Nike (NKE)
Market Price (9/6/2026): $38.41 | Market Cap: $56.9 BilInvestor Relations Sector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods
Nike (NKE)
Market Price (9/6/2026): $38.41Market Cap: $56.9 BilSector: Consumer DiscretionaryIndustry: Apparel, Accessories & Luxury Goods
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.7%, Dividend Yield is 4.2%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.5% Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -27% Stock buyback supportStock Buyback 3Y Total is 7.4 Bil Attractive cash flow generationCFO LTM is 2.9 Bil, FCF LTM is 2.2 Bil Low stock price volatilityVol 12M is 36% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, Sustainable Consumption, and Advanced Materials. Show more. | Weak multi-year price returns2Y Excs Rtn is -88%, 3Y Excs Rtn is -131% | Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.1%, Rev Chg QQuarterly Revenue Change % is -1.1% Key risksNKE key risks include [1] a faltering innovation cycle and a backfiring direct-to-consumer strategy, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.7%, Dividend Yield is 4.2%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.5% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -27% |
| Stock buyback supportStock Buyback 3Y Total is 7.4 Bil |
| Attractive cash flow generationCFO LTM is 2.9 Bil, FCF LTM is 2.2 Bil |
| Low stock price volatilityVol 12M is 36% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, Sustainable Consumption, and Advanced Materials. Show more. |
| Weak multi-year price returns2Y Excs Rtn is -88%, 3Y Excs Rtn is -131% |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.1%, Rev Chg QQuarterly Revenue Change % is -1.1% |
| Key risksNKE key risks include [1] a faltering innovation cycle and a backfiring direct-to-consumer strategy, Show more. |
Qualitative Assessment
AI Analysis | Feedback
Updated on 9/1/2026
Nike (NKE) stock has lost about 15% since 5/31/2026 because of the following key factors:
1. Weak Q4 Fiscal 2026 Performance and Negative Fiscal Q1 2027 Outlook.
Nike reported a 1.1% year-over-year revenue decline in fiscal Q4 2026, with revenues reaching $10.97 billion, despite surpassing analyst estimates. The reported diluted earnings per share of $0.72 included a significant $0.52 one-time benefit from IEEPA tariff recovery, masking underlying operational challenges. Management further lowered investor confidence by projecting a low-to-mid single-digit revenue decline for fiscal Q1 2027 and anticipating flat earnings per share through fiscal Q2 2027, excluding the tariff benefit, signaling a prolonged path to top-line growth.
2. Persistent Weakness in Key Segments and Geographies.
The company continued to face significant declines in crucial areas during fiscal Q4 2026, with NIKE Direct revenues decreasing by 7% and Converse revenues falling sharply by 32% (34% on a currency-neutral basis). Revenue in Greater China also saw a substantial drop of 12% (17% currency-neutral). Furthermore, management acknowledged that both Nike Sportswear and Jordan Streetwear, categories that collectively account for roughly half of the company's total revenue, are experiencing sluggish sales and are expected to remain negative throughout fiscal 2027.
Show more
Nike (NKE) stock has lost about 15% since 5/31/2026 because of the following key factors:
1. Weak Q4 Fiscal 2026 Performance and Negative Fiscal Q1 2027 Outlook.
Nike reported a 1.1% year-over-year revenue decline in fiscal Q4 2026, with revenues reaching $10.97 billion, despite surpassing analyst estimates. The reported diluted earnings per share of $0.72 included a significant $0.52 one-time benefit from IEEPA tariff recovery, masking underlying operational challenges. Management further lowered investor confidence by projecting a low-to-mid single-digit revenue decline for fiscal Q1 2027 and anticipating flat earnings per share through fiscal Q2 2027, excluding the tariff benefit, signaling a prolonged path to top-line growth.
2. Persistent Weakness in Key Segments and Geographies.
The company continued to face significant declines in crucial areas during fiscal Q4 2026, with NIKE Direct revenues decreasing by 7% and Converse revenues falling sharply by 32% (34% on a currency-neutral basis). Revenue in Greater China also saw a substantial drop of 12% (17% currency-neutral). Furthermore, management acknowledged that both Nike Sportswear and Jordan Streetwear, categories that collectively account for roughly half of the company's total revenue, are experiencing sluggish sales and are expected to remain negative throughout fiscal 2027.
Show more
Updated on 9/1/2026
Nike (NKE) stock has lost about 15% since 5/31/2026 because of the following key factors:
1. Weak Q4 Fiscal 2026 Performance and Negative Fiscal Q1 2027 Outlook.
Nike reported a 1.1% year-over-year revenue decline in fiscal Q4 2026, with revenues reaching $10.97 billion, despite surpassing analyst estimates. The reported diluted earnings per share of $0.72 included a significant $0.52 one-time benefit from IEEPA tariff recovery, masking underlying operational challenges. Management further lowered investor confidence by projecting a low-to-mid single-digit revenue decline for fiscal Q1 2027 and anticipating flat earnings per share through fiscal Q2 2027, excluding the tariff benefit, signaling a prolonged path to top-line growth.
2. Persistent Weakness in Key Segments and Geographies.
The company continued to face significant declines in crucial areas during fiscal Q4 2026, with NIKE Direct revenues decreasing by 7% and Converse revenues falling sharply by 32% (34% on a currency-neutral basis). Revenue in Greater China also saw a substantial drop of 12% (17% currency-neutral). Furthermore, management acknowledged that both Nike Sportswear and Jordan Streetwear, categories that collectively account for roughly half of the company's total revenue, are experiencing sluggish sales and are expected to remain negative throughout fiscal 2027.
3. Underperformance Against Competitors and Broader Market Concerns.
Nike's stock decline is also attributed to its underperformance compared to some rivals in the athletic footwear sector. While the overall sportswear market is showing moderate growth, competitors such as On Holding reported a 21.6% constant currency revenue increase in their Q2 2026, and HOKA grew 15.9% in fiscal 2026. This suggests Nike is losing market share as consumers increasingly favor products offering "clear functionality and fresh design." Additionally, warnings from key retail partners like Dick's Sporting Goods and JD Sports, which cited softer footwear demand and increased promotions, including a 6.8% drop in North American comparable sales for JD Sports, directly impacted Nike's valuation.
4. Macroeconomic Headwinds and Elevated Cost Pressures.
The broader economic environment has created a challenging landscape for Nike. Persistent inflation is leading to more cautious discretionary spending among consumers, who are becoming increasingly selective and value-focused in their purchasing decisions. Concurrently, ongoing geopolitical tensions and rising energy prices are disrupting global supply chains, driving up material and logistics costs for sportswear brands, thereby squeezing profit margins. These external factors collectively hinder Nike's efforts to boost sales and maintain profitability.
Show less
Nike (NKE) stock has lost about 15% since 5/31/2026 because of the following key factors:
1. Weak Q4 Fiscal 2026 Performance and Negative Fiscal Q1 2027 Outlook.
Nike reported a 1.1% year-over-year revenue decline in fiscal Q4 2026, with revenues reaching $10.97 billion, despite surpassing analyst estimates. The reported diluted earnings per share of $0.72 included a significant $0.52 one-time benefit from IEEPA tariff recovery, masking underlying operational challenges. Management further lowered investor confidence by projecting a low-to-mid single-digit revenue decline for fiscal Q1 2027 and anticipating flat earnings per share through fiscal Q2 2027, excluding the tariff benefit, signaling a prolonged path to top-line growth.
