What Does Booking Holdings Offer?
Booking Holdings is the largest online travel company in the world. In addition to its well-known namesake website Booking.com, the company operates Agoda.com, Villas.com, and Kayak.com. Customers can rent a hotel or book a vacation stay through these. In addition, the company also operates restaurant booking site OpenTable.com and car rental site RentalCars.com.
Who Pays?
Hoteliers pay commission to OTAs.
What Are The Alternatives?
Online Travel Companies: Expedia, Hotel Reservation Service, AutoEurope, Trip.com, MakeMyTrip, CarTrawler, Webjet Alternate accommodations: Airbnb, HomeAway, Tujia, Xiaozhu, and individually owned properties such as homes and apartments Technology Companies: Google, Facebook, Alibaba, Tencent, Amazon and Baidu Traditional travel agencies Meta-search services: Google Flights, Google Hotel Ads, TripAdvisor, Trivago, Qunar and Skyscanner
Has 3 Operating Segments:
Agency : These revenues consist almost entirely of travel reservation commissions, as well as certain reservation booking fees and travel insurance fees. Here, Booking Holdings acts as the “agent” for the third party that’s selling its services.
Merchant : This revenue comes from transactions in which Booking Holdings, is the “merchant of record.” Revenues are accounted for merchant services derived from transactions where travelers book accommodation reservations or rental car reservations from travel service providers.
Advertising and Media : In addition to generating revenues from traditional advertising, it also earns through sending referrals to online travel companies and travel service providers.