• The Procter & Gamble of cars, known globally for reliable, mass-market vehicles for nearly every consumer need.
• A global Ford or General Motors, but with a leading reputation for reliability, fuel efficiency, and pioneering hybrid technology.

• Automobiles: Produces and sells a diverse range of passenger cars, SUVs, trucks, and minivans for global markets.
• Financial Services: Offers vehicle financing, leasing, and insurance solutions to customers and dealers. (Category: Vehicle Financing and Insurance)
• Industrial Equipment: Manufactures and distributes forklifts, tow tractors, and other material handling machinery.
• Marine Products: Designs and sells recreational boats and marine engines.
• Automotive Parts and Accessories: Supplies genuine spare parts and a variety of accessories for vehicle maintenance and personalization.

Toyota Motor (symbol: TM) primarily sells its vehicles to individual consumers and various organizations through its global network of independent dealerships. While its direct customers are these dealerships, the ultimate major customers for Toyota's vehicles can be broadly categorized as follows:

Major Customer Categories:

1. Private Consumers / Households: This constitutes the largest customer segment for Toyota. These are individuals and families purchasing vehicles for personal transportation, daily commuting, and family use. Key factors for this group include vehicle reliability, safety features, fuel efficiency, comfort, technology integration, and brand reputation.
2. Small Businesses / Self-Employed Professionals: This category includes entrepreneurs, tradespeople, and small business owners who utilize Toyota vehicles for commercial purposes, often as an integral part of their operations. Examples include ride-sharing services (where efficiency and durability are key), local delivery businesses, and various trades requiring dependable trucks or vans. Their purchasing decisions are often driven by utility, durability, operating costs, and specific vehicle capabilities.
3. Fleet Operators: This category encompasses larger organizations and entities that acquire multiple Toyota vehicles for their operational fleets. This includes rental car companies, which purchase vehicles for their rental inventories; corporate fleets, where businesses provide vehicles for employee use or specific operational needs; and government agencies at municipal, state, and national levels, which procure vehicles for public services such as law enforcement, emergency response, and administrative functions. These customers often prioritize bulk purchasing options, vehicle longevity, and total cost of ownership.

• Denso Corporation (TYO: 6902)
• Aisin Corporation (TYO: 7259)
• JTEKT Corporation (TYO: 6473)
• Toyota Boshoku Corporation (TYO: 3116)
• Sumitomo Electric Industries, Ltd. (TYO: 5802)
• Magna International Inc. (NYSE: MGA)
• Panasonic Holdings Corporation (TYO: 6752)
• Bridgestone Corporation (TYO: 5108)
• Michelin (EPA: ML)

Koji Sato, President and Chief Executive Officer

Koji Sato became the 12th President and CEO of Toyota Motor Corporation in April 2023. He joined Toyota in 1992 after earning a degree in Mechanical Engineering from Waseda University. Sato's career at Toyota has primarily been in product development, including working on the suspension systems for the first-generation Prius and Vista, and leading the development of the North American Camry. He also served as Executive Vice President and later President of Lexus International, and President of GAZOO Racing Company. He was appointed Chief Branding Officer in January 2021. Sato is notable as the first engineer from outside the founding Toyoda family to become Toyota's president.

Yoichi Miyazaki, Executive Vice President, Chief Financial Officer, and Chief Competitive Officer

Yoichi Miyazaki joined Toyota Motor Corporation in April 1986, having graduated from Kanagawa University with a bachelor's degree in economics in March 1986. Throughout his career at Toyota, he has held various significant management positions, including General Manager of the Supply Management Department within the Sales Operation Planning Division, and Chief Officer of the Corporate Strategy Division. In April 2022, he was appointed Chief Competitive Officer and President of Business Planning & Operation. He currently serves as Executive Vice President, Chief Financial Officer, and Chief Competitive Officer.

