Tearsheet

Alphabet (GOOG)

Market Price (9/4/2025): $232.29 | Market Cap: $2.8 Tril
Sector: Communication Services | Industry: Interactive Media & Services

Alphabet (GOOG)

Market Price (9/4/2025): $232.29
Market Cap: $2.8 Tril
Sector: Communication Services
Industry: Interactive Media & Services

Market Valuation

	9/4/25	2024	2023	2022	2021
Share Price CYE	$232.29	$189.99	$140.10	$88.21	$143.82
Market Cap CYE ($ Bil)	2,815.8	2,323.4	1,749.7	1,134.6	1,906.3
Total Debt ($ Bil)	35.6	25.5	27.1	29.7	28.4
Total Cash ($ Bil)	95.1	95.7	110.9	113.8	139.6
Enterprise Value ($ Bil)	2,756.2	2,348.9	1,776.8	1,164.3	1,934.7
Valuation Ratios
P/S TTM	6.7	6.7	5.8	4.1	7.5
P/EBIT TTM	17.8	19.5	20.7	16.2	21.2
P/E TTM	21.6	23.4	24.1	19.3	25.4
Sector Ratios
P/S TTM (Sector)	1.6	1.5	1.9	1.4	3.0
P/EBIT TTM (Sector)	12.1	9.4	7.4	5.7	10.1
P/E TTM (Sector)	10.5	8.0	10.7	7.8	11.2

	9/4/25	2024	2023
Share Price CYE	$232.29	$189.99	$140.10
Market Cap CYE ($ Bil)	2,815.8	2,323.4	1,749.7
Total Debt ($ Bil)	35.6	25.5	27.1
Total Cash ($ Bil)	95.1	95.7	110.9
Enterprise Value ($ Bil)	2,756.2	2,348.9	1,776.8
Valuation Ratios
P/S TTM	6.7	6.7	5.8
P/EBIT TTM	17.8	19.5	20.7
P/E TTM	21.6	23.4	24.1
Sector Ratios
P/S TTM (Sector)	1.6	1.5	1.9
P/EBIT TTM (Sector)	12.1	9.4	7.4
P/E TTM (Sector)	10.5	8.0	10.7

Stock Price
Market Cap

Stock Price Chart

Return (1Y):

Market Cap Chart

Business Description

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. Show more

Price Returns Compared

Expand for Detailed View

	2020	2021	2022	2023	2024	2025	Total [1]
Returns
GOOG Return	31%	65%	-39%	59%	36%	-8%	167%
Peers Return	83%	12%	-44%	92%	36%	11%	239%
S&P 500 Return	16%	27%	-19%	24%	23%	10%	100%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, AAPL, AMZN, META, Z. See GOOG Returns vs. Peers.
[3] 2025 data is for the year up to 9/3/2025 (YTD)

Interactive Breakdown

Alphabet Interactive Breakdown Analysis

Latest Trefis Analyses

	Title	Topic	Date
0	DASHBOARDS
1	[7/10/2025] Better Bet Than GOOG Stock: Pay Less Than Alphabet To Get More From Industry Peer YELP
2	Alphabet vs. Apple: With Return Forecast Of 29%, Alphabet Is A Better Bet	Peer Comparison
3	Alphabet vs. Amazon.com: With Return Forecast Of 29%, Alphabet Is A Better Bet	Peer Comparison
4	Alphabet vs. Meta Platforms: With Return Forecast Of 29%-29%, Both Seem Like Good Bets	Peer Comparison
5	Should You Buy Alphabet Stock?	Buy or Fear
6	Alphabet vs. Exxon Mobil: With Return Forecast Of 31%, Alphabet Is A Better Bet	Peer Comparison
7	Alphabet vs. UnitedHealth: With Return Forecast Of 42%, UnitedHealth Is A Better Bet	Peer Comparison
8	Alphabet vs. McKesson: With Return Forecast Of 27%-31%, Both Seem Like Good Bets	Peer Comparison
9	With 33% Gains On The Table, MSFT May Outshine GOOG	Peer Comparison
10	Alphabet Total Shareholder Return (TSR): 35.9% in 2024 and 9.8% 3-yr compounded annual returns (below peer average)
11	ARTICLES
12	S&P 500 Movers \| Winners: GOOGL, GOOG, CPB \| Losers: DLTR, ISRG, RVTY		September 4th, 2025
13	How Does Google Stock Rise 2x?		September 3rd, 2025
14	Google Stock: Valuation, Growth Drivers, and Key Risks		August 21st, 2025
15	How Will Alphabet Stock React To Its Upcoming Earnings?		July 21st, 2025
16	Alphabet’s Path To 2x Growth		July 14th, 2025

