Home Depot (HD)
Market Price (6/19/2026): $334.15 | Market Cap: $332.1 BilInvestor Relations Sector: Consumer Discretionary | Industry: Home Improvement Retail
Home Depot (HD)
Market Price (6/19/2026): $334.15Market Cap: $332.1 BilSector: Consumer DiscretionaryIndustry: Home Improvement Retail
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.0%, Dividend Yield is 2.8% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%, CFO LTM is 18 Bil, FCF LTM is 14 Bil Stock buyback supportStock Buyback 3Y Total is 5.7 Bil Low stock price volatilityVol 12M is 24% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, E-commerce & DTC Adoption, Smart Buildings & Proptech, Sustainable & Green Buildings, Show more. | Weak multi-year price returns2Y Excs Rtn is -37%, 3Y Excs Rtn is -51% | Key risksHD key risks include [1] a high sensitivity to the housing market slowdown, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.0%, Dividend Yield is 2.8% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%, CFO LTM is 18 Bil, FCF LTM is 14 Bil |
| Stock buyback supportStock Buyback 3Y Total is 5.7 Bil |
| Low stock price volatilityVol 12M is 24% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, E-commerce & DTC Adoption, Smart Buildings & Proptech, Sustainable & Green Buildings, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -37%, 3Y Excs Rtn is -51% |
| Key risksHD key risks include [1] a high sensitivity to the housing market slowdown, Show more. |
Qualitative Assessment
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Home Depot (HD) stock has lost about 10% since 2/28/2026 because of the following key factors:
1. Lower-than-expected Fiscal Q4 2025 Earnings and Cautious Fiscal 2026 Guidance.
Home Depot reported fiscal Q4 2025 results on February 24, 2026, with sales of $38.2 billion, a 3.8% decrease from the prior year's 14-week quarter, and net earnings of $2.6 billion, or $2.58 per diluted share, down from $3.0 billion, or $3.02 per diluted share in fiscal Q4 2024. Adjusted diluted earnings per share for fiscal Q4 2025 were $2.72, compared to $3.13 in fiscal Q4 2024. The company's management expressed caution regarding the housing market, citing "ongoing consumer uncertainty and pressure in housing." Furthermore, Home Depot provided a fiscal 2026 guidance forecasting total sales growth of approximately 2.5% to 4.5% and comparable sales growth of approximately flat to 2.0%. Management also anticipated "front-loaded headwinds" in fiscal 2026, expecting fiscal Q1 2026 earnings per share to be mid-single-digit negative year-over-year. This outlook contributed to a repricing of near-term expectations for the stock.
2. Persistent Headwinds in the Housing Market.
The home improvement sector has faced ongoing challenges from a "sluggish housing market" characterized by elevated mortgage rates and low housing turnover. Housing experts predicted gradual home price growth and slightly decreasing mortgage rates in 2026, but noted that many potential buyers were still delaying purchases. Existing home sales declined by 3.6% from February to March 2026 and were down 1% annually, with inventory remaining a significant constraint. J.P. Morgan Global Research projected U.S. house prices to stall at 0% in 2026. These macroeconomic conditions directly impact demand for large discretionary home remodeling projects, a key driver for Home Depot's business.
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Home Depot (HD) stock has lost about 10% since 2/28/2026 because of the following key factors:
1. Lower-than-expected Fiscal Q4 2025 Earnings and Cautious Fiscal 2026 Guidance.
Home Depot reported fiscal Q4 2025 results on February 24, 2026, with sales of $38.2 billion, a 3.8% decrease from the prior year's 14-week quarter, and net earnings of $2.6 billion, or $2.58 per diluted share, down from $3.0 billion, or $3.02 per diluted share in fiscal Q4 2024. Adjusted diluted earnings per share for fiscal Q4 2025 were $2.72, compared to $3.13 in fiscal Q4 2024. The company's management expressed caution regarding the housing market, citing "ongoing consumer uncertainty and pressure in housing." Furthermore, Home Depot provided a fiscal 2026 guidance forecasting total sales growth of approximately 2.5% to 4.5% and comparable sales growth of approximately flat to 2.0%. Management also anticipated "front-loaded headwinds" in fiscal 2026, expecting fiscal Q1 2026 earnings per share to be mid-single-digit negative year-over-year. This outlook contributed to a repricing of near-term expectations for the stock.
2. Persistent Headwinds in the Housing Market.
The home improvement sector has faced ongoing challenges from a "sluggish housing market" characterized by elevated mortgage rates and low housing turnover. Housing experts predicted gradual home price growth and slightly decreasing mortgage rates in 2026, but noted that many potential buyers were still delaying purchases. Existing home sales declined by 3.6% from February to March 2026 and were down 1% annually, with inventory remaining a significant constraint. J.P. Morgan Global Research projected U.S. house prices to stall at 0% in 2026. These macroeconomic conditions directly impact demand for large discretionary home remodeling projects, a key driver for Home Depot's business.
3. Softness in Consumer Spending for Big-Ticket Discretionary Items.
Consumer uncertainty, particularly concerning inflation and job conditions, has led to muted demand for large discretionary remodeling projects. While overall consumer spending was expected to remain solid in 2026, it exhibited a "K-shaped" dynamic, with benefits largely skewed toward higher-income households. This trend suggests that while some segments of the economy might be thriving, a significant portion of consumers remain budget-conscious, impacting their willingness to invest in substantial home improvement projects. Home Depot's growth is therefore more reliant on market share gains rather than broad underlying demand strength for big-ticket purchases.
4. Fiscal Q1 2026 Earnings Showing Declining Profitability.
On May 19, 2026, Home Depot announced fiscal Q1 2026 results. While total sales increased by 4.8% to $41.8 billion compared to fiscal Q1 2025, and comparable sales rose by 0.6% (0.4% in the U.S.), the net earnings declined. Net earnings for the quarter were $3.3 billion, or $3.30 per diluted share, down from $3.4 billion, or $3.45 per diluted share, in fiscal Q1 2025. Adjusted diluted earnings per share also decreased to $3.43 from $3.56 in the prior year. Despite meeting internal expectations, the slight year-over-year decline in profitability and the reiterated cautious guidance, acknowledging "greater consumer uncertainty and housing affordability pressure," continued to weigh on investor sentiment and led some analysts to lower price targets for the stock.