2. Persistent Weakness in Key Segments and Geographies.
The company continued to face significant declines in crucial areas during fiscal Q4 2026, with NIKE Direct revenues decreasing by 7% and Converse revenues falling sharply by 32% (34% on a currency-neutral basis). Revenue in Greater China also saw a substantial drop of 12% (17% currency-neutral). Furthermore, management acknowledged that both Nike Sportswear and Jordan Streetwear, categories that collectively account for roughly half of the company's total revenue, are experiencing sluggish sales and are expected to remain negative throughout fiscal 2027.
3. Underperformance Against Competitors and Broader Market Concerns.
Nike's stock decline is also attributed to its underperformance compared to some rivals in the athletic footwear sector. While the overall sportswear market is showing moderate growth, competitors such as On Holding reported a 21.6% constant currency revenue increase in their Q2 2026, and HOKA grew 15.9% in fiscal 2026. This suggests Nike is losing market share as consumers increasingly favor products offering "clear functionality and fresh design." Additionally, warnings from key retail partners like Dick's Sporting Goods and JD Sports, which cited softer footwear demand and increased promotions, including a 6.8% drop in North American comparable sales for JD Sports, directly impacted Nike's valuation.
4. Macroeconomic Headwinds and Elevated Cost Pressures.
The broader economic environment has created a challenging landscape for Nike. Persistent inflation is leading to more cautious discretionary spending among consumers, who are becoming increasingly selective and value-focused in their purchasing decisions. Concurrently, ongoing geopolitical tensions and rising energy prices are disrupting global supply chains, driving up material and logistics costs for sportswear brands, thereby squeezing profit margins. These external factors collectively hinder Nike's efforts to boost sales and maintain profitability.
Show less
Holding a concentrated position? Know your true downside before the momentum shifts.
Protect Your Wealth →
Stock Movement Drivers
Fundamental Drivers
The -15.3% change in NKE stock from 5/31/2026 to 9/5/2026 was primarily driven by a -38.6% change in the company's P/E Multiple.| (LTM values as of) | 5312026 | 9052026 | Change |
|---|---|---|---|
| Stock Price ($) | 45.34 | 38.40 | -15.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 46,523 | 46,398 | -0.3% |
| Net Income Margin (%) | 4.8% | 6.7% | 38.5% |
| P/E Multiple | 29.8 | 18.3 | -38.6% |
| Shares Outstanding (Mil) | 1,480 | 1,482 | -0.1% |
| Cumulative Contribution | -15.3% |
Market Drivers
5/31/2026 to 9/5/2026| Return | Correlation | |
|---|---|---|
| NKE | -15.3% | |
| Market (SPY) | 1.8% | 20.1% |
| Sector (XLY) | -4.9% | 53.3% |
Fundamental Drivers
The -36.6% change in NKE stock from 2/28/2026 to 9/5/2026 was primarily driven by a -48.4% change in the company's P/E Multiple.| (LTM values as of) | 2282026 | 9052026 | Change |
|---|---|---|---|
| Stock Price ($) | 60.58 | 38.40 | -36.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 46,513 | 46,398 | -0.2% |
| Net Income Margin (%) | 5.4% | 6.7% | 23.4% |
| P/E Multiple | 35.5 | 18.3 | -48.4% |
| Shares Outstanding (Mil) | 1,480 | 1,482 | -0.2% |
| Cumulative Contribution | -36.6% |
Market Drivers
2/28/2026 to 9/5/2026| Return | Correlation | |
|---|---|---|
| NKE | -36.6% | |
| Market (SPY) | 12.6% | 24.5% |
| Sector (XLY) | -1.5% | 44.6% |
Fundamental Drivers
The -48.5% change in NKE stock from 8/31/2025 to 9/5/2026 was primarily driven by a -46.4% change in the company's P/E Multiple.| (LTM values as of) | 8312025 | 9052026 | Change |
|---|---|---|---|
| Stock Price ($) | 74.51 | 38.40 | -48.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 46,309 | 46,398 | 0.2% |
| Net Income Margin (%) | 7.0% | 6.7% | -3.6% |
| P/E Multiple | 34.2 | 18.3 | -46.4% |
| Shares Outstanding (Mil) | 1,477 | 1,482 | -0.4% |
| Cumulative Contribution | -48.5% |
Market Drivers
8/31/2025 to 9/5/2026| Return | Correlation | |
|---|---|---|
| NKE | -48.5% | |
| Market (SPY) | 20.4% | 24.7% |
| Sector (XLY) | -0.3% | 41.7% |
Fundamental Drivers
The -59.4% change in NKE stock from 8/31/2023 to 9/5/2026 was primarily driven by a -36.1% change in the company's P/E Multiple.| (LTM values as of) | 8312023 | 9052026 | Change |
|---|---|---|---|
| Stock Price ($) | 94.55 | 38.40 | -59.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 51,217 | 46,398 | -9.4% |
| Net Income Margin (%) | 9.9% | 6.7% | -32.3% |
| P/E Multiple | 28.6 | 18.3 | -36.1% |
| Shares Outstanding (Mil) | 1,536 | 1,482 | 3.6% |
| Cumulative Contribution | -59.4% |
Market Drivers
8/31/2023 to 9/5/2026| Return | Correlation | |
|---|---|---|
| NKE | -59.4% | |
| Market (SPY) | 77.1% | 36.6% |
| Sector (XLY) | 37.7% | 45.5% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| NKE Return | 19% | -29% | -6% | -29% | -14% | -38% | -70% |
| Peers Return | 27% | -19% | 23% | 27% | 26% | -20% | 64% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 13% | 106% |
Monthly Win Rates [3] | |||||||
| NKE Win Rate | 50% | 33% | 58% | 42% | 58% | 44% | |
| Peers Win Rate | 53% | 37% | 57% | 60% | 63% | 49% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 56% | |
Max Drawdowns [4] | |||||||
| NKE Max Drawdown | -16% | -50% | -30% | -34% | -34% | -41% | |
| Peers Max Drawdown | -20% | -39% | -24% | -29% | -39% | -34% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: GIL, NKE, TPR, RL, LULU.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/4/2026 (YTD)
How Low Can It Go
| Event | NKE | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -30.3% | -18.8% |
| % Gain to Breakeven | 43.4% | 23.1% |
| Time to Breakeven | 85 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -17.2% | -9.5% |
| % Gain to Breakeven | 20.7% | 10.5% |
| Time to Breakeven | 41 days | 24 days |
| 2020 COVID-19 Crash | ||
| % Loss | -38.5% | -33.7% |
| % Gain to Breakeven | 62.7% | 50.9% |
| Time to Breakeven | 72 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -17.9% | -19.2% |
| % Gain to Breakeven | 21.8% | 23.8% |
| Time to Breakeven | 47 days | 105 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -14.3% | -17.9% |
| % Gain to Breakeven | 16.7% | 21.8% |
| Time to Breakeven | 54 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -13.5% | -15.4% |
| % Gain to Breakeven | 15.7% | 18.2% |
| Time to Breakeven | 76 days | 125 days |
In The Past
Nike's stock fell -30.3% during the 2025 US Tariff Shock. Such a loss loss requires a 43.4% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
| Event | NKE | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -30.3% | -18.8% |
| % Gain to Breakeven | 43.4% | 23.1% |
| Time to Breakeven | 85 days | 79 days |
| 2020 COVID-19 Crash | ||
| % Loss | -38.5% | -33.7% |
| % Gain to Breakeven | 62.7% | 50.9% |
| Time to Breakeven | 72 days | 140 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -40.4% | -53.4% |
| % Gain to Breakeven | 67.7% | 114.4% |
| Time to Breakeven | 205 days | 1085 days |
In The Past
Nike's stock fell -30.3% during the 2025 US Tariff Shock. Such a loss loss requires a 43.4% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Nike (NKE)
NIKE, Inc. (NKE) is a global leader in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories. The company operates worldwide, providing products for a vast array of sports and recreational uses, ranging from running and basketball to golf and skateboarding. Its core business revolves around creating innovative products for athletes and consumers.