	Title
0	DASHBOARDS
1	S&P 500 Movers \| Winners: GOOGL, GOOG, CPB \| Losers: DLTR, ISRG, RVTY
2	How Does Google Stock Rise 2x?
3	Google Stock: Valuation, Growth Drivers, and Key Risks
4	How Will Alphabet Stock React To Its Upcoming Earnings?
5	Alphabet’s Path To 2x Growth
6	ARTICLES
7	[7/10/2025] Better Bet Than GOOG Stock: Pay Less Than Alphabet To Get More From Industry Peer YELP
8	Alphabet vs. Apple: With Return Forecast Of 29%, Alphabet Is A Better Bet
9	Alphabet vs. Amazon.com: With Return Forecast Of 29%, Alphabet Is A Better Bet
10	Alphabet vs. Meta Platforms: With Return Forecast Of 29%-29%, Both Seem Like Good Bets
11	Should You Buy Alphabet Stock?
12	Alphabet vs. Exxon Mobil: With Return Forecast Of 31%, Alphabet Is A Better Bet
13	Alphabet vs. UnitedHealth: With Return Forecast Of 42%, UnitedHealth Is A Better Bet
14	Alphabet vs. McKesson: With Return Forecast Of 27%-31%, Both Seem Like Good Bets
15	With 33% Gains On The Table, MSFT May Outshine GOOG
16	Alphabet Total Shareholder Return (TSR): 35.9% in 2024 and 9.8% 3-yr compounded annual returns (below peer average)

Recent Active Movers

1 Day Top Gainers

#	Ticker	Company	1D Rtn	YTD Rtn
1	XELA	Exela Technologies	212.4%	-95.5%
2	TKCM	Token Communities	82.8%	-64.7%
3	ANGGF	Angang Steel	61.2%	25.0%
4	BATMF	British American Tobacco Malaysia	43.4%	59.2%
5	KYSEF	Kyushu Electric Power	32.1%	32.1%
6	STTK	Shattuck Labs	26.7%	5.8%
7	KTHAF	Krung Thai Bank	24.0%	24.0%
8	SFOSF	Shanghai Fosun Pharmaceutical	23.7%	61.7%
9	INDOY	Indorama Ventures	20.9%	-5.5%
10	M	Macy's	20.7%	-1.0%

1 Day Top Losers

#	Ticker	Company	1D Rtn	YTD Rtn
1	PTLKF	PT Lippo Karawaci	-95.2%	-94.7%
2	MGAWF	Megaworld	-71.0%	-71.0%
3	PTTMF	PT Timah	-62.8%	-83.1%
4	PTJSF	PT Jasa Marga	-50.9%	-50.9%
5	UNLRF	PT Unilever Indonesia	-41.3%	-17.6%
6	DLNDY	D&L Industries	-37.5%	-30.7%
7	SUCEF	Sumitomo Osaka Cement	-37.4%	-37.4%
8	PTKFF	PT Kalbe Farma	-34.7%	-32.1%
9	SMTGF	SMA Solar Technology	-30.1%	28.4%
10	PMDKF	PT Mitra Adiperkasa	-28.6%	-48.9%

1 Week Top Gainers

#	Ticker	Company	1W Rtn	YTD Rtn
1	EAF	GrafTech International	804.0%	-47.2%
2	RLMD	Relmada Therapeutics	122.3%	182.7%
3	XELA	Exela Technologies	109.6%	-95.5%
4	PSNYW	Polestar Automotive UK	96.2%	141.5%
5	TKCM	Token Communities	82.8%	-64.7%
6	PHJMF	PT Hanjaya Mandala Sampoerna	66.7%	34.8%
7	ANGGF	Angang Steel	61.2%	25.0%
8	DTNOF	DNO	49.5%	141.9%
9	BW	Babcock & Wilcox Enterprises	48.5%	54.9%
10	MDB	MongoDB	46.0%	34.4%

1 Week Top Losers

#	Ticker	Company	1W Rtn	YTD Rtn
1	COSG	Grand Gallery	-100.0%	�
2	PTLKF	PT Lippo Karawaci	-95.2%	-94.7%
3	NXTT	Next Technology	-74.5%	-89.4%
4	SCGY	Scientific Energy	-72.7%	-26.9%
5	MGAWF	Megaworld	-71.0%	-71.0%
6	TTOO	T2 Biosystems	-67.7%	-99.0%
7	PTTMF	PT Timah	-62.8%	-83.1%
8	PIGEF	Pigeon	-62.4%	-62.4%
9	NEGG	Newegg Commerce	-53.8%	290.6%
10	PTJSF	PT Jasa Marga	-50.9%	-50.9%