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Stock Movement Drivers
Fundamental Drivers
The -10.9% change in HD stock from 2/28/2026 to 6/18/2026 was primarily driven by a -7.2% change in the company's P/E Multiple.| (LTM values as of) | 2282026 | 6182026 | Change |
|---|---|---|---|
| Stock Price ($) | 375.38 | 334.28 | -10.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 166,189 | 166,592 | 0.2% |
| Net Income Margin (%) | 8.8% | 8.4% | -4.1% |
| P/E Multiple | 25.6 | 23.7 | -7.2% |
| Shares Outstanding (Mil) | 993 | 994 | -0.1% |
| Cumulative Contribution | -10.9% |
Market Drivers
2/28/2026 to 6/18/2026| Return | Correlation | |
|---|---|---|
| HD | -10.9% | |
| Market (SPY) | 9.2% | 51.6% |
| Sector (XLY) | 0.5% | 71.0% |
Fundamental Drivers
The -4.4% change in HD stock from 11/30/2025 to 6/18/2026 was primarily driven by a -4.1% change in the company's Net Income Margin (%).| (LTM values as of) | 11302025 | 6182026 | Change |
|---|---|---|---|
| Stock Price ($) | 349.65 | 334.28 | -4.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 166,189 | 166,592 | 0.2% |
| Net Income Margin (%) | 8.8% | 8.4% | -4.1% |
| P/E Multiple | 23.8 | 23.7 | -0.4% |
| Shares Outstanding (Mil) | 993 | 994 | -0.1% |
| Cumulative Contribution | -4.4% |
Market Drivers
11/30/2025 to 6/18/2026| Return | Correlation | |
|---|---|---|
| HD | -4.4% | |
| Market (SPY) | 9.9% | 40.6% |
| Sector (XLY) | -0.5% | 64.3% |
Fundamental Drivers
The -6.2% change in HD stock from 5/31/2025 to 6/18/2026 was primarily driven by a -6.4% change in the company's Net Income Margin (%).| (LTM values as of) | 5312025 | 6182026 | Change |
|---|---|---|---|
| Stock Price ($) | 356.54 | 334.28 | -6.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 162,952 | 166,592 | 2.2% |
| Net Income Margin (%) | 9.0% | 8.4% | -6.4% |
| P/E Multiple | 24.2 | 23.7 | -1.8% |
| Shares Outstanding (Mil) | 992 | 994 | -0.2% |
| Cumulative Contribution | -6.2% |
Market Drivers
5/31/2025 to 6/18/2026| Return | Correlation | |
|---|---|---|
| HD | -6.2% | |
| Market (SPY) | 28.1% | 37.6% |
| Sector (XLY) | 10.5% | 57.1% |
Fundamental Drivers
The 27.2% change in HD stock from 5/31/2023 to 6/18/2026 was primarily driven by a 49.7% change in the company's P/E Multiple.| (LTM values as of) | 5312023 | 6182026 | Change |
|---|---|---|---|
| Stock Price ($) | 262.70 | 334.28 | 27.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 155,752 | 166,592 | 7.0% |
| Net Income Margin (%) | 10.8% | 8.4% | -21.8% |
| P/E Multiple | 15.8 | 23.7 | 49.7% |
| Shares Outstanding (Mil) | 1,010 | 994 | 1.6% |
| Cumulative Contribution | 27.2% |
Market Drivers
5/31/2023 to 6/18/2026| Return | Correlation | |
|---|---|---|
| HD | 27.2% | |
| Market (SPY) | 85.7% | 49.4% |
| Sector (XLY) | 58.4% | 58.9% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| HD Return | 60% | -22% | 13% | 15% | -9% | -3% | 41% |
| Peers Return | 30% | -23% | 39% | 43% | -4% | 3% | 98% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 8% | 98% |
Monthly Win Rates [3] | |||||||
| HD Win Rate | 75% | 42% | 58% | 75% | 50% | 50% | |
| Peers Win Rate | 60% | 40% | 69% | 65% | 44% | 57% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| HD Max Drawdown | -12% | -35% | -17% | -18% | -22% | -23% | |
| Peers Max Drawdown | -15% | -36% | -15% | -13% | -24% | -24% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: AMZN, WMT, COST, LOW, BBBY. See HD Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/18/2026 (YTD)
How Low Can It Go
| Event | HD | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -14.7% | -18.8% |
| % Gain to Breakeven | 17.2% | 23.1% |
| Time to Breakeven | 126 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -14.4% | -9.5% |
| % Gain to Breakeven | 16.9% | 10.5% |
| Time to Breakeven | 38 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -12.6% | -6.7% |
| % Gain to Breakeven | 14.4% | 7.1% |
| Time to Breakeven | 113 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -33.5% | -24.5% |
| % Gain to Breakeven | 50.4% | 32.4% |
| Time to Breakeven | 542 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -37.1% | -33.7% |
| % Gain to Breakeven | 59.1% | 50.9% |
| Time to Breakeven | 59 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -21.9% | -19.2% |
| % Gain to Breakeven | 28.1% | 23.8% |
| Time to Breakeven | 102 days | 105 days |
In The Past
Home Depot's stock fell -14.7% during the 2025 US Tariff Shock. Such a loss loss requires a 17.2% gain to breakeven.