The company's main product offerings are primarily under the NIKE brand, which includes specialized lines for running, basketball, training, and sportswear, alongside products for kids and various other sports. It also owns the popular Jordan brand for athletic and casual footwear, apparel, and accessories, and the Converse brand, known for its casual sneakers like Chuck Taylor and All Star. Beyond footwear and apparel, Nike sells performance equipment and accessories such as bags, socks, sport balls, eyewear, and protective gear. Additionally, Nike licenses its trademarks to other manufacturers for certain apparel and equipment.
Nike serves a broad customer base through multiple channels. Its products are sold directly to consumers via NIKE-owned retail stores and digital platforms, as well as through a network of independent distributors, licensees, and sales representatives. Key retail partners include footwear stores, sporting goods stores, athletic specialty stores, and department stores worldwide, catering to athletes, enthusiasts, and general consumers seeking athletic and lifestyle products.
AI Analysis | Feedback
1. The Apple of athletic footwear and apparel.
2. A global consumer giant like Coca-Cola, but for sports apparel and sneakers.
AI Analysis | Feedback
- Athletic Footwear: Designs and sells a wide range of athletic shoes for sports like running, basketball, football, and training under the NIKE and Jordan brands.
- Athletic Apparel: Offers sportswear, training gear, and sport-specific clothing, including licensed team logos, under the NIKE and Jordan brands.
- Performance Equipment & Accessories: Provides a variety of sports-related gear and accessories such as bags, socks, sport balls, eyewear, and protective equipment.
- Converse Brand Products: Manufactures and sells casual footwear, apparel, and accessories, notably iconic sneakers like Chuck Taylor All-Stars, under the Converse brand.
AI Analysis | Feedback
Nike (NKE) Major Customers
NIKE, Inc. operates with a multifaceted distribution strategy, selling its products through both wholesale channels to various retailers and directly to individual consumers via NIKE-owned retail stores and digital platforms. While the company sells to numerous footwear stores, sporting goods stores, athletic specialty stores, and department stores, the provided background information does not list the specific names of these wholesale customer companies.
Ultimately, Nike's core business is centered around creating products for, and marketing to, individual consumers globally. The company designs, develops, and sells products for various athletic and recreational uses, as well as for casual wear. Therefore, its major customers are individuals, categorized as follows:
- Performance Athletes and Sports Enthusiasts: This category includes individuals who actively participate in a wide range of sports and athletic activities. They seek specialized footwear, apparel, and equipment designed for performance, comfort, and protection in sports such as running, basketball, football, training, golf, tennis, skateboarding, and more.
- Lifestyle and Casual Wear Consumers: These customers purchase Nike and its subsidiary brands (e.g., Converse) for everyday fashion, comfort, and general recreational use. They are drawn to athletic-inspired styles and sportswear for non-performance-specific activities or as part of their casual attire.
- Youth and Children: Nike specifically designs and markets products for a younger demographic, catering to kids' footwear, apparel, and accessories for both athletic participation and casual wear.
AI Analysis | Feedback
- Pou Chen Corporation (TWSE: 9904)
- Feng Tay Enterprise Co. Ltd. (TWSE: 9910)
- Chang Shin Inc.
- Eclat Textile Co. Ltd. (TWSE: 1476)
AI Analysis | Feedback
Elliott Hill, President and Chief Executive Officer
Elliott Hill was appointed President and Chief Executive Officer of NIKE, Inc. in October 2024. He first joined Nike in 1988 and held various leadership positions across the company before his initial retirement in 2020, including President – Consumer and Marketplace from 2018 to 2020, where he oversaw commercial and marketing operations for the Nike and Jordan brands. His previous roles at Nike also include Apparel Sales Director in Europe, Retail Development Director in Europe, Vice President of Sales and Retail in EMEA, General Manager of U.S. Retail, Vice President of U.S. Sales, Retail and NIKE.com, Vice President of Global Retail, President of Geographies and Sales, and Vice President and General Manager of North America.
Matthew Friend, Executive Vice President and Chief Financial Officer
Matthew Friend has served as Executive Vice President and Chief Financial Officer of NIKE, Inc. since March 2020. He joined Nike in 2009 as Senior Director of Corporate Strategy and Development. Throughout his tenure at Nike, he held several key financial roles, including Chief Financial Officer of Emerging Markets (2011), Chief Financial Officer of Global Categories, Product and Functions (2014), Chief Financial Officer of the Nike Brand (2016), and Vice President of Investor Relations (2019). Prior to joining Nike, Mr. Friend worked in the financial industry, with leadership positions in investment banking and mergers and acquisitions at Goldman Sachs and Morgan Stanley. He also serves on the board of directors for United Airlines Holdings, Inc.
Mark Parker, Executive Chairman of the Board of Directors
Mark Parker joined Nike in 1979 and has served as the Executive Chairman of the Board of Directors since 2020. Before his current role, he was the President and Chief Executive Officer of NIKE, Inc. from 2006 to 2020. His career at Nike has involved primary responsibilities in product research, design and development, marketing, and brand management. Earlier positions at the company include divisional Vice President (development), corporate Vice President, General Manager, Vice President of Global Footwear, and President of the Nike Brand.
Phil McCartney, Executive Vice President, Chief Innovation, Design & Product Officer
Phil McCartney joined Nike in 1998 and was appointed Executive Vice President, Chief Innovation, Design & Product Officer in May 2025. In this role, he is responsible for the creation of innovative products and oversees how the Nike, Jordan, and Converse brands innovate, design, and create products for athletes globally. Prior to this, he served as Vice President and General Manager of Global Footwear since 2016. Before joining Nike, Mr. McCartney was a professional athlete.
Amy Montagne, President, Nike
Amy Montagne joined Nike in 2005 and was appointed President, Nike in May 2025. In this position, she is responsible for serving consumers across all sports and driving future growth for the Nike Brand. Ms. Montagne has held various Vice President and General Manager roles at Nike, including APLA (Asia Pacific Latin America), Global Men's, Global Categories, Global Women's, and Global Merchandising, as well as other leadership positions in North America, Running, Women's Training, and Sportswear.