1 Month Top Gainers

#	Ticker	Company	1M Rtn	YTD Rtn
1	MMEX	MMEX Resources	∞%	-50.0%
2	TAWNF	Thai Airways International	3674.5%	3400.0%
3	NOKPF	Nok Airlines	2400.0%	81.8%
4	AYRWF	Ayr Wellness	509.5%	-94.6%
5	XELA	Exela Technologies	379.0%	-95.5%
6	SRNE	Sorrento Therapeutics	233.3%	900.0%
7	PGEN	Precigen	169.9%	324.1%
8	TLS	Telos	154.7%	89.2%
9	SATS	EchoStar	142.7%	179.1%
10	RLMD	Relmada Therapeutics	139.0%	182.7%

1 Month Top Losers

#	Ticker	Company	1M Rtn	YTD Rtn
1	COSG	Grand Gallery	-100.0%	�
2	PTLKF	PT Lippo Karawaci	-95.2%	-94.7%
3	TTOO	T2 Biosystems	-94.8%	-99.0%
4	NXTT	Next Technology	-86.5%	-89.4%
5	OTRK	Ontrak	-78.2%	-96.6%
6	SCGY	Scientific Energy	-72.7%	-26.9%
7	PPCB	Propanc Biopharma	-72.1%	-79.1%
8	MGAWF	Megaworld	-71.0%	-71.0%
9	PTTMF	PT Timah	-62.8%	-83.1%
10	PIGEF	Pigeon	-62.4%	-62.4%

Recent Active Movers

1 Day Top Gainers

#	Ticker	Company	1D Rtn	YTD Rtn
1	XELA	Exela Technologies	212.4%	-95.5%
2	TKCM	Token Communities	82.8%	-64.7%
3	ANGGF	Angang Steel	61.2%	25.0%
4	BATMF	British American Tobacco Malaysia	43.4%	59.2%
5	KYSEF	Kyushu Electric Power	32.1%	32.1%
6	STTK	Shattuck Labs	26.7%	5.8%
7	KTHAF	Krung Thai Bank	24.0%	24.0%
8	SFOSF	Shanghai Fosun Pharmaceutical	23.7%	61.7%
9	INDOY	Indorama Ventures	20.9%	-5.5%
10	M	Macy's	20.7%	-1.0%

1 Day Top Losers

#	Ticker	Company	1D Rtn	YTD Rtn
1	PTLKF	PT Lippo Karawaci	-95.2%	-94.7%
2	MGAWF	Megaworld	-71.0%	-71.0%
3	PTTMF	PT Timah	-62.8%	-83.1%
4	PTJSF	PT Jasa Marga	-50.9%	-50.9%
5	UNLRF	PT Unilever Indonesia	-41.3%	-17.6%
6	DLNDY	D&L Industries	-37.5%	-30.7%
7	SUCEF	Sumitomo Osaka Cement	-37.4%	-37.4%
8	PTKFF	PT Kalbe Farma	-34.7%	-32.1%
9	SMTGF	SMA Solar Technology	-30.1%	28.4%
10	PMDKF	PT Mitra Adiperkasa	-28.6%	-48.9%

1 Week Top Gainers

#	Ticker	Company	1W Rtn	YTD Rtn
1	EAF	GrafTech International	804.0%	-47.2%
2	RLMD	Relmada Therapeutics	122.3%	182.7%
3	XELA	Exela Technologies	109.6%	-95.5%
4	PSNYW	Polestar Automotive UK	96.2%	141.5%
5	TKCM	Token Communities	82.8%	-64.7%
6	PHJMF	PT Hanjaya Mandala Sampoerna	66.7%	34.8%
7	ANGGF	Angang Steel	61.2%	25.0%
8	DTNOF	DNO	49.5%	141.9%
9	BW	Babcock & Wilcox Enterprises	48.5%	54.9%
10	MDB	MongoDB	46.0%	34.4%

1 Week Top Losers

#	Ticker	Company	1W Rtn	YTD Rtn
1	COSG	Grand Gallery	-100.0%	�
2	PTLKF	PT Lippo Karawaci	-95.2%	-94.7%
3	NXTT	Next Technology	-74.5%	-89.4%
4	SCGY	Scientific Energy	-72.7%	-26.9%
5	MGAWF	Megaworld	-71.0%	-71.0%
6	TTOO	T2 Biosystems	-67.7%	-99.0%
7	PTTMF	PT Timah	-62.8%	-83.1%
8	PIGEF	Pigeon	-62.4%	-62.4%
9	NEGG	Newegg Commerce	-53.8%	290.6%
10	PTJSF	PT Jasa Marga	-50.9%	-50.9%

