next.
1. The full size, from the worst drop. Decide how much one stock may cost you in a bad year, say 5% of your portfolio. Divide by the worst fall you will plan for. If you plan for Alphabet to fall 50% (worse than its ~44% fall in 2021–22), the full position is 5% ÷ 50% = 10% of the portfolio. If you plan for 60% on a hardware maker like Dell, whose earnings swing with server orders, the full size is about 8%. At that size, a 30% drop costs you about 3% of the portfolio. Unpleasant, not frightening.
2. A buy ladder at -20%, -30% and -50%. You don’t buy the full size on day one. Buy part of it, say 40%, and set the rest to go in at fixed prices below. Here is what that looks like for a plan written at each stock’s 52-week high:
| Rung | Share of full size | Alphabet (high $402) | Dell (high $588) |
|---|---|---|---|
| Start | 40% | $402 | $588 |
| −20% | 20% | $322 (filled) | $471 (filled) |
| −30% | 20% | $282 (filled) | $412 (filled) |
| −50% | 20% | $201 (waiting) | $294 (waiting) |
An investor with this plan didn’t panic this month. Two rungs filled, and cash is waiting for the third.
The highs are each stock’s highest close of the past 52 weeks; the rung prices are arithmetic. If you have no plan yet, write it from today’s price instead: for Alphabet at $289, the rungs sit near $231, $202 and $144.
3. A price you commit to, in writing. A limit order at a rung is a commitment. A cash-secured put is a commitment that pays: you set aside the cash to buy 100 shares at a lower price, and you are paid a premium now for agreeing to it. If the stock never falls that far, you keep the premium. If it does, you buy at the price you already chose, minus what you were paid. The risk is real: if the stock keeps falling past your price, you own it at your price anyway, and the premium is a cushion, not a floor. “Cash-secured” means the full cash sits in the account; never sell puts you couldn’t pay for. We work one through for Alphabet at $220, and for Dell’s two kinds of owner, in the pieces listed at the end. All of this is education, not personal advice; your size depends on your whole balance sheet.
The hard part of this plan isn’t the arithmetic. It’s knowing the real total: the same AI names sit in your stocks, your index funds and your company stock, and the worst case adds them all together. A Trefis partner firm can show you how much of your portfolio moves with AI.
What’s The Bigger Idea?
We call it Fear is a planning mistake. A falling price is information about other people’s mood; a plan is information about you. When the plan exists, a 30% drop executes it. When it doesn’t, the drop writes the plan for you, usually as a sale near the bottom. The same principle runs through the rest of this guide, from why the companies writing the checks can’t simply stop spending on AI, which is the business case under the stocks, to how much AI you really own, which is the number your position size depends on. More principles like this one are collected in our AI selloff guide.
Don’t ask whether to be afraid. Ask whether you were already at the size you planned. Alphabet’s 28% and Dell’s 37% drops are inside what both stocks have done before. Size each position from its worst drop, ladder in at -20%, -30% and -50%, and write the price you’ll commit to. Then a drop is the plan working, not the plan failing.
What Should You Ask Next?
- Google at $289: buy now, or get paid to wait for $220? The commitment, worked out with its cash and its risk.
- Dell fell 34% in a month. If you still believe in AI spending, what’s the plan? One plan for the owner with a big gain, one for the buyer.
- How much AI do you really own? The total that decides how big any one position can be.
This story is still moving. Follow it with us: each answer here raises the next question, and we’ll keep answering them.
Do You Have A Written Plan For Every Position?
Corrections test concentration, not conviction. If you have $1 million or more invested, see how exposed your portfolio is to the AI trade in a free 15-minute call with a Trefis partner firm.
For questions about this article or underlying research, email help@trefis.com.