What Need Does It Serve?
Adobe makes money by selling software for creative content and marketing purposes, with a focus on user experience. The company’s products are offered as subscription and through licenses.
What Are The Alternatives?
Adobe competes with Apple, Autodesk, Avid, Corel, Microsoft, Affinity, Quark in its Digital Media and Google, IBM, Oracle, salesforce.com, SAP, SAS, Teradata, Shopify in its Digital Experience segment. In the Publishing segment, the company primarily faces competition from large-scale publishing systems and XML-based publishing companies.
Has 3 Operating Segments
Digital Media: Segment revenue is derived from the sale of subscriptions to Creative Cloud (Photoshop, Illustrator, Premiere Pro, Lightroom CC, InDesign, Adobe XD etc) and Document Cloud (Adobe Acrobat, Adobe Sign and Adobe Scan).
Digital Experience: Segment revenue is derived from the sale of subscriptions to Adobe Experience Cloud, a cross-channel marketing optimization tool that includes analytics, targeting, campaign management, content delivery and commerce enablement.
Publishing: Segment revenue is derived from the sale of licenses to legacy products such as eLearning, technical document publishing, web conferencing etc to OEMs.