AI Analysis | Feedback
Key Risks to Nike (NKE)
For Nike, Inc. (NKE), key business risks include intense competition and market fragmentation, significant challenges in the Chinese market, and a decline in digital sales and direct-to-consumer (DTC) channel performance.
- Intense Competition and Market Fragmentation: Nike faces increasing competitive pressure and market fragmentation from both established rivals like Adidas and Puma, as well as emerging, on-trend brands such as On and Hoka. This competitive landscape has contributed to Nike losing market share and experiencing slower sales growth.
- Challenges in the China Market: Nike is experiencing a significant profitability gap and declining sales in the crucial Chinese market. This is attributed to intense competition from domestic brands like Anta and Li Ning, depressed consumer spending, and a growing preference among Chinese consumers for locally made products. Reversing this trend is considered critical for Nike's global growth prospects.
- Digital Sales Decline and DTC Channel Weakness: Despite past strategic emphasis on its digital and direct-to-consumer (DTC) channels, Nike has recently seen a significant decline in digital sales, with some reports indicating a 26% year-over-year drop in a recent quarter. This weakness in its digital presence and DTC strategy poses a substantial risk, as effective competition in the digital space and adaptation to changing consumer shopping habits are essential.
AI Analysis | Feedback
The emergence of decentralized, on-demand manufacturing platforms for personalized athletic footwear and apparel. These platforms, leveraging advanced technologies such as additive manufacturing and localized production, pose a threat by enabling rapid creation of bespoke, highly customized products. This model directly challenges Nike's traditional mass-production capabilities, global supply chain efficiencies, and established retail distribution networks by offering unparalleled personalization, speed, and potentially greater sustainability at competitive price points.
AI Analysis | Feedback
The addressable markets for Nike's main products and services are substantial across various regions.
Athletic Footwear
- The global athletic footwear market was valued at approximately USD 131.1 billion in 2024 and is projected to grow to USD 213.4 billion by 2034, with a compound annual growth rate (CAGR) of over 5% from 2025 to 2034. Other estimates place the global market at USD 132.5 billion in 2024, projected to reach USD 191.2 billion by 2033.
- In 2024, North America led the athletic footwear market, accounting for more than 36.9% of the market share. The U.S. athletic footwear market alone is projected to reach USD 33.3 billion in 2024.
- The Asia-Pacific region also holds a significant share, with over 36.8% of the global athletic footwear market in 2024, and is expected to maintain its leadership throughout the forecast period.
Sports Apparel and Sportswear
- The global sportswear market was estimated at USD 298 billion in 2024 and is forecasted to reach USD 512.24 billion by 2033, growing at a CAGR of 6.2% from 2026 to 2033. Another report estimated the global sportswear market size at USD 399.44 billion in 2025, projected to reach USD 890.43 billion by 2033.
- Separately, the global sports apparel market size was valued at USD 213.31 billion in 2024 and is expected to reach USD 328.12 billion by 2032, at a CAGR of 5.53%. It was also estimated at USD 256.90 billion in 2024, with a projection to reach USD 320.46 billion by 2034.
- North America is a dominant region in the sportswear market, accounting for 33.1% of the global market in 2025. The region also held 39.21% of the sports apparel market share in 2025.
- Europe is anticipated to hold a dominant position in the sportswear market size by 2033.
- The Asia Pacific sportswear market is forecasted to expand at the fastest pace, reaching USD 98.61 billion by 2033.
Sports Equipment and Accessories
- The global sports equipment market was valued at USD 107 billion in 2024. Other estimates indicate the market was valued at USD 410.95 billion in 2025 and is expected to reach USD 731.02 billion by 2033, with a CAGR of 7.6% from 2026 to 2033. Another source states the global sports equipment market size was valued at USD 448.18 billion in 2025, projected to grow to USD 978.24 billion by 2034.
- North America accounts for 32% of global sports equipment revenue.
- The Asia Pacific sports equipment market is expected to grow at a CAGR of 8.4% from 2026 to 2033. It is also cited as the fastest-growing region with a CAGR of 7.5%.
- The European sports equipment market is expected to grow at a CAGR of 7.6% from 2026 to 2033.
AI Analysis | Feedback
For Nike (NKE), several key drivers are expected to contribute to future revenue growth over the next 2-3 years:
- Re-emphasis on Wholesale Channels: After a period of focusing on direct-to-consumer (DTC) sales, Nike made a strategic reversal in 2025 to re-engage with wholesale partners. This pivot is aimed at broadening distribution and market reach, with wholesale revenues showing an increase in Q2 FY2026.
- Product Innovation and Performance Categories: Nike is aggressively investing in its innovation pipeline, with a particular focus on new footwear products in performance categories like running and training. New franchises and strong double-digit growth in running footwear have been noted.
- Strategic Growth in Key Geographies: Efforts to stimulate growth in specific regions, especially turning around the performance in Greater China, are crucial. While Greater China faced declines, strategic investments and leveraging local insights are being prioritized to set a foundation for return to growth. North America has also shown momentum with strong wholesale growth.
- Diversification of Sportswear Portfolio: Recognizing declines in classic footwear franchises, Nike is taking steps to diversify its sportswear offerings to offset these trends and refresh its product portfolio.
AI Analysis | Feedback
Share Repurchases
- In June 2022, NIKE's Board of Directors authorized a new four-year, $18 billion program to repurchase shares of its Class B common stock, replacing a previous $15 billion program.
- As of October 2024, approximately $8 billion remained in the $18 billion share repurchase authorization.
- NIKE's annual share buybacks were $5.48 billion in 2023, $4.25 billion in 2024, and $2.985 billion in 2025.
Outbound Investments
- NIKE acquired RTFKT, a brand focused on footwear products, in December 2021, marking its most recent acquisition.
Capital Expenditures
- NIKE's capital expenditures for the fiscal years ending May were $969 million in 2023, $812 million in 2024, and $430 million in 2025.
- The latest twelve months' capital expenditures (as of November 2025) amounted to $581 million.
- Capital expenditures are primarily for acquiring or upgrading physical assets such as property, industrial buildings, and equipment, supporting its vertically integrated supply chain and direct-to-consumer sales channels.
Peer Outperformance in Apparel, Accessories & Luxury Goods
NKE has trailed 73% of its 26 Apparel, Accessories & Luxury Goods peers over 5Y. Among the peers that beat it are PVH and COLM. Apparel, Accessories & Luxury Goods ranks 17th of 23 industries in Consumer Discretionary by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Apparel, Accessories & Luxury Goods constituents that NKE has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
7%
of 28 industry peers · -46.3% return
3Y
18%
of 28 industry peers · -58.9% return
5Y
27%
of 26 industry peers · -74.2% return
Apparel, Accessories & Luxury Goods peers with revenue growth within 4pp of NKE's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
| Ticker | Name | Rev Growth 3Y Avg | P/E | 1Y | 3Y | 5Y | 5Y Gap |
|---|---|---|---|---|---|---|---|
| NKE | Nike | -3.1% | 18.3x | -46.3% | -58.9% | -74.2% | — |
| PVH | PVH | -0.8% | -20.3x | -15.1% | -6.5% | -34.9% | +39pp |
| COLM | Columbia Sportswear | -1.5% | 14.3x | 4.3% | -15.7% | -39.3% | +35pp |
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Apparel, Accessories & Luxury Goods is NKE's own industry. Use this to see which corners of the sector have carried the returns.