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| Event | HD | S&P 500 |
|---|---|---|
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -33.5% | -24.5% |
| % Gain to Breakeven | 50.4% | 32.4% |
| Time to Breakeven | 542 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -37.1% | -33.7% |
| % Gain to Breakeven | 59.1% | 50.9% |
| Time to Breakeven | 59 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -21.9% | -19.2% |
| % Gain to Breakeven | 28.1% | 23.8% |
| Time to Breakeven | 102 days | 105 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -21.9% | -17.9% |
| % Gain to Breakeven | 28.1% | 21.8% |
| Time to Breakeven | 72 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -25.3% | -15.4% |
| % Gain to Breakeven | 33.9% | 18.2% |
| Time to Breakeven | 179 days | 125 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -30.8% | -53.4% |
| % Gain to Breakeven | 44.6% | 114.4% |
| Time to Breakeven | 34 days | 1085 days |
In The Past
Home Depot's stock fell -14.7% during the 2025 US Tariff Shock. Such a loss loss requires a 17.2% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Home Depot (HD)
The Home Depot, Inc. (HD) operates as a premier home improvement retailer, serving a vast customer base primarily through its extensive network of physical stores across the United States. Complementing its brick-and-mortar presence, the company also leverages multiple online platforms, including homedepot.com, blinds.com for custom window coverings, and thecompanystore.com for textiles and décor, to reach a broad audience.
Home Depot offers a comprehensive selection of products, ranging from building materials, general home improvement items, and lawn and garden supplies to various décor products. Beyond retail sales, the company provides valuable services such as installation for major projects like flooring, cabinets, countertops, HVAC systems, and windows, as well as tool and equipment rental. Its primary customers include individual homeowners embarking on DIY projects, alongside a significant segment of professional renovators, remodelers, general contractors, maintenance professionals, property managers, and specialty tradesmen like electricians and plumbers.
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Here are 1-3 brief analogies for Home Depot:
- Walmart for home improvement.
- Amazon for home building and repair supplies.
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- Building Materials & Home Improvement Products: Sells a wide range of materials and products for construction, renovation, and general home improvement projects.
- Lawn & Garden Products: Offers various items for landscaping, gardening, and outdoor living.
- Décor & Furnishings: Provides decorative products for interiors, including textiles and custom window coverings.
- Facilities MRO Products: Supplies products for the maintenance, repair, and operations of facilities.
- Installation Services: Provides professional installation for components such as flooring, cabinets, countertops, HVAC systems, and windows.
- Tool & Equipment Rental: Offers tools and equipment for rent to both homeowners and professionals.
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Home Depot (symbol: HD) serves a diverse customer base that includes both individual consumers and various types of professionals and businesses. Given the nature of its professional customers, who are typically individual tradesmen or small businesses rather than large public corporations, the most appropriate way to identify its major customers is through categories.
Here are the major categories of customers that Home Depot serves:
- Homeowners: These are individual consumers who purchase products for do-it-yourself (DIY) home improvement projects, routine maintenance, repairs, and decorative purposes for their personal residences.
- Professional Renovators & Remodelers and General Contractors: This category includes businesses and individuals involved in larger-scale home improvement projects, property renovation, remodeling, and new construction. They purchase building materials, tools, and supplies for their contractual work.
- Maintenance Professionals, Property Managers, and Specialty Tradesmen: This segment encompasses a wide range of professionals such as handymen, building service contractors, property managers, electricians, plumbers, and painters. They acquire materials, tools, and equipment for facilities maintenance, repair operations (MRO), and specialized trade services.
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- Masco Corporation (MAS)
- Techtronic Industries Co. Ltd. (669.HK)
- Whirlpool Corporation (WHR)
- Stanley Black & Decker, Inc. (SWK)
- Owens Corning (OC)
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The increasing adoption of modular construction and pre-fabricated building components. This trend could reduce the demand for individual building materials and tools typically purchased from Home Depot by both professional contractors and DIY customers, as more of the construction and renovation process shifts to off-site manufacturing and assembly.
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- U.S. Home Improvement Market: This market, which encompasses building materials, home improvement products, lawn and garden products, and décor products, as well as installation services, was valued at USD 534.57 billion in 2024 and is anticipated to reach USD 549.27 billion in 2025. It is projected to grow to USD 682.40 billion by 2033. Another estimate placed the U.S. residential remodeling market size at USD 527.36 billion in 2023, with a projected growth at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2030.
- U.S. Professional (Pro) Market: Home Depot specifically targets professional renovators/remodelers, general contractors, and maintenance professionals. The company estimated that the addressable pro market in the United States is worth more than $450 billion annually.
- U.S. Maintenance, Repair, and Operations (MRO) Market: This market, which includes products for facilities maintenance, repair, and operations, was valued at USD 93.17 billion in 2025 and is estimated to grow to USD 102.86 billion by 2031. The U.S. accounted for 87.10% of the North America MRO market in 2025.
- U.S. Tool and Equipment Rental Market: The market size for tool and equipment rental in the U.S. was $5.5 billion in 2024 and is projected to reach $5.7 billion in 2025. Separately, the U.S. construction equipment rental market is projected to reach USD 17.82 billion by 2026. The overall equipment rental market in North America is projected to grow to nearly $82.6 billion in 2025.
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The Home Depot (HD) is expected to drive future revenue growth over the next 2-3 years through several strategic initiatives and anticipated market shifts:
- Deepening Penetration with Professional (Pro) Customers: Home Depot is heavily investing in its "Pro ecosystem" to capture a larger share of the professional contractor market. This includes expanding Pro-tailored product assortments, offering specialized services, developing digital tools for order management and job site delivery, and enhancing distribution capabilities through Pro hubs and flatbed distribution centers. The company aims to provide seamless experiences for Pros, who already account for approximately 50% of its revenue.
- Strategic Acquisitions: Recent and planned acquisitions are bolstering Home Depot's position in the professional space. The 2024 acquisition of SRS Distribution and the 2025 purchase of GMS are significant moves designed to expand the company's total addressable market within specialty trades like roofing, pool, landscaping, and building products, adding distribution locations and increasing sales to professional customers.
