PepsiCo (PEP)


Market Price (8/2/2026): $139.71 | Market Cap: $190.8 BilInvestor Relations Sector: Consumer Staples | Industry: Soft Drinks & Non-alcoholic Beverages

PepsiCo (PEP)


Market Price (8/2/2026): $139.71
Market Cap: $190.8 Bil
Sector: Consumer Staples
Industry: Soft Drinks & Non-alcoholic Beverages

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.6%, Dividend Yield is 4.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.3%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, CFO LTM is 13 Bil, FCF LTM is 9.3 Bil

Stock buyback support
Stock Buyback 3Y Total is 3.0 Bil

Low stock price volatility
Vol 12M is 22%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Health & Wellness Trends, Vegan & Alternative Foods, and Circular Economy & Recycling. Show more.

Weak multi-year price returns
2Y Excs Rtn is -50%, 3Y Excs Rtn is -83%

Key risks
PEP key risks include [1] shifting consumer preferences away from its core snack and soft drink products and [2] increasing regulatory scrutiny targeting its packaging waste and ingredients.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.6%, Dividend Yield is 4.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.3%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, CFO LTM is 13 Bil, FCF LTM is 9.3 Bil
2 Stock buyback support
Stock Buyback 3Y Total is 3.0 Bil
3 Low stock price volatility
Vol 12M is 22%
4 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Health & Wellness Trends, Vegan & Alternative Foods, and Circular Economy & Recycling. Show more.
5 Weak multi-year price returns
2Y Excs Rtn is -50%, 3Y Excs Rtn is -83%
6 Key risks
PEP key risks include [1] shifting consumer preferences away from its core snack and soft drink products and [2] increasing regulatory scrutiny targeting its packaging waste and ingredients.

PEP in ETFs

Weight = PEP's share of each fund

SPY0.29%
VOO0.29%
IVV0.30%
VTI0.25%
ITOT0.26%
QQQ0.84%
QQQM0.84%
IWB0.27%
+41 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 8/1/2026

PepsiCo (PEP) stock has lost about 10% since 4/30/2026 because of the following key factors:

1. Underperformance in North American Segments. PepsiCo experienced a decline in its key North American market during fiscal Q2 2026, which ended June 13, 2026. Organic revenue in North America decreased by 0.5%, with PepsiCo Foods North America revenues falling 2% and PepsiCo Beverages North America seeing only 1% organic growth. This regional weakness contributed to investor concerns despite the company's overall revenue rising 6.4% year-over-year to $24.18 billion in the same quarter.

2. Broader Consumer Staples Sector Weakness and Macroeconomic Headwinds. The consumer staples sector, which includes PepsiCo, has generally underperformed in 2026, contrary to its typical defensive nature in uncertain economic times. This underperformance is attributed to persistent inflation, rising bond yields, and weaker consumer demand. Additionally, U.S. GDP growth slowed to an annualized rate of 1.5% in fiscal Q2 2026, below economists' expectations, partly due to geopolitical events impacting energy costs and consumer spending.

Show more
Updated on 8/1/2026

PepsiCo (PEP) stock has lost about 10% since 4/30/2026 because of the following key factors:

1. Underperformance in North American Segments. PepsiCo experienced a decline in its key North American market during fiscal Q2 2026, which ended June 13, 2026. Organic revenue in North America decreased by 0.5%, with PepsiCo Foods North America revenues falling 2% and PepsiCo Beverages North America seeing only 1% organic growth. This regional weakness contributed to investor concerns despite the company's overall revenue rising 6.4% year-over-year to $24.18 billion in the same quarter.

2. Broader Consumer Staples Sector Weakness and Macroeconomic Headwinds. The consumer staples sector, which includes PepsiCo, has generally underperformed in 2026, contrary to its typical defensive nature in uncertain economic times. This underperformance is attributed to persistent inflation, rising bond yields, and weaker consumer demand. Additionally, U.S. GDP growth slowed to an annualized rate of 1.5% in fiscal Q2 2026, below economists' expectations, partly due to geopolitical events impacting energy costs and consumer spending.

3. Concerns Over Revenue Growth Quality and Potential Margin Pressure from Pricing Strategy. Earlier in 2026, PepsiCo implemented price cuts on certain items to stimulate volume growth among cost-conscious consumers. While this strategy contributed to positive sales volume momentum in fiscal Q1 and Q2 2026, with volume adding about 1 percentage point to revenue growth, it may have raised investor concerns about potential pressure on profit margins and the sustainability of revenue quality in a competitive, price-sensitive market.

4. Reaffirmed Guidance with Back-Half Weighting and Execution Risk. PepsiCo reaffirmed its fiscal 2026 outlook, projecting organic revenue growth of 2-4% and core earnings per share (EPS) growth of 5-7%. However, the company indicated that earnings growth is expected to be weighted towards the fourth quarter. This forward-looking guidance, with a heavier reliance on performance later in the year amid ongoing macroeconomic uncertainties, may have introduced perceived execution risk for investors.

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Stock Movement Drivers

Fundamental Drivers

The -11.0% change in PEP stock from 4/30/2026 to 8/1/2026 was primarily driven by a -25.7% change in the company's P/E Multiple.
(LTM values as of)43020268012026Change
Stock Price ($)156.84139.56-11.0%
Change Contribution By: 
Total Revenues ($ Mil)95,44996,9041.5%
Net Income Margin (%)9.1%10.8%17.9%
P/E Multiple24.618.2-25.7%
Shares Outstanding (Mil)1,3671,3660.1%
Cumulative Contribution-11.0%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 8/1/2026
ReturnCorrelation
PEP-11.0% 
Market (SPY)3.9%-26.0%
Sector (XLP)0.9%77.3%

Fundamental Drivers

The -7.4% change in PEP stock from 1/31/2026 to 8/1/2026 was primarily driven by a -36.1% change in the company's P/E Multiple.
(LTM values as of)13120268012026Change
Stock Price ($)150.68139.56-7.4%
Change Contribution By: 
Total Revenues ($ Mil)92,36696,9044.9%
Net Income Margin (%)7.8%10.8%37.9%
P/E Multiple28.618.2-36.1%
Shares Outstanding (Mil)1,3691,3660.2%
Cumulative Contribution-7.4%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 8/1/2026
ReturnCorrelation
PEP-7.4% 
Market (SPY)8.3%-11.5%
Sector (XLP)2.4%75.2%

Fundamental Drivers

The 5.2% change in PEP stock from 7/31/2025 to 8/1/2026 was primarily driven by a 31.1% change in the company's Net Income Margin (%).
(LTM values as of)73120258012026Change
Stock Price ($)132.67139.565.2%
Change Contribution By: 
Total Revenues ($ Mil)91,74896,9045.6%
Net Income Margin (%)8.2%10.8%31.1%
P/E Multiple24.118.2-24.3%
Shares Outstanding (Mil)1,3711,3660.4%
Cumulative Contribution5.2%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 8/1/2026
ReturnCorrelation
PEP5.2% 
Market (SPY)19.2%-15.7%
Sector (XLP)8.8%69.4%

