Tearsheet

Procter & Gamble (PG)


Market Price (10/17/2025): $149.55 | Market Cap: $350.7 Bil
Sector: Consumer Staples | Industry: Personal Care Products

Procter & Gamble (PG)


Market Price (10/17/2025): $149.55
Market Cap: $350.7 Bil
Sector: Consumer Staples
Industry: Personal Care Products

Investment Highlights


0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24%
Weak multi-year price returns
2Y Excs Rtn is -43%, 3Y Excs Rtn is -55%
 
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 21%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17%, CFO LTM is 18 Bil, FCF LTM is 14 Bil
  
2 Low stock price volatility
Vol 12M is 19%
  
0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 21%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17%, CFO LTM is 18 Bil, FCF LTM is 14 Bil
2 Low stock price volatility
Vol 12M is 19%
3 Weak multi-year price returns
2Y Excs Rtn is -43%, 3Y Excs Rtn is -55%

Market Valuation & Key Metrics

PG Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
PG Return14%21%-5%-1%17%-9%38%
Peers Return15%7%-7%4%14%-12%20%
S&P 500 Return16%27%-19%24%23%13%103%

Monthly Win Rates [3]
PG Win Rate67%67%33%50%75%33% 
Peers Win Rate47%38%33%52%67%40% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
PG Max Drawdown-21%-12%-23%-9%0%-9% 
Peers Max Drawdown-14%-10%-18%-5%-4%-13% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: UL, CL, CHD, PG, KVUE. See PG Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/16/2025 (YTD)

Downturns Compared

Unique KeyEventPGS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-24.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven32.0%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven570 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-23.2%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven30.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven127 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-24.9%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven33.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven212 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-40.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven69.0%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1422 days1480 days


How Low Can It Go?

Procter & Gamble's stock fell -24.3% during the 2022 Inflation Shock from a high on 4/28/2022. A -24.3% loss requires a 32.0% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

Better Bets than Procter & Gamble (PG)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to PG. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.4%-2.4%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
4.0%4.0%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-16.6%-16.6%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
6.8%6.8%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-13.8%-13.8%-22.4%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.4%-2.4%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
4.0%4.0%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-16.6%-16.6%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
6.8%6.8%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-13.8%-13.8%-22.4%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Procter & Gamble

Financials

PGULCLCHDKVUEMedian
NameProcter .Unilever Colgate-.Church &.Kenvue  
Mkt Price149.6062.0277.5687.2514.1177.56
Mkt Cap350.8174.562.821.427.162.8
Rev LTM84,28444,26219,9996,06615,14119,999
Op Inc LTM20,4506,3594,3461,0792,6304,346
FCF LTM14,0445,4903,3709311,6333,370
FCF 3Y Avg14,7854,8063,0288651,9783,028
CFO LTM17,8175,4903,9201,0732,0913,920
CFO 3Y Avg18,1705,0453,6591,0592,4553,659

Growth & Margins

PGULCLCHDKVUEMedian
NameProcter .Unilever Colgate-.Church &.Kenvue  
Rev Chg LTM0.3%11.1%0.1%1.1%-2.2%0.3%
Rev Chg 3Y Avg1.7%3.4%4.2%4.6%-3.8%
Rev Chg Q1.7%12.0%1.0%-0.3%-4.0%1.0%
QoQ Delta Rev Chg LTM0.4%2.7%0.3%-0.1%-1.1%0.3%
Op Mgn LTM24.3%14.4%21.7%17.8%17.4%17.8%
Op Mgn 3Y Avg23.3%7.9%21.2%18.3%16.9%18.3%
QoQ Delta Op Mgn LTM0.5%-4.5%-0.1%-1.2%0.4%-0.1%
CFO/Rev LTM21.1%12.4%19.6%17.7%13.8%17.7%
CFO/Rev 3Y Avg21.8%12.2%18.7%18.0%16.0%18.0%
FCF/Rev LTM16.7%12.4%16.9%15.3%10.8%15.3%
FCF/Rev 3Y Avg17.7%11.6%15.4%14.7%12.9%14.7%