- Enhancing the Interconnected Retail Experience: Home Depot continues to invest in its omnichannel strategy, blending its physical stores with robust digital platforms. This involves improving e-commerce functionality, mobile applications, and in-store technologies, as well as optimizing fulfillment options such as buy online, pick up in-store (BOPIS) and curbside pickup. The introduction of generative AI tools like "Magic Apron" in 2025 further enhances the digital customer experience by providing project advice and product information.
- Supply Chain Optimization and New Store Growth: The company is expanding its supply chain infrastructure, particularly with new distribution centers and Market Delivery Operations (MDOs) to improve the speed and reliability of deliveries for both parcel and big-and-bulky items. Additionally, Home Depot plans to open approximately 15 new stores in fiscal year 2026, contributing to its overall sales growth.
- Anticipated Housing Market Recovery: Home Depot's revenue growth projections for fiscal year 2026 (approximately 2.5% to 4.5% total sales growth) are cautiously optimistic and are largely contingent on a "thaw" and recovery in the housing market. Stabilizing mortgage rates and an increase in existing home sales are expected to drive demand for home improvement projects and larger discretionary renovations, leading to higher ticket sales.
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Share Repurchases
- The Home Depot authorized a new $15 billion share repurchase program effective August 15, 2023, replacing its previous authorization.
- In fiscal 2024, the company returned $0.6 billion to shareholders through share repurchases before pausing the program in March 2024, in anticipation of the SRS acquisition.
- Management anticipates resuming share repurchases once the company achieves an excess cash position, projected for the first half of 2027.
Share Issuance
- The company reported proceeds from sales of common stock of $314 million in fiscal 2025 and $395 million in fiscal 2024.
- During the fourth quarter of fiscal 2024, 436 deferred stock units were issued under the Home Depot, Inc. Nonemployee Directors' Deferred Stock Compensation Plan.
Outbound Investments
- In fiscal 2024, Home Depot acquired SRS Distribution Inc., a leading residential specialty trade distribution company, for $18.25 billion, aimed at accelerating growth with professional customers.
- In September 2025, Home Depot completed the acquisition of GMS Inc. through its SRS Distribution subsidiary for approximately $5.5 billion, including net debt, to further enhance its offerings for residential and commercial professional contractors.
Capital Expenditures
- Capital expenditures for fiscal 2025 totaled approximately $3.7 billion.
- The company's capital expenditures have shown an upward trend, increasing annually from $2.6 billion in fiscal 2021 to $3.7 billion in fiscal 2025.
- For fiscal 2026, Home Depot plans capital expenditures of approximately 2.5% of total sales, with a primary focus on strengthening its competitive position, delivering an enhanced customer experience, and opening approximately 15 new stores.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 233.29 |
| Mkt Cap | 377.3 |
| Rev LTM | 230,090 |
| Op Inc LTM | 15,982 |
| FCF LTM | 8,212 |
| FCF 3Y Avg | 10,682 |
| CFO LTM | 16,516 |
| CFO 3Y Avg | 16,210 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 6.1% |
| Rev Chg 3Y Avg | 3.8% |
| Rev Chg Q | 8.8% |
| QoQ Delta Rev Chg LTM | 2.1% |
| Op Inc Chg LTM | 6.6% |
| Op Inc Chg 3Y Avg | 6.6% |
| Op Mgn LTM | 7.8% |
| Op Mgn 3Y Avg | 7.2% |
| QoQ Delta Op Mgn LTM | -0.0% |
| CFO/Rev LTM | 8.2% |
| CFO/Rev 3Y Avg | 8.4% |
| FCF/Rev LTM | 2.4% |
| FCF/Rev 3Y Avg | 3.2% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 377.3 |
| P/S | 1.4 |
| P/Op Inc | 23.4 |
| P/EBIT | 19.1 |
| P/E | 26.3 |
| P/CFO | 18.1 |
| Total Yield | 3.4% |
| Dividend Yield | 0.5% |
| FCF Yield 3Y Avg | 2.1% |
| D/E | 0.1 |
| Net D/E | 0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -2.0% |
| 3M Rtn | 0.2% |
| 6M Rtn | -0.7% |
| 12M Rtn | 3.2% |
| 3Y Rtn | 54.6% |
| 1M Excs Rtn | -4.0% |
| 3M Excs Rtn | -13.4% |
| 6M Excs Rtn | -11.3% |
| 12M Excs Rtn | -22.7% |
| 3Y Excs Rtn | -16.7% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Primary Segment | 151,966 | 153,108 | 152,669 | ||
| Other | 12,717 | 6,406 | 0 | ||