Fundamental Drivers

The -17.3% change in PEP stock from 7/31/2023 to 8/1/2026 was primarily driven by a -38.1% change in the company's P/E Multiple.
(LTM values as of)73120238012026Change
Stock Price ($)168.83139.56-17.3%
Change Contribution By: 
Total Revenues ($ Mil)90,13596,9047.5%
Net Income Margin (%)8.8%10.8%23.1%
P/E Multiple29.418.2-38.1%
Shares Outstanding (Mil)1,3781,3660.9%
Cumulative Contribution-17.3%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2023 to 8/1/2026
ReturnCorrelation
PEP-17.3% 
Market (SPY)68.9%7.6%
Sector (XLP)21.0%71.1%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
PEP Return21%7%-3%-8%-2%-0%12%
Peers Return13%9%-1%-3%4%14%42%
S&P 500 Return27%-19%24%23%16%9%98%

Monthly Win Rates [3]
PEP Win Rate58%50%58%33%50%57% 
Peers Win Rate52%50%48%52%53%66% 
S&P 500 Win Rate75%42%67%75%67%43% 

Max Drawdowns [4]
PEP Max Drawdown-13%-12%-18%-15%-18%-19% 
Peers Max Drawdown-12%-17%-22%-19%-20%-18% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: KO, MDLZ, KDP, GIS, MNST. See PEP Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/31/2026 (YTD)

How Low Can It Go

EventPEPS&P 500
2025 US Tariff Shock
  % Loss-11.1%-18.8%
  % Gain to Breakeven12.5%23.1%
  Time to Breakeven64 days79 days
2022 Inflation Shock & Fed Tightening
  % Loss-10.5%-24.5%
  % Gain to Breakeven11.8%32.4%
  Time to Breakeven26 days427 days
2020 COVID-19 Crash
  % Loss-28.1%-33.7%
  % Gain to Breakeven39.1%50.9%
  Time to Breakeven207 days140 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-10.2%-12.2%
  % Gain to Breakeven11.4%13.9%
  Time to Breakeven45 days62 days
2008-2009 Global Financial Crisis
  % Loss-38.6%-53.4%
  % Gain to Breakeven63.0%114.4%
  Time to Breakeven794 days1085 days

Compare to KO, MDLZ, KDP, GIS, MNST

In The Past

PepsiCo's stock fell -11.1% during the 2025 US Tariff Shock. Such a loss loss requires a 12.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventPEPS&P 500
2020 COVID-19 Crash
  % Loss-28.1%-33.7%
  % Gain to Breakeven39.1%50.9%
  Time to Breakeven207 days140 days
2008-2009 Global Financial Crisis
  % Loss-38.6%-53.4%
  % Gain to Breakeven63.0%114.4%
  Time to Breakeven794 days1085 days

Compare to KO, MDLZ, KDP, GIS, MNST

In The Past

PepsiCo's stock fell -11.1% during the 2025 US Tariff Shock. Such a loss loss requires a 12.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About PepsiCo (PEP)

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PepsiCo, Inc. (PEP) is a global leader in the food and beverage industry, engaged in the manufacturing, marketing, distribution, and sale of a vast array of popular beverages and convenient food products worldwide. The company operates across numerous geographic regions, including North America, Latin America, Europe, Africa, the Middle East, Asia Pacific, Australia, and New Zealand, underscoring its significant international reach and diversified market presence.

The company's extensive product portfolio features both iconic beverage brands and well-known food items. Beverage offerings range from concentrates, fountain syrups, and finished goods to ready-to-drink teas, coffees, juices, dairy products, and sparkling water makers. In the food category, PepsiCo is renowned for its snack products like chips, dips, and spreads under its Frito-Lay segment, as well as cereals, oatmeal, granola bars, and other convenient foods from its Quaker Foods division.

PepsiCo serves a broad spectrum of customers through an intricate distribution network that includes wholesale distributors, foodservice providers, and a wide range of retailers globally. This encompasses grocery stores, convenience stores, mass merchandisers, and e-commerce platforms. The company also works with authorized independent bottlers and sells directly to consumers, ensuring its products are readily available across diverse retail channels worldwide.

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AI Analysis | Feedback

Here are 1-2 brief analogies for PepsiCo:

  • A global food and beverage giant similar to Nestlé.
  • Imagine Coca-Cola for beverages combined with a leading snack company like Mondelez International.

AI Analysis | Feedback

  • Snack Foods: PepsiCo offers a wide range of savory snack foods, including chips, dips, spreads, and cheese-flavored snacks.
  • Grain-Based & Packaged Foods: The company produces various grain-based foods such as cereals, oatmeal, granola bars, and side dishes.
  • Carbonated Soft Drinks: PepsiCo manufactures and distributes popular carbonated soft drinks, including concentrates, fountain syrups, and finished beverages.
  • Non-Carbonated Beverages: The company provides a diverse portfolio of non-carbonated drinks, such as ready-to-drink teas, coffees, and juices.
  • Dairy Products: PepsiCo produces and sells various dairy products to consumers globally.
  • Sparkling Water Makers: PepsiCo markets sparkling water makers and associated consumables, primarily through its SodaStream brand.

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Major Customers of PepsiCo (PEP)

PepsiCo primarily sells its products to other businesses, including wholesale and other distributors, foodservice customers, and various retail channels. Its major customers are therefore large retail corporations and wholesale operators that then sell to individual consumers or smaller businesses. Some of these major customer companies include:

  • Walmart Inc. (WMT)
  • The Kroger Co. (KR)
  • Target Corporation (TGT)
  • Costco Wholesale Corporation (COST)
  • Amazon.com, Inc. (AMZN)

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Ramon Laguarta Chairman and Chief Executive Officer

Ramon Laguarta joined PepsiCo in 1996 and has held various leadership roles across global markets, including CEO of PepsiCo's European and Sub-Saharan African division. He played a key role in the acquisition of Russian dairy and juice company Wimm-Bill-Dann in 2010. Laguarta began his professional career at Chupa Chups, a Spanish candy company.

Steve Schmitt Executive Vice President and Chief Financial Officer

Steve Schmitt was appointed Executive Vice President and Chief Financial Officer of PepsiCo, effective November 10, 2025. He joins PepsiCo from Walmart, where he served as EVP and CFO for Walmart U.S., overseeing financial operations for its multi-billion-dollar omni-channel business. Schmitt also held CFO roles across Walmart U.S. Omni-Channel, Walmart U.S. eCommerce, and Sam's Club. His career includes leadership positions at Yum! Brands and over a decade at UPS.

