Alphabet (GOOG)
Market Price (10/6/2025): $250.11 | Market Cap: $3.0 TrilSector: Communication Services | Industry: Interactive Media & Services
Alphabet (GOOG)
Market Price (10/6/2025): $250.11Market Cap: $3.0 TrilSector: Communication ServicesIndustry: Interactive Media & Services
Market Valuation & Key Metrics
GOOG Stock
Price Returns Compared
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
---|---|---|---|---|---|---|---|
Returns | |||||||
GOOG Return | 31% | 65% | -39% | 59% | 36% | -8% | 167% |
Peers Return | 83% | 12% | -44% | 92% | 36% | 10% | 237% |
S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 14% | 108% |
Monthly Win Rates [3] | |||||||
GOOG Win Rate | 58% | 83% | 25% | 67% | 67% | 67% | |
Peers Win Rate | 67% | 62% | 30% | 75% | 60% | 49% | |
S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | |
Max Drawdowns [4] | |||||||
GOOG Max Drawdown | -21% | -1% | -42% | -2% | -6% | -23% | |
Peers Max Drawdown | -24% | -19% | -49% | -2% | -11% | -21% | |
S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, AAPL, AMZN, META, Z. See GOOG Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/3/2025 (YTD)
Downturns Compared
Event | GOOG | S&P 500 |
---|---|---|
2022 Inflation Shock | ||
% Loss | -44.6% | -25.4% |
% Gain to Breakeven | 80.5% | 34.1% |
Time to Breakeven | 448 days | 464 days |
2020 Covid Pandemic | ||
% Loss | -30.8% | -33.9% |
% Gain to Breakeven | 44.5% | 51.3% |
Time to Breakeven | 109 days | 148 days |
2018 Correction | ||
% Loss | -23.0% | -19.8% |
% Gain to Breakeven | 29.9% | 24.7% |
Time to Breakeven | 123 days | 120 days |
How Low Can It Go?
Alphabet's stock fell -44.6% during the 2022 Inflation Shock from a high on 11/18/2021. A -44.6% loss requires a 80.5% gain to breakeven.
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About Alphabet (GOOG)
Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.
Latest Trefis Analyses
Trade Ideas
Select past trade ideas related to GOOG and Interactive Media & Services.
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 5.2% | 5.2% | 0.0% |
07312025 | CMCSA | Comcast | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -6.0% | -6.0% | -7.5% |
05312025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 2.7% | 2.7% | 0.0% | |
04302025 | IRDM | Iridium Communications | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -21.2% | -21.2% | -27.4% |
04302025 | IAS | Integral Ad Science | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 44.3% | 44.3% | 0.0% |
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 5.2% | 5.2% | 0.0% |
07312025 | CMCSA | Comcast | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -6.0% | -6.0% | -7.5% |
05312025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 2.7% | 2.7% | 0.0% | |
04302025 | IRDM | Iridium Communications | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -21.2% | -21.2% | -27.4% |
04302025 | IAS | Integral Ad Science | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 44.3% | 44.3% | 0.0% |
See Trefis Trade Ideas for more.
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Alphabet
Financials
Median | |
---|---|
Name | |
Mkt Price | 258.02 |
Mkt Cap | 2,334.9 |
Rev LTM | 281,724 |
Op Inc LTM | 76,190 |
FCF LTM | 52,311 |
FCF 3Y Avg | 39,960 |
CFO LTM | 108,565 |
CFO 3Y Avg | 96,977 |
Growth & Margins
Median | |
---|---|
Name | |
Rev Chg LTM | 14.9% |
Rev Chg 3Y Avg | 11.3% |
Rev Chg Q | 14.5% |
QoQ Delta Rev Chg LTM | 3.6% |
Op Mgn LTM | 31.9% |
Op Mgn 3Y Avg | 30.8% |