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 14 | -15.4% | 96.0% | 67.7% | LINC 310% · CVSA 245% · PRDO 227% |
| Homebuilding | 18 | -11.3% | 21.5% | 39.7% | GRBK 188% · PHM 144% · TOL 134% |
| Automotive Retail | 18 | -15.9% | 16.1% | 17.3% | MUSA 233% · PAG 183% · ORLY 125% |
| Hotels, Resorts & Cruise Lines | 22 | 14.7% | 52.1% | 11.0% | RCL 243% · MAR 164% · HLT 156% |
| Home Improvement Retail | 5 | -22.7% | -5.5% | 9.4% | HVT 12% · HD 10% · LOW 9% |
| Specialty Stores | 7 | -7.6% | 33.7% | 6.8% | FIVE 30% · DKS 12% · SIG 9% |
| Distributors | 4 | -7.5% | -21.8% | -5.8% | ARMK 144% · GPC 31% · LKQ -42% |
| Home Furnishings | 4 | -6.4% | 26.3% | -12.2% | SGI 61% · LZB 7% · MHK -31% |
| Specialized Consumer Services | 10 | -11.7% | 35.1% | -14.1% | HRB 125% · FTDR 89% · SCI 40% |
| Restaurants | 34 | -10.5% | -11.5% | -14.5% | EAT 347% · CAKE 166% · RAVE 141% |
| Footwear | 9 | 47.3% | 38.2% | -15.9% | WEYS 161% · DECK 26% · SHOO 23% |
| Apparel Retail | 25 | -4.5% | 10.7% | -25.4% | ANF 330% · DXLG 213% · URBN 151% |
| Leisure Products | 13 | -17.2% | -18.0% | -32.5% | GOLF 86% · HAS 14% · MCFT -10% |
| Leisure Facilities | 11 | 2.9% | -10.0% | -33.5% | OSW 126% · JAKK 91% · ESCA 16% |
| Casinos & Gaming | 20 | -11.8% | -23.3% | -34.0% | MCRI 110% · RSI 72% · RRR 55% |
| Automotive Parts & Equipment | 38 | -10.1% | -1.6% | -34.1% | MOD 1479% · GTX 299% · STRT 98% |
| Apparel, Accessories & Luxury Goods ← | 27 | -2.7% | -5.6% | -39.3% | TPR 242% · RL 238% · ELA 219% |
| Household Appliances | 18 | 14.4% | 42.3% | -43.2% | KEQU 179% · FLXS 164% · HBB 113% |
| Broadline Retail | 14 | -10.4% | 20.7% | -50.4% | DDS 319% · AMZN 49% · EBAY 48% |
| Computer & Electronics Retail | 3 | -15.3% | 2.2% | -60.8% | BBY 0% · UPBD -61% · GME -62% |
| Automobile Manufacturers | 8 | -63.7% | -45.5% | -70.1% | GM 88% · F 55% · TSLA 45% |
| Other Specialty Retail | 18 | -26.6% | -44.7% | -76.6% | TLF 109% · BBW 101% · WINA 78% |
| Consumer Electronics | 11 | 1.8% | -10.6% | -80.7% | AXIL 2336% · GRMN 74% · MSN -56% |
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.
Latest Trefis Analyses
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 100.61 |
| Mkt Cap | 21.1 |
| Rev LTM | 8,355 |
| Op Inc LTM | 1,914 |
| FCF LTM | 1,354 |
| FCF 3Y Avg | 1,351 |
| CFO LTM | 1,978 |
| CFO 3Y Avg | 1,484 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 14.2% |
| Rev Chg 3Y Avg | 8.0% |
| Rev Chg Q | 8.9% |
| QoQ Delta Rev Chg LTM | 2.0% |
| Op Inc Chg LTM | 2.6% |
| Op Inc Chg 3Y Avg | 8.9% |
| Op Mgn LTM | 16.4% |
| Op Mgn 3Y Avg | 17.9% |
| QoQ Delta Op Mgn LTM | 0.4% |
| CFO/Rev LTM | 15.8% |
| CFO/Rev 3Y Avg | 15.8% |
| FCF/Rev LTM | 12.0% |
| FCF/Rev 3Y Avg | 12.1% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 21.1 |
| P/S | 2.1 |
| P/Op Inc | 13.7 |
| P/EBIT | 15.0 |
| P/E | 18.3 |
| P/CFO | 15.7 |
| Total Yield | 7.5% |
| Dividend Yield | 1.3% |
| FCF Yield 3Y Avg | 5.8% |
| D/E | 0.2 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -11.3% |
| 3M Rtn | -9.7% |
| 6M Rtn | -14.7% |
| 12M Rtn | -2.1% |
| 3Y Rtn | 96.6% |
| 1M Excs Rtn | -11.4% |
| 3M Excs Rtn | -14.2% |
| 6M Excs Rtn | -29.2% |
| 12M Excs Rtn | -20.1% |
| 3Y Excs Rtn | 16.5% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Footwear | 30,967 | 35,227 | 35,290 | 31,237 | 30,007 |
| Apparel | 13,045 | 13,868 | 13,933 | 13,670 | 12,969 |
| Equipment | 2,223 | 2,112 | 1,755 | 1,650 | 1,411 |
| Other | 74 | 155 | 239 | 153 | 151 |
| Total | 46,309 | 51,362 | 51,217 | 46,710 | 44,538 |
| $ Mil | 2014 | 2013 |
|---|---|---|
| North America | 3,075 | 2,534 |
| Emerging Markets | 955 | 1,011 |
| Western Europe | 855 | 640 |
| Greater China | 816 | 809 |
| Converse | 496 | |
| Central and Eastern Europe | 279 | 259 |
| Japan | 131 | 133 |
| Corporate | -1,009 | -1,177 |
| Global Brand Divisions | -2,021 | -1,396 |
| Other Businesses | 456 | |
| Total | 3,577 | 3,269 |
Price Behavior
Price Behavior
| Market Price | $38.40 | |
| Market Cap ($ Bil) | 56.9 | |
| First Trading Date | 12/02/1980 | |
| Distance from 52W High | -46.8% | |
| 50 Days | 200 Days | |
| DMA Price | $41.10 | $50.40 |
| DMA Trend | down | down |
| Distance from DMA | -6.6% | -23.8% |
| 3M | 1YR | |
| Volatility | 34.0% | 36.1% |
| Downside Capture | 69.62 | 105.07 |
| Upside Capture | 9.01 | 10.39 |
| Correlation (SPY) | 21.4% | 24.1% |
NKE Betas & Captures as of 8/31/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.24 | -0.00 | 0.47 | 0.65 | 0.70 | 0.87 |
| Up Beta | 0.22 | -1.00 | 0.65 | 1.05 | 0.67 | 0.95 |
| Down Beta | 2.10 | 1.04 | 1.06 | 1.17 | 0.98 | 0.93 |
| Up Capture | -51% | -28% | -20% | -18% | 7% | 21% |
| Bmk +ve Days | 10 | 21 | 32 | 68 | 138 | 427 |
| Stock +ve Days | 8 | 15 | 24 | 48 | 109 | 353 |