Peer Comparisons for Alphabet

Financials

	GOOG	MSFT	AAPL	AMZN	META	Z	Median
Name	Alphabet	Microsoft	Apple	Amazon.c.	Meta Pla.	Zillow
Mkt Price	-	505.35	238.47	225.99	737.05	83.50	238.47
Mkt Cap	-	3,754.8	3,553.9	2,403.9	1,862.5	20.1	2,403.9
Rev LTM	-	281,724	408,625	670,038	170,359	2,388	281,724
Op Inc LTM	-	128,528	130,214	76,190	73,116	-133	76,190
FCF LTM	-	71,611	96,184	13,481	52,311	215	52,311
FCF 3Y Avg	-	68,386	100,503	21,677	39,960	210	39,960
CFO LTM	-	136,162	108,565	121,137	96,108	484	108,565
CFO 3Y Avg	-	114,097	111,559	96,977	74,289	407	96,977

Growth & Margins

	GOOG	MSFT	AAPL	AMZN	META	Z	Median
Name	Alphabet	Microsoft	Apple	Amazon.c.	Meta Pla.	Zillow
Rev Chg LTM	-	14.9%	6.0%	10.9%	19.4%	15.3%	14.9%
Rev Chg 3Y Avg	-	12.5%	1.8%	11.3%	13.0%	4.6%	11.3%
Rev Chg Q	-	18.1%	9.6%	13.3%	16.1%	14.5%	14.5%
QoQ Delta Rev Chg LTM	-	4.3%	2.1%	3.0%	3.6%	3.6%	3.6%
Op Mgn LTM	-	45.6%	31.9%	11.4%	42.9%	-5.6%	31.9%
Op Mgn 3Y Avg	-	44.0%	30.8%	7.9%	34.6%	-9.4%	30.8%
QoQ Delta Op Mgn LTM	-	0.4%	0.1%	0.3%	0.7%	1.4%	0.4%
CFO/Rev LTM	-	48.3%	26.6%	18.1%	56.4%	20.3%	26.6%
CFO/Rev 3Y Avg	-	46.0%	28.4%	15.8%	51.0%	19.3%	28.4%
FCF/Rev LTM	-	25.4%	23.5%	2.0%	30.7%	9.0%	23.5%
FCF/Rev 3Y Avg	-	27.9%	25.6%	3.5%	26.9%	10.1%	25.6%

Valuation

	GOOG	MSFT	AAPL	AMZN	META	Z	Median
Name	Alphabet	Microsoft	Apple	Amazon.c.	Meta Pla.	Zillow
Mkt Cap	-	3,754.8	3,553.9	2,403.9	1,862.5	20.1	2,403.9
P/S	-	13.3	8.7	3.6	10.9	8.4	8.7
P/EBIT	-	29.8	27.3	28.2	24.6	-592.1	27.3
P/E	-	36.9	35.8	34.0	28.0	-324.7	34.0
P/CFO	-	27.6	32.7	19.8	19.4	41.6	27.6
Total Yield	-	3.4%	3.2%	2.9%	3.9%	-0.3%	3.2%
Dividend Yield	-	0.6%	0.4%	0.0%	0.3%	0.0%	0.3%
FCF Yield 3Y Avg	-	2.2%	3.2%	1.1%	3.0%	1.6%	2.2%
D/E	-	0.0	0.0	0.1	0.0	0.0	0.0
Net D/E	-	-0.0	0.0	0.0	-0.0	-0.0	-0.0

Returns

	GOOG	MSFT	AAPL	AMZN	META	Z	Median
Name	Alphabet	Microsoft	Apple	Amazon.c.	Meta Pla.	Zillow
1M Rtn	-	-5.5%	17.3%	6.8%	-5.1%	-0.2%	-0.2%
3M Rtn	-	9.1%	17.7%	9.1%	7.2%	18.9%	9.1%
6M Rtn	-	26.5%	1.4%	8.5%	12.5%	8.6%	8.6%
12M Rtn	-	24.4%	7.5%	28.2%	44.5%	54.6%	28.2%
3Y Rtn	-	102.3%	55.5%	77.2%	362.3%	145.2%	102.3%
1M Excs Rtn	-	-7.4%	15.4%	4.9%	-6.9%	-2.0%	-2.0%
3M Excs Rtn	-	1.3%	9.4%	1.9%	2.6%	12.8%	2.6%
6M Excs Rtn	-	18.9%	-10.3%	-0.7%	3.8%	0.6%	0.6%
12M Excs Rtn	-	7.9%	-11.1%	16.0%	27.4%	34.1%	16.0%
3Y Excs Rtn	-	34.3%	-10.9%	13.9%	299.2%	86.2%	34.3%

