Meta Platforms (META)
Market Price (12/23/2025): $661.0 | Market Cap: $1.7 TrilSector: Communication Services | Industry: Interactive Media & Services
Meta Platforms (META)
Market Price (12/23/2025): $661.0Market Cap: $1.7 TrilSector: Communication ServicesIndustry: Interactive Media & Services
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 21% | Expensive valuation multiplesP/SPrice/Sales ratio is 8.8x |
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 43% | Key risksMETA key risks include [1] antitrust litigation threatening the forced divestiture of key assets like Instagram and WhatsApp, Show more. |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 57%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 108 Bil, FCF LTM is 45 Bil | |
| Low stock price volatilityVol 12M is 38% | |
| Megatrend and thematic driversMegatrends include Artificial Intelligence, Social Media & Creator Economy, Digital Advertising, and Metaverse & Immersive Technologies. Show more. |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 21% |
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 43% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 57%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 108 Bil, FCF LTM is 45 Bil |
| Low stock price volatilityVol 12M is 38% |
| Megatrend and thematic driversMegatrends include Artificial Intelligence, Social Media & Creator Economy, Digital Advertising, and Metaverse & Immersive Technologies. Show more. |
| Expensive valuation multiplesP/SPrice/Sales ratio is 8.8x |
| Key risksMETA key risks include [1] antitrust litigation threatening the forced divestiture of key assets like Instagram and WhatsApp, Show more. |
Why The Stock Moved
Qualitative Assessment
AI Analysis | Feedback
Here are the key points for the movement of Meta Platforms (META) stock from August 31, 2025, to December 23, 2025, during which the stock moved by -10.3%:1. Meta's Stock Reached an All-Time High in August 2025, Followed by a Pullback. The share price hit an all-time high of $796.25 in August 2025. By December 22, 2025, the stock was trading around $658.77, reflecting an 18% drop from its August peak, even as it maintained a year-to-date gain of approximately 15%. This suggests that the -10.3% movement is part of a larger correction after reaching a peak.
2. A Significant One-Time Tax Charge Impacted Q3 2025 GAAP Earnings. Meta reported robust revenue of $51.24 billion in Q3 2025, a 26% year-over-year increase, but its GAAP EPS dropped to $1.05 due to a one-time, non-cash income tax charge of $15.93 billion. Excluding this anomaly, the normalized EPS would have been $7.25, surpassing the consensus. This tax charge, despite being non-cash, likely negatively influenced investor sentiment regarding the reported earnings.
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Stock Movement Drivers
Fundamental Drivers
The -13.5% change in META stock from 9/22/2025 to 12/22/2025 was primarily driven by a -22.8% change in the company's Net Income Margin (%).| 9222025 | 12222025 | Change | |
|---|---|---|---|
| Stock Price ($) | 764.54 | 661.50 | -13.48% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 178804.00 | 189457.00 | 5.96% |
| Net Income Margin (%) | 39.99% | 30.89% | -22.75% |
| P/E Multiple | 26.92 | 28.45 | 5.67% |
| Shares Outstanding (Mil) | 2518.00 | 2517.00 | 0.04% |
| Cumulative Contribution | -13.48% |
Market Drivers
9/22/2025 to 12/22/2025| Return | Correlation | |
|---|---|---|
| META | -13.5% | |
| Market (SPY) | 2.7% | 51.3% |
| Sector (XLC) | -1.6% | 59.4% |
Fundamental Drivers
The -5.2% change in META stock from 6/23/2025 to 12/22/2025 was primarily driven by a -21.0% change in the company's Net Income Margin (%).| 6232025 | 12222025 | Change | |
|---|---|---|---|
| Stock Price ($) | 697.49 | 661.50 | -5.16% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 170359.00 | 189457.00 | 11.21% |
| Net Income Margin (%) | 39.11% | 30.89% | -21.02% |
| P/E Multiple | 26.45 | 28.45 | 7.55% |
| Shares Outstanding (Mil) | 2527.00 | 2517.00 | 0.40% |
| Cumulative Contribution | -5.16% |
Market Drivers
6/23/2025 to 12/22/2025| Return | Correlation | |
|---|---|---|
| META | -5.2% | |
| Market (SPY) | 14.4% | 45.9% |
| Sector (XLC) | 12.7% | 59.3% |
Fundamental Drivers
The 13.4% change in META stock from 12/22/2024 to 12/22/2025 was primarily driven by a 21.3% change in the company's Total Revenues ($ Mil).| 12222024 | 12222025 | Change | |
