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    Investment Overview for F5 Networks (NASDAQ:FFIV)

    ${header:potential}

    Below are key drivers of F5's value that present opportunities for upside or downside to the current Trefis price estimate for F5:

    1. Application Delivery Network
      • Application Delivery Network market size: We estimate ADN market to reach over $7 billion in revenue by 2019. However, due to economic uncertainty, if the market only reaches $6 billion, there would be a close to 10% downside to our current price estimate for F5 Networks. On the other hand, if the market reaches below $10 billion, there would be similar upside to our price estimate.
      • Application Delivery Network market share: We forecast the market share for F5 to increase to around 30% by the end of our forecast period. We base our forecast on the basis that F5 will expand its ADC products to cover the complete ADN market. However, if F5 is unable to do so, its market share might remain at the current level, which would lead to 5% downside in our current estimate for the company. Similarly, if F5 were to capture a significant portion of the adjacent market and increase its market share to around 35%, there will be 10% upside to our current price estimate.
    ${header:summary}

    F5 Networks is a leading provider of technology that optimizes the delivery of network-based applications and the security, performance and availability of servers, data storage devices and other network resources. F5’s products collectively simplify the management of data center operations and delivery of services across diverse data center resources.

    F5 Networks pioneered load-balancing technology that distributes internet traffic evenly across multiple servers, making them look like a single device.

    ${header:sourcesofvalue}

    Application Delivery Network

    Application delivery network solutions continue to be a fast growing segment in the enterprise networking market. The need for enterprises to invest less in building and owning a new datacenter and to optimise the existing facilities has led to increase in demand for application delivery products which deliver the same. Moreover, the shift to cloud based applications and storage has also driven up the demand for application delivery products. Sales from ADN products constitute close to 60% of F5's overall revenues. Moreover, F5 is the market leader in the application delivery market with around 26% market share. We believe that the application delivery market will increase to over $7 billion by 2019 and F5's market share will increase to 36%.

    Services

    F5 continues to derive a significant portion of its revenues from service and maintenance contracts. Its high quality of service is usually a selling point for its products. In 2012, services accounted for around 42% of its total revenues.

    ${header:trends}

    Growth in enterprise internet traffic

    There is a growing adoption of advanced video communications in the enterprise segment. This is expected to fuel growth in business IP traffic by a factor of 2.7 between 2010 and 2015. Web-based video conferencing is expected to grow faster than average business video conferencing at a CAGR of 45%.

    Shift to cloud based services and storage

    As organizations transform their own data centers, they are increasingly turning to external, third-party cloud providers for services and storage, further reducing their footprint and lowering capital and operating costs. To accommodate the dynamic needs of their clients, cloud providers are building large virtualized data centers to host a constantly changing mix of on-demand resources. Within the past two years, F5 has benefited from this trend in two ways: first, as cloud providers have deployed its products within their data centers; and second, as their customers have deployed F5's products to switch traffic quickly and easily between their own internal resources and the cloud.

    How Does Trefis Modelling Work?

    How do we get the historical numbers for this chart?

    Trefis has a team of in-house Analysts who gather historical data from company filings and other verifiable sources. When historicals are available, we explain how we got them at the bottom of the Trefis analysis section below.

    Who came up with the Trefis forecast for future years?

    The Trefis team of in-house Analysts considers a variety of factors when projecting any forecast. The rationale for our projections is explained in the Trefis analysis section below.

    How does my dragging the trendline on the chart impact the stock price?

    1. We use forecasts for business drivers to calculate forecasted Revenues and Profits for each division of the company.
    2. We then use forecasted Profits in a Discounted Cash Flow (DCF) model to obtain the Price Estimate for the company.
    See more on: DCF Methodology

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    TREFIS ® Whats Driving the Stock © Copyright 2013
    Trefis was developed by MIT engineers and Wall Street analysts with the mission of making it simple and easy to see what's driving a company's value.

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