Steven Williams Executive Vice President & Vice Chairman, Global Chief Commercial Officer & Corporate Affairs

Steven Williams is the Executive Vice President & Vice Chairman, Global Chief Commercial Officer & Corporate Affairs. He previously served as CEO of PepsiCo North America.

Ram Krishnan Chief Executive Officer, PepsiCo North America

Ram Krishnan is set to become the CEO of PepsiCo North America, succeeding Steven Williams, effective December 28, 2025. He has a background in portfolio innovation and go-to-market transformation within PepsiCo's U.S. Beverages division.

Athina Kanioura Chief Executive Officer, Latin America Foods and Executive Vice President, Chief Strategy & Transformation Officer

Athina Kanioura serves as the CEO of Latin America Foods and is also the Executive Vice President, Chief Strategy & Transformation Officer at PepsiCo.

AI Analysis | Feedback

The key risks to PepsiCo's business include regulatory scrutiny and litigation, evolving consumer preferences and intense competition, and inflationary pressures and supply chain disruptions.

  1. Regulatory Scrutiny and Litigation: PepsiCo faces significant legal and regulatory risks, exemplified by a recent class-action lawsuit alleging price-fixing and previous investigations into discriminatory pricing by regulatory bodies. Non-compliance with various laws and regulations across its global operations, encompassing production, marketing, and environmental standards, could lead to substantial compliance costs, capital expenditures, and operational changes.
  2. Evolving Consumer Preferences and Intense Competition: The company operates in a highly competitive market where changing consumer tastes, particularly a shift towards healthier options and sustainable packaging, pose a continuous threat. This has contributed to market share erosion in some segments, such as losing the #2 U.S. soda spot, and has led to demands for strategic overhauls from activist investors. PepsiCo must continually innovate and adapt its product offerings to maintain relevance and defend its market position against both established rivals and emerging brands.
  3. Inflationary Pressures and Supply Chain Disruptions: PepsiCo's profitability is vulnerable to rising input costs, including agricultural commodities, fuel, and packaging materials. These inflationary pressures, coupled with potential disruptions in its complex global supply chain, can lead to gross margin compression if the company is unable to effectively pass on increased costs to consumers through pricing adjustments. Evidence suggests challenges in maintaining pricing power in certain snack categories, contributing to declining sales and market share in those areas.

AI Analysis | Feedback

The rapid emergence and growth of companies and platforms focused on personalized, fresh, and plant-based nutrition delivered through direct-to-consumer (DTC) and subscription models. These offerings directly compete with PepsiCo's core business of mass-produced packaged beverages and convenient foods by catering to evolving consumer preferences for health, customization, and alternative convenience, potentially disrupting traditional retail channels and consumption habits.

AI Analysis | Feedback

PepsiCo's addressable markets for its main products and services are substantial across various global and regional segments:

  • The global snack food market was estimated at approximately $719.18 billion in 2024 and is projected to reach $922.08 billion by 2030.
  • In the U.S., the snack food market was valued at about $172.54 billion in 2024, with projections indicating it could exceed $193.51 billion by 2030.
  • The North American snack food market was approximately $70.25 billion in 2025 and is forecast to reach $87.02 billion by 2031.
  • The global non-alcoholic beverages market was estimated at $1.41 trillion in 2025 and is predicted to grow to about $2.85 trillion by 2035.
  • The North American non-alcoholic beverage market was sized at $366.58 billion in 2024 and is anticipated to reach $609.41 billion by 2033.
  • For the U.S. non-alcoholic beverages market, the size was $169.55 billion in 2024, with a projection to grow to $246.90 billion by 2032.
  • The global carbonated soft drink market was valued at about $496.46 billion in 2024 and is expected to reach $771.3 billion by 2033.
  • The U.S. soft drinks market (including carbonated soft drinks, bottled water, etc.) was $293.5 billion in 2024 and is expected to grow to $545.2 billion by 2032.
  • The global breakfast cereals market was valued at $65.23 billion in 2024 and is expected to reach $104.07 billion by 2032.
  • North America's breakfast cereals market was valued at $17.40 billion in 2024.
  • The U.S. breakfast cereal market is projected to reach an estimated value of $20.82 billion by 2032.
  • The global savory snacks market was $285.85 billion in 2024 and is projected to reach $406.52 billion by 2032.
  • The U.S. North America savory snacks market was valued at $37.59 billion in 2021 and is expected to reach $62.25 billion by 2030.
  • The North America extruded snack food market was valued at $9.36 billion in 2024 and is estimated to reach $12.65 billion by 2033.
  • The U.S. functional drinks market generated a revenue of $48.47 billion in 2024 and is expected to reach $77.97 billion by 2030.

AI Analysis | Feedback

Here are the expected drivers of future revenue growth for PepsiCo (PEP) over the next 2-3 years:
  1. International Market Expansion: PepsiCo expects continued strong growth from its international segments, particularly across Latin America, Europe, and the Asia-Pacific region. These markets are consistently highlighted as key growth engines, driven by broad-based demand for both snacks and beverages, and are seen as offsetting challenges in North America.
  2. Product Portfolio Innovation and Diversification: The company plans to accelerate organic revenue growth through evolving its product portfolio. This includes launching significant protein beverages, expanding its zero-sugar and "better-for-you" options, and deepening its presence in the energy drink category with brands like Rockstar and Celsius, as well as extending its Gatorade platform for sports hydration. Innovation also extends to flavor and format across its snack brands, including limited-time premium SKUs and portion-controlled packs.
  3. Strategic Pricing and Affordability Initiatives: PepsiCo anticipates driving revenue growth through its pricing power, which has historically helped offset volume fluctuations. The company also emphasizes a focus on affordability and innovation to support sales, especially in environments with cautious consumer spending.
  4. Productivity and Supply Chain Optimization: Significant productivity savings are expected through automation, digitalization, simplification initiatives, and the rationalization of warehouse infrastructure and manufacturing nodes. While primarily impacting margins, these efficiencies allow for reinvestment into growth initiatives, better service levels, and competitive pricing, indirectly supporting revenue expansion. PepsiCo aims for a record year of productivity savings in 2026.
  5. Expansion in Away-From-Home and E-commerce Channels: PepsiCo is strategically focusing on expanding its away-from-home business, which represents a higher-margin opportunity for both beverages and snacks. Additionally, the company is investing in digital activations and distribution to increase penetration in urban and rural e-commerce channels.

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Share Repurchases

  • PepsiCo plans to return approximately $1.0 billion to shareholders through share repurchases in 2025.
  • The company executed $1.0 billion in share repurchases in both 2024 and 2023.
  • A new $10 billion share repurchase program was authorized on February 3, 2026, set to expire on February 28, 2030, which superseded a previous $10 billion program announced in February 2022.

Inbound Investments

  • Activist investor Elliott Investment Management disclosed a substantial stake of approximately $4 billion in PepsiCo in September 2025.