QoQ Delta Op Mgn LTM | 0.4% |
CFO/Rev LTM | 26.6% |
CFO/Rev 3Y Avg | 28.4% |
FCF/Rev LTM | 23.5% |
FCF/Rev 3Y Avg | 25.6% |
Valuation
Median | |
---|---|
Name | |
Mkt Cap | 2,334.9 |
P/S | 9.4 |
P/EBIT | 27.4 |
P/E | 33.1 |
P/CFO | 28.2 |
Total Yield | 3.0% |
Dividend Yield | 0.3% |
FCF Yield 3Y Avg | 2.2% |
D/E | 0.0 |
Net D/E | -0.0 |
Returns
Median | |
---|---|
Name | |
1M Rtn | -5.5% |
3M Rtn | 3.9% |
6M Rtn | 37.3% |
12M Rtn | 19.6% |
3Y Rtn | 114.8% |
1M Excs Rtn | -8.3% |
3M Excs Rtn | -3.7% |
6M Excs Rtn | 2.8% |
12M Excs Rtn | 1.1% |
3Y Excs Rtn | 39.4% |
Comparison Analyses
Segment Financials
Revenue by Segment
$ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
---|---|---|---|---|---|
Google Services | 272,543 | 253,528 | 237,529 | 168,635 | 151,825 |
Google Cloud | 33,088 | 26,280 | 19,206 | 13,059 | 8,918 |
Other Bets | 1,527 | 1,068 | 753 | 657 | 659 |
Hedging gains (losses) | 236 | 1,960 | 149 | 176 | 455 |
Total | 307,394 | 282,836 | 257,637 | 182,527 | 161,857 |
$ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
---|---|---|---|---|---|
Google Services | 95,858 | 82,699 | 88,132 | 54,606 | 48,999 |
Google Cloud | 1,716 | -1,922 | -2,282 | -5,607 | -4,645 |
Other Bets | -4,095 | -4,636 | -4,051 | -4,476 | -4,824 |
Alphabet-level activities | -9,186 | -1,299 | -3,085 | -3,299 | -5,299 |
Total | 84,293 | 74,842 | 78,714 | 41,224 | 34,231 |
Returns Analyses
Earnings Returns History
Expand for MoreForward Returns | |||
---|---|---|---|
Earnings Date | 1D Returns | 5D Returns | 21D Returns |
7/23/2025 | 0.9% | 3.1% | 4.8% |
4/24/2025 | 1.5% | 0.8% | 5.0% |
2/4/2025 | -6.9% | -9.9% | -16.1% |
10/29/2024 | 2.9% | 0.2% | -0.2% |
7/23/2024 | -5.0% | -6.4% | -8.7% |
4/25/2024 | 10.0% | 6.7% | 11.6% |
1/30/2024 | -7.4% | -5.0% | -8.7% |
10/24/2023 | -9.6% | -10.6% | -0.1% |
... | |||
SUMMARY STATS | |||
# Positive | 13 | 15 | 14 |
# Negative | 11 | 9 | 10 |
Median Positive | 4.8% | 3.1% | 6.8% |
Median Negative | -3.8% | -6.4% | -7.7% |
Max Positive | 10.0% | 12.5% | 16.4% |
Max Negative | -9.6% | -13.8% | -16.1% |
SEC Filings
Expand for MoreReport Date | Filing Date | Filing |
---|---|---|
6302025 | 7242025 | 10-Q 6/30/2025 |
3312025 | 4252025 | 10-Q 3/31/2025 |
12312024 | 2052025 | 10-K 12/31/2024 |
9302024 | 10302024 | 10-Q 9/30/2024 |
6302024 | 7242024 | 10-Q 6/30/2024 |
3312024 | 4262024 | 10-Q 3/31/2024 |
12312023 | 1312024 | 10-K 12/31/2023 |
9302023 | 10252023 | 10-Q 9/30/2023 |
6302023 | 7262023 | 10-Q 6/30/2023 |
3312023 | 4262023 | 10-Q 3/31/2023 |
12312022 | 2032023 | 10-K 12/31/2022 |
9302022 | 10262022 | 10-Q 9/30/2022 |
6302022 | 7272022 | 10-Q 6/30/2022 |
3312022 | 4272022 | 10-Q 3/31/2022 |
12312021 | 2022022 | 10-K 12/31/2021 |
9302021 | 10272021 | 10-Q 9/30/2021 |
Insider Activity
Expand for MoreOwner | Title | Filing Date | Action | Price | Shares | TransactedValue | Value ofHeld Shares | Form | |
---|---|---|---|---|---|---|---|---|---|
0 | O'Toole Amie Thuener | VP, Chief Accounting Officer | 10022025 | Sell | 241.20 | 953 | 229,864 | 4,171,313 | Form |
1 | Pichai Sundar | Chief Executive Officer | 10012025 | Sell | 240.08 | 900 | 216,072 | 584,287,258 | Form |
2 | O'Toole Amie Thuener | VP, Chief Accounting Officer | 9162025 | Sell | 245.00 | 2,778 | 680,610 | 4,236,785 | Form |
3 | Hennessy John L. | 9162025 | Sell | 245.40 | 30 | 7,362 | 1,542,584 | Form | |
4 | ARNOLD FRANCES | 8292025 | Sell | 207.80 | 102 | 21,196 | 3,613,019 | Form |
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