| Down Capture | 113% | 70% | 64% | 94% | 108% | 102% |
| Bmk -ve Days | 11 | 21 | 32 | 59 | 113 | 324 |
| Stock -ve Days | 13 | 27 | 40 | 79 | 142 | 395 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with NKE | |
|---|---|---|---|---|
| NKE | -47.5% | 36.1% | -1.71 | - |
| Sector ETF (XLY) | -1.7% | 19.4% | -0.21 | 41.6% |
| Equity (SPY) | 19.7% | 12.8% | 1.13 | 24.5% |
| Gold (GLD) | 24.6% | 29.2% | 0.75 | 5.6% |
| Commodities (DBC) | 43.8% | 20.3% | 1.67 | -11.5% |
| Real Estate (VNQ) | 9.1% | 13.6% | 0.39 | 28.3% |
| Bitcoin (BTCUSD) | -28.1% | 43.8% | -0.63 | 13.1% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with NKE | |
|---|---|---|---|---|
| NKE | -24.2% | 35.7% | -0.70 | - |
| Sector ETF (XLY) | 5.6% | 24.1% | 0.19 | 56.0% |
| Equity (SPY) | 12.8% | 17.2% | 0.57 | 51.3% |
| Gold (GLD) | 19.1% | 18.8% | 0.82 | 4.1% |
| Commodities (DBC) | 10.7% | 19.5% | 0.43 | 7.2% |
| Real Estate (VNQ) | 1.7% | 18.9% | -0.01 | 41.2% |
| Bitcoin (BTCUSD) | 10.2% | 52.6% | 0.38 | 22.4% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with NKE | |
|---|---|---|---|---|
| NKE | -2.8% | 32.5% | -0.01 | - |
| Sector ETF (XLY) | 12.1% | 22.2% | 0.50 | 60.5% |
| Equity (SPY) | 15.3% | 17.9% | 0.72 | 56.8% |
| Gold (GLD) | 12.4% | 16.3% | 0.62 | 2.5% |
| Commodities (DBC) | 7.9% | 18.1% | 0.35 | 14.7% |
| Real Estate (VNQ) | 4.8% | 20.7% | 0.19 | 45.4% |
| Bitcoin (BTCUSD) | 63.7% | 66.2% | 1.03 | 14.0% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 8/10/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 6/23/2026 | -1.3% | -3.1% | -3.3% |
| 3/31/2026 | -15.5% | -18.3% | -16.0% |
| 12/18/2025 | -10.5% | -7.2% | -0.3% |
| 9/30/2025 | 6.4% | -1.2% | -6.3% |
| 6/26/2025 | 15.2% | 22.4% | 25.2% |
| 3/20/2025 | -5.5% | -8.4% | -21.9% |
| 12/19/2024 | -0.2% | -0.9% | -3.6% |
| 10/1/2024 | -6.8% | -9.4% | -14.2% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 9 | 8 | 8 |
| # Negative | 15 | 16 | 16 |
| Median Positive | 6.7% | 7.5% | 10.0% |
| Median Negative | -6.8% | -7.5% | -6.4% |
| Max Positive | 15.5% | 22.4% | 25.2% |
| Max Negative | -20.0% | -19.9% | -21.9% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 6/23/2026 | -1.3% | -3.1% | -3.3% |
| 3/31/2026 | -15.5% | -18.3% | -16.0% |
| 12/18/2025 | -10.5% | -7.2% | -0.3% |
| 9/30/2025 | 6.4% | -1.2% | -6.3% |
| 6/26/2025 | 15.2% | 22.4% | 25.2% |
| 3/20/2025 | -5.5% | -8.4% | -21.9% |
| 12/19/2024 | -0.2% | -0.9% | -3.6% |
| 10/1/2024 | -6.8% | -9.4% | -14.2% |
| 6/27/2024 | -20.0% | -19.9% | -21.9% |
| 3/21/2024 | -6.9% | -6.8% | -6.6% |
| 12/21/2023 | -11.8% | -11.4% | -17.8% |
| 9/28/2023 | 6.7% | 6.9% | 9.3% |
| 6/29/2023 | -2.6% | -7.9% | -2.6% |
| 3/21/2023 | -4.9% | -6.2% | -0.9% |
| 12/20/2022 | 12.2% | 11.4% | 24.3% |
| 9/29/2022 | -12.8% | -5.4% | -1.6% |
| 6/27/2022 | -7.0% | -5.6% | -2.4% |
| 3/21/2022 | 2.2% | 3.5% | 4.4% |
| 12/20/2021 | 6.1% | 6.0% | -9.1% |
| 9/23/2021 | -6.3% | -9.0% | 2.4% |
| 6/24/2021 | 15.5% | 18.3% | 23.6% |
| 3/18/2021 | -4.0% | -10.1% | -7.4% |
| 12/18/2020 | 4.9% | 3.8% | 3.2% |
| 9/22/2020 | 8.8% | 8.1% | 10.7% |
| SUMMARY STATS | |||
| # Positive | 9 | 8 | 8 |
| # Negative | 15 | 16 | 16 |
| Median Positive | 6.7% | 7.5% | 10.0% |
| Median Negative | -6.8% | -7.5% | -6.4% |
| Max Positive | 15.5% | 22.4% | 25.2% |
| Max Negative | -20.0% | -19.9% | -21.9% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 05/31/2026 | 07/15/2026 | 10-K |
| 02/28/2026 | 04/01/2026 | 10-Q |
| 11/30/2025 | 12/30/2025 | 10-Q |
| 08/31/2025 | 10/01/2025 | 10-Q |
| 05/31/2025 | 07/17/2025 | 10-K |
| 02/28/2025 | 04/03/2025 | 10-Q |
| 11/30/2024 | 01/03/2025 | 10-Q |
| 08/31/2024 | 10/07/2024 | 10-Q |
| 05/31/2024 | 07/25/2024 | 10-K |
| 02/29/2024 | 04/04/2024 | 10-Q |
| 11/30/2023 | 01/05/2024 | 10-Q |
| 08/31/2023 | 10/06/2023 | 10-Q |
| 05/31/2023 | 07/20/2023 | 10-K |
| 02/28/2023 | 04/06/2023 | 10-Q |
| 11/30/2022 | 01/05/2023 | 10-Q |
| 08/31/2022 | 10/06/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 05/31/2026 | 07/15/2026 | 10-K |
| 02/28/2026 | 04/01/2026 | 10-Q |
| 11/30/2025 | 12/30/2025 | 10-Q |
| 08/31/2025 | 10/01/2025 | 10-Q |
| 05/31/2025 | 07/17/2025 | 10-K |
| 02/28/2025 | 04/03/2025 | 10-Q |
| 11/30/2024 | 01/03/2025 | 10-Q |
| 08/31/2024 | 10/07/2024 | 10-Q |
| 05/31/2024 | 07/25/2024 | 10-K |
| 02/29/2024 | 04/04/2024 | 10-Q |
| 11/30/2023 | 01/05/2024 | 10-Q |
| 08/31/2023 | 10/06/2023 | 10-Q |
| 05/31/2023 | 07/20/2023 | 10-K |
| 02/28/2023 | 04/06/2023 | 10-Q |
| 11/30/2022 | 01/05/2023 | 10-Q |
| 08/31/2022 | 10/06/2022 | 10-Q |
| 05/31/2022 | 07/21/2022 | 10-K |
| 02/28/2022 | 04/05/2022 | 10-Q |
| 11/30/2021 | 01/06/2022 | 10-Q |
| 08/31/2021 | 10/05/2021 | 10-Q |
| 05/31/2021 | 07/20/2021 | 10-K |
| 02/28/2021 | 04/02/2021 | 10-Q |
| 11/30/2020 | 01/05/2021 | 10-Q |
