PepsiCo (PEP)


Market Price (10/12/2026): $126.05 | Market Cap: $171.9 BilInvestor Relations Sector: Consumer Staples | Industry: Soft Drinks & Non-alcoholic Beverages

PepsiCo (PEP)


Market Price (10/12/2026): $126.05
Market Cap: $171.9 Bil
Sector: Consumer Staples
Industry: Soft Drinks & Non-alcoholic Beverages

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 11%, Dividend Yield is 4.6%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.6%, FCF Yield is 6.1%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 15%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11%, CFO LTM is 15 Bil, FCF LTM is 10 Bil

Stock buyback support
Stock Buyback 3Y Total is 3.0 Bil

Low stock price volatility
Vol 12M is 21%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Health & Wellness Trends, Vegan & Alternative Foods, and Circular Economy & Recycling. Show more.

Weak multi-year price returns
2Y Excs Rtn is -55%, 3Y Excs Rtn is -100%

Key risks
PEP key risks include [1] shifting consumer preferences away from its core snack and soft drink products and [2] increasing regulatory scrutiny targeting its packaging waste and ingredients.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 11%, Dividend Yield is 4.6%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.6%, FCF Yield is 6.1%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 15%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11%, CFO LTM is 15 Bil, FCF LTM is 10 Bil
2 Stock buyback support
Stock Buyback 3Y Total is 3.0 Bil
3 Low stock price volatility
Vol 12M is 21%
4 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Health & Wellness Trends, Vegan & Alternative Foods, and Circular Economy & Recycling. Show more.
5 Weak multi-year price returns
2Y Excs Rtn is -55%, 3Y Excs Rtn is -100%
6 Key risks
PEP key risks include [1] shifting consumer preferences away from its core snack and soft drink products and [2] increasing regulatory scrutiny targeting its packaging waste and ingredients.

PEP in ETFs

Weight = PEP's share of each fund

SPY0.26%
VOO0.29%
IVV0.26%
VTI0.26%
ITOT0.23%
QQQ0.70%
QQQM0.71%
IWB0.24%
+42 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 10/8/2026

PepsiCo (PEP) stock has lost about 5% since 6/30/2026 because of the following key factors:

1. Lowered Fiscal 2026 Earnings Per Share (EPS) Guidance.

Despite exceeding revenue and adjusted EPS expectations in fiscal Q3 2026 (ended September 5, 2026), with revenue increasing 5.6% year-over-year to $25.27 billion and adjusted EPS reaching $2.34 against a $2.29 consensus, PepsiCo reduced its full-year fiscal 2026 core EPS growth forecast to 1%-2% from a previous range of 4%-6%. This revision signaled anticipated margin and profitability pressures for the remainder of the fiscal year.

2. Weakness in North American Market Performance.

Challenges persisted in the crucial North American market, particularly within the beverage division, where organic revenue experienced a slight decline. This was attributed to lower sales volumes, even as the company implemented price adjustments, indicating a struggle with demand in this region.

Show more
Updated on 10/8/2026

PepsiCo (PEP) stock has lost about 5% since 6/30/2026 because of the following key factors:

1. Lowered Fiscal 2026 Earnings Per Share (EPS) Guidance.

Despite exceeding revenue and adjusted EPS expectations in fiscal Q3 2026 (ended September 5, 2026), with revenue increasing 5.6% year-over-year to $25.27 billion and adjusted EPS reaching $2.34 against a $2.29 consensus, PepsiCo reduced its full-year fiscal 2026 core EPS growth forecast to 1%-2% from a previous range of 4%-6%. This revision signaled anticipated margin and profitability pressures for the remainder of the fiscal year.

2. Weakness in North American Market Performance.

Challenges persisted in the crucial North American market, particularly within the beverage division, where organic revenue experienced a slight decline. This was attributed to lower sales volumes, even as the company implemented price adjustments, indicating a struggle with demand in this region.

3. Multiple Analyst Downgrades and Price Target Reductions.

Several prominent investment firms and rating agencies either downgraded PepsiCo's stock or significantly lowered their price targets during the period. Examples include Wells Fargo & Company decreasing its price target from $150.00 to $140.00 in July 2026, Morgan Stanley dropping its target from $180.00 to $160.00 in July 2026, TD Cowen reducing its target from $145.00 to $133.00 in September 2026, and Goldman Sachs lowering its price target from $180 to $165 in October 2026. These actions reflected growing concerns among analysts regarding the company's future growth and profitability outlook.

4. Rising Input Costs and Margin Compression.

Management cited rising input costs and a shifting product mix as significant factors contributing to increased margin pressure. These elevated operating costs directly impacted the company's profitability, leading to the downward revision of the fiscal 2026 EPS guidance.

5. Concerns Regarding GLP-1 Weight-Loss Drugs.

Broader market sentiment reflected investor caution stemming from the potential long-term impact of GLP-1 weight-loss drugs. There are concerns these drugs could reduce demand for key product categories such as sugary beverages and salty snacks, which constitute a substantial portion of PepsiCo's portfolio.

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Stock Movement Drivers

Fundamental Drivers

The -6.0% change in PEP stock from 6/30/2026 to 10/11/2026 was primarily driven by a -24.8% change in the company's P/E Multiple.
(LTM values as of)630202610112026Change
Stock Price ($)133.97125.97-6.0%
Change Contribution By: 
Total Revenues ($ Mil)95,44998,2412.9%
Net Income Margin (%)9.1%11.1%21.2%
P/E Multiple21.015.8-24.8%
Shares Outstanding (Mil)1,3671,3640.2%
Cumulative Contribution-6.0%

LTM = Last Twelve Months as of date shown

Market Drivers

6/30/2026 to 10/11/2026
ReturnCorrelation
PEP-6.0% 
Market (SPY)4.3%-15.1%
Sector (XLP)0.4%78.0%

Fundamental Drivers

The -17.2% change in PEP stock from 3/31/2026 to 10/11/2026 was primarily driven by a -37.4% change in the company's P/E Multiple.
(LTM values as of)331202610112026Change
Stock Price ($)152.05125.97-17.2%
Change Contribution By: 
Total Revenues ($ Mil)93,92598,2414.6%
Net Income Margin (%)8.8%11.1%26.4%
P/E Multiple25.215.8-37.4%
Shares Outstanding (Mil)1,3661,3640.1%
Cumulative Contribution-17.2%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2026 to 10/11/2026
ReturnCorrelation
PEP-17.2% 
Market (SPY)20.0%-12.8%
Sector (XLP)2.5%76.2%

Fundamental Drivers

The -6.7% change in PEP stock from 9/30/2025 to 10/11/2026 was primarily driven by a -35.7% change in the company's P/E Multiple.
(LTM values as of)930202510112026Change
Stock Price ($)134.97125.97-6.7%
Change Contribution By: 
Total Revenues ($ Mil)91,74898,2417.1%
Net Income Margin (%)8.2%11.1%34.8%
P/E Multiple24.515.8-35.7%
Shares Outstanding (Mil)1,3711,3640.5%
Cumulative Contribution-6.7%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2025 to 10/11/2026
ReturnCorrelation
PEP-6.7% 
Market (SPY)17.8%-14.8%
Sector (XLP)8.7%70.9%