Outbound Investments

  • In March 2025, PepsiCo acquired Poppy, a prebiotic soda company, for $1.95 billion.
  • The company invested $1.2 billion in October 2024 to acquire C8 Foods, known for its grain-free snacks.
  • PepsiCo made a strategic investment of $550 million in Celsius, an energy drink company, in 2022.

Capital Expenditures

  • Capital expenditures for fiscal year 2025 were -$4.42 billion, following $5.318 billion in 2024 and a peak of $5.518 billion in 2023.
  • For 2026, capital spending is expected to be below 5% of net revenue.
  • The primary focus of capital expenditures includes investments in capacity for faster-growing markets, cold-channel beverage execution, automation, and digital initiatives, alongside optimizing the North American supply chain and go-to-market systems.

Better Bets vs. PepsiCo (PEP)

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Peer Comparisons

Peers to compare with:

Financials

PEPKOMDLZKDPGISMNSTMedian
NamePepsiCo Coca-ColaMondelez.Keurig D.General .Monster . 
Mkt Price139.5687.5962.3131.1235.7596.3874.95
Mkt Cap190.6376.9240.042.319.294.3142.5
Rev LTM96,90450,12939,67516,94418,3718,79329,023
Op Inc LTM14,49515,9414,5833,6082,6722,5804,096
FCF LTM9,28214,2973,0851,5761,6502,0482,567
FCF 3Y Avg7,7937,5433,1831,3792,1641,7492,674
CFO LTM13,45616,3424,4362,0632,2262,1963,331
CFO 3Y Avg12,7949,5754,4961,9162,8621,9753,679

Growth & Margins

PEPKOMDLZKDPGISMNSTMedian
NamePepsiCo Coca-ColaMondelez.Keurig D.General .Monster . 
Rev Chg LTM5.6%6.5%6.9%9.2%-6.5%18.1%6.7%
Rev Chg 3Y Avg2.5%4.4%5.2%5.8%-2.7%10.9%4.8%
Rev Chg Q6.4%6.7%4.1%9.4%-8.4%26.9%6.6%
QoQ Delta Rev Chg LTM1.5%1.7%0.9%2.1%-2.2%6.0%1.6%
Op Inc Chg LTM17.0%10.3%-6.0%7.9%-25.7%31.7%9.1%
Op Inc Chg 3Y Avg6.9%8.4%2.6%10.7%-3.7%16.5%7.7%
Op Mgn LTM15.0%31.8%11.6%21.3%14.5%29.3%18.1%
Op Mgn 3Y Avg14.3%30.6%14.0%21.8%17.0%27.7%19.4%
QoQ Delta Op Mgn LTM0.2%0.2%1.9%-0.7%-1.0%0.2%0.2%
CFO/Rev LTM13.9%32.6%11.2%12.2%12.1%25.0%13.0%
CFO/Rev 3Y Avg13.7%19.7%12.0%12.1%14.7%25.1%14.2%
FCF/Rev LTM9.6%28.5%7.8%9.3%9.0%23.3%9.4%
FCF/Rev 3Y Avg8.3%15.5%8.5%8.7%11.1%22.2%9.9%

Valuation

PEPKOMDLZKDPGISMNSTMedian
NamePepsiCo Coca-ColaMondelez.Keurig D.General .Monster . 
Mkt Cap190.6376.9240.042.319.294.3142.5
P/S2.07.56.02.51.010.74.3
P/Op Inc13.223.652.411.77.236.618.4
P/EBIT13.320.149.112.97.636.316.7
P/E18.226.368.323.18.746.424.7
P/CFO14.223.154.120.58.642.921.8
Total Yield9.6%6.7%2.5%7.3%18.4%2.2%7.0%
Dividend Yield4.1%2.9%1.1%3.0%6.9%0.0%2.9%
FCF Yield 3Y Avg4.0%2.4%2.9%3.1%8.0%2.6%3.0%
D/E0.30.10.10.60.70.00.2
Net D/E0.20.10.10.60.7-0.00.2

Returns

PEPKOMDLZKDPGISMNSTMedian
NamePepsiCo Coca-ColaMondelez.Keurig D.General .Monster . 
1M Rtn-3.2%4.1%2.3%-6.5%-3.2%-1.2%-2.2%
3M Rtn-10.4%12.2%2.4%7.7%4.7%25.0%6.2%
6M Rtn-7.4%18.6%8.4%15.2%-20.1%19.3%11.8%
12M Rtn4.2%30.8%0.9%-3.5%-22.4%63.3%2.5%
3Y Rtn-17.7%54.4%-9.8%-1.5%-45.6%67.2%-5.6%
1M Excs Rtn-1.2%7.7%4.9%-6.8%-3.8%-1.1%-1.2%
3M Excs Rtn-14.9%8.0%-1.6%2.7%-0.9%21.2%0.9%
6M Excs Rtn-11.8%13.4%3.1%10.4%-24.2%12.9%6.8%
12M Excs Rtn-16.2%13.3%-18.7%-22.6%-40.5%40.2%-17.4%
3Y Excs Rtn-83.1%-12.3%-71.8%-59.7%-109.8%1.7%-65.7%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
PepsiCo Beverages North America (PBNA)28,19727,76927,62626,21325,276
PepsiCo Foods North America (PFNA)27,52827,43128,015  
Europe, Middle East and Africa (EMEA)18,02516,65816,210  
Latin America Foods (LatAm Foods)10,54910,56810,576  
International Beverages Franchise (IB Franchise)4,9974,8794,559  
Asia Pacific Foods4,6294,5494,485  
Africa, Middle East and South Asia (AMESA)   6,4386,078
Asia Pacific, Australia and New Zealand and China region (APAC)   4,7874,615
Europe   12,72413,038
Frito-Lay North America (FLNA)   23,29119,608
Latin America (LatAm)   9,7798,108
Quaker Foods North America (QFNA)   3,1602,751
Corporate unallocated expenses    0
Total93,92591,85491,47186,39279,474


Operating Income by Segment
$ Mil20252024202320222021
PepsiCo Foods North America (PFNA)6,1736,6197,247  
Europe, Middle East and Africa (EMEA)2,1061,9711,764  
Latin America Foods (LatAm Foods)2,0102,0521,898  
International Beverages Franchise (IB Franchise)1,7691,462567  
PepsiCo Beverages North America (PBNA)1,0892,3022,5845,4262,442
Asia Pacific Foods369377301  
Corporate unallocated expenses-2,018-1,896-2,375-2,103-1,683
Africa, Middle East and South Asia (AMESA)   666858
Asia Pacific, Australia and New Zealand and China region (APAC)   537673
Europe   -1,3801,292
Frito-Lay North America (FLNA)   6,1355,633
Latin America (LatAm)   1,6271,369
Quaker Foods North America (QFNA)   604578
Total11,49812,88711,98611,51211,162