| Single Segment | 157,403 | 151,157 | |||
| Total | 164,683 | 159,514 | 152,669 | 157,403 | 151,157 |
| $ Mil | 2026 | 2025 | 2007 |
|---|---|---|---|
| Primary Segment | 20,574 | 21,313 | |
| Other | 316 | 213 | |
| HD Supply | 800 | ||
| Retail | 9,024 | ||
| Total | 20,890 | 21,526 | 9,824 |
| $ Mil | 2007 |
|---|---|
| Retail | 42,094 |
| HD Supply | 10,021 |
| Total | 52,115 |
Price Behavior
| Market Price | $334.28 | |
| Market Cap ($ Bil) | 332.3 | |
| First Trading Date | 09/22/1981 | |
| Distance from 52W High | -19.4% | |
| 50 Days | 200 Days | |
| DMA Price | $321.05 | $353.73 |
| DMA Trend | down | down |
| Distance from DMA | 4.1% | -5.5% |
| 3M | 1YR | |
| Volatility | 28.7% | 23.9% |
| Downside Capture | 54.27 | 60.09 |
| Upside Capture | 39.82 | 42.30 |
| Correlation (SPY) | 47.0% | 36.5% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 1.10 | 1.58 | 1.19 | 0.87 | 0.78 | 0.73 |
| Up Beta | 2.84 | 2.81 | 2.06 | 1.56 | 1.41 | 0.83 |
| Down Beta | 2.42 | 1.87 | 1.36 | 1.01 | 0.63 | 0.48 |
| Up Capture | -15% | 17% | 21% | 29% | 31% | 43% |
| Bmk +ve Days | 13 | 28 | 36 | 67 | 141 | 432 |
| Stock +ve Days | 9 | 19 | 28 | 61 | 117 | 375 |
| Down Capture | 84% | 156% | 136% | 80% | 85% | 95% |
| Bmk -ve Days | 7 | 13 | 27 | 57 | 109 | 318 |
| Stock -ve Days | 11 | 22 | 35 | 63 | 133 | 375 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HD | |
|---|---|---|---|---|
| HD | -1.6% | 23.9% | -0.12 | - |
| Sector ETF (XLY) | 12.3% | 18.4% | 0.49 | 57.7% |
| Equity (SPY) | 26.5% | 12.4% | 1.61 | 36.9% |
| Gold (GLD) | 24.2% | 27.5% | 0.77 | 12.1% |
| Commodities (DBC) | 19.8% | 18.8% | 0.83 | -33.9% |
| Real Estate (VNQ) | 11.0% | 13.7% | 0.52 | 54.1% |
| Bitcoin (BTCUSD) | -38.3% | 42.4% | -1.02 | 4.8% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HD | |
|---|---|---|---|---|
| HD | 4.0% | 24.1% | 0.14 | - |
| Sector ETF (XLY) | 7.1% | 23.8% | 0.26 | 63.4% |
| Equity (SPY) | 13.5% | 17.1% | 0.62 | 59.1% |
| Gold (GLD) | 17.1% | 18.3% | 0.76 | 8.9% |
| Commodities (DBC) | 7.5% | 19.4% | 0.29 | 3.2% |
| Real Estate (VNQ) | 1.9% | 18.9% | 0.00 | 61.1% |
| Bitcoin (BTCUSD) | 11.6% | 54.2% | 0.41 | 18.8% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HD | |
|---|---|---|---|---|
| HD | 12.7% | 24.8% | 0.49 | - |
| Sector ETF (XLY) | 12.6% | 22.1% | 0.52 | 70.6% |
| Equity (SPY) | 15.3% | 18.0% | 0.73 | 68.3% |
| Gold (GLD) | 12.3% | 16.1% | 0.63 | 8.6% |
| Commodities (DBC) | 5.9% | 18.0% | 0.26 | 16.2% |
| Real Estate (VNQ) | 5.3% | 20.7% | 0.22 | 62.3% |
| Bitcoin (BTCUSD) | 60.4% | 66.8% | 1.00 | 15.4% |
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Returns Analyses
Earnings Returns History
Updated 6/19/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/19/2026 | 0.9% | 3.6% | 10.0% |
| 2/24/2026 | 2.0% | -1.6% | -11.6% |
| 11/18/2025 | -6.0% | -6.0% | -0.2% |
| 8/19/2025 | 3.2% | 3.6% | 6.2% |
| 5/20/2025 | -0.6% | -2.4% | -8.0% |
| 2/25/2025 | 2.8% | 1.9% | -5.0% |
| 11/12/2024 | -1.3% | 0.5% | 3.7% |
| 8/13/2024 | 1.2% | 5.0% | 7.8% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 12 | 10 | 12 |
| # Negative | 12 | 14 | 12 |
| Median Positive | 1.8% | 3.4% | 6.0% |
| Median Negative | -2.3% | -2.3% | -4.9% |
| Max Positive | 5.7% | 10.2% | 20.0% |
| Max Negative | -8.9% | -8.9% | -11.6% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/19/2026 | 0.9% | 3.6% | 10.0% |
| 2/24/2026 | 2.0% | -1.6% | -11.6% |
| 11/18/2025 | -6.0% | -6.0% | -0.2% |
| 8/19/2025 | 3.2% | 3.6% | 6.2% |
| 5/20/2025 | -0.6% | -2.4% | -8.0% |
| 2/25/2025 | 2.8% | 1.9% | -5.0% |
| 11/12/2024 | -1.3% | 0.5% | 3.7% |
| 8/13/2024 | 1.2% | 5.0% | 7.8% |
| 5/14/2024 | -0.1% | -0.9% | 1.6% |
| 2/20/2024 | 0.1% | 2.6% | 5.3% |
| 11/14/2023 | 5.4% | 7.0% | 20.0% |
| 8/15/2023 | 0.7% | -1.8% | -0.6% |
| 5/16/2023 | -2.2% | 0.7% | 4.6% |
| 2/21/2023 | -7.1% | -6.9% | -8.3% |
| 11/15/2022 | 1.6% | 3.2% | 9.3% |
| 8/16/2022 | 4.1% | -0.8% | -11.6% |
| 5/17/2022 | 1.7% | -3.4% | -4.9% |
| 2/22/2022 | -8.9% | -8.9% | -4.4% |
| 11/16/2021 | 5.7% | 10.2% | 10.4% |
| 8/17/2021 | -4.3% | -2.2% | 0.0% |
| 5/18/2021 | -1.0% | -1.6% | -4.9% |
| 2/23/2021 | -3.1% | -5.2% | 5.8% |
| 11/17/2020 | -2.5% | -2.9% | -3.0% |
| 8/18/2020 | -1.1% | -0.5% | -1.8% |
| SUMMARY STATS | |||
| # Positive | 12 | 10 | 12 |
| # Negative | 12 | 14 | 12 |
| Median Positive | 1.8% | 3.4% | 6.0% |
| Median Negative | -2.3% | -2.3% | -4.9% |
| Max Positive | 5.7% | 10.2% | 20.0% |