Akio Toyoda, Chairman of the Board of Directors

Akio Toyoda is the great-grandson of Sakichi Toyoda, the industrialist, and grandson of Kiichiro Toyoda, the founder of Toyota Motors. He earned a law degree from Keio University in 1979 and an MBA from Babson College in 1982 before joining Toyota Motor Corporation in April 1984. Toyoda's career at the company spanned production, marketing, and product development both in Japan and internationally. He served as an executive vice president and board member at New United Motor Manufacturing, Inc. (NUMMI), a production joint venture with General Motors. He became President of TMC in June 2009 and transitioned to Chairman of the Board of Directors in April 2023. He also oversaw the creation and supervision of gazoo.com, a website providing information on consumer goods, services, and vehicles.

Hiroki Nakajima, Executive Vice President, Chief Technology Officer

Hiroki Nakajima joined Toyota Motor Corporation in April 1987, after receiving a Master's degree in engineering from Kyoto University in 1987. His career at Toyota has included various engineering and product planning roles, notably serving as Chief Engineer for the iQ and compact vehicles, and as Executive General Manager. He also held positions as Executive Vice President of the CV Company and the Mid-size Vehicle Company. Currently, he serves as an Executive Vice President, Member of the Board of Directors, Operating Officer, and Chief Technology Officer.

Simon Humphries, Operating Officer, Chief Branding Officer, and Head of Design for Toyota and Lexus

Simon Humphries, originally from the UK, began his career as a product designer in 1988 and joined Toyota Motor Corporation in 1994. He contributed to advanced design and was instrumental in establishing the design philosophies for Toyota (Vibrant Clarity) and Lexus (L-finesse). Humphries has served as President of ED2 (Toyota European Design Development) and became Head of Design for Toyota and Lexus Global Design in January 2018. He currently holds the titles of Operating Officer, Chief Branding Officer, and Head of Design for both Toyota and Lexus. Before joining Toyota, he worked for six years at a design firm in Nagoya, where he focused on product design.

The rapid global acceleration in the adoption of battery electric vehicles (BEVs) combined with the aggressive expansion and highly competitive offerings from Chinese EV manufacturers, particularly BYD, poses a clear emerging threat. While Toyota has been a leader in hybrid technology, its slower transition to and smaller market share in pure BEVs could lead to significant market share erosion as the automotive industry shifts decisively towards electrification, mirroring historical disruptions where incumbents failed to adapt swiftly to new dominant technologies or business models.

Toyota Motor Corporation's main products and services include the design, manufacture, assembly, and sale of a wide range of automobiles such as passenger cars, buses, minivans, trucks, specialty cars, and sport-utility vehicles, along with related parts and accessories. The company also provides financial services and vehicle leasing services.

The addressable markets for Toyota's main products (automobiles) in 2024 are substantial across various regions:

• Global Automotive Market (New Vehicle Sales): Approximately 74.6 million units were sold in 2024. The global automotive industry market was valued at approximately USD 4075.65 billion in 2024.
• U.S. Automotive Market (New Vehicle Sales): New-vehicle sales in the U.S. finished near 16.0 million units in 2024. The U.S. automotive industry market is projected to be valued at approximately USD 1622.72 billion in 2024.
• European Automotive Market (New Passenger Vehicle Registrations): New passenger vehicle registrations in Europe (EU, EFTA, and UK) reached just under 13 million units (12,963,614) in 2024. The European Automobile Industry is projected to be valued at approximately USD 1412.47 billion in 2024.
• Asian Automotive Market (New Vehicle Sales - Key Regions):
  • China: Car sales reached nearly 23 million units in 2024.
  • Asia (excluding Japan and China): Automobile sales in 13 Asian countries (excluding Japan and China) reached 10.75 million units in 2024.
  • ASEAN-6 (Light Vehicle Sales): Light Vehicle sales in the ASEAN-6 region (Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Singapore) dipped to 3.28 million units in 2024.

For related services:

• Global Automotive Aftermarket (Parts and Maintenance): The global automotive aftermarket, which includes sales revenue from parts and maintenance, reached $71 billion last year (referring to 2024 from the context of the source). Specific market sizes for financial services or vehicle leasing addressable by Toyota were not explicitly detailed in the search results.