Assets by Segment
$ Mil20232022202120202019
PepsiCo Beverages North America (PBNA)41,35540,28637,80137,07931,449
Europe15,61516,23018,47217,91717,814
Frito-Lay North America (FLNA)12,17611,0429,7638,7307,519
Latin America (LatAm)9,2817,8867,2726,9777,007
Corporate8,850 6,1899,4826,032
Africa, Middle East and South Asia (AMESA)6,3896,1436,1255,9423,672
Asia Pacific, Australia and New Zealand and China region (APAC)5,6305,4525,6545,7704,113
Quaker Foods North America (QFNA)1,1991,2451,1011,021941
Corporate unallocated expenses 3,903   
Total100,49592,18792,37792,91878,547


Price Behavior

Price Behavior
Market Price$139.56 
Market Cap ($ Bil)190.6 
First Trading Date06/01/1972 
Distance from 52W High-16.5% 
   50 Days200 Days
DMA Price$141.18$147.57
DMA Trendindeterminatedown
Distance from DMA-1.1%-5.4%
 3M1YR
Volatility24.9%21.4%
Downside Capture-62.35-60.75
Upside Capture-100.41-42.12
Correlation (SPY)-26.1%-15.6%
PEP Betas & Captures as of 7/31/2026

 1M2M3M6M1Y3Y
Beta-0.78-0.44-0.47-0.19-0.250.10
Up Beta-2.62-0.68-0.300.160.190.27
Down Beta1.160.340.310.40-0.040.09
Up Capture-59%-67%-82%-35%-22%-1%
Bmk +ve Days11223567138427
Stock +ve Days10212957118360
Down Capture-117%-64%-72%-67%-93%7%
Bmk -ve Days11212859114326
Stock -ve Days12223469134392

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PEP
PEP1.6%21.6%-0.02-
Sector ETF (XLP)7.9%14.2%0.3169.3%
Equity (SPY)18.8%12.9%1.07-15.0%
Gold (GLD)23.6%28.1%0.742.2%
Commodities (DBC)30.2%19.7%1.22-12.7%
Real Estate (VNQ)13.7%13.9%0.6934.6%
Bitcoin (BTCUSD)-46.8%43.0%-1.34-12.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PEP
PEP0.8%18.8%-0.06-
Sector ETF (XLP)6.2%13.6%0.2475.8%
Equity (SPY)12.6%17.1%0.5625.6%
Gold (GLD)17.1%18.5%0.753.8%
Commodities (DBC)9.0%19.5%0.35-0.6%
Real Estate (VNQ)2.5%18.9%0.0341.2%
Bitcoin (BTCUSD)13.4%53.3%0.433.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PEP
PEP5.7%19.8%0.24-
Sector ETF (XLP)7.2%14.9%0.3582.0%
Equity (SPY)15.0%17.9%0.7148.6%
Gold (GLD)11.3%16.1%0.577.8%
Commodities (DBC)7.3%18.0%0.329.8%
Real Estate (VNQ)4.9%20.7%0.2054.6%
Bitcoin (BTCUSD)57.6%66.2%0.987.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date7152026
Short Interest: Shares Quantity32.6 Mil
Short Interest: % Change Since 6302026-2.0%
Average Daily Volume9.9 Mil
Days-to-Cover Short Interest3.3 days
Basic Shares Quantity1,366.0 Mil
Short % of Basic Shares2.4%

Earnings Returns History

Updated 7/20/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/9/2026-0.3%1.1% 
4/16/2026-0.4%-1.7%-5.8%
2/3/20262.0%2.5%-1.3%
10/9/20253.7%5.5%-1.2%
7/17/2025-1.5%-0.6%3.4%
4/24/2025-1.4%-1.3%-4.4%
2/4/20251.5%1.5%7.7%
10/8/20241.2%3.2%-3.4%
...
SUMMARY STATS   
# Positive181612
# Negative7912
Median Positive1.5%2.1%3.7%
Median Negative-0.8%-1.3%-2.5%
Max Positive3.7%5.5%8.7%
Max Negative-1.9%-3.1%-6.8%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/9/2026-0.3%1.1% 
4/16/2026-0.4%-1.7%-5.8%
2/3/20262.0%2.5%-1.3%
10/9/20253.7%5.5%-1.2%
7/17/2025-1.5%-0.6%3.4%
4/24/2025-1.4%-1.3%-4.4%
2/4/20251.5%1.5%7.7%
10/8/20241.2%3.2%-3.4%
7/11/20241.5%3.9%5.1%
4/23/20243.6%2.7%6.3%
2/9/20241.8%-0.8%-1.1%
10/10/20231.9%-0.2%3.6%
7/13/20230.4%0.9%-1.9%
4/25/2023-0.6%1.3%-2.5%
2/9/20232.0%1.6%1.2%
10/12/20223.1%2.3%7.3%
7/12/20220.4%0.3%3.8%
4/26/20220.9%-3.1%-2.5%
2/10/20220.1%-1.0%-6.8%
10/5/20212.6%3.9%8.7%
7/13/20211.0%1.9%1.4%
4/15/20211.3%2.6%3.0%
2/11/2021-0.8%-1.8%-0.7%
10/1/2020-1.9%-2.1%-5.3%
7/13/20200.3%0.1%1.1%
SUMMARY STATS   
# Positive181612
# Negative7912
Median Positive1.5%2.1%3.7%
Median Negative-0.8%-1.3%-2.5%
Max Positive3.7%5.5%8.7%
Max Negative-1.9%-3.1%-6.8%

Recent Forward Guidance

Updated 7/10/2026

Latest: Q2 2026 Earnings Reported 7/9/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Organic Revenue Growth2.0%3.0%  0.0%AffirmedGuidance: 3.0% for 2026
2026 Core Constant Currency EPS Growth4.0%5.0%  0.0%AffirmedGuidance: 5.0% for 2026
2026 Core Annual Effective Tax Rate 22.0%  0.0%AffirmedGuidance: 22.0% for 2026
2026 Capital Spending 0.05  0.0%AffirmedGuidance: 0.05 for 2026
2026 Free Cash Flow Conversion Ratio 0.8  0.0%AffirmedGuidance: 0.8 for 2026
2026 Total Cash Returns to Shareholders 8.90 Bil 0.0% AffirmedGuidance: 8.90 Bil for 2026
2026 Dividends 7.90 Bil 0.0% AffirmedGuidance: 7.90 Bil for 2026
2026 Share Repurchases 1.00 Bil 0.0% AffirmedGuidance: 1.00 Bil for 2026
2026 Net Revenue Growth4.0%5.0%  0.0%AffirmedGuidance: 5.0% for 2026
2026 Core EPS Growth5.0%6.0%  0.0%AffirmedGuidance: 6.0% for 2026