|---|---|---|---|
| Stock Price ($) | 583.41 | 661.50 | 13.39% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 156226.00 | 189457.00 | 21.27% |
| Net Income Margin (%) | 35.55% | 30.89% | -13.10% |
| P/E Multiple | 26.57 | 28.45 | 7.08% |
| Shares Outstanding (Mil) | 2529.00 | 2517.00 | 0.47% |
| Cumulative Contribution | 13.38% |
Market Drivers
12/22/2024 to 12/22/2025| Return | Correlation | |
|---|---|---|
| META | 13.4% | |
| Market (SPY) | 16.9% | 71.2% |
| Sector (XLC) | 20.5% | 76.7% |
Fundamental Drivers
The 464.3% change in META stock from 12/23/2022 to 12/22/2025 was primarily driven by a 160.9% change in the company's P/E Multiple.| 12232022 | 12222025 | Change | |
|---|---|---|---|
| Stock Price ($) | 117.22 | 661.50 | 464.32% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 118115.00 | 189457.00 | 60.40% |
| Net Income Margin (%) | 24.41% | 30.89% | 26.56% |
| P/E Multiple | 10.90 | 28.45 | 160.89% |
| Shares Outstanding (Mil) | 2682.00 | 2517.00 | 6.15% |
| Cumulative Contribution | 462.18% |
Market Drivers
12/23/2023 to 12/22/2025| Return | Correlation | |
|---|---|---|
| META | 88.5% | |
| Market (SPY) | 47.7% | 63.0% |
| Sector (XLC) | 63.9% | 76.2% |
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| META Return | 33% | 23% | -64% | 194% | 66% | 13% | 223% |
| Peers Return | 122% | 14% | -46% | 68% | 7% | 9% | 165% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 17% | 113% |
Monthly Win Rates [3] | |||||||
| META Win Rate | 58% | 67% | 33% | 92% | 67% | 42% | |
| Peers Win Rate | 67% | 58% | 30% | 68% | 57% | 52% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 73% | |
Max Drawdowns [4] | |||||||
| META Max Drawdown | -29% | -10% | -74% | 0% | -3% | -17% | |
| Peers Max Drawdown | -27% | -15% | -53% | -7% | -18% | -23% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: GOOGL, AMZN, MSFT, SNAP, PINS. See META Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/22/2025 (YTD)
How Low Can It Go
| Event | META | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -76.7% | -25.4% |
| % Gain to Breakeven | 329.9% | 34.1% |
| Time to Breakeven | 442 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -34.6% | -33.9% |
| % Gain to Breakeven | 52.9% | 51.3% |
| Time to Breakeven | 65 days | 148 days |
| 2018 Correction | ||
| % Loss | -43.0% | -19.8% |
| % Gain to Breakeven | 75.3% | 24.7% |
| Time to Breakeven | 381 days | 120 days |
Compare to GOOGL, MSFT, Z, SNAP, CHAI
In The Past
Meta Platforms's stock fell -76.7% during the 2022 Inflation Shock from a high on 9/7/2021. A -76.7% loss requires a 329.9% gain to breakeven.
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AI Analysis | Feedback
```htmlHere are 1-3 brief analogies for Meta Platforms:
- Like Alphabet (Google's parent company), but focused on social media platforms and building virtual reality.
- The Google of social networking and the metaverse, driven by advertising revenue.
- Like Nintendo, but creating hardware and social experiences specifically for virtual reality.
AI Analysis | Feedback
- Facebook: A global social networking service for connecting with people, sharing updates, and discovering content. (Service - Social Networking)
- Instagram: A visual social networking service focused on photo and video sharing, stories, and short-form reels. (Service - Social Networking)
- WhatsApp: A secure messaging and voice-over-IP service enabling private and group communication globally. (Service - Communication)
- Messenger: A communication service integrated with Facebook for text, voice, and video calls between users. (Service - Communication)
- Quest VR Headsets: A line of virtual reality hardware providing immersive experiences for gaming, fitness, and metaverse exploration. (Product - Hardware)
- Horizon Worlds: A virtual reality metaverse platform allowing users to create, explore, and interact in digital environments. (Service - Virtual Social Platform)
- Advertising Services: A platform providing tools for businesses to create and deliver targeted advertisements across Meta's family of applications. (Service - Digital Advertising)
AI Analysis | Feedback
Meta Platforms (symbol: META) primarily sells its services to other companies, making it a Business-to-Business (B2B) model. Its customers are advertisers.