Fundamental Drivers

The -17.2% change in PEP stock from 9/30/2023 to 10/11/2026 was primarily driven by a -40.5% change in the company's P/E Multiple.
(LTM values as of)930202310112026Change
Stock Price ($)152.05125.97-17.2%
Change Contribution By: 
Total Revenues ($ Mil)90,13598,2419.0%
Net Income Margin (%)8.8%11.1%26.5%
P/E Multiple26.515.8-40.5%
Shares Outstanding (Mil)1,3781,3641.0%
Cumulative Contribution-17.2%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2023 to 10/11/2026
ReturnCorrelation
PEP-17.2% 
Market (SPY)88.4%5.9%
Sector (XLP)30.7%70.8%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
PEP Return21%7%-3%-8%-2%-8%4%
Peers Return13%9%-1%-3%4%9%36%
S&P 500 Return27%-19%24%23%16%13%107%

Monthly Win Rates [3]
PEP Win Rate58%50%58%33%50%60% 
Peers Win Rate52%50%48%52%53%62% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
PEP Max Drawdown-13%-12%-18%-15%-18%-25% 
Peers Max Drawdown-12%-17%-22%-19%-20%-18% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: KO, MDLZ, KDP, GIS, MNST. See PEP Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/9/2026 (YTD)

How Low Can It Go

EventPEPS&P 500
2025 US Tariff Shock
  % Loss-11.1%-18.8%
  % Gain to Breakeven12.5%23.1%
  Time to Breakeven64 days79 days
2022 Inflation Shock & Fed Tightening
  % Loss-10.5%-24.5%
  % Gain to Breakeven11.8%32.4%
  Time to Breakeven26 days427 days
2020 COVID-19 Crash
  % Loss-28.1%-33.7%
  % Gain to Breakeven39.1%50.9%
  Time to Breakeven207 days140 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-10.2%-12.2%
  % Gain to Breakeven11.4%13.9%
  Time to Breakeven45 days62 days
2008-2009 Global Financial Crisis
  % Loss-38.6%-53.4%
  % Gain to Breakeven63.0%114.4%
  Time to Breakeven794 days1085 days

Compare to KO, MDLZ, KDP, GIS, MNST

In The Past

PepsiCo's stock fell -11.1% during the 2025 US Tariff Shock. Such a loss loss requires a 12.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventPEPS&P 500
2020 COVID-19 Crash
  % Loss-28.1%-33.7%
  % Gain to Breakeven39.1%50.9%
  Time to Breakeven207 days140 days
2008-2009 Global Financial Crisis
  % Loss-38.6%-53.4%
  % Gain to Breakeven63.0%114.4%
  Time to Breakeven794 days1085 days

Compare to KO, MDLZ, KDP, GIS, MNST

In The Past

PepsiCo's stock fell -11.1% during the 2025 US Tariff Shock. Such a loss loss requires a 12.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About PepsiCo (PEP)

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PepsiCo, Inc. (PEP) is a global leader in the food and beverage industry, engaged in the manufacturing, marketing, distribution, and sale of a vast array of popular beverages and convenient food products worldwide. The company operates across numerous geographic regions, including North America, Latin America, Europe, Africa, the Middle East, Asia Pacific, Australia, and New Zealand, underscoring its significant international reach and diversified market presence.

The company's extensive product portfolio features both iconic beverage brands and well-known food items. Beverage offerings range from concentrates, fountain syrups, and finished goods to ready-to-drink teas, coffees, juices, dairy products, and sparkling water makers. In the food category, PepsiCo is renowned for its snack products like chips, dips, and spreads under its Frito-Lay segment, as well as cereals, oatmeal, granola bars, and other convenient foods from its Quaker Foods division.

PepsiCo serves a broad spectrum of customers through an intricate distribution network that includes wholesale distributors, foodservice providers, and a wide range of retailers globally. This encompasses grocery stores, convenience stores, mass merchandisers, and e-commerce platforms. The company also works with authorized independent bottlers and sells directly to consumers, ensuring its products are readily available across diverse retail channels worldwide.

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AI Analysis | Feedback

Here are 1-2 brief analogies for PepsiCo:

  • A global food and beverage giant similar to Nestlé.
  • Imagine Coca-Cola for beverages combined with a leading snack company like Mondelez International.

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  • Snack Foods: PepsiCo offers a wide range of savory snack foods, including chips, dips, spreads, and cheese-flavored snacks.
  • Grain-Based & Packaged Foods: The company produces various grain-based foods such as cereals, oatmeal, granola bars, and side dishes.
  • Carbonated Soft Drinks: PepsiCo manufactures and distributes popular carbonated soft drinks, including concentrates, fountain syrups, and finished beverages.
  • Non-Carbonated Beverages: The company provides a diverse portfolio of non-carbonated drinks, such as ready-to-drink teas, coffees, and juices.
  • Dairy Products: PepsiCo produces and sells various dairy products to consumers globally.
  • Sparkling Water Makers: PepsiCo markets sparkling water makers and associated consumables, primarily through its SodaStream brand.

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Major Customers of PepsiCo (PEP)

PepsiCo primarily sells its products to other businesses, including wholesale and other distributors, foodservice customers, and various retail channels. Its major customers are therefore large retail corporations and wholesale operators that then sell to individual consumers or smaller businesses. Some of these major customer companies include:

  • Walmart Inc. (WMT)
  • The Kroger Co. (KR)
  • Target Corporation (TGT)
  • Costco Wholesale Corporation (COST)
  • Amazon.com, Inc. (AMZN)

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Ramon Laguarta Chairman and Chief Executive Officer

Ramon Laguarta joined PepsiCo in 1996 and has held various leadership roles across global markets, including CEO of PepsiCo's European and Sub-Saharan African division. He played a key role in the acquisition of Russian dairy and juice company Wimm-Bill-Dann in 2010. Laguarta began his professional career at Chupa Chups, a Spanish candy company.

Steve Schmitt Executive Vice President and Chief Financial Officer

Steve Schmitt was appointed Executive Vice President and Chief Financial Officer of PepsiCo, effective November 10, 2025. He joins PepsiCo from Walmart, where he served as EVP and CFO for Walmart U.S., overseeing financial operations for its multi-billion-dollar omni-channel business. Schmitt also held CFO roles across Walmart U.S. Omni-Channel, Walmart U.S. eCommerce, and Sam's Club. His career includes leadership positions at Yum! Brands and over a decade at UPS.

Steven Williams Executive Vice President & Vice Chairman, Global Chief Commercial Officer & Corporate Affairs

Steven Williams is the Executive Vice President & Vice Chairman, Global Chief Commercial Officer & Corporate Affairs. He previously served as CEO of PepsiCo North America.

Ram Krishnan Chief Executive Officer, PepsiCo North America

Ram Krishnan is set to become the CEO of PepsiCo North America, succeeding Steven Williams, effective December 28, 2025. He has a background in portfolio innovation and go-to-market transformation within PepsiCo's U.S. Beverages division.

Athina Kanioura Chief Executive Officer, Latin America Foods and Executive Vice President, Chief Strategy & Transformation Officer

Athina Kanioura serves as the CEO of Latin America Foods and is also the Executive Vice President, Chief Strategy & Transformation Officer at PepsiCo.

AI Analysis | Feedback

The key risks to PepsiCo's business include regulatory scrutiny and litigation, evolving consumer preferences and intense competition, and inflationary pressures and supply chain disruptions.