Prior: Q1 2026 Earnings Reported 4/16/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Organic Revenue Growth2.0%3.0%4.0% 0.0%AffirmedGuidance: 3.0% for 2026
2026 Core Constant Currency EPS Growth4.0%5.0%6.0% 0.0%AffirmedGuidance: 5.0% for 2026
2026 Core Annual Effective Tax Rate 22.0%  0.0%AffirmedGuidance: 22.0% for 2026
2026 Capital Spending 0.05  0.0%AffirmedGuidance: 0.05 for 2026
2026 Free Cash Flow Conversion Ratio 0.8  0.0%AffirmedGuidance: 0.8 for 2026
2026 Total Cash Returns to Shareholders 8.90 Bil 0.0% AffirmedGuidance: 8.90 Bil for 2026
2026 Dividends 7.90 Bil 0.0% AffirmedGuidance: 7.90 Bil for 2026
2026 Share Repurchases 1.00 Bil 0.0% AffirmedGuidance: 1.00 Bil for 2026
2026 Net Revenue Growth4.0%5.0%6.0% 0.0%AffirmedGuidance: 5.0% for 2026
2026 Core EPS Growth5.0%6.0%7.0% 0.0%AffirmedGuidance: 6.0% for 2026

Q4 2025 Earnings Reported 2/3/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Organic Revenue Growth2.0%3.0%4.0%   
2026 Core Constant Currency EPS Growth4.0%5.0%6.0%   
2026 Core Annual Effective Tax Rate 22.0%    
2026 Capital Spending 0.05    
2026 Free Cash Flow Conversion Ratio 0.8    
2026 Total Cash Returns to Shareholders 8.90 Bil    
2026 Dividends 7.90 Bil    
2026 Share Repurchases 1.00 Bil    
2026 Net Revenue Growth4.0%5.0%6.0%   
2026 Core EPS Growth5.0%6.0%7.0%   

Q3 2025 Earnings Reported 10/9/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2025 Organic Revenue Growth 2.0%  -0.5%LoweredGuidance: 2.5% for 2025
2025 Core Constant Currency EPS Growth 0.0%  0.0%AffirmedGuidance: 0.0% for 2025
2025 Core Annual Effective Tax Rate 20.0%  0.0%AffirmedGuidance: 20.0% for 2025
2025 Total Cash Returns to Shareholders 8.60 Bil 0.0% AffirmedGuidance: 8.60 Bil for 2025
2025 Dividends 7.60 Bil 0.0% AffirmedGuidance: 7.60 Bil for 2025
2025 Share Repurchases 1.00 Bil 0.0% AffirmedGuidance: 1.00 Bil for 2025
2025 Core EPS Growth -0.5%  1.0%RaisedGuidance: -1.5% for 2025

Insider Activity

Updated 7/29/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Flavell, DavidEVP, Gen Counsel & Corp SecDirectSell7292026139.542,900404,67410,441,283Form
2Willemsen, EugeneCEO, International BeveragesDirectSell3062026164.463,798624,60010,427,598Form
3Willemsen, EugeneCEO, International BeveragesNon-U.S. CompanySell3062026164.442,702444,3233,345,085Form
4Laguarta, RamonChairman and CEODirectSell3032026167.3927,9454,677,61087,316,226Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Flavell, DavidEVP, Gen Counsel & Corp SecDirectSell7292026139.542,900404,67410,441,283Form
2Willemsen, EugeneCEO, International BeveragesDirectSell3062026164.463,798624,60010,427,598Form
3Willemsen, EugeneCEO, International BeveragesNon-U.S. CompanySell3062026164.442,702444,3233,345,085Form
4Laguarta, RamonChairman and CEODirectSell3032026167.3927,9454,677,61087,316,226Form

Investor Activity (13F)

Updated Aug 2, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Lindsell Train Ltd$198.3 Mil6.3%27TRIM -29.1%13F
Focused Investors LLC$166.6 Mil5.4%22Hold13F
Contrarius Group Holdings Ltd$73.4 Mil4.2%47New13F
Coerente Capital Management$22.2 Mil4.1%47Hold13F
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST$310.6 Mil3.8%21Hold13F
Eldred Rock Partners, LLC$14.1 Mil3.6%31Hold13F
Coleford Investment Management Ltd.$14.1 Mil3.5%24Hold13F
Holowesko Partners Ltd.$9.8 Mil2.7%31New13F
PineStone Asset Management Inc.$370.4 Mil2.6%44TRIM -5.6%13F
Haverford Financial Services, Inc.$8.2 Mil2.4%46Hold13F
Fluent Financial, LLC$5.5 Mil2.0%43TRIM -19.6%13F
Saratoga Research & Investment Management$26.9 Mil1.5%46Hold13F
Elliott Investment Management L.P.$198.0 Mil1.2%19Hold13F
Troy Asset Management Ltd$30.5 Mil0.9%30TRIM -22.3%13F
Fidelity National Financial, Inc.$23.3 Mil0.9%21Hold13F
Sanders Capital, LLC$275.4 Mil0.3%44TRIM -58.2%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Contrarius Group Holdings Ltd$73.4 Mil4.2%47New13F
Holowesko Partners Ltd.$9.8 Mil2.7%31New13F
Active ManagerValue% of PortfolioTotal PositionsQoQAs OfFiling
Vantage Wealth$18.8 Mil4.1%30ExitedDec 31, 202513F
HS Management Partners, LLC$8.1 Mil1.7%24ExitedDec 31, 202513F
Sanders Capital, LLC$275.4 Mil0.3%44TRIM -58.2%Mar 31, 202613F
Lindsell Train Ltd$198.3 Mil6.3%27TRIM -29.1%Mar 31, 202613F
Troy Asset Management Ltd$30.5 Mil0.9%30TRIM -22.3%Mar 31, 202613F
Fluent Financial, LLC$5.5 Mil2.0%43TRIM -19.6%Mar 31, 202613F
PineStone Asset Management Inc.$370.4 Mil2.6%44TRIM -5.6%Mar 31, 202613F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
PineStone Asset Management Inc.$370.4 Mil2.6%44TRIM -5.6%13F
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST$310.6 Mil3.8%21Hold13F
Sanders Capital, LLC$275.4 Mil0.3%44TRIM -58.2%13F
Lindsell Train Ltd$198.3 Mil6.3%27TRIM -29.1%13F
Elliott Investment Management L.P.$198.0 Mil1.2%19Hold13F
Focused Investors LLC$166.6 Mil5.4%22Hold13F
Contrarius Group Holdings Ltd$73.4 Mil4.2%47New13F
Troy Asset Management Ltd$30.5 Mil0.9%30TRIM -22.3%13F
Saratoga Research & Investment Management$26.9 Mil1.5%46Hold13F
Fidelity National Financial, Inc.$23.3 Mil0.9%21Hold13F
Coerente Capital Management$22.2 Mil4.1%47Hold13F
Eldred Rock Partners, LLC$14.1 Mil3.6%31Hold13F
Coleford Investment Management Ltd.$14.1 Mil3.5%24Hold13F
Holowesko Partners Ltd.$9.8 Mil2.7%31New13F
Haverford Financial Services, Inc.$8.2 Mil2.4%46Hold13F
Fluent Financial, LLC$5.5 Mil2.0%43TRIM -19.6%13F

PEP Trade Sentinel


Stock Conviction

Neutral / Watch

CONVICTION RATIONALE

Conviction is neutral as PepsiCo's strong, profitable international business is funding a necessary but unproven turnaround in North America. Recent results missed key operational targets, with PFNA volume flat in Q2 despite price investments. The story now hinges on management delivering a guided 'gradual improvement' in the second half of 2026.

