As it replaces Nvidia (NASDAQ:NVDA) with the 10 million GPUs order by the Chinese government, AMD (NYSE:AMD) has struck another blow to its rival with the launch of the world’s fastest graphic processor, according to its claims. (See: Nvidia Loses Big Chinese GPU Order To AMD). Earlier last month, Nvidia scored a point against AMD with Apple (NASDAQ:AAPL) switching back to the former’s GPUs for its next generation MacBook Pro. (See: Apple Switches Back To Nvidia Graphics For The New MacBook Pro) However, it looks like AMD has evened the score with the launch of its new Radeon chips.
According to AnandTech, AMD’s Radeon HD 7970 GHz is fast enough to tie up with Nvidia’s GeForce GTX 68o, not only as the fastest single graphic card in the world but also in terms of price, with a $499 launch price.  Radeon HD 7970 GHz, which runs on AMD’s graphic core next architecture, provides the highest resolution, delivering superior performance and enhanced image quality.
Though Nvidia still commands a higher share in the GPU market, AMD has registered significant growth in its market share over the years. We feel that both the companies are well-positioned to leverage the growth in high performance GPUs, and thus believe that the neck-to-neck competition between the two will make any significant share gain by either unsustainable in the long run.
Currently, AMD and Nvidia hold a 48% and 52% market share in discrete notebook graphics, respectively. We estimate AMD to register a slight increase in its market share on account of growth in lower-priced notebooks in emerging markets, but expect it to remain at the same level for the rest of the review period.
While Nvidia has won several design deals for Intel’s Ivy Bridge platform scheduled for 2013, we estimate its market share to remain constant throughout our forecast period.
Similarly, for the discrete desktop GPU division, we do not expect any significant gain in market shares for either of the two companies and estimate the shares to remain more or less around their current levels for the rest of our review period.
An improved economy, the introduction of games with higher performance requirements, and the increasing usage of high-definition video and graphics will fuel growth of high performance GPUs. We believe that the growth potential will offer immense opportunities for both the companies to retain their respective market shares throughout our forecast period.
Our price estimate of $8.39 for AMD is at a premium of above 40% to the current market price.Notes:
- AMD boosts its flagship graphics chip to compete with Nvidia, Cnet , June 22, 2012 [↩]