  1. Regulatory Scrutiny and Litigation: PepsiCo faces significant legal and regulatory risks, exemplified by a recent class-action lawsuit alleging price-fixing and previous investigations into discriminatory pricing by regulatory bodies. Non-compliance with various laws and regulations across its global operations, encompassing production, marketing, and environmental standards, could lead to substantial compliance costs, capital expenditures, and operational changes.
  2. Evolving Consumer Preferences and Intense Competition: The company operates in a highly competitive market where changing consumer tastes, particularly a shift towards healthier options and sustainable packaging, pose a continuous threat. This has contributed to market share erosion in some segments, such as losing the #2 U.S. soda spot, and has led to demands for strategic overhauls from activist investors. PepsiCo must continually innovate and adapt its product offerings to maintain relevance and defend its market position against both established rivals and emerging brands.
  3. Inflationary Pressures and Supply Chain Disruptions: PepsiCo's profitability is vulnerable to rising input costs, including agricultural commodities, fuel, and packaging materials. These inflationary pressures, coupled with potential disruptions in its complex global supply chain, can lead to gross margin compression if the company is unable to effectively pass on increased costs to consumers through pricing adjustments. Evidence suggests challenges in maintaining pricing power in certain snack categories, contributing to declining sales and market share in those areas.

AI Analysis | Feedback

The rapid emergence and growth of companies and platforms focused on personalized, fresh, and plant-based nutrition delivered through direct-to-consumer (DTC) and subscription models. These offerings directly compete with PepsiCo's core business of mass-produced packaged beverages and convenient foods by catering to evolving consumer preferences for health, customization, and alternative convenience, potentially disrupting traditional retail channels and consumption habits.

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PepsiCo's addressable markets for its main products and services are substantial across various global and regional segments:

  • The global snack food market was estimated at approximately $719.18 billion in 2024 and is projected to reach $922.08 billion by 2030.
  • In the U.S., the snack food market was valued at about $172.54 billion in 2024, with projections indicating it could exceed $193.51 billion by 2030.
  • The North American snack food market was approximately $70.25 billion in 2025 and is forecast to reach $87.02 billion by 2031.
  • The global non-alcoholic beverages market was estimated at $1.41 trillion in 2025 and is predicted to grow to about $2.85 trillion by 2035.
  • The North American non-alcoholic beverage market was sized at $366.58 billion in 2024 and is anticipated to reach $609.41 billion by 2033.
  • For the U.S. non-alcoholic beverages market, the size was $169.55 billion in 2024, with a projection to grow to $246.90 billion by 2032.
  • The global carbonated soft drink market was valued at about $496.46 billion in 2024 and is expected to reach $771.3 billion by 2033.
  • The U.S. soft drinks market (including carbonated soft drinks, bottled water, etc.) was $293.5 billion in 2024 and is expected to grow to $545.2 billion by 2032.
  • The global breakfast cereals market was valued at $65.23 billion in 2024 and is expected to reach $104.07 billion by 2032.
  • North America's breakfast cereals market was valued at $17.40 billion in 2024.
  • The U.S. breakfast cereal market is projected to reach an estimated value of $20.82 billion by 2032.
  • The global savory snacks market was $285.85 billion in 2024 and is projected to reach $406.52 billion by 2032.
  • The U.S. North America savory snacks market was valued at $37.59 billion in 2021 and is expected to reach $62.25 billion by 2030.
  • The North America extruded snack food market was valued at $9.36 billion in 2024 and is estimated to reach $12.65 billion by 2033.
  • The U.S. functional drinks market generated a revenue of $48.47 billion in 2024 and is expected to reach $77.97 billion by 2030.

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Here are the expected drivers of future revenue growth for PepsiCo (PEP) over the next 2-3 years:
  1. International Market Expansion: PepsiCo expects continued strong growth from its international segments, particularly across Latin America, Europe, and the Asia-Pacific region. These markets are consistently highlighted as key growth engines, driven by broad-based demand for both snacks and beverages, and are seen as offsetting challenges in North America.
  2. Product Portfolio Innovation and Diversification: The company plans to accelerate organic revenue growth through evolving its product portfolio. This includes launching significant protein beverages, expanding its zero-sugar and "better-for-you" options, and deepening its presence in the energy drink category with brands like Rockstar and Celsius, as well as extending its Gatorade platform for sports hydration. Innovation also extends to flavor and format across its snack brands, including limited-time premium SKUs and portion-controlled packs.
  3. Strategic Pricing and Affordability Initiatives: PepsiCo anticipates driving revenue growth through its pricing power, which has historically helped offset volume fluctuations. The company also emphasizes a focus on affordability and innovation to support sales, especially in environments with cautious consumer spending.
  4. Productivity and Supply Chain Optimization: Significant productivity savings are expected through automation, digitalization, simplification initiatives, and the rationalization of warehouse infrastructure and manufacturing nodes. While primarily impacting margins, these efficiencies allow for reinvestment into growth initiatives, better service levels, and competitive pricing, indirectly supporting revenue expansion. PepsiCo aims for a record year of productivity savings in 2026.
  5. Expansion in Away-From-Home and E-commerce Channels: PepsiCo is strategically focusing on expanding its away-from-home business, which represents a higher-margin opportunity for both beverages and snacks. Additionally, the company is investing in digital activations and distribution to increase penetration in urban and rural e-commerce channels.

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Share Repurchases

  • PepsiCo plans to return approximately $1.0 billion to shareholders through share repurchases in 2025.
  • The company executed $1.0 billion in share repurchases in both 2024 and 2023.
  • A new $10 billion share repurchase program was authorized on February 3, 2026, set to expire on February 28, 2030, which superseded a previous $10 billion program announced in February 2022.

Inbound Investments

  • Activist investor Elliott Investment Management disclosed a substantial stake of approximately $4 billion in PepsiCo in September 2025.

Outbound Investments

  • In March 2025, PepsiCo acquired Poppy, a prebiotic soda company, for $1.95 billion.
  • The company invested $1.2 billion in October 2024 to acquire C8 Foods, known for its grain-free snacks.
  • PepsiCo made a strategic investment of $550 million in Celsius, an energy drink company, in 2022.

Capital Expenditures

  • Capital expenditures for fiscal year 2025 were -$4.42 billion, following $5.318 billion in 2024 and a peak of $5.518 billion in 2023.
  • For 2026, capital spending is expected to be below 5% of net revenue.
  • The primary focus of capital expenditures includes investments in capacity for faster-growing markets, cold-channel beverage execution, automation, and digital initiatives, alongside optimizing the North American supply chain and go-to-market systems.

Better Bets vs. PepsiCo (PEP)

Peer Outperformance in Soft Drinks & Non-alcoholic Beverages

PEP has trailed 55% of its 11 Soft Drinks & Non-alcoholic Beverages peers over 5Y. Among the peers that beat it are COKE and KO. Soft Drinks & Non-alcoholic Beverages ranks 5th of 12 industries in Consumer Staples by median 5Y return.
Share of Soft Drinks & Non-alcoholic Beverages constituents that PEP has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
38%
of 13 industry peers · -12.7% return
3Y
50%
of 12 industry peers · -11.2% return
5Y
45%
of 11 industry peers · -5.6% return
Soft Drinks & Non-alcoholic Beverages peers with revenue growth within 4pp of PEP's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
Ticker Name Rev Growth 3Y Avg P/E 1Y3Y5Y 5Y Gap
PEP PepsiCo 2.4% 15.8x -12.7%-11.2%-5.6% —
COKE Coca-Cola Consolidated 5.8% 23.8x 58.6%223.8%413.6% +419pp
KO Coca-Cola 4.4% 26.5x 34.8%81.8%88.0% +94pp
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Consumer Staples sector, ranked by 5Y. Soft Drinks & Non-alcoholic Beverages is PEP's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Consumer Staples Merchandise Retail 12 10.3%42.6%59.3% NGVC 210% · WMT 155% · VLGEA 136%
Food Retail 6 -7.0%49.4%34.3% CASY 256% · SFM 188% · KR 72%
Tobacco 6 -32.9%9.4%20.1% PM 165% · MO 123% · TPB 24%
Food Distributors 9 -0.1%33.2%7.5% CHEF 239% · USFD 158% · ANDE 118%
Soft Drinks & Non-alcoholic Beverages ← 12 -8.7%-11.2%-1.2% COKE 414% · CCHGY 106% · MNST 98%
Brewers 3 -15.4%-28.6%-4.1% BUD 53% · TAP -4% · SAM -67%
Household Products 19 10.3%-2.3%-12.6% ACU 106% · IPAR 63% · CL 31%
Agricultural Products & Services 11 -17.4%-1.5%-18.5% ADM 45% · BG 39% · ALCO 21%
Personal Care Products 4 4.0%3.9%-21.0% ELF 274% · PG 21% · COTY -63%
Packaged Foods & Meats 48 -29.8%-33.5%-41.7% MAMA 492% · LWAY 309% · SENEA 239%
Distillers & Vintners 5 -42.2%-54.2%-78.3% STZ -38% · BF-B -56% · MGPI -78%
Drug Retail 3 -23.9%-42.4%-94.5% HITI -55% · PETS -95% · SCNX -95%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