Comparison Analyses

	Title
0	Alphabet vs. Apple: With Return Forecast Of 29%, Alphabet Is A Better Bet
1	Alphabet vs. Amazon.com: With Return Forecast Of 29%, Alphabet Is A Better Bet
2	Alphabet vs. Meta Platforms: With Return Forecast Of 29%-29%, Both Seem Like Good Bets
3	Alphabet vs. Exxon Mobil: With Return Forecast Of 31%, Alphabet Is A Better Bet
4	Alphabet vs. UnitedHealth: With Return Forecast Of 42%, UnitedHealth Is A Better Bet
5	Alphabet vs. McKesson: With Return Forecast Of 27%-31%, Both Seem Like Good Bets
6	With 33% Gains On The Table, MSFT May Outshine GOOG
7	Alphabet vs. CVS Health: With Return Forecast Of 28%-31%, Both Seem Like Good Bets
8	Alphabet vs. Exxon Mobil: With Return Forecast Of 46%, Alphabet Is A Better Bet
9	Alphabet vs. Twitter: With Return Forecast Of 50%, Alphabet Is A Better Bet

Financials

Annual
Quarterly

$ Mil \| FY: 12/31	LTM	2024	2023	2022	2021	2020	2019
Period End		12/31/2024	12/31/2023	12/31/2022	12/31/2021	12/31/2020	12/31/2019
Filing Date		2/5/2025	1/31/2024	2/3/2023	2/2/2022	2/3/2021	2/4/2020
Key Financials
Total Revenue	371,399	350,018	307,394	282,836	257,637	182,527	161,857
Ebitda	157,748	135,394	97,971	85,160	103,521	61,914	51,506
Operating Income	121,370	112,390	84,293	74,842	78,714	41,224	35,928
Net Income	115,573	100,118	73,795	59,972	76,033	40,269	34,343
EPS	9.48	8.13	5.84	4.59	5.69	2.96	2.48
Growth Rates
Total Revenue Growth	13.1%	13.9%	8.7%	9.8%	41.2%	12.8%	18.3%
EBITDA Growth	36.7%	38.2%	15.0%	-17.7%	67.2%	20.2%	16.9%
Operating Income Growth	23.9%	33.3%	12.6%	-4.9%	90.9%	14.7%	10.2%
Net Income Growth	31.8%	35.7%	23.0%	-21.1%	88.8%	17.3%	11.7%
Margins
EBITDA Margin	42.5%	38.7%	31.9%	30.1%	40.2%	33.9%	31.8%
Operating Income Margin	32.7%	32.1%	27.4%	26.5%	30.6%	22.6%	22.2%
Net Income Margin	31.1%	28.6%	24.0%	21.2%	29.5%	22.1%	21.2%
Cash & Debt
Total Cash	95,148	95,657	110,916	113,762	139,649	136,694	119,675
Total Debt	35,559	25,461	27,121	29,679	28,395	26,772	15,967
Net Debt / (Cash)	-59,589	-70,196	-83,795	-84,083	-111,254	-109,922	-103,708
Cash Flows
Net Cash from Operations	133,708	125,299	101,746	91,495	91,652	65,124	54,520
Free Cash from Operations	66,728	72,764	69,495	60,010	67,012	42,843	30,972
Returns to Shareholders
Dividends	9,874	7,363	-0	-0	-0	-0	-0
Share Repurchases	59,548	62,222	61,504	59,296	50,274	31,149	18,396