| Max Negative | -8.9% | -8.9% | -11.6% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 04/30/2026 | 05/27/2026 | 10-Q |
| 01/31/2026 | 03/18/2026 | 10-K |
| 10/31/2025 | 11/25/2025 | 10-Q |
| 07/31/2025 | 08/26/2025 | 10-Q |
| 04/30/2025 | 05/28/2025 | 10-Q |
| 01/31/2025 | 03/21/2025 | 10-K |
| 10/31/2024 | 11/19/2024 | 10-Q |
| 07/31/2024 | 08/20/2024 | 10-Q |
| 04/30/2024 | 05/21/2024 | 10-Q |
| 01/31/2024 | 03/13/2024 | 10-K |
| 10/31/2023 | 11/21/2023 | 10-Q |
| 07/31/2023 | 08/22/2023 | 10-Q |
| 04/30/2023 | 05/23/2023 | 10-Q |
| 01/31/2023 | 03/15/2023 | 10-K |
| 10/31/2022 | 11/22/2022 | 10-Q |
| 07/31/2022 | 08/23/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 04/30/2026 | 05/27/2026 | 10-Q |
| 01/31/2026 | 03/18/2026 | 10-K |
| 10/31/2025 | 11/25/2025 | 10-Q |
| 07/31/2025 | 08/26/2025 | 10-Q |
| 04/30/2025 | 05/28/2025 | 10-Q |
| 01/31/2025 | 03/21/2025 | 10-K |
| 10/31/2024 | 11/19/2024 | 10-Q |
| 07/31/2024 | 08/20/2024 | 10-Q |
| 04/30/2024 | 05/21/2024 | 10-Q |
| 01/31/2024 | 03/13/2024 | 10-K |
| 10/31/2023 | 11/21/2023 | 10-Q |
| 07/31/2023 | 08/22/2023 | 10-Q |
| 04/30/2023 | 05/23/2023 | 10-Q |
| 01/31/2023 | 03/15/2023 | 10-K |
| 10/31/2022 | 11/22/2022 | 10-Q |
| 07/31/2022 | 08/23/2022 | 10-Q |
| 04/30/2022 | 05/24/2022 | 10-Q |
| 01/31/2022 | 03/23/2022 | 10-K |
| 10/31/2021 | 11/23/2021 | 10-Q |
| 07/31/2021 | 08/24/2021 | 10-Q |
| 04/30/2021 | 05/25/2021 | 10-Q |
| 01/31/2021 | 03/24/2021 | 10-K |
| 10/31/2020 | 11/24/2020 | 10-Q |
| 07/31/2020 | 08/25/2020 | 10-Q |
| 04/30/2020 | 05/27/2020 | 10-Q |
| 01/31/2020 | 03/25/2020 | 10-K |
| 10/31/2019 | 11/26/2019 | 10-Q |
| 07/31/2019 | 08/27/2019 | 10-Q |
Recent Forward Guidance
Updated 5/31/2026Latest: Q1 2026 Earnings Reported 5/19/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Revenue Growth | 2.5% | 3.5% | 4.5% | 0.0% | 0.0% | Affirmed | Guidance: 3.5% for 2026 |
| 2026 Comparable Sales Growth | 0.0% | 1.0% | 2.0% | 0.0% | 0.0% | Affirmed | Guidance: 1.0% for 2026 |
| 2026 New Stores | 15 | 0.0% | Affirmed | Guidance: 15 for 2026 | |||
| 2026 Gross Margin | 33.1% | 0.0% | 0.0% | Affirmed | Guidance: 33.1% for 2026 | ||
| 2026 Operating Margin | 12.4% | 12.5% | 12.6% | 0.0% | 0.0% | Affirmed | Guidance: 12.5% for 2026 |
| 2026 Adjusted Operating Margin | 12.8% | 12.9% | 13.0% | 0.0% | 0.0% | Affirmed | Guidance: 12.9% for 2026 |
| 2026 Effective Tax Rate | 24.3% | 0.0% | Affirmed | Guidance: 24.3% for 2026 | |||
| 2026 Net Interest Expense | 2.30 Bil | 0.0% | Affirmed | Guidance: 2.30 Bil for 2026 | |||
| 2026 EPS | 0 | 0.02 | 0.04 | 0.0% | 0.0% | Affirmed | Guidance: 0.02 for 2026 |
| 2026 Capital Expenditures | 0.03 | 0.0% | 0.0% | Affirmed | Guidance: 0.03 for 2026 | ||
Prior: Q4 2025 Earnings Reported 2/24/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Total Sales Growth | 2.5% | 3.5% | 4.5% | 16.7% | 0.5% | Raised | Guidance: 3.0% for 2025 |
| 2026 Comparable Sales Growth | 0.0% | 1.0% | 2.0% | 1.0% | Higher New | Guidance: 0.0% for 2025 | |
| 2026 New Stores | 15 | Higher New | |||||
| 2026 Gross Margin | 33.1% | -0.3% | -0.1% | Lowered | Guidance: 33.2% for 2025 | ||
| 2026 Operating Margin | 12.4% | 12.5% | 12.6% | -0.8% | -0.1% | Lowered | Guidance: 12.6% for 2025 |
| 2026 Adjusted Operating Margin | 12.8% | 12.9% | 13.0% | -0.8% | -0.1% | Lowered | Guidance: 13.0% for 2025 |
| 2026 Effective Tax Rate | 24.3% | -0.8% | -0.2% | Lowered | Guidance: 24.5% for 2025 | ||
| 2026 Net Interest Expense | 2.30 Bil | 0.0% | Affirmed | Guidance: 2.30 Bil for 2025 | |||
| 2026 Diluted EPS Growth | 0.0% | 2.0% | 4.0% | -133.3% | 8.0% | Raised | Guidance: -6.0% for 2025 |
| 2026 Adjusted Diluted EPS Growth | 0.0% | 2.0% | 4.0% | -140.0% | 7.0% | Raised | Guidance: -5.0% for 2025 |
| 2026 Capital Expenditures | 0.03 | 0.0% | 0.0% | Affirmed | Guidance: 0.03 for 2025 | ||
Insider Activity
Updated 5/29/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | McPhail, Richard V | EVP & CFO | Direct | Sell | 3052026 | 368.89 | 2,550 | 940,670 | 16,440,122 | Form |
| 2 | Deaton, John A | EVP - Supply Chain & Prod. Dev | Direct | Sell | 3052026 | 369.00 | 1,793 | 661,617 | 5,213,603 | Form |
| 3 | Roseborough, Teresa Wynn | EVP, Gen. Counsel & Corp. Sec. | Direct | Sell | 12302025 | 348.52 | 2,872 | 1,000,961 | 4,599,217 | Form |
| 4 | Brown, Angie | EVP & CIO | Direct | Sell | 12152025 | 357.63 | 1,946 | 695,948 | 1,409,503 | Form |
