Coca-Cola (KO)
Market Price (10/29/2025): $70.14 | Market Cap: $301.8 BilSector: Consumer Staples | Industry: Soft Drinks & Non-alcoholic Beverages
Coca-Cola (KO)
Market Price (10/29/2025): $70.14Market Cap: $301.8 BilSector: Consumer StaplesIndustry: Soft Drinks & Non-alcoholic Beverages
          Investment Highlights
          
            Why It Matters
            
              Which of these 2 stories sounds closer for this stock?
              1. Generates cash flow
              The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
              2. Riding a trend
              Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
            
          
        
        
        | Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.1%, Dividend Yield is 2.8%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.0% | Trading close to highsDist 52W High is -3.7%, Dist 3Y High is -3.7% | Expensive valuation multiplesP/SPrice/Sales ratio is 6.3x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 40x | 
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 31% | Weak multi-year price returns2Y Excs Rtn is -28%, 3Y Excs Rtn is -46% | |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 16%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12%, CFO LTM is 7.6 Bil, FCF LTM is 5.6 Bil | ||
| Low stock price volatilityVol 12M is 17% | 
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.1%, Dividend Yield is 2.8%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.0% | 
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 31% | 
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 16%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12%, CFO LTM is 7.6 Bil, FCF LTM is 5.6 Bil | 
| Low stock price volatilityVol 12M is 17% | 
| Trading close to highsDist 52W High is -3.7%, Dist 3Y High is -3.7% | 
| Weak multi-year price returns2Y Excs Rtn is -28%, 3Y Excs Rtn is -46% | 
| Expensive valuation multiplesP/SPrice/Sales ratio is 6.3x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 40x | 
Market Valuation & Key Metrics
KO Stock
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| KO Return | 2% | 11% | 11% | -4% | 9% | 15% | 50% | 
| Peers Return | 6% | 8% | 15% | -8% | -2% | -7% | 9% | 
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 17% | 110% | 
| Monthly Win Rates [3] | |||||||
| KO Win Rate | 67% | 58% | 58% | 58% | 67% | 56% | |
| Peers Win Rate | 58% | 50% | 60% | 45% | 50% | 44% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | |
| Max Drawdowns [4] | |||||||
| KO Max Drawdown | -32% | -12% | -6% | -16% | -1% | -2% | |
| Peers Max Drawdown | -25% | -12% | -9% | -19% | -7% | -16% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: MDLZ, CPB, CAG, KO, PEP. See KO Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/28/2025 (YTD)
How Low Can It Go
| Event | KO | S&P 500 | 
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -20.9% | -25.4% | 
| % Gain to Breakeven | 26.4% | 34.1% | 
| Time to Breakeven | 295 days | 464 days | 
| 2020 Covid Pandemic | ||
| % Loss | -37.5% | -33.9% | 
| % Gain to Breakeven | 60.1% | 51.3% | 
| Time to Breakeven | 652 days | 148 days | 
| 2018 Correction | ||
| % Loss | -14.4% | -19.8% | 
| % Gain to Breakeven | 16.8% | 24.7% | 
| Time to Breakeven | 173 days | 120 days | 
| 2008 Global Financial Crisis | ||
| % Loss | -42.3% | -56.8% | 
| % Gain to Breakeven | 73.2% | 131.3% | 
| Time to Breakeven | 652 days | 1480 days | 
Compare to MDLZ, CPB, CAG, KO, PEP
In The Past
Coca-Cola's stock fell -20.9% during the 2022 Inflation Shock from a high on 4/21/2022. A -20.9% loss requires a 26.4% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
Trade Ideas
Select past ideas related to KO. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD | 
|---|---|---|---|---|---|---|---|
| 09302025 | IPAR | Interparfums | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.5% | -2.5% | -6.0% | 
| 09302025 | TAP | Molson Coors Beverage | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -0.0% | -0.0% | -0.0% | 
| 07312025 | STZ | Constellation Brands | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -19.7% | -19.7% | -21.1% | 
| 06302025 | SJM | JM Smucker | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 7.8% | 7.8% | 0.0% | 
| 05312025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -14.0% | -14.0% | -22.4% | 
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD | 
|---|---|---|---|---|---|---|---|
| 09302025 | IPAR | Interparfums | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.5% | -2.5% | -6.0% | 