PEPKOMDLZKDPGISMNSTMedian
NamePepsiCo Coca-ColaMondelez.Keurig D.General .Monster . 
Mkt Price126.0588.1560.3631.7632.3343.6452.00
Mkt Cap171.9379.3232.543.217.485.4128.7
Rev LTM98,24150,12939,67520,09018,2979,21929,882
Op Inc LTM15,05315,9414,5833,3382,7742,6883,960
FCF LTM10,47114,2973,0851,9651,5462,0812,583
FCF 3Y Avg7,8207,5433,1831,5202,1401,8032,661
CFO LTM14,56916,3424,4362,5272,0672,2393,482
CFO 3Y Avg12,7859,5754,4962,0882,7692,0323,632

Growth & Margins

PEPKOMDLZKDPGISMNSTMedian
NamePepsiCo Coca-ColaMondelez.Keurig D.General .Monster . 
Rev Chg LTM6.4%6.5%6.9%27.5%-4.5%20.4%6.7%
Rev Chg 3Y Avg2.4%4.4%5.2%11.8%-3.4%11.5%4.8%
Rev Chg Q5.6%6.7%4.1%75.6%-2.8%20.2%6.2%
QoQ Delta Rev Chg LTM1.4%1.7%0.9%18.6%-0.7%4.8%1.5%
Op Inc Chg LTM23.5%10.3%-6.0%-1.3%-11.7%30.3%4.5%
Op Inc Chg 3Y Avg6.7%8.4%2.6%5.3%-5.4%14.4%6.0%
Op Mgn LTM15.3%31.8%11.6%16.6%15.2%29.2%16.0%
Op Mgn 3Y Avg14.3%30.6%14.0%20.4%16.5%27.8%18.5%
QoQ Delta Op Mgn LTM0.4%0.2%1.9%-4.7%-0.1%-0.2%0.0%
CFO/Rev LTM14.8%32.6%11.2%12.6%11.3%24.3%13.7%
CFO/Rev 3Y Avg13.5%19.7%12.0%12.3%14.4%25.2%14.0%
FCF/Rev LTM10.7%28.5%7.8%9.8%8.5%22.6%10.2%
FCF/Rev 3Y Avg8.3%15.5%8.5%8.8%11.1%22.3%10.0%

Valuation

PEPKOMDLZKDPGISMNSTMedian
NamePepsiCo Coca-ColaMondelez.Keurig D.General .Monster . 
Mkt Cap171.9379.3232.543.217.485.4128.7
P/S1.87.65.92.20.99.34.0
P/Op Inc11.423.850.712.96.331.818.4
P/EBIT11.620.247.514.3-156.831.217.3
P/E15.826.566.130.3-19.440.128.4
P/CFO11.823.252.417.18.438.220.2
Total Yield10.9%6.7%2.6%6.3%2.4%2.5%4.5%
Dividend Yield4.6%2.9%1.1%3.0%7.6%0.0%3.0%
FCF Yield 3Y Avg4.1%2.4%2.9%3.4%7.8%2.7%3.2%
D/E0.30.10.10.70.80.00.2
Net D/E0.20.10.10.70.8-0.00.2

Returns

PEPKOMDLZKDPGISMNSTMedian
NamePepsiCo Coca-ColaMondelez.Keurig D.General .Monster . 
1M Rtn-7.5%0.4%-2.5%1.9%-9.8%0.6%-1.0%
3M Rtn-7.3%6.2%3.5%1.0%-10.7%-10.4%-3.1%
6M Rtn-18.0%15.2%4.1%21.3%-7.6%15.3%9.6%
12M Rtn-12.6%35.0%1.7%26.9%-31.3%25.4%13.5%
3Y Rtn-11.1%82.0%8.1%24.2%-40.3%83.6%16.2%
1M Excs Rtn-10.7%-1.9%-5.4%-1.2%-13.0%-1.6%-3.7%
3M Excs Rtn-12.0%1.3%-2.2%-1.6%-15.6%-14.0%-7.1%
6M Excs Rtn-32.6%0.6%-10.5%6.7%-22.2%0.7%-5.0%
12M Excs Rtn-21.2%21.2%-14.3%12.5%-46.7%11.3%-1.5%
3Y Excs Rtn-100.1%-8.7%-87.0%-73.9%-124.5%-16.4%-80.4%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
PepsiCo Beverages North America (PBNA)28,19727,76927,62626,21325,276
PepsiCo Foods North America (PFNA)27,52827,43128,015  
Europe, Middle East and Africa (EMEA)18,02516,65816,210  
Latin America Foods (LatAm Foods)10,54910,56810,576  
International Beverages Franchise (IB Franchise)4,9974,8794,559  
Asia Pacific Foods4,6294,5494,485  
Africa, Middle East and South Asia (AMESA)   6,4386,078
Asia Pacific, Australia and New Zealand and China region (APAC)   4,7874,615
Europe   12,72413,038
Frito-Lay North America (FLNA)   23,29119,608
Latin America (LatAm)   9,7798,108
Quaker Foods North America (QFNA)   3,1602,751
Corporate unallocated expenses    0
Total93,92591,85491,47186,39279,474


Operating Income by Segment
$ Mil20252024202320222021
PepsiCo Foods North America (PFNA)6,1736,6197,247  
Europe, Middle East and Africa (EMEA)2,1061,9711,764  
Latin America Foods (LatAm Foods)2,0102,0521,898  
International Beverages Franchise (IB Franchise)1,7691,462567  
PepsiCo Beverages North America (PBNA)1,0892,3022,5845,4262,442
Asia Pacific Foods369377301  
Corporate unallocated expenses-2,018-1,896-2,375-2,103-1,683
Africa, Middle East and South Asia (AMESA)   666858
Asia Pacific, Australia and New Zealand and China region (APAC)   537673
Europe   -1,3801,292
Frito-Lay North America (FLNA)   6,1355,633
Latin America (LatAm)   1,6271,369
Quaker Foods North America (QFNA)   604578
Total11,49812,88711,98611,51211,162


Assets by Segment
$ Mil20232022202120202019
PepsiCo Beverages North America (PBNA)41,35540,28637,80137,07931,449
Europe15,61516,23018,47217,91717,814
Frito-Lay North America (FLNA)12,17611,0429,7638,7307,519
Latin America (LatAm)9,2817,8867,2726,9777,007
Corporate8,850 6,1899,4826,032
Africa, Middle East and South Asia (AMESA)6,3896,1436,1255,9423,672
Asia Pacific, Australia and New Zealand and China region (APAC)5,6305,4525,6545,7704,113
Quaker Foods North America (QFNA)1,1991,2451,1011,021941
Corporate unallocated expenses 3,903   
Total100,49592,18792,37792,91878,547