The vast majority of Meta's revenue is generated from advertising services, which are purchased by businesses of all sizes to reach users across its platforms like Facebook, Instagram, Messenger, and WhatsApp. Due to the highly diversified and fragmented nature of its advertiser base, Meta does not have a concentrated customer base. This means there are no specific "major customers" that individually account for a significant portion of its revenue to be listed by name.
Instead, Meta serves millions of advertisers globally, ranging from small local businesses to large multinational corporations across virtually every industry sector. These advertisers utilize Meta's platforms for various marketing objectives, including brand awareness, lead generation, and direct sales.
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Mark Zuckerberg, Chief Executive Officer and Chairman
Mark Zuckerberg is the founder, CEO, and Chairman of Meta Platforms, which he originally founded as Facebook in 2004. He is responsible for setting the company's overall direction and product strategy. Before Facebook, Zuckerberg developed programs such as "ZuckNet" and a music player called "Synapse Media Player" in his youth. He co-founded Facebook with roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes while attending Harvard University. Zuckerberg also co-founded and co-leads the Chan Zuckerberg Initiative (CZI) with his wife Priscilla Chan, which they established in 2015 to address societal challenges through technology, collaboration, and resources. Facebook went public in May 2012. While Meta (under Zuckerberg's leadership) has acquired numerous companies like Instagram, WhatsApp, and Oculus VR, there is no indication that Zuckerberg personally founded or managed other companies that he then sold to an acquirer outside of Meta's acquisitions. Early in Facebook's history, venture capitalist Peter Thiel provided seed money. However, there is no mentioned pattern of Zuckerberg managing companies specifically backed by private equity firms.
Susan Li, Chief Financial Officer
Susan Li became Meta's Chief Financial Officer in 2022. She joined Facebook (now Meta) in 2008 and has since risen through the ranks, previously serving as Vice President of Finance. As CFO, she oversees financial operations, investment planning, shareholder relations, and strategic forecasting, managing Meta's capital allocation across various initiatives including Reality Labs and AI infrastructure. Li started her career as an investment banking analyst at Morgan Stanley from 2005 to 2008. There is no information indicating that Susan Li founded or managed other companies prior to Meta, or that she sold companies she was previously involved with to an acquirer, nor is there a pattern of her managing companies backed by private equity firms.
Javier Olivan, Chief Operating Officer
Javier Olivan has been the Chief Operating Officer of Meta Platforms since 2022, succeeding Sheryl Sandberg. He joined Facebook (now Meta Platforms) in October 2007 as head of international growth. As a founding member of the growth team, he played a central role in the global expansion of Facebook, Instagram, and WhatsApp. Before joining Facebook, Olivan worked as a research and development engineer at Siemens in Munich and for NTT Data in Tokyo, and as a product manager at Siemens Mobile. He holds degrees in electrical and industrial engineering from the University of Navarra and an MBA from Stanford University.
Andrew Bosworth, Chief Technology Officer
Andrew "Boz" Bosworth has been the Chief Technology Officer at Meta since January 2022 and is also the Head of Reality Labs, the company's AR/VR organization which he established in 2017. He joined Facebook in January 2006 as one of its first 15 engineers. During his tenure, he helped create key products such as the Facebook News Feed, the original Facebook mobile ads platform, and the Facebook messaging system. Before leading Reality Labs, he ran the Ads and Business Platform product group, significantly increasing its annual revenue. Bosworth graduated from Harvard University in 2004, where he met Mark Zuckerberg while working as a teaching assistant.
Jennifer Newstead, Chief Legal Officer
Jennifer G. Newstead is the Chief Legal Officer of Meta, where she oversees all global legal matters, including corporate governance, product and regulatory counseling, litigation, and intellectual property. She joined Meta (then Facebook) in 2019. Prior to Meta, Newstead served as the Legal Adviser of the U.S. Department of State, leading the legal team advising the Secretary of State on domestic and international legal issues. Her career also includes roles as General Counsel of the White House Office of Management and Budget, Principal Deputy Assistant Attorney General at the Department of Justice, and Special Assistant to the President and Associate White House Counsel. She was also a partner at Davis Polk & Wardwell LLP for twelve years. Newstead holds an AB from Harvard University and a JD from Yale Law School.
