Clorox Stock: 9 Straight Green Days, Up 23%
Clorox (CLX) stock has risen for 9 consecutive trading days, gaining 23.0% over that stretch. That added about $2.5 billion to the company’s market value, which now stands at about $13.2 billion. The stock closed at $108.20 on Thursday, November 12, 11.6% below its 52-week high of $122.35 and 36.5% above its low of $79.26.

The Streak Next To The S&P 500
Returns for CLX and the S&P 500 over the streak and the periods around it, all ending Thursday, November 12 and including dividends:
| Return Period | CLX | S&P 500 |
|---|---|---|
| 1 Day | 1.3% | -0.3% |
| 9 Days (Current Streak) | 23.0% | 0.2% |
| 1 Month (21 Trading Days) | 29.2% | -1.6% |
| 3 Months (63 Trading Days) | 3.9% | -2.2% |
| Year To Date | 12.8% | 12.0% |
| 1 Year (252 Trading Days) | 8.3% | 12.2% |
Is This Move About Clorox Or The Market?
The market explains little of this: the S&P 500 gained 0.2% over the same 9 sessions, including dividends, against Clorox’s +23.0%. No other S&P 500 stock is currently on a winning streak of 9 days or longer. Over the past three months the stock is up 3.9%, a window that includes the streak; over the other 54 sessions of that window it was down 15.5%.
Is The Business Keeping Up With The Stock?
On the fundamentals, revenue grew 6.3% over the last twelve months, against a median of 5.4% for S&P 500 Consumer Staples stocks; its operating margin is 14.1%, versus a median of 14.9%; and the stock trades at 19.4 times trailing earnings against a median of 22.6. The read is mixed: revenue growth above the median and a multiple below the median on one side, margins below the median on the other.
A climb like this is worth respecting, and worth testing. Our Guidance Momentum screen tracks the stocks whose companies just raised their own forward numbers.
Momentum Is A Tailwind, Not A Plan
Riding a stock that rises every day feels effortless, and that is precisely the danger: the same momentum that built this run can reverse without notice, and one name’s reversal should never be able to reset your whole year.
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