Price Behavior

Price Behavior
Market Price$125.97 
Market Cap ($ Bil)172.1 
First Trading Date06/01/1972 
Distance from 52W High-23.9% 
   50 Days200 Days
DMA Price$134.77$144.09
DMA Trenddowndown
Distance from DMA-6.5%-12.6%
 3M1YR
Volatility19.8%20.7%
Downside Capture36.75-32.43
Upside Capture-9.34-40.86
Correlation (SPY)-9.0%-14.1%
PEP Betas & Captures as of 9/30/2026

 1M2M3M6M1Y3Y
Beta0.180.11-0.26-0.20-0.230.08
Up Beta-0.72-0.41-1.10-0.060.090.24
Down Beta-0.88-0.520.12-0.07-0.090.07
Up Capture-6%5%-17%-31%-21%-1%
Bmk +ve Days6162766132424
Stock +ve Days6172753114363
Down Capture143%93%14%-10%-64%4%
Bmk -ve Days16263760120328
Stock -ve Days16253773138388

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PEP
PEP-5.6%21.4%-0.37-
Sector ETF (XLP)9.5%14.6%0.3971.1%
Equity (SPY)16.7%13.0%0.91-14.6%
Gold (GLD)3.3%29.5%0.113.4%
Commodities (DBC)45.0%20.9%1.67-12.0%
Real Estate (VNQ)4.8%13.8%0.0934.9%
Bitcoin (BTCUSD)-33.2%44.2%-0.79-15.8%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PEP
PEP-0.4%19.0%-0.13-
Sector ETF (XLP)6.5%13.7%0.2575.6%
Equity (SPY)13.9%17.1%0.6224.7%
Gold (GLD)18.5%18.9%0.793.6%
Commodities (DBC)10.0%19.5%0.39-1.2%
Real Estate (VNQ)1.3%18.8%-0.0440.8%
Bitcoin (BTCUSD)11.4%52.0%0.392.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PEP
PEP4.8%19.9%0.19-
Sector ETF (XLP)7.5%14.9%0.3781.9%
Equity (SPY)15.5%17.9%0.7348.0%
Gold (GLD)11.8%16.4%0.597.5%
Commodities (DBC)8.2%18.1%0.379.3%
Real Estate (VNQ)4.5%20.7%0.1854.4%
Bitcoin (BTCUSD)63.5%66.2%1.037.3%

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Short Interest

Short Interest: As Of Date9302026
Short Interest: Shares Quantity23.3 Mil
Short Interest: % Change Since 9152026-9.9%
Average Daily Volume10.0 Mil
Days-to-Cover Short Interest2.3 days
Basic Shares Quantity1,364.0 Mil
Short % of Basic Shares1.7%

Earnings Returns History

Updated 10/12/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/8/2026-1.8%  
7/9/2026-3.3%-5.0%-2.9%
4/16/20262.3%-0.7%-4.0%
2/3/20264.9%7.3%5.6%
10/9/20254.2%8.9%2.0%
7/17/20257.5%7.6%9.8%
4/24/2025-4.9%-4.7%-8.5%
2/4/2025-4.5%-3.9%2.4%
...
SUMMARY STATS   
# Positive151216
# Negative10128
Median Positive2.3%4.1%2.8%
Median Negative-2.5%-2.5%-3.7%
Max Positive7.5%8.9%9.8%
Max Negative-4.9%-5.0%-10.0%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/8/2026-1.8%  
7/9/2026-3.3%-5.0%-2.9%
4/16/20262.3%-0.7%-4.0%
2/3/20264.9%7.3%5.6%
10/9/20254.2%8.9%2.0%
7/17/20257.5%7.6%9.8%
4/24/2025-4.9%-4.7%-8.5%
2/4/2025-4.5%-3.9%2.4%
10/8/20241.9%5.3%0.4%
7/11/20240.2%3.9%5.4%
4/23/2024-3.0%-0.2%2.6%
2/9/2024-3.6%-3.4%-4.5%
10/10/20231.9%-0.2%3.6%
7/13/20232.4%1.7%0.3%
4/25/20232.3%3.3%0.3%
2/9/20230.9%2.8%1.2%
10/12/20224.2%7.7%9.8%
7/12/2022-0.6%-1.3%2.4%
4/26/2022-0.3%-3.4%-3.4%
2/10/2022-2.1%-3.3%-10.0%
10/5/20210.6%4.0%8.3%
7/13/20212.3%4.2%3.3%
4/15/20210.1%3.4%3.0%
2/11/2021-2.0%-1.7%-2.6%
10/1/20201.6%-1.1%-3.3%
SUMMARY STATS   
# Positive151216
# Negative10128
Median Positive2.3%4.1%2.8%
Median Negative-2.5%-2.5%-3.7%
Max Positive7.5%8.9%9.8%
Max Negative-4.9%-5.0%-10.0%

Recent Forward Guidance

Updated 10/9/2026

Latest: Q3 2026 Earnings Reported 10/8/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Cash Returns to ShareholdersReported 8.90 Bil 0.0% AffirmedGuidance: 8.90 Bil for 2026
2026 DividendsReported 7.90 Bil 0.0% AffirmedGuidance: 7.90 Bil for 2026
2026 Organic Revenue GrowthReported 3.0%  0.0%AffirmedGuidance: 3.0% for 2026
2026 Acquisitions, Net of Divestitures Impact on Net Revenue GrowthReported 1.5%    
2026 Net Revenue GrowthReported 6.0%  1.0%RaisedGuidance: 5.0% for 2026
2026 Capital Spending % of Net RevenueReported 5.0%5.0% 0.0%AffirmedGuidance: 5.0% for 2026
2026 Core Annual Effective Tax RateReported 21.0%  -1.0%LoweredGuidance: 22.0% for 2026
2026 Foreign Exchange Translation Impact on Net Revenue and Core EPS GrowthReported 1.5%    
2026 Core Constant Currency EPS GrowthReported1.0%1.5%2.0% -3.5%LoweredGuidance: 5.0% for 2026
2026 Core EPS GrowthReported2.5%3.0%3.5% -3.0%LoweredGuidance: 6.0% for 2026
2026 Free Cash Flow Conversion RatioReported0.80.8  0.0%AffirmedGuidance: 0.8 for 2026
2026 Share RepurchasesReported 1.00 Bil 0.0% AffirmedGuidance: 1.00 Bil for 2026


Prior: Q2 2026 Earnings Reported 7/9/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Capital SpendingReported 0.05  0.0%AffirmedGuidance: 0.05 for 2026
2026 Total Cash Returns to ShareholdersReported 8.90 Bil 0.0% AffirmedGuidance: 8.90 Bil for 2026
2026 DividendsReported 7.90 Bil 0.0% AffirmedGuidance: 7.90 Bil for 2026
2026 Organic Revenue GrowthReported2.0%3.0%  0.0%AffirmedGuidance: 3.0% for 2026
2026 Net Revenue GrowthReported4.0%5.0%  0.0%AffirmedGuidance: 5.0% for 2026
2026 Core Annual Effective Tax RateReported 22.0%  0.0%AffirmedGuidance: 22.0% for 2026
2026 Core Constant Currency EPS GrowthReported4.0%5.0%  0.0%AffirmedGuidance: 5.0% for 2026
2026 Core EPS GrowthReported5.0%6.0%  0.0%AffirmedGuidance: 6.0% for 2026
2026 Free Cash Flow Conversion RatioReported 0.8  0.0%AffirmedGuidance: 0.8 for 2026
2026 Share RepurchasesReported 1.00 Bil 0.0% AffirmedGuidance: 1.00 Bil for 2026