AI Analysis | Feedback
Here are the key risks to Meta Platforms (symbol: META):- Regulatory Scrutiny and Antitrust Litigation: Meta Platforms faces intense global regulatory pressure and numerous antitrust lawsuits that threaten its core business model. This includes ongoing antitrust litigation that could potentially force the company to divest key assets like Instagram and WhatsApp, which are crucial for user engagement and advertising revenue. The European Union's Digital Services Act (DSA) imposes strict rules on large online platforms, with non-compliance potentially leading to fines of up to 6% of Meta's global turnover. Additionally, Meta is facing class-action lawsuits regarding platform safety and content integrity, and an EU antitrust investigation for allegedly restricting third-party AI providers from using WhatsApp's business tools. Changes in content moderation policies, such as the introduction of Community Notes, have also drawn criticism and raised concerns about increased misinformation and hate speech, which could further erode user trust and invite more regulatory action.
- Intense Competition and Uncertain AI Investment Returns: Meta operates in a highly competitive landscape, facing significant challenges from rivals like TikTok, which continues to challenge its social media dominance and user engagement, particularly among younger demographics. The rise of new-age AI applications is also expanding into social media and e-commerce, posing a serious threat to Meta's advertising revenue, especially as Meta's own AI features have struggled to gain traction against competitors like ChatGPT. While Meta is making massive investments in AI infrastructure, with capital expenditures projected to be substantial, there are significant concerns about the short-term profitability and the unclear return on investment (ROI) for these ventures. Compounding this, Meta's Reality Labs division consistently generates significant operating losses, placing a considerable financial burden on the company.
- Dependence on Advertising Revenue and Economic Headwinds: Meta's business model is heavily reliant on advertising revenue, which accounts for approximately 98% of its total revenue. This makes the company vulnerable to economic downturns and shifts in advertising spending, as evidenced by decreases in ad revenue due to reduced spending by major advertisers and broader economic headwinds like recession fears and tariffs. A specific risk identified is the potential for a significant revenue hit from Chinese advertisers if tariffs crush their margins, forcing them to cut ad budgets on Meta's platforms.
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Apple's Vision Pro mixed-reality headset represents a clear emerging threat to Meta Platforms' Reality Labs division and its ambitious metaverse strategy. Launched in early 2024, the Vision Pro from a powerful competitor like Apple introduces a premium, high-fidelity "spatial computing" experience that directly challenges Meta's Quest line of VR headsets and its vision for the future of virtual and augmented reality. While Meta has focused on broader consumer adoption and gaming, Apple's entry could legitimize the high-end AR/VR market with a different approach, potentially fragmenting the developer ecosystem or setting a new standard for user experience that Meta may struggle to match with its current strategy.
AI Analysis | Feedback
Meta Platforms, Inc. (META) operates across several large addressable markets, primarily in social media advertising and immersive technologies (metaverse, virtual reality, and augmented reality).
Social Media Advertising (Facebook and Instagram)
The global social media advertising market represents a significant addressable market for Meta. This market was valued at USD 374.01 billion in 2024 and is expected to grow to USD 468.91 billion by 2030. Another estimate projects the global social media advertising market size to reach USD 302.41 billion by 2032. North America was the dominating region in the global social media advertising market in 2024, driven by high digital ad spending and a strong social media user base. The Asia Pacific region is also expected to register a fast compound annual growth rate (CAGR) due to increased spending on social media advertising.
- Facebook Advertising: Facebook's marketing strategy targets over 3 billion monthly active users globally.
- Instagram Advertising: Instagram ads can reach approximately 1.74 billion users worldwide as of January 2025. Instagram's global ad revenue is projected to reach $69.7 billion in 2025.
WhatsApp's addressable market is defined by its vast global user base as a messaging service. WhatsApp had over 2.9 billion users worldwide in 2025. This number is projected to surpass 3.2 billion by the end of 2025. The service is available in 180 countries, indicating a broad global reach. While primarily a messaging platform, WhatsApp for Business generated $1.7 billion in 2024, indicating a growing commercial market.
Metaverse/Reality Labs (Virtual Reality and Augmented Reality)
Meta's investment in the metaverse and its underlying technologies (VR and AR) targets a rapidly expanding market.
