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Investment Overview for Aeropostale (NYSE:ARO)
- Aeropostale Revenue per Square Foot: Aeropostale was one of the strongest performers during the recessionary environment of 2008-2009 as it offered basic products at relatively low prices. However, as the economy started to improve, U.S. buyers switched to other fashion-forward retailers and Aeropostale remained focused on its logo business i.e. basic t-shirts, jeans and hoodies bearing Aeropostale logo. As a result, the retailer's revenue per square feet has been on a downslide since 2010. Due to the lack of fashionable merchandise, Aeropostale's revenue per square foot declined to $568 in 2011 and $548 in 2012. Although the company tried to boost its fashion offerings in 2013 with certain preppy products, customers responded negatively on account of drastic design changes and high prices. The company had to usher heavy markdowns to clear its inventory, which weighed heavily on its sales. With low store traffic and a steep decline in average unit retail, Aeropostale's revenue per square foot fell to $462 in 2013 and $404 in 2015.
Going forward, We expect this figure to decline further for the next two-three years followed by some stability through to the end of the Trefis forecast period. However, if the company fails to stabilize its store sales leading to continued decline in revenue per square feet, it could lead to a 5% downside in our price estimate for the company. Conversely, if Aeropostale manages to get its products inline with customer preferences while keeps their prices under control, its revenue per square feet can improve. If the figure reaches $400 by the end of Trefis forecast period, after declining moderately for the next couple of years, there can be 10% upside to our price estimate.
- Aeropostale Stores EBITDA Margin: Aeropostale Stores EBITDA Margin declined massively in 2011 due to an increase in cotton prices and high markdowns. In 2012, better cotton prices did not help the retailer as it offered heavy discounts to attract store traffic. This trend continued in 2013 due to low brand loyalty and an overall weakness in the U.S. retail industry. Aeropostale's EBITDA margins crashed to 6.9% in 2013 and margins lingered around this level for the next two years, settling at 9.2% in 2015. Going forward, we expect the margins to decline over the next few years as the company continues to struggle with customer reception but improve slightly thereafter to settle at around 9%. However, if the apparel market continues to be exceptionally promotional and Aeropostale's products fail to attract customers, forcing it to continue with heavy markdowns, margin recovery will be prolonged. If the retailer's margin's reach 8.7% by 2021 , there can be more than 15% downside to our price estimate for Aeropostale. Conversely, if the promotional environment ceases to continue, the company expands successfully in international markets, and gets its fashion category inline with the customer preference, it can operate with fewer discounts. It this pushes the margins to 9.5%, there can be an upside of 10% to our Trefis price estimate.
Aeropostale is a mall-based specialty retailer of casual apparel and accessories. It designs, markets and sells its own brand of merchandise through its retail stores and the internet. Aeropostale provides customers with a focused selection of high quality, active lifestyle oriented fashion at competitive prices. The average Aeropostale store is generally smaller than that of many of its mall-based competitors.
With its major brand Aeropostale, the company offers merchandise to young men and women belonging to 14-17 age group. Its other brand P.S. from Aeropostale offers casual clothing and accessories focusing on elementary school kids between the ages of 7 and 12.
Aeropostale has lost close to 97% of its value of the last three years due to dismal financial performance. The company is burning cash at an elevated pace, and is finding it hard to raise cash from public markets. And the list of potential buyers is small considering the company's uncertain future and high debt and capital lease obligations. Bloomberg reported recently that the company may file for bankruptcy in the near future. A source close to the matter revealed that Aeropostale is looking for a loan to finance its operations while during the process of filing for bankruptcy.
Aeropostale's Internet & Catalog business is relatively young and does not contribute much to its revenues presently. However, this business has been growing rapidly following the online retail industry trend.
Aeropostale's Revenue per Square Foot and Number of Stores
Between 2008 and 2010, the revenue per square foot for Aeropostale stores increased from $553 to $628 and the number of stores from 828 to 1,012. The impact of the driver can be gauged by the fact that Aeropostale has lost nearly 90% of its stock value since 2010 as revenue per square foot has declined drastically due to an imbalance in the company's product mix.
In comparison, revenues from internet and catalog sales increased from around $42 million in 2005 to an estimated $225 million in 2015.