Q1 2026 Earnings Reported 4/16/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Capital SpendingReported 0.05  0.0%AffirmedGuidance: 0.05 for 2026
2026 Total Cash Returns to ShareholdersReported 8.90 Bil 0.0% AffirmedGuidance: 8.90 Bil for 2026
2026 DividendsReported 7.90 Bil 0.0% AffirmedGuidance: 7.90 Bil for 2026
2026 Organic Revenue GrowthReported2.0%3.0%4.0% 0.0%AffirmedGuidance: 3.0% for 2026
2026 Net Revenue GrowthReported4.0%5.0%6.0% 0.0%AffirmedGuidance: 5.0% for 2026
2026 Core Annual Effective Tax RateReported 22.0%  0.0%AffirmedGuidance: 22.0% for 2026
2026 Core Constant Currency EPS GrowthReported4.0%5.0%6.0% 0.0%AffirmedGuidance: 5.0% for 2026
2026 Core EPS GrowthReported5.0%6.0%7.0% 0.0%AffirmedGuidance: 6.0% for 2026
2026 Free Cash Flow Conversion RatioReported 0.8  0.0%AffirmedGuidance: 0.8 for 2026
2026 Share RepurchasesReported 1.00 Bil 0.0% AffirmedGuidance: 1.00 Bil for 2026

Q4 2025 Earnings Reported 2/3/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Capital SpendingReported 0.05    
2026 Total Cash Returns to ShareholdersReported 8.90 Bil    
2026 DividendsReported 7.90 Bil    
2026 Organic Revenue GrowthReported2.0%3.0%4.0%   
2026 Net Revenue GrowthReported4.0%5.0%6.0%   
2026 Core Annual Effective Tax RateReported 22.0%    
2026 Core Constant Currency EPS GrowthReported4.0%5.0%6.0%   
2026 Core EPS GrowthReported5.0%6.0%7.0%   
2026 Free Cash Flow Conversion RatioReported 0.8    
2026 Share RepurchasesReported 1.00 Bil    

Insider Activity

Updated 8/7/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Flavell, DavidEVP, Gen Counsel & Corp SecDirectSell7292026139.542,900404,67410,441,283Form
2Willemsen, EugeneCEO, International BeveragesDirectSell3062026164.463,798624,60010,427,598Form
3Willemsen, EugeneCEO, International BeveragesNon-U.S. CompanySell3062026164.442,702444,3233,345,085Form
4Laguarta, RamonChairman and CEODirectSell3032026167.3927,9454,677,61087,316,226Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Flavell, DavidEVP, Gen Counsel & Corp SecDirectSell7292026139.542,900404,67410,441,283Form
2Willemsen, EugeneCEO, International BeveragesDirectSell3062026164.463,798624,60010,427,598Form
3Willemsen, EugeneCEO, International BeveragesNon-U.S. CompanySell3062026164.442,702444,3233,345,085Form
4Laguarta, RamonChairman and CEODirectSell3032026167.3927,9454,677,61087,316,226Form

Investor Activity (13F)

Updated Oct 12, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Lindsell Train Ltd$198.3 Mil6.3%27TRIM -29.1%13F
Focused Investors LLC$166.6 Mil5.4%22Hold13F
Contrarius Group Holdings Ltd$73.4 Mil4.2%47New13F
Coerente Capital Management$22.2 Mil4.1%47Hold13F
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST$310.6 Mil3.8%21Hold13F
Eldred Rock Partners, LLC$14.1 Mil3.6%31Hold13F
Coleford Investment Management Ltd.$14.1 Mil3.5%24Hold13F
Holowesko Partners Ltd.$9.8 Mil2.7%31New13F
PineStone Asset Management Inc.$370.4 Mil2.6%44TRIM -5.6%13F
Haverford Financial Services, Inc.$8.2 Mil2.4%46Hold13F
Fluent Financial, LLC$5.5 Mil2.0%43TRIM -19.6%13F
Saratoga Research & Investment Management$26.9 Mil1.5%46Hold13F
Elliott Investment Management L.P.$198.0 Mil1.2%19Hold13F
Troy Asset Management Ltd$30.5 Mil0.9%30TRIM -22.3%13F
Fidelity National Financial, Inc.$23.3 Mil0.9%21Hold13F
Sanders Capital, LLC$275.4 Mil0.3%44TRIM -58.2%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Contrarius Group Holdings Ltd$73.4 Mil4.2%47New13F
Holowesko Partners Ltd.$9.8 Mil2.7%31New13F
Active ManagerValue% of PortfolioTotal PositionsQoQAs OfFiling
Vantage Wealth$18.8 Mil4.1%30ExitedDec 31, 202513F
HS Management Partners, LLC$8.1 Mil1.7%24ExitedDec 31, 202513F
Sanders Capital, LLC$275.4 Mil0.3%44TRIM -58.2%Mar 31, 202613F
Lindsell Train Ltd$198.3 Mil6.3%27TRIM -29.1%Mar 31, 202613F
Troy Asset Management Ltd$30.5 Mil0.9%30TRIM -22.3%Mar 31, 202613F
Fluent Financial, LLC$5.5 Mil2.0%43TRIM -19.6%Mar 31, 202613F
PineStone Asset Management Inc.$370.4 Mil2.6%44TRIM -5.6%Mar 31, 202613F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
PineStone Asset Management Inc.$370.4 Mil2.6%44TRIM -5.6%13F
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST$310.6 Mil3.8%21Hold13F
Sanders Capital, LLC$275.4 Mil0.3%44TRIM -58.2%13F
Lindsell Train Ltd$198.3 Mil6.3%27TRIM -29.1%13F
Elliott Investment Management L.P.$198.0 Mil1.2%19Hold13F
Focused Investors LLC$166.6 Mil5.4%22Hold13F
Contrarius Group Holdings Ltd$73.4 Mil4.2%47New13F
Troy Asset Management Ltd$30.5 Mil0.9%30TRIM -22.3%13F
Saratoga Research & Investment Management$26.9 Mil1.5%46Hold13F
Fidelity National Financial, Inc.$23.3 Mil0.9%21Hold13F
Coerente Capital Management$22.2 Mil4.1%47Hold13F
Eldred Rock Partners, LLC$14.1 Mil3.6%31Hold13F
Coleford Investment Management Ltd.$14.1 Mil3.5%24Hold13F
Holowesko Partners Ltd.$9.8 Mil2.7%31New13F
Haverford Financial Services, Inc.$8.2 Mil2.4%46Hold13F
Fluent Financial, LLC$5.5 Mil2.0%43TRIM -19.6%13F

PEP Trade Sentinel


Stock Conviction

Constructive

CONVICTION RATIONALE

PepsiCo's international segments and North American foods business provide a stable base to fund a critical turnaround in U.S. beverages. An acceleration in global beverage volume to 3% in the latest quarter suggests early strategic progress. The investment case is constructive but hinges on management delivering guided 'sequential improvement' in North America against acknowledged competitive weakness.

STOCK ARCHETYPE
Consumer Staples

Revenue = (Unit Volume) x (Price / Mix) Operating leverage from volume growth, productivity savings, and effective net revenue management to offset input cost inflation.

Looking for high-conviction positions with a better risk/reward profile? See what's currently in the Trefis High Quality Portfolio.
INVESTMENT THESIS
Can a U.S. Beverage Turnaround Unlock Value?