- Metaverse Market: The global metaverse market size was valued at USD 737.73 billion in 2024 and is projected to reach USD 7,639.70 billion by 2032, exhibiting a CAGR of 29.2% during the forecast period. Other estimates for the global metaverse market size in 2024 range from USD 105.40 billion to USD 132.60 billion. North America dominated the metaverse industry with a market share of 70.78% in 2024.
- Virtual Reality (VR) Market: The global virtual reality market size was estimated at USD 59.96 billion in 2022 and is projected to reach USD 435.36 billion by 2030. Another report valued the global virtual reality market size at USD 53.53 billion in 2024, with an expected increase to USD 557.27 billion by 2034. The Asia Pacific region dominated the VR market with a 39.9% share in 2022.
- Augmented Reality (AR) Market: The global augmented reality market size was estimated at USD 83.65 billion in 2024 and is projected to reach USD 599.59 billion by 2030. Another source indicates a market size of USD 93.67 billion in 2024, projected to grow to USD 1,716.37 billion by 2032. North America dominated the global AR market with a share of 31.29% in 2024.
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Meta Platforms (META) is expected to drive future revenue growth over the next 2-3 years through several key initiatives:- AI-Powered Advertising Enhancements: Meta's significant investments in artificial intelligence are designed to enhance ad targeting precision and overall ad performance across its Family of Apps (Facebook, Instagram, WhatsApp). These AI advancements lead to improved returns on ad spending for advertisers, which in turn drives higher average ad prices and increased ad impressions. For example, AI content recommendations led to a 5% year-over-year increase in time spent on Facebook and a 10% increase on Threads in Q3, while advertisers using Meta's automated advertising tools, Advantage+, saw a 14% reduction in cost per lead. The rollout of the Lattice model for ad ranking also resulted in a 3% increase in ad conversions. Meta's AI-focused advertising tools are gaining solid traction, with its Advantage+ platform exceeding an annual revenue run rate of $20 billion in Q4 2024.
- Expansion and Monetization of Business Messaging: The WhatsApp Business Platform is a rapidly growing revenue stream, particularly with the integration of AI-powered agents for customer support and sales. Mark Zuckerberg has indicated that business messaging should become the "next pillar" of Meta's business. This segment's revenue growth has been substantial, with "Family of Apps other revenue" (which includes business messaging) increasing by 48% in Q3 2024, primarily driven by WhatsApp Business Platform revenue growth. Analysts estimate Meta's business messaging market could generate $30-40 billion in revenue over time. High-growth markets like India, Indonesia, and Brazil are identified as key regions for this expansion.
- Reels Monetization: Reels, the short-form video content format, is the fastest-growing content type on Meta's platforms. Meta is actively expanding its monetization programs for Reels creators, including a new payout model based on content performance rather than specific ad earnings, and broadening its Reels ads program to more users. Reels is already operating at an annualized revenue rate exceeding $50 billion. The company continues to develop new models to ensure creators are compensated, thereby encouraging more content creation on its platforms.
- Threads Monetization: While newer, Threads is expected to emerge as a meaningful growth catalyst in the medium term. The platform has already surpassed 150 million daily active users. Successful execution of Meta's AI strategy and effective monetization of new platforms like Threads are seen by analysts as crucial for the company's path to future growth.
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Share Repurchases
- Meta Platforms authorized an additional $50 billion for share repurchases in January 2024.
- The company repurchased $29.75 billion of its Class A common stock in 2024.
- In 2023, Meta's share repurchases totaled $19.774 billion, and in 2022, they amounted to $27.956 billion.
Share Issuance
- Share-based compensation, which represents the primary form of share issuance, steadily increased from $6.5 billion in 2020 to $16.7 billion in 2024.
Outbound Investments
- Meta has pursued an aggressive acquisition strategy in VR, AR, AI, and customer experience.
- Significant acquisitions include Kustomer for approximately $1 billion in 2020 to enhance enterprise messaging, and Lemnis Technologies in 2020 for VR lens technology.
- In June 2025, Meta Platforms made a multibillion-dollar investment into the AI startup Scale AI, which could exceed $10 billion.
Capital Expenditures
- Meta's capital expenditures were approximately $39.23 billion in 2024, $27.266 billion in 2023, and $31.431 billion in 2022.
- For 2025, capital expenditures are currently expected to be in the range of $70-72 billion, with projections indicating they will be "notably larger" in 2026, potentially exceeding $103 billion.