| 09302025 | TAP | Molson Coors Beverage | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -0.0% | -0.0% | -0.0% | 
| 07312025 | STZ | Constellation Brands | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -19.7% | -19.7% | -21.1% | 
| 06302025 | SJM | JM Smucker | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 7.8% | 7.8% | 0.0% | 
| 05312025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -14.0% | -14.0% | -22.4% | 
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Coca-Cola
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 60.21 | 
| Mkt Cap | 77.9 | 
| Rev LTM | 37,645 | 
| Op Inc LTM | 4,334 | 
| FCF LTM | 2,290 | 
| FCF 3Y Avg | 3,156 | 
| CFO LTM | 3,576 | 
| CFO 3Y Avg | 4,378 | 
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 2.8% | 
| Rev Chg 3Y Avg | 4.0% | 
| Rev Chg Q | 2.7% | 
| QoQ Delta Rev Chg LTM | 0.7% | 
| Op Mgn LTM | 13.2% | 
| Op Mgn 3Y Avg | 14.5% | 
| QoQ Delta Op Mgn LTM | -0.3% | 
| CFO/Rev LTM | 12.7% | 
| CFO/Rev 3Y Avg | 12.8% | 
| FCF/Rev LTM | 7.3% | 
| FCF/Rev 3Y Avg | 8.7% | 
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 77.9 | 
| P/S | 2.1 | 
| P/EBIT | 17.3 | 
| P/E | 22.0 | 
| P/CFO | 17.5 | 
| Total Yield | 7.7% | 
| Dividend Yield | 3.7% | 
| FCF Yield 3Y Avg | 3.4% | 
| D/E | 0.3 | 
| Net D/E | 0.3 | 
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -0.6% | 
| 3M Rtn | -4.7% | 
| 6M Rtn | -6.9% | 
| 12M Rtn | -10.8% | 
| 3Y Rtn | -9.4% | 
| 1M Excs Rtn | -3.2% | 
| 3M Excs Rtn | -10.7% | 
| 6M Excs Rtn | -30.8% | 
| 12M Excs Rtn | -29.9% | 
| 3Y Excs Rtn | -88.2% | 
Comparison Analyses
Segment Financials
Assets by Segment
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 | 
|---|---|---|---|---|---|
| Corporate | 26,897 | 23,758 | 24,430 | 22,096 | 22,307 | 
| North America | 25,823 | 25,775 | 25,751 | 19,789 | 18,045 | 
| Bottling Investments | 23,510 | 23,124 | 22,981 | 24,704 | 25,263 | 
| Global Ventures | 7,607 | 7,325 | 7,949 | 7,579 | 7,279 | 
| Europe, Middle East & Africa | 7,506 | 7,498 | 8,344 | 8,615 | 8,686 | 
| Latin America | 3,861 | 2,696 | 2,314 | 2,200 | 2,517 | 
| Asia Pacific | 2,499 | 2,587 | 2,585 | 2,313 | 2,284 | 
| Eliminations | 0 | 0 | 0 | 0 | 0 | 
| Total | 97,703 | 92,763 | 94,354 | 87,296 | 86,381 | 
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns | 
| 10/21/2025 | 4.1% | ||
| 7/22/2025 | -0.6% | -2.8% | 0.1% | 
| 4/29/2025 | 0.8% | -0.1% | -0.9% | 
| 2/11/2025 | 4.7% | 7.0% | 8.4% | 
| 10/23/2024 | -2.1% | -5.6% | -9.3% | 
| 7/23/2024 | 0.3% | 3.2% | 7.1% | 
| 4/30/2024 | -0.4% | 0.5% | -0.5% | 
| 2/13/2024 | -0.6% | 1.7% | 2.4% | 
| ... | |||
| SUMMARY STATS | |||
| # Positive | 15 | 13 | 12 | 
| # Negative | 7 | 9 | 10 | 
| Median Positive | 1.6% | 3.2% | 4.2% | 
| Median Negative | -0.6% | -1.2% | -3.7% | 
| Max Positive | 4.7% | 7.0% | 8.4% | 
| Max Negative | -2.5% | -5.6% | -9.3% | 
SEC Filings
Expand for More| Report Date | Filing Date | Filing | 
|---|---|---|
| 9302025 | 10232025 | 10-Q 9/26/2025 | 
| 6302025 | 7242025 | 10-Q 6/27/2025 | 
| 3312025 | 5012025 | 10-Q 3/28/2025 | 
| 12312024 | 2202025 | 10-K 12/31/2024 | 
| 9302024 | 10242024 | 10-Q 9/27/2024 | 
| 6302024 | 7292024 | 10-Q 6/28/2024 | 
| 3312024 | 5022024 | 10-Q 3/29/2024 | 
| 12312023 | 2202024 | 10-K 12/31/2023 | 
| 9302023 | 10242023 | 10-Q 9/29/2023 | 
| 6302023 | 7272023 | 10-Q 6/30/2023 | 
| 3312023 | 4262023 | 10-Q 3/31/2023 | 
| 12312022 | 2212023 | 10-K 12/31/2022 | 
| 9302022 | 10262022 | 10-Q 9/30/2022 | 
| 6302022 | 7272022 | 10-Q 7/1/2022 | 
| 3312022 | 4282022 | 10-Q 4/1/2022 | 
| 12312021 | 2222022 | 10-K 12/31/2021 | 
Insider Activity
Expand for More| Owner | Title | Filing Date | Action | Price | Shares | TransactedValue | Value ofHeld Shares | Form | |
|---|---|---|---|---|---|---|---|---|---|
| 0 | KOUMETTIS NIKOLAOS | 8072025 | Sell | 69.10 | 37,396 | 2,584,105 | 14,477,579 | Form | |
| 1 | Braun Henrique | EVP & Chief Operating Officer | 3132025 | Sell | 71.47 | 25,277 | 1,806,514 | 3,749,677 | Form | 
| 2 | Douglas Monica Howard | Executive Vice President | 2282025 | Sell | 70.84 | 5,565 | 394,231 | 2,672,484 | Form | 
| 3 | Quincey James | Chairman and CEO | 2262025 | Sell | 71.01 | 145,435 | 10,327,587 | 24,324,774 | Form | 
| 4 | Pietracci Bruno | 2242025 | Sell | 70.56 | 19,058 | 1,344,698 | Form | 
External Quote Links
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| TradingView | Morningstar | 
| SeekingAlpha | ValueLine | 
| Motley Fool | Robinhood | 
| CNBC | Etrade | 
| MarketWatch | Unusual Whales | 
| YCharts | Perplexity Finance | 
| FinViz | 