Evidence suggests a turnaround is underway, with accelerating global beverage volumes and a recovering U.S. snacks business funding the fix.

Mechanism: Stabilizing the North American beverage business allows strong international growth and the profitable foods segment to drive overall earnings expansion and margin improvement.
Supporting Evidence:
  • Global beverage volume growth accelerated to 3% in Q3 2026 from the previous quarter.
  • Management reports a turnaround in North American snacks volume after a price reset.
  • International segments are growing, with Asia Pacific Foods volume up 4% in Q3.
  • Operating expenses grew only 1.4% while revenue grew 6.4%, funding reinvestment.
PRIMARY RISK
A Structurally Broken U.S. Business

The North American beverage segment's profitability has collapsed since 2023 amid rising input costs and direct admissions of competitive failure against Coca-Cola.

Mechanism: Failure to regain U.S. beverage market share would confirm a permanent impairment, trapping the company in a low-growth, margin-pressured state.
Supporting Evidence:
  • PBNA operating income fell from $2,584 million in 2023 to $1,089 million in 2025.
  • Management stated, 'We are not competing well in soft drinks' in October 2026.
  • Input costs are 'trending higher' as existing corporate hedges begin to roll off.
  • The company lowered its EPS guidance for Q4 2026, citing margin pressure.
  • Coca-Cola holds a 20% to 16% share lead in the U.S. liquid beverage market.
Key KPI Watchlist
KPI Status Rationale
Organic Revenue Growth3.1% in Q3 2026 - AcceleratingManagement highlighted that the Q3 2026 organic revenue growth was the fastest rate since Q4 2023, marking a significant milestone in its effort to accelerate top-line performance across the enterprise.
Global Unit Volume Growth3% for beverages and 1% for food in Q3 2026The trend is mixed. Beverage volumes are strengthening sequentially. Management noted that the headline food volume figure was weighed down by a grains business in South Africa, and that the core global snacks business grew 4%.
Global Beverage Volume Growth3% (Q3 2026)Measures consumer demand for the company's beverage products at the consumer level, adjusting for acquisitions and divestitures. It is a key metric management uses to evaluate business performance and underlying trends.
Global Food Volume Growth1% (or 4% excluding grains in South Africa) (Q3 2026)Measures consumer demand for the company's convenient food products. Management uses this to make operating and strategic decisions and to gauge underlying trends.
Core Investment Debate

International Strength vs. U.S. Weakness

BULL VIEW

Bulls believe strong international volume growth and a stable profit engine in North American foods provide enough firepower to fund and execute a successful U.S. beverage turnaround.

CORE TENSION

Can accelerating international growth offset the severe profit decline in U.S. beverages, which the market punished after the July 2026 report?


PREVAILING SENTIMENT
CAUTIOUSLY BULLISH

The latest evidence favors the bulls. The market reacted positively to Q3 results, rewarding an acceleration in global beverage volume to 3% despite the near-term margin guidance.

BEAR VIEW

Bears argue the U.S. beverage profit collapse from $2,584 million to $1,089 million is too severe to be offset and represents a permanent market share loss that will drag down the entire company.

Next 6 months: Risks and Catalysts
Timeline Event & Metric To Watch
10/27/2026
Peer Read-Across Highlights Weakness
Watch: Coca-Cola's carbonated soft drink volume and revenue growth, particularly in North America and international markets.
11/3/2026
Keurig Dr Pepper Earnings
Watch: Peer Keurig Dr Pepper (KDP) is scheduled to report earnings.
later in the year, towards the end of the year
North America Integration Update
Watch: Management plans to provide an update on the integration of its North American food and beverage distribution.
December 1, 2026
New Director Joins Board
Watch: Joaquin Duato will join the Board of Directors as an independent member.
December 4, 2026
Quarterly Dividend Record Date
Watch: The record date for the quarterly cash dividend payment is expected.
12/15/2026
General Mills Earnings Report
Watch: Peer General Mills (GIS) is scheduled to report earnings.
2/1/2027
Q4 Margin Contraction Materializes
Watch: Reported Q4 gross and operating margins versus expectations; commentary on the 2027 cost outlook.
2/1/2027
North America Turnaround Falters
Watch: North America beverage volume growth; overall North America organic revenue growth rate versus Q3.
in February when we report the fourth quarter
Full-Year 2027 Outlook
Watch: Management will provide more detail on 2027 expectations when the company reports fourth quarter results.
Key Events in Last 6 Months
Date Event Stock Impact
2026-10-08
Q3 Results Beat, Q4 Guided Down
Details: The company reported Q3 results, leading to a positive two-day stock reaction of 4.0%. (MKT-1) On the call, management revised Q4 earnings guidance down due to margin pressure. (T-1)
+3.7%
$123.73 -> $128.34
2026-09-17
New Director Elected to Board
Details: The Board of Directors elected Joaquin Duato, Chairman and CEO of Johnson & Johnson, as a new independent member, effective December 1, 2026. (ART-2)
-3.4%
$134.34 -> $129.75
2026-08-13
ESG Progress Report Released
Details: The company released its 2025 ESG Summary, detailing progress on goals related to agriculture, emissions, packaging, and product shifts toward lower sugar, sodium and saturated fat. (ART-6)
+1.5%
$137.23 -> $139.30
2026-07-09
Q2 Earnings Disappoints Market
Details: The company affirmed its full-year 2026 guidance. (G-1) However, the stock had a negative two-day reaction of -4.0% versus 1.0% for the S&P 500. (MKT-1)
-3.6%
$141.00 -> $135.93
2026-06-26
Analyst Flags NA Weakness
Details: An analyst note trimmed the 2026 EPS estimate ahead of Q2 results, citing softer-than-expected performance in the North American snacks business. (REWIND-1)
-0.6%
$138.05 -> $137.21
2026-04-16
Strong Q1 Earnings Report
Details: The company reported Q1 results that beat revenue and EPS estimates, with a positive two-day stock reaction of 2.0%. (REWIND-1, DRAW-1)
+1.8%
$151.62 -> $154.38
Risk Management
Position Sizing

5% - 7%

NORMAL POSITION

Sizing is volatility-based: PEP trades at roughly 18% annualized realized (three-month) volatility versus about 11% for the S&P 500 (1.6x the market). A 5% - 7% position keeps a single-name swing of that size within a diversified portfolio's risk budget.

Diversification Alternatives
KO - Coca-Cola
Beverage Pure-Play

Coca-Cola offers focused exposure to the global beverage market with structurally higher operating margins of 31.8% versus PepsiCo's 15.3%, reflecting its franchise-centric model.

Core Thesis: The company is the clear market leader in carbonated soft drinks and is executing well, gaining both value and volume share in North America.
MDLZ - Mondelez International, Inc.
Global Snacks Peer

Mondelez provides exposure to the global convenient foods market without the current operational drag from a large, underperforming beverage business.

Core Thesis: The company is a global snacking powerhouse with a portfolio of iconic brands and a strong presence in international markets.
How Is The Market Pricing PEP?

PepsiCo is a global food and beverage giant where a highly profitable North American snacks division and strong international growth are currently funding a critical and urgent turnaround effort in its large but underperforming North American beverage business.

PepsiCo's investment case hinges on the success of its two-pronged strategy: maintaining momentum in its high-growth international markets and its profitable North American foods business, while urgently addressing competitive weakness and margin pressure in its North American beverage segment. The company is actively cutting costs to reinvest in brands and execution in the U.S. The market is rewarding recent signs of progress but remains focused on whether the beverage turnaround can be sustained against a backdrop of rising input costs and a cautious consumer.