$ Mil \| FY: 12/31	2025Q2	2025Q1	2024Q4	2024Q3	2024Q2	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3
Period End	6/30/2025	3/31/2025	12/31/2024	9/30/2024	6/30/2024	3/31/2024	12/31/2023	9/30/2023	6/30/2023	3/31/2023	12/31/2022	9/30/2022
Filing Date	7/24/2025	4/25/2025	2/5/2025	10/30/2024	7/24/2024	4/26/2024	1/31/2024	10/25/2023	7/26/2023	4/26/2023	2/3/2023	10/26/2022
Key Financials Quarterly
Total Revenue	96,428	90,234	96,469	88,268	84,742	80,539	86,310	76,693	74,604	69,787	76,048	69,092
Ebitda	39,192	46,310	36,501	35,745	31,326	31,822	27,797	24,484	24,770	20,920	18,985	20,380
Operating Income	31,271	30,606	30,972	28,521	27,425	25,472	23,697	21,343	21,838	17,415	18,160	17,135
Net Income	28,196	34,540	26,536	26,301	23,619	23,662	20,687	19,689	18,368	15,051	13,624	13,910
EPS	2.33	2.84	2.17	2.14	1.91	1.91	1.66	1.56	1.45	1.18	1.06	1.07
Key Financials TTM
Total Revenue TTM	371,399	359,713	350,018	339,859	328,284	318,146	307,394	297,132	289,531	284,612	282,836	282,113
Ebitda TTM	157,748	149,882	135,394	126,690	115,429	108,873	97,971	89,159	85,055	83,281	85,160	94,133
Operating Income TTM	121,370	117,524	112,390	105,115	97,937	92,350	84,293	78,756	74,548	72,163	74,842	78,567
Net Income TTM	115,573	110,996	100,118	94,269	87,657	82,406	73,795	66,732	60,953	58,587	59,972	66,990
Growth Rates Quarterly
Total Revenue Growth	13.8%	12.0%	11.8%	15.1%	13.6%	15.4%	13.5%	11.0%	7.1%	2.6%	1.0%	6.1%
EBITDA Growth	25.1%	45.5%	31.3%	46.0%	26.5%	52.1%	46.4%	20.1%	7.7%	-8.2%	-32.1%	-22.9%
Operating Income Growth	14.0%	20.2%	30.7%	33.6%	25.6%	46.3%	30.5%	24.6%	12.3%	-13.3%	-17.0%	-18.5%
Net Income Growth	19.4%	46.0%	28.3%	33.6%	28.6%	57.2%	51.8%	41.5%	14.8%	-8.4%	-34.0%	-26.5%
Margins Quarterly
EBITDA Margin	40.6%	51.3%	37.8%	40.5%	37.0%	39.5%	32.2%	31.9%	33.2%	30.0%	25.0%	29.5%
Operating Income Margin	32.4%	33.9%	32.1%	32.3%	32.4%	31.6%	27.5%	27.8%	29.3%	25.0%	23.9%	24.8%
Net Income Margin	29.2%	38.3%	27.5%	29.8%	27.9%	29.4%	24.0%	25.7%	24.6%	21.6%	17.9%	20.1%
Cash & Debt
Total Cash	95,148	95,328	95,657	93,230	100,725	108,090	110,916	119,935	118,332	115,102	113,762	116,259
Total Debt	35,559	23,564	25,461	26,922	27,801	28,059	27,121	29,046	29,114	29,121	29,679	28,922
Net Debt / (Cash)	-59,589	-71,764	-70,196	-66,308	-72,924	-80,031	-83,795	-90,889	-89,218	-85,981	-84,083	-87,337
Cash Flows Quarterly
FCF from Operations	27,747	36,150	39,113	30,698	26,640	28,848	18,915	30,656	28,666	23,509	23,614	23,353
Cash Flows TTM
FCF from Operations TTM	133,708	132,601	125,299	105,101	105,059	107,085	101,746	106,445	99,142	89,898	91,495	92,815
Returns to Shareholders Quarterly
Dividends	2,543	2,434	2,442	2,455	2,466	0	0	0	0	0	0	0
Share Repurchases	13,638	15,068	15,551	15,291	15,684	15,696	16,191	15,787	14,969	14,557	15,407	15,392
Return on Invested Capital (ROIC) Quarterly
ROIC	377.0%	930.5%	1040.0%	757.5%	5236.3%	-	-	-	-	-	-	-
Return on Invested Capital (ROIC) TTM
ROIC TTM	364.3%	899.9%	957.9%	708.2%	4710.5%	-	-	-	-	-	-	-

Segment Financials

Revenue by Segment

$ Mil	2024	2023	2022	2021	2020
Google Services	272,543	253,528	237,529	168,635	151,825
Google Cloud	33,088	26,280	19,206	13,059	8,918
Other Bets	1,527	1,068	753	657	659
Hedging gains (losses)	236	1,960	149	176	455
Total	307,394	282,836	257,637	182,527	161,857

Operating Income by Segment

$ Mil	2024	2023	2022	2021	2020
Google Services	95,858	82,699	88,132	54,606	48,999
Google Cloud	1,716	-1,922	-2,282	-5,607	-4,645
Other Bets	-4,095	-4,636	-4,051	-4,476	-4,824
Alphabet-level activities	-9,186	-1,299	-3,085	-3,299	-5,299
Total	84,293	74,842	78,714	41,224	34,231

Price Behavior

Behavior Stats
Betas Matrix

Price Behavior

Market Price	$231.10
Market Cap ($ Bil)	2,801.4
First Trading Date	08/19/2004
Distance from 52W High	0.0%
	50 Days	200 Days
DMA Price	$192.97	$180.08
DMA Trend	up	up
Distance from DMA	19.8%	28.3%
	3M	1YR
Volatility	27.6%	31.9%
Downside Capture	86.91	94.33
Upside Capture	220.35	116.91
Correlation (SPY)	54.5%	64.6%
	5D	10D
Expected Return	1.5%	1.0%
Expected Excess Return	-0.0%	1.5%
Chance of Rise	57.7%	70.3%
Std Dev of Returns	1.2%	1.1%

