Expansion within the U.S.; Shutdown of company operated stores
Within the U.S., Dunkin' U.S. comp store sales growth came from strong beverage sales, and newly introduced breakfast sandwiches, like GranDDe Burrito and the Bacon Supreme Omelet, while Baskin's U.S. comps were driven by the new Warm Cookie Ice Cream Sandwich. The company is trying to grow its coffee segment with the launch of cold brews, to offset the headwinds it is experiencing in the international segments. In addition, it hopes to open 450 new restaurants, mainly in the U.S. and China, to drive its comps higher.
The company continues to work on selling all of its company-operated restaurants or converting them into franchisees by the end of 2016. This, as a result, may soften the company's year-end revenue growth to 3% - 5% on a comparable basis, as opposed to the earlier expected 4% - 6%.
Below are key drivers of Dunkin' Brands value that present opportunities for upside or downside to the current Trefis price estimate for Dunkin' Brands:
Dunkin' Donuts U.S.
- Average Revenue Per Outlet: Dunkin' Donuts U.S. Average Revenue Per Outlet (ARPO) increased from $0.78 million in 2009 to $0.91 million in 2014. We expect the average revenue per outlet (ARPO) to grow at a CAGR of 1.5% and reach $1.02 million by the end of the Trefis forecast period. In a slightly bearish scenario, if the growth rate slows and the ARPO only rises to around $0.97 million, we could see a 7% erosion in the stock price. On the brighter side, if the ARPO rises to around $1.15 million helped by menu expansion, we could see the stock price jumping by more than 13%.
- Total Number of Outlets: In 2011, the restaurant chain added 243 new Dunkin' Donuts outlets to have 7015 points of distribution. By the end of 2012, there were 7,306 Dunkin' Donuts U.S. stores. The expansion accelerated in 2013 as the company added 371 restaurants in the U.S. The company opened 405 Dunkin' Donuts U.S. stores in 2014, and approximately 350 stores in 2015. We expect the company to keep adding 400-450 outlets annually so that the total number of stores in the U.S. reaches about 11,200 by the end of the Trefis forecast period. However, if the rate of expansion accelerates and the number of outlets crosses 12,000, then we could see the price estimate rising by more than 7%. On the other hand, if growth remains subdued and the company only manages to reach 10,000 outlets, we could see the estimate declining by nearly 12%.
For additional details, select a driver above or select a division from the interactive Trefis split for Dunkin' Brands at the top of the page.
Dunkin' Brands is a leading franchisor of restaurants, which serve hot and cold coffee, baked goods, and ice cream. It franchises restaurants under the Dunkin' Donuts and Baskin-Robbins brands. Dunkin' Brands has a presence in nearly 63 countries.
It operates in four segments: Dunkin' Donuts U.S., Dunkin’ Donuts International, Baskin-Robbins International and Baskin-Robbins U.S. In 2014, the Dunkin' Donuts U.S. segment generated revenues close to $560 million, or 76% of the total segment revenues.
As of September 30, 2015, there were 11,568 Dunkin' Donuts globally and 7,617 Baskin-Robbins points of distribution.
Dunkin' Donuts U.S., Baskin-Robbins U.S., Dunkin' Donuts International, and Baskin-Robbins International, primarily derive their revenues through royalty income, franchise fees, and rental income. The company's international business runs via joint-ventures and country license agreements with franchises, who operate and sub-franchise the brand within their licensed areas. Baskin-Robbins International also manufactures and sells ice cream products.
Strong and established brands
Dunkin’ Donuts and Baskin-Robbins brands are well established brands globally. We believe this makes it easier for Dunkin' Donuts to launch new product lines as customers are aware of their brand and trust it immensely. Moreover, this makes it easy for the brand to expand internationally, where they still have the potential to have a strong impact and without any major headwinds. Moreover, the company is planning to expand its international reach through aggressive expansion plans in China, India, Germany, and Mexico.
Franchised business model provides a platform for growth
Dunkin' Brands operates mainly on a full fledged franchise model unlike its competitors, such as Starbucks and McDonald's, which follow a mix of the company operated and franchise business model.
Margins are higher in the franchise model as compared to the company operated model due to low capital investments required. New store development and substantially all of the store advertising costs are funded by franchisees,
and thus explain the high margins in this business model.
Focus on store level economics
In recent years, Dunkin' Brands has undertaken significant initiatives to further enhance store-level economics at its franchises. Dunkin' Brands also facilitated approximately $220 million in franchisee cost reductions primarily through strategic sourcing and other initiatives such as rationalizing the number of product offerings to reduce waste, optimize inventory, and enable mobile payments.
Increase in health consciousness among customers
People are becoming more aware about healthy food intake. Customers are cautious of health disorders resulting from junk food. Consequently, fast food companies have started offering healthier food offerings in order to catch up with this fast emerging trend. We believe this trend will emerge as a key factor that could govern product offerings in the future.
Strong Competition in the restaurant industry
Over the last couple of years, quick service restaurants are facing stiff inter-industry competition for breakfast market share, as breakfast is gradually becoming the highest grossing daypart for the industry. All the top fast food chains have introduced new innovative menu items and expanded their beverage portfolio, especially coffee.
Shift in ice cream consumption in U.S.
The ice cream industry in the U.S. is shrinking gradually. In recent times there has been a growing trend of increased ice cream consumption at home as several key brands are becoming available at grocery stores. As a result of this, sales at ice cream parlors are declining. Over the years, Baskin-Robbins has shut down its superfluous outlets in the U.S.
Increasing competition from Fast-casual restaurants
Fast casual restaurants are a relatively fresh and rapidly growing concept, positioned somewhere between fast food restaurants and casual dining restaurants. Technically, being the hybrid of the two concepts, they provide counter service and offer more customized, freshly prepared, and higher quality food than traditional QSRs, all in an upscaled and inviting ambiance. People with higher disposable incomes and increasing health concerns are changing their food preferences, and are ready to pay some extra bucks for a better quality of food.
Expansion in the Western and emerging markets
Most of the Dunkin' Donuts U.S stores are concentrated in the eastern part of the U.S and don't have a big presence in the western U.S. The company’s plans to expand in the western markets are on the charts. Adding new assets to the company will help them generate more revenues for the upcoming quarters. In the long-term plan, the company plans to add around 5,000 Dunkin’ Donuts units in the western market, around 3,000 in the emerging markets, and only 400 in its core eastern market, to take the total Dunkin’ Donuts U.S. units to 17,000.
The company has doubled its footprint from 32 restaurants in 2010 to 64 in 2013 in Texas, a lucrative western market. In the state, the average weekly sales of the restaurants grew by 57% in the last three years. On the other hand, the comparable same store sales rose from 1% in 2010 to 9% in 2013. Looking at the potential growth opportunity, Dunkin’ Donuts plans to open 800 to 1,000 net new restaurants in the region in the long term. Another major focus area for the company is California.
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