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Aerie's Contribution To Total Revenue Has Steadily Increased Over The Last 4 Years And Is Expected To Reach Over 19% In 2019
Note: American Eagle's reported Fiscal Year is February to January.
Aerie Revenue [ A ]
American Eagle Total Revenue [ B ]
Aerie as % of Total Revenue= [ A / B ]
Aerie has achieved robust growth in the last few years, with revenues increasing from around $310 million in 2015 to almost $650 million in FY 2018 (ending January) at an average annual rate of 27%.We expect this segment to continue its growth trajectory, with revenues increasing at a rate of 28% to more than $825 million in FY 2019.Aerie is expected to achieve significant growth from both the digital channel and retail stores, as the company plans to increase its exclusive Aerie stores in fiscal 2019. Moreover, the brand has continued to increase its footprint on social media - aiding the brand in increasing its retention ratio and also providing a boost to digital sales.The segment’s contribution to total revenues is expected to double from its 2015 levels and cross 19% in 2019.
Aerie's Revenue Growth Has Comfortably Outpaced American Eagles' Total Growth In Each Of The Last Four Years
American Eagle Total Revenue
American Eagle has added $514 million to total revenue since 2015 at an average annual rate of 4.5%.On the flip-side, Aerie alone has added $330 million to American Eagle’s total revenue at an average annual rate of 27%.Nearly two-thirds of the company’s incremental revenue growth has come through Aerie since 2015 - more than making up for the company's Men’s Apparel and Accessories Revenue which has failed to generate any incremental revenue growth since 2015.
Change in Aerie Revenue
Change in American Eagle Total Revenue
Aerie Has Delivered Strong Comparable Sales Growth Over The Years
Comparable Sales Aerie
Comparable Sales American Eagle
Aerie has seen robust growth in the last few years, with the brand achieving comparable sales growth in excess of 20% over 2015-18.On the other hand, American Eagle’s comparable sales growth has been much lower, ranging from 3% to 8% over the same time period. Aerie has comfortably outpaced the company’s growth led by positive traffic across all channels.
Moreover, Aerie's Average Revenue Per Store Is Almost 50% Higher Than The Consolidated Figure For American Eagle Outfitters
Aerie Revenue Per Store = [ A / B ]
Aerie Revenue [ A ]
Aerie Stores [ B ]
As of 2018, Aerie’s standalone store count stood at 115, with the brand generating average per store revenue of $5.6 million.
American Eagle Revenue Per Store = [ C / D ]
American Eagle Total Revenue [ C ]
Total American Eagle Stores [ D ]
On the other hand, American Eagle’s total store count stood at 1,055, making up $3.8 million average per store revenue- almost 50% less than that of Aerie’s.
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