GOOG Betas & Captures as of 8/31/2025

	1M	2M	3M	6M	1Y	3Y
Beta	1.30	1.19	1.09	0.93	1.01	1.19
Up Beta	2.00	1.49	1.05	0.96	1.03	1.15
Down Beta	0.85	0.74	0.69	0.74	0.95	1.20
Up Capture	174%	192%	160%	124%	115%	199%
Bmk +ve Days	10	22	35	71	142	415
Stock +ve Days	13	28	38	69	137	408
Down Capture	34%	21%	77%	96%	98%	104%
Bmk -ve Days	11	19	27	54	106	334
Stock -ve Days	8	13	24	56	111	342

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

Short Interest

Short Interest: As Of Date	8152025
Short Interest: Shares Quantity	40,160,380
Short Interest: % Change Since 7312025	17.6%
Average Daily Volume	19,235,332
Days-to-Cover Short Interest	2.09
Basic Shares Quantity	12,122,000,000
Short % of Basic Shares	0.3%

Returns Analyses

	Title
0	Alphabet (GOOG) Stock Has 59% Chance Of Rise In The Next One Month
1	Alphabet Stock Return Comparison
2	Alphabet Total Shareholder Return (TSR): ...% in 2022 and 0.0% 3-yr returns (below peer average)
3	[9/28/2021] Alphabet (GOOG) Stock Price Forecast: AI Forecasts GOOG Stock Price To Be Around $2,799 In A Month (Up 2.8%)

Earnings Returns History

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	Forward Returns
Earnings Date	1D Returns	5D Returns	21D Returns
7/23/2025	0.9%	3.1%	4.8%
4/24/2025	1.5%	0.8%	5.0%
2/4/2025	-6.9%	-9.9%	-16.1%
10/29/2024	2.9%	0.2%	-0.2%
7/23/2024	-5.0%	-6.4%	-8.7%
4/25/2024	10.0%	6.7%	11.6%
1/30/2024	-7.4%	-5.0%	-8.7%
10/24/2023	-9.6%	-10.6%	-0.1%
...
SUMMARY STATS
# Positive	13	15	14
# Negative	11	9	10
Median Positive	4.8%	3.1%	6.8%
Median Negative	-3.8%	-6.4%	-7.7%
Max Positive	10.0%	12.5%	16.4%
Max Negative	-9.6%	-13.8%	-16.1%

	Forward Returns
7/23/2025	0.9%	3.1%	4.8%
4/24/2025	1.5%	0.8%	5.0%
2/4/2025	-6.9%	-9.9%	-16.1%
10/29/2024	2.9%	0.2%	-0.2%
7/23/2024	-5.0%	-6.4%	-8.7%
4/25/2024	10.0%	6.7%	11.6%
1/30/2024	-7.4%	-5.0%	-8.7%
10/24/2023	-9.6%	-10.6%	-0.1%
7/25/2023	5.6%	7.4%	8.5%
4/20/2023	0.0%	2.3%	16.4%
2/2/2023	-3.3%	-12.3%	-12.2%
10/25/2022	-9.6%	-13.8%	-5.8%
7/26/2022	7.7%	9.9%	8.8%
4/26/2022	-3.8%	-1.2%	-11.4%
2/1/2022	7.4%	1.0%	-2.6%
10/26/2021	4.8%	4.4%	5.0%
7/27/2021	-0.3%	-0.4%	4.5%
4/27/2021	3.2%	2.0%	5.5%
2/2/2021	7.4%	8.1%	6.3%
10/29/2020	3.4%	12.5%	12.3%
7/30/2020	-3.2%	-2.0%	7.4%
4/28/2020	8.7%	9.5%	14.8%
2/3/2020	-2.6%	1.5%	-6.7%
10/28/2019	-2.1%	0.1%	1.8%
SUMMARY STATS
# Positive	13	15	14
# Negative	11	9	10
Median Positive	4.8%	3.1%	6.8%
Median Negative	-3.8%	-6.4%	-7.7%
Max Positive	10.0%	12.5%	16.4%
Max Negative	-9.6%	-13.8%	-16.1%

SEC Filings

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Report Date	Filing
6302025	10-Q 6/30/2025
3312025	10-Q 3/31/2025
12312024	10-K 12/31/2024
9302024	10-Q 9/30/2024
6302024	10-Q 6/30/2024
3312024	10-Q 3/31/2024
12312023	10-K 12/31/2023
9302023	10-Q 9/30/2023
6302023	10-Q 6/30/2023
3312023	10-Q 3/31/2023
12312022	10-K 12/31/2022
9302022	10-Q 9/30/2022
6302022	10-Q 6/30/2022
3312022	10-Q 3/31/2022
12312021	10-K 12/31/2021
9302021	10-Q 9/30/2021