| 08/31/2020 | 10/08/2020 | 10-Q |
| 05/31/2020 | 07/24/2020 | 10-K |
| 02/29/2020 | 04/07/2020 | 10-Q |
| 11/30/2019 | 01/07/2020 | 10-Q |
| 08/31/2019 | 10/04/2019 | 10-Q |
Insider Activity
Updated 9/3/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Montagne, Amy | PRESIDENT, NIKE | Direct | Sell | 8112026 | 42.05 | 4,867 | 204,657 | 2,415,181 | Form |
| 2 | Leinwand, Robert | EVP: Chief Legal Officer | Direct | Sell | 8072026 | 41.60 | 821 | 34,154 | 2,527,831 | Form |
| 3 | Alagirisamy, Venkatesh | EVP: CHIEF OPERATING OFFICER | Direct | Sell | 8072026 | 41.60 | 890 | 37,024 | 3,112,509 | Form |
| 4 | McCartney, Philip | EVP: CHIEF INN,PROD&DSG OFCR | Direct | Sell | 8072026 | 41.60 | 524 | 21,798 | 2,167,981 | Form |
| 5 | Friend, Matthew | EVP: CFO | Direct | Sell | 8072026 | 41.60 | 2,463 | 102,461 | 3,418,068 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Montagne, Amy | PRESIDENT, NIKE | Direct | Sell | 8112026 | 42.05 | 4,867 | 204,657 | 2,415,181 | Form |
| 2 | Leinwand, Robert | EVP: Chief Legal Officer | Direct | Sell | 8072026 | 41.60 | 821 | 34,154 | 2,527,831 | Form |
| 3 | Alagirisamy, Venkatesh | EVP: CHIEF OPERATING OFFICER | Direct | Sell | 8072026 | 41.60 | 890 | 37,024 | 3,112,509 | Form |
| 4 | McCartney, Philip | EVP: CHIEF INN,PROD&DSG OFCR | Direct | Sell | 8072026 | 41.60 | 524 | 21,798 | 2,167,981 | Form |
| 5 | Friend, Matthew | EVP: CFO | Direct | Sell | 8072026 | 41.60 | 2,463 | 102,461 | 3,418,068 | Form |
| 6 | McCartney, Philip | EVP: CHIEF INN,PROD&DSG OFCR | Direct | Sell | 6122026 | 46.18 | 17,398 | 803,440 | 2,453,679 | Form |
| 7 | Hill, Elliott | PRESIDENT & CEO | Direct | Buy | 4142026 | 42.27 | 23,660 | 1,000,000 | 11,210,674 | Form |
| 8 | Cook, Timothy D | Direct | Buy | 4142026 | 42.43 | 25,000 | 1,060,750 | 5,536,266 | Form | |
| 9 | Rogers, John W JR | Direct | Buy | 4102026 | 43.34 | 4,000 | 173,360 | 1,777,893 | Form | |
| 10 | Swan, Robert Holmes | Direct | Buy | 4082026 | 42.44 | 11,781 | 500,002 | 2,337,357 | Form | |
| 11 | Leinwand, Robert | EVP: Chief Legal Officer | Direct | Sell | 2132026 | 62.33 | 9,065 | 565,021 | 3,843,407 | Form |
| 12 | Hill, Elliott | PRESIDENT & CEO | Direct | Buy | 12302025 | 61.10 | 16,388 | 1,001,307 | 14,760,966 | Form |
| 13 | Cook, Timothy D | Direct | Buy | 12232025 | 58.97 | 50,000 | 2,948,500 | 6,220,156 | Form | |
| 14 | Swan, Robert Holmes | Direct | Buy | 12232025 | 57.54 | 8,691 | 500,080 | 2,491,079 | Form | |
| 15 | Parker, Mark G | EXECUTIVE CHAIRMAN | Direct | Sell | 11172025 | 64.80 | 86,078 | 5,577,854 | 41,965,452 | Form |
| 16 | Knudstorp, Jorgen Vig | Direct | Buy | 11102025 | 62.09 | 16,150 | 1,002,754 | 1,327,981 | Form | |
| 17 | Heinle, Treasure | EVP: CHIEF PEOPLE OFFICER | Direct | Sell | 10072025 | 71.27 | 4,300 | 306,461 | 2,095,088 | Form |
| 18 | Leinwand, Robert | EVP: Chief Legal Officer | Direct | Sell | 10032025 | 75.13 | 697 | 52,367 | 3,317,705 | Form |
| 19 | Leinwand, Robert | EVP: Chief Legal Officer | Direct | Sell | 9082025 | 74.64 | 1,019 | 76,058 | 3,347,995 | Form |
Investor Activity (13F)
Updated Sep 6, 202613F holdings as of Mar 31, 2026 (Q1 2026)
Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | Filing |
|---|---|---|---|---|---|
| Pacifica Capital Investments, LLC | $17.3 Mil | 5.9% | 15 | ADD +122.5% | 13F |
| GUARDCAP ASSET MANAGEMENT Ltd | $91.8 Mil | 5.3% | 27 | TRIM -44.1% | 13F |
| Harbor Island Capital LLC | $12.8 Mil | 4.8% | 16 | ADD +23.4% | 13F |
| HS Management Partners, LLC | $11.9 Mil | 4.2% | 24 | TRIM -31.2% | 13F |
| J. Stern & Co. LLP | $40.7 Mil | 3.9% | 49 | TRIM -98.4% | 13F |
| Longview Partners (Guernsey) LTD | $267.7 Mil | 3.8% | 25 | TRIM -9.9% | 13F |
| Ravenswood Partners LP | $9.4 Mil | 3.5% | 35 | ADD +32.5% | 13F |
| Lone Peak Global Investors LLC | $18.1 Mil | 3.0% | 42 | ADD +28.7% | 13F |
| Mcdonald Capital Investors Inc/Ca | $42.4 Mil | 2.9% | 21 | Hold | 13F |
| Saybrook Capital /NC | $10.4 Mil | 2.8% | 42 | Hold | 13F |
| Generali Powszechne Towarzystwo Emerytalne | $13.3 Mil | 2.4% | 28 | New | 13F |
| Central Securities Corp | $26.4 Mil | 2.2% | 30 | Hold | 13F |
| Local Pensions Partnership Investment Ltd | $97.7 Mil | 2.1% | 32 | Hold | 13F |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST | $158.5 Mil | 2.0% | 21 | Hold | 13F |
| Manchester Global Management (UK) Ltd | $11.0 Mil | 1.5% | 23 | Hold | 13F |
| Nuance Investments, LLC | $6.8 Mil | 1.0% | 43 | TRIM -9.8% | 13F |
| General Pension Society PZU Joint Stock Co | $6.0 Mil | 0.9% | 15 | Hold | 13F |
| Troy Asset Management Ltd | $26.3 Mil | 0.8% | 30 | TRIM -8.2% | 13F |
| PineStone Asset Management Inc. | $93.0 Mil | 0.7% | 44 | TRIM -5.7% | 13F |
| Bowie Capital Management, LLC | $10.1 Mil | 0.5% | 29 | ADD +48.5% | 13F |
