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    Investment Overview for Credit Suisse (NYSE:CS)

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    Founded in 1856, Credit Suisse provides companies, institutional clients and high-net-worth private clients worldwide, as well as retail clients in Switzerland with advisory services and financial products. It is the second largest Swiss bank, after UBS.

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    Trading equities & derivatives is more valuable for Credit Suisse than trading bonds, currencies and commodities

    Credit Suisse's trading assets for bonds, currencies and commodities are comparable to its trading assets for equities & derivatives.  However, the bank has chosen to focus on its equities trading business in the years to come. Also, we estimate better yields from equities trading compared to the bond trading business in subsequent periods. This makes the equities & derivatives trading division more valuable for Credit Suisse than bonds, currencies and commodities trading.

    Private banking more valuable than asset management

    Credit Suisse's total assets under management (AUM) for its private banking division (Wealth Management and Corporate & Institutional Clients) is more than double the AUM for the asset management division. Because of this massive discrepancy the bank's private banking division makes up a larger portion of our price estimate for Credit Suisse's stock.

    International wealth management clients more valuable than Swiss clients

    The bank's assets under management (AUM) for international clients is nearly 1.5 times that of Swiss clients. This coupled with the bank's focus on growing its international business makes international clients more valuable to its wealth management business.

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    Increasing demand for investment banking services in emerging markets

    With GDP and per capita income of emerging markets growing rapidly, there is an increasing demand for capital from companies in these markets to support the growing purchasing power of the people. Also with the integration of these markets with the global economy, there is a shifting trend in these countries from family-run businesses to corporations. As a result of these factors, an increasing number of companies in these markets are going public, leading to a growing demand for equity underwriting services. Additionally consolidation across different sectors is driving demand for M&A advisory services.

    Volcker Rule to affect proprietary trading

    The Volcker Rule restricts banks from making certain kinds of speculative investments if they are not on behalf of their customers. Credit Suisse's proprietary trading desks have accounted for a significant percentage of its earnings in the past. The Volcker Rule is likely to result in a decline in prop trading revenues. 

    Economic recovery will stimulate the asset management industry

    As global economic conditions eventually recover we expect that investors' risk appetites will increase which should drive inflows to asset management firms. This increased risk appetite will likely stimulate investments in multi-asset, alternative and equity products, while signs of a recovery in the real estate market should improve prospects in alternative investments.

    Other long-term trends, including the on-going shift from state pension dependency to private retirement funding, aging populations in mature markets, and growing wealth in emerging economies will also positively impact revenues and AUM.

    Trefis Forecast Rationale for Equities Trading Operating Margin

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    This represents the profit margins after deducting the interest expenses, non-interest expenses and provisions for credit losses associated with the division but excluding depreciation and amortization.

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    The ${forecast} has been very volatile between 2005 and 2010, largely due to fluctuations in investment banking revenues during the recent global economic downturn..

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    1. We forecast the operating margins over the long term from 2012-2017 to approach the historical average of 30%, before 2007, that is, before the global financial crisis.

    2. The 2011 levels of operating margins are forecast to be in-line with the 2011 guidance of Credit Suisse.



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    How Does Trefis Modelling Work?

    How do we get the historical numbers for this chart?

    Trefis has a team of in-house Analysts who gather historical data from company filings and other verifiable sources. When historicals are available, we explain how we got them at the bottom of the Trefis analysis section below.

    Who came up with the Trefis forecast for future years?

    The Trefis team of in-house Analysts considers a variety of factors when projecting any forecast. The rationale for our projections is explained in the Trefis analysis section below.

    How does my dragging the trendline on the chart impact the stock price?

    1. We use forecasts for business drivers to calculate forecasted Revenues and Profits for each division of the company.
    2. We then use forecasted Profits in a Discounted Cash Flow (DCF) model to obtain the Price Estimate for the company.
    See more on: DCF Methodology

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