- The primary focus of these expenditures is to support artificial intelligence efforts, including generative AI, building data centers, and developing powerful AI training clusters, as well as core business needs.
Latest Trefis Analyses
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Trade Ideas
Select ideas related to META. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 1.0% | 1.0% | -1.4% | |
| 11212025 | TMUS | T-Mobile US | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -6.1% | -6.1% | -6.4% |
| 11212025 | Z | Zillow | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -3.5% | -3.5% | -5.1% |
| 11072025 | IRDM | Iridium Communications | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 8.7% | 8.7% | -5.6% |
| 10032025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -27.7% | -27.7% | -29.8% |
| 04302024 | META | Meta Platforms | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | 38.2% | 28.1% | 0.0% |
| 11302022 | META | Meta Platforms | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 124.1% | 177.0% | -3.5% |
| 05312022 | META | Meta Platforms | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -43.5% | 36.7% | -54.1% |
Research & Analysis
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Peer Comparisons for Meta Platforms
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 269.11 |
| Mkt Cap | 2,047.4 |
| Rev LTM | 241,634 |
| Op Inc LTM | 79,042 |
| FCF LTM | 29,161 |
| FCF 3Y Avg | 33,360 |
| CFO LTM | 114,356 |
| CFO 3Y Avg | 91,245 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 14.5% |
| Rev Chg 3Y Avg | 12.2% |
| Rev Chg Q | 16.4% |
| QoQ Delta Rev Chg LTM | 3.8% |
| Op Mgn LTM | 21.8% |
| Op Mgn 3Y Avg | 18.9% |
| QoQ Delta Op Mgn LTM | 0.5% |
| CFO/Rev LTM | 33.8% |
| CFO/Rev 3Y Avg | 29.4% |
| FCF/Rev LTM | 21.4% |
| FCF/Rev 3Y Avg | 21.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 2,047.4 |
| P/S | 6.6 |
| P/EBIT | 26.1 |
| P/E | 29.3 |
| P/CFO | 20.9 |
| Total Yield | 3.6% |
| Dividend Yield | 0.1% |
| FCF Yield 3Y Avg | 2.8% |
| D/E | 0.0 |
| Net D/E | -0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 3.5% |
| 3M Rtn | -6.2% |
| 6M Rtn | 0.3% |
| 12M Rtn | 6.7% |
| 3Y Rtn | 138.0% |
| 1M Excs Rtn | 0.6% |
| 3M Excs Rtn | -8.5% |
| 6M Excs Rtn | -15.5% |
| 12M Excs Rtn | -9.8% |
| 3Y Excs Rtn | 52.3% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Family of Apps | 133,006 | 114,450 | 115,655 | 84,826 | |
| Reality Labs | 1,896 | 2,159 | 2,274 | 1,139 | |
| Single Segment | 70,697 | ||||
| Total | 134,902 | 116,609 | 117,929 | 85,965 | 70,697 |
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Family of Apps | 62,871 | 42,661 | 56,946 | 39,294 | |
| Reality Labs | -16,120 | -13,717 | -10,193 | -6,623 | |
| Total | 46,751 | 28,944 | 46,753 | 32,671 |
Price Behavior
| Market Price | $661.50 | |
| Market Cap ($ Bil) | 1,665.0 | |
| First Trading Date | 05/18/2012 | |
| Distance from 52W High | -16.1% | |
| 50 Days | 200 Days | |
| DMA Price | $659.90 | $670.45 |
| DMA Trend | indeterminate | down |
| Distance from DMA | 0.2% | -1.3% |
| 3M | 1YR | |
| Volatility | 33.5% | 38.1% |
| Downside Capture | 170.53 | 125.47 |
| Upside Capture | 78.36 | 118.81 |
| Correlation (SPY) | 50.1% | 70.7% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.99 | 1.46 | 1.35 | 1.46 | 1.38 | 1.52 |
| Up Beta | 2.94 | 2.23 | 2.15 | 2.37 | 1.52 | 1.72 |