STOCK ARCHETYPE
Consumer Staples

Volume x Price/Mix Operating leverage from volume growth and productivity initiatives, balanced against input cost inflation and strategic price investments.

Looking for high-conviction positions with a better risk/reward profile? See what's currently in the Trefis High Quality Portfolio.
INVESTMENT THESIS
Can international strength fund a North American volume recovery?

Evidence suggests a challenging but viable path to reigniting US volume growth, funded by a highly profitable international segment.

Mechanism: Success hinges on affordability investments driving volume, which leverages opex that grew only 0.6% as revenue grew 5.6%, expanding margins.
Supporting Evidence:
  • Global volumes grew 3% in foods and 2% in beverages in H1 2026.
  • The international business is described as 'profit accretive' and a 'big driver of growth'.
  • Trailing-twelve-month operating margin expanded 1.5 percentage points.
  • Management affirmed full-year 2026 guidance for revenue and EPS growth.
PRIMARY RISK
Price investment fails to move volume

The core risk is that price investments fail to stimulate sufficient demand from a weak US consumer, leading to margin compression without a corresponding volume lift.

Mechanism: Failure is confirmed if North American volumes remain flat or decline in Q3 2026.
Supporting Evidence:
  • PFNA segment volume was flat in Q2 2026 despite affordability initiatives.
  • The US consumer is 'worse than what we had anticipated' per management.
  • PBNA segment operating margin was down about 90 basis points in Q2.
  • Full-year EPS may be 'towards the low end of the EPS range'.
Key KPI Watchlist
KPI Status Rationale
Organic Revenue Growth2% organic revenue growth for Q2 2026 - DeceleratingManagement attributed the slowdown to a "softer North America business than we expected in Q2" amid rising inflationary pressures. However, they noted that the international business remains strong.
Organic Volume Growth1% organic volume growth for Q2 2026 - Turning aroundDespite being flat, management characterized this performance as the "fastest growth in volume since 2022," indicating a significant turnaround from a period of likely volume declines. The return to positive volume was a key strategic goal for the company.
Physical or unit volumeGrew 3% in foods and 2% in beverages globally (First half of 2026)Measures consumer demand for products at the consumer level and is a key metric used by management for operating and strategic decisions.
Core Investment Debate

International Engine vs. NA Drag

BULL VIEW

Bulls believe the highly profitable international business, where operating margin grew a full point in Q2, provides the cash to successfully restart volume growth in the core US market.

CORE TENSION

Can the 'profit accretive' international segment offset the North American reinvestment, where Q2 PFNA volume was flat despite the spending?


PREVAILING SENTIMENT
NEUTRAL

The latest evidence favors the bears. The -4.0% stock reaction to Q2 results shows the market is focused on the North American miss, not the international strength.

BEAR VIEW

Bears argue the North American business, where PFNA volume was flat and revenue fell 2% in Q2, is a capital sink that will drag down overall results as investments fail to pay off.

Next 6 months: Risks and Catalysts
Timeline Event & Metric To Watch
9/15/2026
Peer Read-Through on Consumer
Watch: General Mills' commentary on the North American consumer environment, input costs, and retail channel performance.
10/7/2026
North America Consumer Slowdown
Watch: Whether the guided "gradual improvement" in North America materializes in Q3 results and Q4 outlook.
10/19/2026
Coca-Cola Earnings Report
Watch: Peer Coca-Cola (KO) is scheduled to report earnings.
10/26/2026
Mondelez Earnings Report
Watch: Peer Mondelez International (MDLZ) is scheduled to report earnings.
No set date
Commodity Cost Headwinds
Watch: Management commentary on specific commodity costs and the effectiveness of offsets like tariff refunds and productivity initiatives.
Key Events in Last 6 Months
Date Event Stock Impact
2026-07-17
Quarterly Dividend Increased
Details: The Board of Directors declared a quarterly dividend of $1.48 per share, a 4 percent increase versus the comparable year-earlier period.
-2.8%
$139.43 -> $135.46
2026-07-09
Q2 Results and Negative Reaction
Details: The company reported Q2 2026 earnings and affirmed full-year guidance. The two-day stock reaction was -4.0% versus +1.0% for the S&P 500.
-3.6%
$142.51 -> $137.38
2026-06-26
Analyst Trims EPS Outlook
Details: Ahead of Q2 results, Bank of America analysts lowered their fiscal 2026 EPS estimate to $8.61 from $8.65, citing softer-than-expected performance in the North American snacks business.
-0.6%
$139.52 -> $138.68
2026-04-22
Google Cloud AI Partnership
Details: PepsiCo announced a strategic, multi-year collaboration with Google Cloud to strengthen its digital foundation and leverage Gemini Enterprise Agent Platform to advance its multi-cloud strategy.
+0.5%
$153.31 -> $154.08
2026-04-16
Q1 Earnings Show Turnaround
Details: The company delivered a strong Q1, beating revenue and EPS estimates with 8.5% YoY revenue growth. The two-day stock reaction was +2.0%.
+1.8%
$153.24 -> $156.03
2026-03-29
Activist Stake Disclosed
Details: News emerged of Elliott Management's ~$4B activist stake. The activist is reportedly focused on SKU rationalization and price resets to drive volume and margin expansion.
+4.0%
$149.26 -> $155.19
2026-02-03
Q4 Earnings Beat Expectations
Details: The company reported Q4 2025 results, leading to a two-day stock reaction of +7.0%. Management announced price cuts of up to 15% were planned.
+7.1%
$152.22 -> $162.99
Risk Management
Position Sizing

2% - 4%

REDUCED POSITION

Sizing is volatility-based: PEP trades at roughly 25% annualized options-implied volatility versus about 15% for the S&P 500 (1.7x the market), around the 90th percentile of its own trailing year. A 2% - 4% position keeps a single-name swing of that size within a diversified portfolio's risk budget.

Diversification Alternatives
KO - Coca-Cola
Pure-play beverage leader

Coca-Cola offers a higher-margin business (31.6% vs. 15%) focused on beverages and has demonstrated superior execution, gaining value share for 20 consecutive quarters.

Core Thesis: Invest in a focused beverage company with a more profitable, asset-light model and consistent market share gains.
MNST - Monster Beverage
High-growth category specialist

Monster Beverage provides concentrated exposure to the high-growth energy drink category, with trailing-twelve-month revenue growth of 18.1% versus PepsiCo's 5.6%.