| 5 | Campbell, Ann Marie | Senior EVP | by Charitable Remainder Trust | Sell | 12122025 | 358.26 | 145 | 51,948 | 4,413,763 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | McPhail, Richard V | EVP & CFO | Direct | Sell | 3052026 | 368.89 | 2,550 | 940,670 | 16,440,122 | Form |
| 2 | Deaton, John A | EVP - Supply Chain & Prod. Dev | Direct | Sell | 3052026 | 369.00 | 1,793 | 661,617 | 5,213,603 | Form |
| 3 | Roseborough, Teresa Wynn | EVP, Gen. Counsel & Corp. Sec. | Direct | Sell | 12302025 | 348.52 | 2,872 | 1,000,961 | 4,599,217 | Form |
| 4 | Brown, Angie | EVP & CIO | Direct | Sell | 12152025 | 357.63 | 1,946 | 695,948 | 1,409,503 | Form |
| 5 | Campbell, Ann Marie | Senior EVP | by Charitable Remainder Trust | Sell | 12122025 | 358.26 | 145 | 51,948 | 4,413,763 | Form |
| 6 | Bastek, William D | EVP, Merchandising | Direct | Sell | 9152025 | 423.12 | 2,303 | 974,445 | 10,254,432 | Form |
| 7 | Roseborough, Teresa Wynn | EVP, Gen. Counsel & Corp. Sec. | Direct | Sell | 8252025 | 413.23 | 5,483 | 2,265,767 | 6,635,178 | Form |
| 8 | Bastek, William D | EVP, Merchandising | Direct | Sell | 8252025 | 410.23 | 3,783 | 1,551,900 | 9,942,039 | Form |
| 9 | Decker, Edward P | Chair, President and CEO | Direct | Sell | 8222025 | 397.22 | 32,897 | 13,067,210 | 48,628,969 | Form |
| 10 | McPhail, Richard V | EVP & CFO | Direct | Sell | 8222025 | 403.66 | 3,369 | 1,359,931 | 18,348,390 | Form |
| 11 | Padilla, Hector A | EVP - US Sales and Operations | Direct | Sell | 8222025 | 404.17 | 1,585 | 640,609 | 5,629,506 | Form |
| 12 | Brown, Angie | EVP & CIO | Direct | Sell | 8222025 | 404.07 | 1,000 | 404,070 | 1,550,292 | Form |
| 13 | Deaton, John A | EVP - Supply Chain & Prod. Dev | Direct | Sell | 6042025 | 369.99 | 8,892 | 3,289,951 | 5,361,032 | Form |
| 14 | Roseborough, Teresa Wynn | EVP, Gen. Counsel & Corp. Sec. | Direct | Sell | 5292025 | 369.28 | 5,406 | 1,996,328 | 6,413,122 | Form |
| 15 | Siddiqui, Fahim | EVP and CIO | Direct | Sell | 5272025 | 367.14 | 2,600 | 954,564 | 2,919,130 | Form |
HD Trade Sentinel
OVERWEIGHT (Score 9-10)
CONVICTION RATIONALE
The investment thesis yields a high-conviction 'Buy' rating. The probability-adjusted skew is highly attractive at over 2.0x, driven by the 'WIDENING' competitive moat in the core Pro segment. While the near-term is challenged by cyclical headwinds, the market is mispricing the durability and long-term earnings power of Home Depot's Pro-focused strategy. This creates an opportunity to own a best-in-class operator at a fair price ahead of an eventual cyclical turn.
STOCK ARCHETYPE
Cyclical / CommodityHome Depot's business is intrinsically linked to the housing and renovation market, which is subject to economic cycles, particularly interest rate sensitivity. The provided data explicitly labels its revenue archetype as '"Project" Hunter (Cyclical/Capex)' and cites a 'prolonged housing market downturn' as the primary bear case, fitting the Cyclical model.
INVESTMENT THESIS
The primary long-term value driver for Home Depot is its strategic focus and successful penetration of the Professional (Pro) customer segment. This initiative leverages a difficult-to-replicate, Pro-specific supply chain and a suite of services that create significant switching costs for high-value contractors, allowing HD to capture a larger share of the more resilient and higher-ticket professional market.
- The Pro segment accounts for approximately 50% of total revenue and consistently outperforms the DIY segment.
- The company has made multi-billion dollar investments in a Pro-specific supply chain, including 17 flatbed distribution centers.
- Switching costs are significant for Pros due to the operational lock-in created by HD's ecosystem of credit and digital tools.
- Recent acquisitions like GMS and SRS are strategically aimed at capturing more wallet share in complex project spending.
PRIMARY RISK
The most significant headwind is a macroeconomic, sector-wide slowdown driven by high interest rates, which stalls the housing market. This 'lock-in effect' reduces housing turnover and discourages large-scale discretionary renovation projects, directly pressuring demand from both DIY and Pro customer segments and leading to volume declines.
- Management cited 'consumer uncertainty and continued pressure in housing' for lowering FY2025 guidance.
- FY2026 preliminary guidance is for flat to +2% comparable sales, signaling expectations of a soft demand environment.