Valuation

PGULCLCHDKVUEMedian
NameProcter .Unilever Colgate-.Church &.Kenvue  
Mkt Cap350.8174.562.821.427.162.8
P/S4.23.93.13.51.83.5
P/EBIT16.626.414.927.411.216.6
P/E22.041.121.640.719.122.0
P/CFO19.731.816.019.912.919.7
Total Yield4.6%3.8%7.5%3.1%11.0%4.6%
Dividend Yield0.0%1.3%2.9%0.7%5.8%1.3%
FCF Yield 3Y Avg3.9%3.0%4.2%3.5%4.8%3.9%
D/E0.10.10.10.10.30.1
Net D/E0.10.00.10.10.30.1

Returns

PGULCLCHDKVUEMedian
NameProcter .Unilever Colgate-.Church &.Kenvue  
1M Rtn-5.3%0.3%-4.8%-4.7%-22.2%-4.8%
3M Rtn-3.9%4.6%-11.1%-9.8%-34.8%-9.8%
6M Rtn-11.2%-1.2%-18.3%-16.7%-38.6%-16.7%
12M Rtn-11.0%1.5%-21.6%-15.7%-32.6%-15.7%
3Y Rtn26.7%56.4%15.4%22.2%-24.5%
1M Excs Rtn-7.1%-1.1%-6.1%-5.6%-23.5%-6.1%
3M Excs Rtn-8.8%-0.5%-16.0%-14.7%-40.5%-14.7%
6M Excs Rtn-34.6%-24.8%-41.7%-40.4%-62.4%-40.4%
12M Excs Rtn-24.2%-11.5%-34.4%-27.6%-45.4%-27.6%
3Y Excs Rtn-54.8%-26.0%-64.1%-59.0%--56.9%

Financials

Price Behavior

Short Interest

Short Interest: As Of Date9302025
Short Interest: Shares Quantity16,952,900
Short Interest: % Change Since 9152025-3.1%
Average Daily Volume8,307,678
Days-to-Cover Short Interest2.04
Basic Shares Quantity2,345,000,000
Short % of Basic Shares0.7%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/29/2025-0.3%-4.0%-0.7%
4/24/2025-3.7%-1.9%-0.4%
1/22/20251.9%3.4%4.0%
10/18/20240.0%-1.0%-1.0%
7/30/2024-4.8%-1.1%-0.4%
4/19/20240.5%3.3%6.6%
1/23/20244.1%5.6%8.5%
10/18/20232.6%3.1%4.2%
...
SUMMARY STATS   
# Positive161415
# Negative8109
Median Positive2.5%3.2%2.0%
Median Negative-1.7%-1.5%-2.5%
Max Positive4.1%5.6%11.2%
Max Negative-6.2%-4.0%-8.5%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025804202510-K 6/30/2025
3312025424202510-Q 3/31/2025
12312024122202510-Q 12/31/2024
93020241018202410-Q 9/30/2024
6302024805202410-K 6/30/2024
3312024419202410-Q 3/31/2024
12312023123202410-Q 12/31/2023
93020231018202310-Q 9/30/2023
6302023804202310-K 6/30/2023
3312023421202310-Q 3/31/2023
12312022119202310-Q 12/31/2022
93020221019202210-Q 9/30/2022
6302022805202210-K 6/30/2022
3312022420202210-Q 3/31/2022
12312021119202210-Q 12/31/2021
93020211019202110-Q 9/30/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Whaley Susan StreetChief Legal Officer & Secy8292025Sell156.841,000156,8354,459,734Form
1Raman Sundar G.CEO-Fabric & Home Care8222025Sell158.169,5541,511,0506,624,721Form
2Coombe Gary ACEO - Grooming8222025Sell158.1610,1941,612,2735,532,108Form
3Keith R. AlexandraCEO - Beauty8222025Sell158.1610,6971,691,8274,354,039Form
4Davis Jennifer L.CEO - Health Care8212025Sell157.278,5961,351,92610,221,371Form