| Saratoga Research & Investment Management | $6.2 Mil | 0.3% | 46 | Hold | 13F |
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | Filing |
|---|---|---|---|---|---|
| Generali Powszechne Towarzystwo Emerytalne | $13.3 Mil | 2.4% | 28 | New | 13F |
| Pacifica Capital Investments, LLC | $17.3 Mil | 5.9% | 15 | ADD +122.5% | 13F |
| Bowie Capital Management, LLC | $10.1 Mil | 0.5% | 29 | ADD +48.5% | 13F |
| Ravenswood Partners LP | $9.4 Mil | 3.5% | 35 | ADD +32.5% | 13F |
| Lone Peak Global Investors LLC | $18.1 Mil | 3.0% | 42 | ADD +28.7% | 13F |
| Harbor Island Capital LLC | $12.8 Mil | 4.8% | 16 | ADD +23.4% | 13F |
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | As Of | Filing |
|---|---|---|---|---|---|---|
| Fundsmith LLP | $367.6 Mil | 2.1% | 37 | Exited | Dec 31, 2025 | 13F |
| Fundsmith Investment Services LTD. | $141.8 Mil | 2.6% | 26 | Exited | Dec 31, 2025 | 13F |
| Locust Wood Capital Advisers, LLC | $81.7 Mil | 2.0% | 32 | Exited | Dec 31, 2025 | 13F |
| WT Asset Management Ltd | $40.8 Mil | 1.6% | 42 | Exited | Dec 31, 2025 | 13F |
| Incline Global Management LLC | $14.3 Mil | 4.9% | 30 | Exited | Dec 31, 2025 | 13F |
| Westerly Capital Management, LLC | $12.7 Mil | 3.8% | 40 | Exited | Dec 31, 2025 | 13F |
| Broad Peak Investment Advisers Pte Ltd | $7.4 Mil | 1.3% | 20 | Exited | Dec 31, 2025 | 13F |
| Mark Asset Management LP | $6.8 Mil | 0.8% | 39 | Exited | Dec 31, 2025 | 13F |
| J. Stern & Co. LLP | $40.7 Mil | 3.9% | 49 | TRIM -98.4% | Mar 31, 2026 | 13F |
| GUARDCAP ASSET MANAGEMENT Ltd | $91.8 Mil | 5.3% | 27 | TRIM -44.1% | Mar 31, 2026 | 13F |
| HS Management Partners, LLC | $11.9 Mil | 4.2% | 24 | TRIM -31.2% | Mar 31, 2026 | 13F |
| Longview Partners (Guernsey) LTD | $267.7 Mil | 3.8% | 25 | TRIM -9.9% | Mar 31, 2026 | 13F |
| Nuance Investments, LLC | $6.8 Mil | 1.0% | 43 | TRIM -9.8% | Mar 31, 2026 | 13F |
| Troy Asset Management Ltd | $26.3 Mil | 0.8% | 30 | TRIM -8.2% | Mar 31, 2026 | 13F |
| PineStone Asset Management Inc. | $93.0 Mil | 0.7% | 44 | TRIM -5.7% | Mar 31, 2026 | 13F |
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | Filing |
|---|---|---|---|---|---|
| Longview Partners (Guernsey) LTD | $267.7 Mil | 3.8% | 25 | TRIM -9.9% | 13F |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST | $158.5 Mil | 2.0% | 21 | Hold | 13F |
| Local Pensions Partnership Investment Ltd | $97.7 Mil | 2.1% | 32 | Hold | 13F |
| PineStone Asset Management Inc. | $93.0 Mil | 0.7% | 44 | TRIM -5.7% | 13F |
| GUARDCAP ASSET MANAGEMENT Ltd | $91.8 Mil | 5.3% | 27 | TRIM -44.1% | 13F |
| Mcdonald Capital Investors Inc/Ca | $42.4 Mil | 2.9% | 21 | Hold | 13F |
| J. Stern & Co. LLP | $40.7 Mil | 3.9% | 49 | TRIM -98.4% | 13F |
| Central Securities Corp | $26.4 Mil | 2.2% | 30 | Hold | 13F |
| Troy Asset Management Ltd | $26.3 Mil | 0.8% | 30 | TRIM -8.2% | 13F |
| Lone Peak Global Investors LLC | $18.1 Mil | 3.0% | 42 | ADD +28.7% | 13F |
| Pacifica Capital Investments, LLC | $17.3 Mil | 5.9% | 15 | ADD +122.5% | 13F |
| Generali Powszechne Towarzystwo Emerytalne | $13.3 Mil | 2.4% | 28 | New | 13F |
| Harbor Island Capital LLC | $12.8 Mil | 4.8% | 16 | ADD +23.4% | 13F |
| HS Management Partners, LLC | $11.9 Mil | 4.2% | 24 | TRIM -31.2% | 13F |
| Manchester Global Management (UK) Ltd | $11.0 Mil | 1.5% | 23 | Hold | 13F |
| Saybrook Capital /NC | $10.4 Mil | 2.8% | 42 | Hold | 13F |
| Bowie Capital Management, LLC | $10.1 Mil | 0.5% | 29 | ADD +48.5% | 13F |
| Ravenswood Partners LP | $9.4 Mil | 3.5% | 35 | ADD +32.5% | 13F |
| Nuance Investments, LLC | $6.8 Mil | 1.0% | 43 | TRIM -9.8% | 13F |
| Saratoga Research & Investment Management | $6.2 Mil | 0.3% | 46 | Hold | 13F |
| General Pension Society PZU Joint Stock Co | $6.0 Mil | 0.9% | 15 | Hold | 13F |
Nike — Investor Video Playlist
Products & Services
Sabrina vs. The Rider | Nike
Products & Services
Ja 4 | Behind the Design | Nike
Products & Services
NikeSKIMS Studio Stretch | Nike
Products & Services
Oh no...LEGO® Minifigures snuck into the Nike Air Max lab again. 🫧😑 Available March 28 | Nike
Products & Services
Eventually everyone needs a professional. The Nike Book 2. Launching January 2nd.
Products & Services
Behind the Science | Nike Mind Technology
Products & Services
Introducing four game-changing Nike innovations designed to transform what’s possible.
Products & Services
The King and His Court | LeBron XXIII Behind the Design | Nike
Products & Services
Caitlin Clark’s Logo Is Good From Anywhere
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Apparel, Accessories & Luxury Goods Resources |
| Vogue Business |
| Jing Daily |
| Luxury Daily |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
Prefer one of these to Trefis? Tell us why.
Core Cache Last Updated: 9/5/2026