Toyota Motor Corporation (TM) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Expansion of Electrified Vehicle Sales: Toyota is significantly expanding its lineup and sales of electrified vehicles, including Hybrid Electric Vehicles (HEVs), Battery Electric Vehicles (BEVs), and Fuel Cell Electric Vehicles (FCEVs). The company has seen a substantial rise in electrified vehicle sales, with the ratio reaching 46.9% in the first half of fiscal year 2026, driven by strong HEV sales in markets like North America and China. This is projected to increase to 49.8% in fiscal year 2026. Toyota's multi-pathway approach includes introducing six new production BEVs in Europe by 2026 and three new Lexus BEVs in 2025. Additionally, the ninth-generation Hilux will offer a BEV variant, with a regional rollout starting in Asia from 2026, signaling a broader push into diverse electrified offerings.
2. Growth in Global Vehicle Sales Volume: Toyota anticipates continued growth in consolidated vehicle sales, especially in key markets such as Japan and North America. In the first half of fiscal year 2026, global vehicle sales increased by 5.0%, with domestic sales rising by 3.3% and overseas sales by 5.4%. The company forecasts strong demand and product competitiveness, projecting consolidated vehicle sales of 10.5 million units for the full fiscal year. This overall increase in units sold directly contributes to higher revenue.
3. Expansion of the Value Chain Business: The value chain business, which encompasses profits from parts, finance, and related services, is a growing contributor to Toyota's operating income. This segment has already reached JPY 2 trillion in operating income, supported by 150 million units owned worldwide and strong residual values. The strategic focus on enhancing this value chain is expected to stabilize earnings and contribute to revenue growth, with profits from these services targeted to exceed JPY 2 trillion.
4. Launch of New Products and Brands: Toyota is introducing new products and expanding its brand portfolio to attract a wider customer base and enhance market appeal. This includes the launch of the new Century brand, which is expected to strengthen Toyota's brand presence. Furthermore, the company is investing in Software-Defined Vehicles (SDVs), with the new RAV4 being the first to adopt the Arene platform for efficient software development. Integrating the SDV strategy into its new car and value chain businesses is aimed at strengthening the profit foundation and driving future sales.

Share Repurchases

• In May 2024, Toyota authorized a share buyback program to repurchase up to 410 million shares for a maximum of ¥1 trillion. This program was completed by December 31, 2024, with 373.66 million shares repurchased for ¥1.0268 trillion.
• A subsequent buyback program in 2025 authorized the repurchase of up to 530 million shares with a ¥1.2 trillion budget. By April 15, 2025, 436.86 million shares had been repurchased, fully utilizing the allocated budget.
• As of February 28, 2025, Toyota had repurchased a total of 407,157,675 shares for approximately JPY 1.12 trillion under resolutions from May and September 2024.

Share Issuance

• No significant share issuance events were identified over the last 3-5 years.

Inbound Investments

• No large inbound investments by third-parties into Toyota Motor were identified over the last 3-5 years.

Outbound Investments

• Toyota plans to invest ¥1.5 trillion ($13.6 billion) by 2030 in developing a global battery supply system and research and development, aiming for approximately 70 production lines with an annual capacity of 200 GWh.
• Since 2021, Toyota has announced total investments of $18.6 billion into its U.S. manufacturing operations to support electrification efforts, including a $1.4 billion investment in its Princeton, Indiana facility for a new battery electric SUV and battery pack assembly line.
• Toyota is investing over $3 billion to expand its existing factory and build a new plant in southern India, increasing its production capacity to over 1 million vehicles, as part of a broader $11 billion commitment by Japanese automakers in India between 2021 and 2024.

Capital Expenditures

• Toyota's annual capital expenditures were approximately $24.61 billion in fiscal year (FY) 2021, $25.02 billion in FY2022, $24.20 billion in FY2023, $32.97 billion in FY2024, and $34.34 billion in FY2025 (all fiscal years ending March).
• The company forecasts capital expenditures of approximately JPY 2,300 billion for the upcoming fiscal year (FY2026, ending March 2026).
• A primary focus of these capital expenditures is on electrification efforts, including developing and localizing automotive battery production and the assembly of battery electric vehicles in key markets like the U.S. and globally.