Along With Their Current Focus On Millennials, Beauty Companies Need To Focus On This Segment As Well

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Estee Lauder

Beauty companies these days seem to be mostly targeting the millennials. From their hiring of social media influencers, to building a greater digital presence, to making the packaging with pop colors to attract a younger clientele, all the beauty leaders are focused on the growth of their millennial client base. The reason behind this is that this is the fastest growing segment of beauty users and also one of the largest and hence it is no surprise that all the beauty leaders are chasing them. However, during this pursuit, beauty companies cannot afford to forget another segment of users–the mature beauty users. The anti-aging products and therapies market is expected to grow from ~$128 billion in 2015 to around $238 billion by 2022 thereby reflecting a huge 9.2% CAGR. The growth of aging population worldwide, rise in per capita income, and advancement in cosmetics technology and laser/energy based cosmetic treatments are some of the plausible reasons for this impressive growth forecast. Currently, companies like L’Oreal, Estee Lauder, and Elizabeth Arden (now a part of Revlon) have a host of anti-aging products lineup. A few days back Estee Lauder won one of the most prestigious awards for beauty research and innovation for some of its anti-aging products.

However, it does seem imperative that these companies give this segment more focus and spend a part of their research and innovation capital into this segment to launch newer and more exciting products. We expect companies to increase their attention on the anti-aging market in the future and thereby make more product launches in order to capture a bigger share of this lucrative market.

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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Estee Lauder

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