Core Thesis: Invest in a category-defining growth company that is outpacing the broader beverage market.
How Is The Market Pricing PEP?

A tale of two businesses: a scaled, high-margin international growth engine funding a strategic reinvestment to reignite volume in the massive but mature North American market.

PepsiCo is leveraging its highly profitable and rapidly growing international segments to fund a significant 'affordability' and innovation push in North America. The core thesis hinges on whether these investments can successfully restart volume growth in the core U.S. foods and beverage businesses against a backdrop of a pressured consumer. The international business provides a strong, diversified foundation, but the market's focus is on the execution and ROI of the North American turnaround.

What will confirm the thesis

Sustained volume growth in PFNA and PBNA, continued mid-to-high single-digit growth in international segments, and expansion of consolidated operating margins.

What will damage the thesis

Failure of North American price investments to drive volume, leading to margin compression, or a material slowdown in key international markets like EMEA or Mexico.

Noise: Real but irrelevant to thesis

Short-term commodity price fluctuations that are within the company's hedged outlook.

Repricing Catalyst

Evidence of a successful volume inflection in the North American segments in the second half of 2026, proving the ROI of the company's strategic price investments.

What PEP Makes & Who Pays
TTM figures based on the twelve months through fiscal Q1 2026
PepsiCo Foods North America (PFNA)
$27.6B TTM (29% of Total) · 22% Margin
What It Is

Sells convenient foods including cereals, chips, dips, and oatmeal under brands like Cheetos, Doritos, Fritos, Lay's, Quaker, and Tostitos to independent distributors and retailers in the United States and Canada.

Who Pays & How

Independent distributors and retailers pay for products to stock their stores, driven by strong consumer demand for well-known snack and food brands.

Transactional unit sales to distributors and retailers, with sales incentives and discounts offered.
Competition
Leadership positions in the convenient food industry, brand recognition, and an extensive direct-store-delivery (DSD) network.
PepsiCo Beverages North America (PBNA)
$28.7B TTM (30% of Total) · 5% Margin
What It Is

Sells beverage concentrates, fountain syrups, and finished goods under brands like Pepsi, Gatorade, and Mountain Dew to authorized/independent bottlers, independent distributors, and retailers in the United States and Canada.

Who Pays & How

Retailers, distributors, and bottlers pay for beverage products and concentrates to meet consumer demand for a wide portfolio of well-known carbonated and non-carbonated drinks.

Transactional unit sales of finished goods and concentrates.
Competition
The Coca-Cola Company
The Coca-Cola Company has a significant carbonated soft drink (CSD) share advantage in many markets outside the United States.
Strong brand recognition, a broad portfolio including leadership in functional hydration, and an extensive distribution network including company-owned bottling plants.
Europe, Middle East and Africa (EMEA)
$18.5B TTM (19% of Total) · 12% Margin
What It Is

Sells convenient food brands (Lay's, Doritos, Quaker) and beverage brands (Pepsi, 7UP) through consolidated businesses and noncontrolled affiliates to independent distributors and retailers.

Who Pays & How

Distributors and retailers pay for a portfolio of food and beverage products to serve consumers across a wide and diverse geographic region.

Transactional unit sales.
Competition
A combination of global brands with local execution, including company-owned bottling plants and distribution facilities.
Latin America Foods (LatAm Foods)
$10.8B TTM (11% of Total) · 19% Margin
What It Is

Sells convenient food brands including Cheetos, Doritos, Lay's, Quaker, and local brands like Marias Gamesa and Sabritas.

Who Pays & How

Distributors and retailers pay for a portfolio of globally recognized and local snack brands to meet consumer demand in Latin America.

Transactional unit sales.
Competition
A strong portfolio of both global and local brands tailored to regional tastes.
International Beverages Franchise (IB Franchise)
$5.1B TTM (5% of Total) · 36% Margin
What It Is

Sells beverage concentrates (7UP, Gatorade, Pepsi, Mirinda) to authorized and independent bottlers, and also manufactures and distributes SodaStream products.

Who Pays & How

Authorized and independent bottlers pay for concentrates to manufacture, sell, and distribute finished beverages under exclusive contracts for specific geographic areas.

Sales of beverage concentrates to bottlers.
Competition
The Coca-Cola Company
An asset-light franchise model built on iconic global brands and long-term contracts with bottlers.
Asia Pacific Foods
$4.7B TTM (5% of Total) · 9% Margin
What It Is

Sells convenient food brands including Lay's, Doritos, and local brands like Kurkure and Smith's through consolidated businesses and noncontrolled affiliates.

Who Pays & How

Distributors and retailers pay for a portfolio of snack brands to serve consumers in Asia Pacific, China, Australia, and New Zealand.

Transactional unit sales.
Competition
A mix of global and local brands adapted to regional preferences.
PEP Evolution: Price Return by Era
2021-2023 · Post-COVID North American Dominance (2021-2023)
+28%
In the years following, the North American segments (PFNA and PBNA) represented the lion's share of revenue and operating profit. PFNA in particular showed strong profit growth, peaking at $7,247 in operating income.
2024-2025 · International Acceleration & NA Reinvestment (2024-2025)
-11%
While North American revenue growth continued, international segments like EMEA showed significant acceleration. Concurrently, PFNA's operating profit declined from its 2023 peak, and PBNA's profit fell sharply in 2025, reflecting a strategic shift towards reinvestment, portfolio transformation, and affordability initiatives to address slowing volumes in the domestic market.
Market Appears To Be Skeptical Of Core Thesis
Price structure is in a downtrend. Multiple SMA levels broken and declining. Thesis requires reclaiming 200D before any bull case is credible. Relative to SPY: Lagging the market on the 63D window, but 'relative strength' is beginning to stabilize; watch for inflection. Volume and momentum are deeply bearish. The sustained distribution is evident across multiple volume metrics. Earnings history is mildly supportive. The reaction or drift are positive but not both at full conviction.
① Structure
-4
Structural pillar score (-4 to +4). Driven by trend regime, SMA cross events, proximity to 52W high, and relative strength vs SPY.
② Volume / Momentum
-3
Volume/Momentum pillar score (-4 to +4). Driven by institutional footprint score, OBV divergence, and momentum character.
③ Catalyst
+1
Catalyst pillar score (-4 to +4). Driven by earnings day reaction, 20D post-earnings drift, and post-earnings volume character.
Combined Score
-6 / 12
1 Price Structure & Trend Downtrend · Death Cross
2 Momentum Deteriorating
3 Relative Strength vs. SPY Strong Underperformance
4 Institutional Footprint & Volume Mild Distribution
5 Volatility Normal
6 Key Price Levels Range · Vol Rising
7 Earnings Reaction History Emerging Resilience
8 How the Verdict Is Derived Three Pillars
Core Cache Last Updated: 8/1/2026