What will confirm the thesis

Sustained volume growth and market share gains in North American beverages, continued strong growth and margin expansion in international segments, and evidence that productivity savings are successfully funding brand investments without further margin degradation.

What will damage the thesis

Continued market share losses in North American soft drinks, margin erosion due to an inability to offset rising commodity costs with pricing or productivity, or a significant slowdown in international growth.

Noise: Real but irrelevant to thesis

Short-term commodity price fluctuations that are within the company's hedging program, or minor quarterly shifts in marketing spend.

Repricing Catalyst

The key catalyst is evidence of a successful turnaround in the North American beverage business, particularly in soft drinks. Management has signaled 'urgency' and a willingness to make significant changes, including potential refranchising, which could unlock value if executed successfully.

What PEP Makes & Who Pays
TTM figures based on the twelve months through fiscal Q2 2026
PepsiCo Foods North America (PFNA)
$27.5B TTM (28% of Total) · 22% Margin
What It Is

Sells convenient foods including cereals, chips, dips, and oatmeal under brands like Cheetos, Doritos, Fritos, Lay's, Quaker, and Tostitos to independent distributors and retailers in the United States and Canada.

Who Pays & How

Independent distributors and retailers pay for a portfolio of leading snack and food brands with high consumer demand, supported by PepsiCo's direct-store-delivery (DSD) system which enables effective in-store merchandising and promotion.

Transactional sales of finished goods to distributors and retailers. The company offers sales incentives and discounts, including volume-based rebates and product placement fees, which are accounted for as a reduction of revenue.
Competition
Competitors include The Campbell's Company, Conagra Brands, Inc., Hormel Foods Corporation, The Kraft Heinz Company, and Mondelez International, Inc.
The segment's moat is built on brand recognition and loyalty, a direct-store-delivery (DSD) system that maximizes visibility, and significant scale in the convenient food industry.
PepsiCo Beverages North America (PBNA)
$29.2B TTM (30% of Total) · 10% Margin
What It Is

Sells beverage concentrates, fountain syrups, and finished goods under brands like Pepsi, Gatorade, Mountain Dew, and Aquafina to independent distributors, retailers, and authorized bottlers in the United States and Canada.

Who Pays & How

Retailers, distributors, and authorized bottlers pay for a portfolio of iconic beverage brands. The segment operates its own bottling plants and distribution facilities, and also sells concentrates to bottlers who then sell finished goods.

Transactional sales of finished goods, concentrates, and fountain syrups. The company also licenses and distributes brands for partners like Keurig Dr Pepper and Celsius Holdings.
Competition
The Coca-Cola Company is the primary beverage competitor in the United States.
Coca-Cola has a significant carbonated soft drink (CSD) share advantage in many markets outside the United States.
The segment's strength lies in its powerful brands, innovation, marketing, and the flexibility of its distribution network, which includes both company-owned operations and independent bottlers.
International Beverages Franchise (IB Franchise)
$5.2B TTM (5% of Total) · 37% Margin
What It Is

Sells beverage concentrates for brands like 7UP, Gatorade, Mirinda, Mountain Dew, and Pepsi to authorized and independent bottlers internationally. Also includes the SodaStream business.

Who Pays & How

Authorized and independent bottlers pay for beverage concentrates, which they use to manufacture, sell, and distribute finished products in exclusive geographic areas.

Transactional sales of beverage concentrates to bottlers. The company also provides bottler funding to support trade and consumer programs.
Competition
The Coca-Cola Company is the primary beverage competitor in many international markets.
The moat is its portfolio of valuable trademarks and long-term exclusive contracts with independent bottlers in specific geographic areas.
Europe, Middle East and Africa (EMEA)
$18.9B TTM (20% of Total) · 13% Margin
What It Is

Sells convenient foods (e.g., Lay's, Doritos, Quaker) and beverages (e.g., Pepsi, 7UP) through both consolidated businesses and noncontrolled affiliates in Europe, the Middle East, and Africa.

Who Pays & How

Independent distributors and retailers pay for finished food and beverage products. The segment operates its own bottling plants and distribution facilities in this region.

Transactional sales of finished goods to distributors and retailers.
Competition
Competitors include international beverage and convenient food companies like The Coca-Cola Company and Nestlé S.A.
The segment leverages its portfolio of global and local brands, company-owned bottling and distribution, and ability to adapt to local trade practices.
Latin America Foods (LatAm Foods)
$11.2B TTM (12% of Total) · 19% Margin
What It Is

Sells convenient food brands including Cheetos, Doritos, Lay's, Quaker, and Sabritas to distributors and retailers across Latin America.

Who Pays & How

Distributors and retailers pay for a portfolio of popular snack brands tailored to local tastes in Latin America.

Transactional sales of finished goods.
Competition
Strong brand recognition with local brands like Sabritas and Marias Gamesa, combined with the scale of its global brands and distribution network.
Asia Pacific Foods
$4.9B TTM (5% of Total) · 11% Margin
What It Is

Sells convenient food brands including Lay's, Doritos, Cheetos, and local brands like Kurkure and BaiCaoWei through consolidated businesses and affiliates in Asia Pacific, China, Australia, New Zealand, and India.

Who Pays & How

Distributors and retailers pay for a mix of global and local snack brands with strong consumer appeal in the region.

Transactional sales of finished goods.
Competition
A combination of global brand power and strong local brands, coupled with an expanding distribution network in high-growth markets.
PEP Evolution: Price Return by Era
2021-2022 · Pre-2023: Stable North American Profitability
+32%
During this period, both major North American segments, Foods (PFNA) and Beverages (PBNA), were strong profit contributors.
2023-2025 · 2023-2025: North American Beverage Decline & International Rise
-12%
Concurrently, international segments like EMEA and IB Franchise saw their operating profits grow significantly, becoming more critical drivers of the company's bottom line.
2025-2026 · 2025-Present: 'pep+' and North American Turnaround Focus
-8%
Guided by its 'pep+ (PepsiCo Positive)' transformation strategy, the company is focused on reigniting its North America business. This involves significant investments in affordability and innovation in foods, and an urgent effort to fix competitive weaknesses in beverages, funded by aggressive cost-cutting and productivity initiatives across the organization.
Market Appears To Be Skeptical Of Core Thesis
Price structure is in a downtrend. Multiple SMA levels broken and declining. Thesis requires reclaiming 200D before any bull case is credible. Relative to SPY: Significantly underperforming and deteriorating. Potential evidence of capital being actively rotating away. Volume and momentum are deeply bearish. The sustained distribution is evident across multiple volume metrics. Earnings history is mildly supportive. The reaction or drift are positive but not both at full conviction.
① Structure
-4
Structural pillar score (-4 to +4). Driven by trend regime, SMA cross events, proximity to 52W high, and relative strength vs SPY.
② Volume / Momentum
-3
Volume/Momentum pillar score (-4 to +4). Driven by institutional footprint score, OBV divergence, and momentum character.
③ Catalyst
+1
Catalyst pillar score (-4 to +4). Driven by earnings day reaction, 20D post-earnings drift, and post-earnings volume character.
Combined Score
-6 / 12
1 Price Structure & Trend Downtrend · Death Cross ▾
2 Momentum Deteriorating ▾
3 Relative Strength vs. SPY Strong Underperformance ▾
4 Institutional Footprint & Volume Mild Distribution ▾
5 Volatility Normal ▾
6 Key Price Levels Range · Vol Rising ▾
7 Earnings Reaction History Emerging Resilience ▾
8 How the Verdict Is Derived Three Pillars ▾
Core Cache Last Updated: 10/11/2026