Aeropostale is a basic apparel retailer
Aeropostale mainly offers basic products such as logo printed t-shirts and hoodies, and jeans at affordable price points. The retailer is not known for offering fashionable and trendy products. One the of the main reasons why Aeropostale succeeded during the recession was because it effectively fulfilled buyers' need for cheap clothing. However, this did not work well for its brand image. Over the years, U.S. buyers built a perception that Aeropostale is a "cheap basic" brand. This has severely impacted the company's results post recession with consumers shifting their preference to fashionable products.
Proportion of fashion is low
While most of its products fall in the basic category, Aeropostale does have a limited proportion of fashion focused products. The main reason behind the retailer's struggle was the fact that the shoppers were not attracted towards the brand due to its lack of fashion content. Although Aeropostale tried a complete product overhaul with certain preppy launches along with the introduction of a couple of fashion collections for women, the customer response wasn't good. The changes were drastic and the prices were too high compared to what the company usually offers. This instance indicates that the company's long standing brand perception is preventing it from repositioning itself as a fashion retailer.
Teen apparel market its struggling
At present, the U.S. teen apparel market isn't at its best due to low consumer spending and high unemployment rate. Teenagers either depend on their parents for money or they earn themselves. Both the scenario's do not look good at the moment. While adults are preferring to save money instead of running after impulse purchases, unemployment rate in the teenage segment remains high in the range of 21%-24%. Due to this,a number of retailers such as American Eagle Outfitters and Abercrombie & Fitch have struggled with their growth. The near term does not look good for the retail industry as the aforementioned aspects will continue to impact the U.S. buyers. However, some players such as Zara and Forever 21 have done well as they are fast fashion and value-for money brands, and have established a strong brand identity in the market.
The retailer is consolidating its U.S. store network
Aeropostale stores are mainly located in shopping malls, where foot traffic has been weak over the past several years on account of weak consumer confidence. Moreover, shoppers have abandoned the brand’s basic logo products in search of more fashionable merchandise offered by other retailers such as Gap Inc and Urban Outfitters. Since the company hasn’t been able to drive sufficient store traffic, it is shutting down stores that do not generate significant revenues in order to improve productivity.
The company has accelerated the closure of its under-performing namesake brand stores to improve its overall store productivity. In the coming years, the retailer is targeting an overall store count of 750. Closing stores that do not generate significant traffic can help Aeropostale improve its RPSF. Since these stores generate fewer revenues than other Aeropostale stores, but account for similar store space, their closure will help the company reduce its square footage at a faster rate than its revenue decline.
It is also closing P.S. from Aeropostale mall locations
Aeropostale stores are mainly located in shopping malls, where foot traffic has been weak over the past several quarters on account of weak consumer confidence. In response, the retailer has decided to shut several of its under-performing stores to improve its overall store productivity. Interestingly, the company’s P.S. stores have been operating well in shopping malls despite lower footfall. Realizing that there is an opportunity to further improve performance, Aeropostale recently decided to shift its P.S. stores from malls to off-mall locations.
Last year, the company shut 125 mall-based P.S. stores in the wake of weak mall traffic. Aeropostale plans to grow the brand to over 500 stores eventually, but it is unclear how aggressively the retailer will expand P.S. outside shopping malls given that it does not have much cash at hand. Therefore, we do not expect P.S. from Aeropostale to turn into a meaningful business for Aeropostale in the near future. This can delay its recovery and make it a less attractive investment for potential buyers.
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How do we get the historical numbers for this chart?
Trefis has a team of in-house Analysts who gather historical data from company filings and other verifiable sources. When historicals are available, we explain how we got them at the bottom of the Trefis analysis section below.
Who came up with the Trefis forecast for future years?
The Trefis team of in-house Analysts considers a variety of factors when projecting any forecast. The rationale for our projections is explained in the Trefis analysis section below.
How does my dragging the trendline on the chart impact the stock price?
- We use forecasts for business drivers to calculate forecasted Revenues and Profits for each division of the company.
- We then use forecasted Profits in a Discounted Cash Flow (DCF) model to obtain the Price Estimate for the company.
See more on: DCF Methodology
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