| Down Beta | 0.02 | 1.29 | 1.58 | 1.54 | 1.38 | 1.37 |
| Up Capture | 18% | 62% | 42% | 86% | 139% | 626% |
| Bmk +ve Days | 12 | 25 | 38 | 73 | 141 | 426 |
| Stock +ve Days | 7 | 22 | 31 | 60 | 128 | 399 |
| Down Capture | 89% | 177% | 149% | 137% | 116% | 105% |
| Bmk -ve Days | 7 | 16 | 24 | 52 | 107 | 323 |
| Stock -ve Days | 12 | 19 | 31 | 65 | 120 | 349 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Comparison of META With Other Asset Classes (Last 1Y) | |||||||
|---|---|---|---|---|---|---|---|
| META | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | 7.1% | 17.3% | 14.7% | 67.3% | 6.8% | -0.5% | -16.6% |
| Annualized Volatility | 38.1% | 18.8% | 19.7% | 19.3% | 15.2% | 17.6% | 35.4% |
| Sharpe Ratio | 0.26 | 0.72 | 0.57 | 2.54 | 0.23 | -0.18 | -0.25 |
| Correlation With Other Assets | 76.7% | 71.0% | -9.1% | 20.1% | 31.3% | 31.5% | |
ETFs used for asset classes: Sector ETF = XLC, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Comparison of META With Other Asset Classes (Last 5Y) | |||||||
|---|---|---|---|---|---|---|---|
| META | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | 19.4% | 12.9% | 15.0% | 18.9% | 11.8% | 5.1% | 35.8% |
| Annualized Volatility | 43.3% | 20.9% | 17.1% | 15.5% | 18.7% | 18.9% | 48.9% |
| Sharpe Ratio | 0.55 | 0.53 | 0.71 | 0.98 | 0.51 | 0.18 | 0.63 |
| Correlation With Other Assets | 82.4% | 62.3% | 3.1% | 8.0% | 33.3% | 21.4% | |
ETFs used for asset classes: Sector ETF = XLC, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Comparison of META With Other Asset Classes (Last 10Y) | |||||||
|---|---|---|---|---|---|---|---|
| META | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | 20.3% | 13.0% | 14.9% | 14.9% | 6.7% | 5.5% | 69.9% |
| Annualized Volatility | 38.5% | 22.6% | 18.0% | 14.8% | 17.6% | 20.8% | 55.8% |
| Sharpe Ratio | 0.61 | 0.53 | 0.71 | 0.84 | 0.30 | 0.23 | 0.90 |
| Correlation With Other Assets | 82.2% | 61.4% | 2.7% | 15.7% | 35.7% | 16.7% | |
ETFs used for asset classes: Sector ETF = XLC, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 10/29/2025 | -11.3% | -15.4% | -14.7% |
| 7/30/2025 | 11.3% | 11.0% | 8.0% |
| 4/30/2025 | 4.2% | 8.7% | 17.9% |
| 1/29/2025 | 1.6% | 4.2% | -1.2% |
| 10/30/2024 | -4.1% | -3.3% | -3.0% |
| 7/31/2024 | 4.8% | 3.0% | 9.1% |
| 4/24/2024 | -10.6% | -11.0% | -5.6% |
| 2/1/2024 | 20.3% | 19.1% | 26.3% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 12 | 15 | 12 |
| # Negative | 12 | 9 | 12 |
| Median Positive | 7.7% | 7.4% | 14.4% |
| Median Negative | -5.7% | -5.9% | -4.6% |
| Max Positive | 23.3% | 27.7% | 26.3% |
| Max Negative | -26.4% | -30.3% | -38.1% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 10302025 | 10-Q 9/30/2025 |
| 6302025 | 7312025 | 10-Q 6/30/2025 |
| 3312025 | 5012025 | 10-Q 3/31/2025 |
| 12312024 | 1302025 | 10-K 12/31/2024 |
| 9302024 | 10312024 | 10-Q 9/30/2024 |
| 6302024 | 8012024 | 10-Q 6/30/2024 |
| 3312024 | 4252024 | 10-Q 3/31/2024 |
| 12312023 | 2022024 | 10-K 12/31/2023 |
| 9302023 | 10262023 | 10-Q 9/30/2023 |
| 6302023 | 7272023 | 10-Q 6/30/2023 |
| 3312023 | 4272023 | 10-Q 3/31/2023 |
| 12312022 | 2022023 | 10-K 12/31/2022 |
| 9302022 | 10272022 | 10-Q 9/30/2022 |
| 6302022 | 7282022 | 10-Q 6/30/2022 |
| 3312022 | 4282022 | 10-Q 3/31/2022 |
| 12312021 | 2032022 | 10-K 12/31/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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