- Q3 2025 comparable sales growth of 0.2% was driven entirely by a 1.8% increase in ticket, offset by a 1.6% decline in transactions.
| KPI | Threshold | Rationale |
|---|---|---|
| Comparable Customer Transactions | Positive YoY Growth | This is the leading indicator of underlying demand. The current reliance on average ticket growth to drive comps is unsustainable. A return to positive transaction growth is necessary to confirm a recovery. |
| Pro vs. DIY Sales Growth Spread | Pro growth > DIY growth by at least 200 bps | Continued outperformance of the Pro segment is the core of the Alpha thesis. A narrowing of this gap would suggest either heightened competition or a more severe downturn affecting all customer types. |
| Inventory Growth vs. Sales Growth | Inventory growth should not exceed sales growth | The recent divergence where inventory grew 9.6% while sales grew 2.8% is a red flag for future gross margin pressure from markdowns. This metric must be monitored to ensure operational efficiency. |
Pro Customer Growth vs. Macro Headwinds
BULL VIEW
Strategic investments in the Pro ecosystem (supply chain, digital tools) will capture a larger share of a resilient market segment, driving growth despite macro softness.
CORE TENSION
Can market share gains in the high-value Pro segment offset the cyclical downturn in housing and weakening consumer spending on big-ticket projects?
PREVAILING SENTIMENT
Management's lowered FY2025 guidance, citing 'consumer uncertainty and continued pressure in housing', directly validates the Bear stance. Comparable sales are stagnant (+0.2%) only due to price hikes.
BEAR VIEW
Sustained high interest rates and consumer financial stress will cause even the Pro segment to decelerate, leading to negative comparable sales and margin pressure.
| Timeline | Event & Metric To Watch |
|---|---|
Feb 24, 2026 | Q4 & Full-Year 2025 Earnings Release Watch: Official FY2026 comparable sales and gross margin guidance. Any deviation from the preliminary 0-2% comp growth will be critical. |
Feb 17, 2026 | Peer Supplier Earnings (e.g., Builders FirstSource) Watch: BLDR's commentary on demand from professional contractors and remodelers for the upcoming building season. |
Quarterly (Next update likely May 2026) | NY Fed Household Debt & Credit Report Watch: Change in 90+ day credit card delinquency rates. A sequential increase indicates rising consumer financial stress. |
| Date | Event | Stock Impact |
|---|---|---|
2025-08-19 | Q2 2025 Earnings Release Details: Home Depot reported second-quarter earnings. The positive stock reaction suggests the results or outlook were better than the market's low expectations at the time. | Rose significantly by 3.2% $389.95 -> $402.30 |
2025-09-03 | Goldman Sachs Global Retailing Conference Details: Management presented at the conference, likely reiterating their strategy and outlook following the Q2 earnings report. The market reaction was muted. | Flat (0.3%) $401.42 -> $402.80 |
2025-11-18 | Q3 2025 Earnings Release & Guidance Cut Details: Company reported an EPS of $3.74, missing estimates. Crucially, it lowered full-year guidance, citing weaker consumer demand and housing market pressures, leading to a significant stock drop. | Crashed -6.0% $355.72 -> $334.31 |
2025-12-09 | 2025 Investor Conference & FY2026 Outlook Details: Home Depot provided a cautious preliminary outlook for FY2026, forecasting comparable sales growth of only 0% to 2%, reflecting expected softness in the housing market. | Slight -1.3% pullback $349.91 -> $345.27 |
Position Sizing
1% - 3%
CONSERVATIVE
The BEARISH sentiment, driven by a guidance cut and slowing demand, combined with medium visibility, warrants caution. Despite a moderate volatility regime, structural headwinds limit conviction, mandating a conservative position.
Diversification Alternatives
LOW
INDUSTRYWhile also facing macro headwinds, Lowe's focus on the DIY customer could benefit from a 'trade-down' effect on smaller projects if the economy worsens. However, it is fundamentally a weaker operator than HD.
AZO
SECTORAutoZone's business is less cyclical than home improvement, driven by the non-discretionary need for auto repair. It offers defensive characteristics in a slowing economy as consumers repair older cars.
Home Depot is evolving from a pure-play housing cycle retailer into a complex logistics and distribution company for the professional contractor, aiming to consolidate the fragmented ~$1.1 trillion home improvement market.
Filter all news through the lens of the Pro (professional contractor) vs. DIY (do-it-yourself) customer thesis; Pro growth is the primary re-rating catalyst.
Pro segment sales growth outpacing DIY; successful integration of SRS and GMS acquisitions; growth in B2B online sales; positive comparable sales growth despite a flat housing market.
Slowing sales to Pro customers; market share loss to Lowe's in the Pro segment; write-downs or integration issues related to recent large acquisitions; a sharp downturn in housing activity and remodeling spending.
Quarterly fluctuations in lumber prices; minor changes in regional housing data (focus on national trends); store-level promotions like 'Spring Black Friday'.
Repricing Catalyst
The market is repricing Home Depot based on its ability to capture a larger share of the professional contractor market, estimated to be about half of its sales. The recent acquisitions of SRS Distribution and GMS are central to this strategy, expanding its total addressable market and creating a more robust distribution network for professional-grade materials. Success here would shift the business to a more resilient, higher-value B2B model, less dependent on consumer DIY sentiment.
Retail Home Improvement (DIY & Pro Customers)
$164700000.0B TTM (100% of Total) · 33.1% MarginWhat It Is
Building materials, home improvement products, lawn and garden supplies, decor, tools, and appliances sold through ~2,359 retail stores and online. Also offers installation services and tool/equipment rental.
Who Pays & How
The customer base is split roughly 50/50 between Do-It-Yourself (DIY) consumers and Professional contractors ('Pro'). Pros are a key focus due to larger basket sizes and repeat business. They choose HD for its vast selection, convenient locations (serving as fulfillment hubs), Pro-specific loyalty programs (Pro Xtra), and increasingly for its integrated supply chain that enables next-day delivery to job sites.
Competition
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Home Improvement Retail Resources |
| HBS Dealer |
| Hardware Retailing |
| ProSales |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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