Insider Activity

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	Owner	Title	Filing Date	Action	Price	Shares	Transacted Value	Value of Held Shares	Form
0	ARNOLD FRANCES		8292025	Sell	207.80	102	21,196	3,613,019	Form
1	Pichai Sundar	Chief Executive Officer	8212025	Sell	198.22	4,637	919,146	493,618,346	Form
2	Shriram Kavitark Ram		8182025	Sell	205.00	14,000	2,870,000	47,027,000	Form
3	Hennessy John L.		8142025	Sell	200.58	10	2,006	1,385,205	Form
4	Hennessy John L.		8112025	Sell	200.00	1,000	200,000	1,383,200	Form

Collapse to Preview

	Owner	Title	Filing Date	Action	Price	Shares	Transacted Value	Value of Held Shares	Form
0	ARNOLD FRANCES		8292025	Sell	207.80	102	21,196	3,613,019	Form
1	Pichai Sundar	Chief Executive Officer	8212025	Sell	198.22	4,637	919,146	493,618,346	Form
2	Shriram Kavitark Ram		8182025	Sell	205.00	14,000	2,870,000	47,027,000	Form
3	Hennessy John L.		8142025	Sell	200.58	10	2,006	1,385,205	Form
4	Hennessy John L.		8112025	Sell	200.00	1,000	200,000	1,383,200	Form
5	Pichai Sundar	Chief Executive Officer	8062025	Sell	195.02	7,986	1,557,430	491,334,558	Form
6	WALKER JOHN KENT	President, Global Affairs, CLO	8062025	Sell	194.70	23,820	4,637,754	8,371,905	Form
7	Shriram Kavitark Ram		7212025	Sell	185.76	18,566	3,448,820	45,213,984	Form
8	Pichai Sundar	Chief Executive Officer	7172025	Sell	183.80	10,254	1,884,685	468,623,464	Form
9	Hennessy John L.		7162025	Sell	181.64	119	21,615	1,143,242	Form
10	Pichai Sundar	Chief Executive Officer	7022025	Sell	176.69	4,546	803,233	457,246,510	Form
11	Pichai Sundar	Chief Executive Officer	6202025	Sell	174.24	2,195	382,456	450,496,744	Form
12	Hennessy John L.		6172025	Sell	175.00	190	33,250	1,159,025	Form
13	Pichai Sundar	Chief Executive Officer	6042025	Sell	168.42	19,550	3,292,631	438,003,400	Form
14	ARNOLD FRANCES		6022025	Sell	172.41	111	19,138	2,977,176	Form
15	Pichai Sundar	Chief Executive Officer	5212025	Sell	165.58	814	134,786	439,111,351	Form
16	Shriram Kavitark Ram		5232025	Sell	175.00	10,500	1,837,500	45,844,050	Form
17	Hennessy John L.		5232025	Sell	175.00	600	105,000	1,192,275	Form
18	Hennessy John L.		5152025	Sell	158.63	10	1,586	1,206,102	Form
19	Pichai Sundar	Chief Executive Officer	5092025	Sell	150.40	1,400	210,554	403,631,378	Form
20	ARNOLD FRANCES		5012025	Sell	159.85	111	17,743	2,742,706	Form
21	Pichai Sundar	Chief Executive Officer	4182025	Sell	154.50	3,700	571,655	419,316,182	Form
22	Hennessy John L.		4142025	Sell	160.62	60	9,637	1,245,281	Form
23	Pichai Sundar	Chief Executive Officer	4042025	Sell	157.23	1,400	220,127	432,203,091	Form
24	O'Toole Amie Thuener	VP, Chief Accounting Officer	4012025	Sell	155.33	673	104,537	2,377,015	Form
25	ARNOLD FRANCES		3312025	Sell	162.42	111	18,029	2,768,936	Form
26	WALKER JOHN KENT	President, Global Affairs, CLO	3272025	Sell	166.84	11,764	1,962,700	8,181,309	Form
27	HENNESSY JOHN L		3132025	Sell	164.61	60	9,877	1,309,179	Form
28	O'Toole Amie Thuener	VP, Chief Accounting Officer	3032025	Sell	173.47	1,374	238,348	2,606,213	Form
29	ARNOLD FRANCES		2282025	Sell	170.30	121	20,606	2,884,541	Form
30	Porat Ruth	President, Chief Invs. Officer	2212025	Sell	181.65	5,855	1,063,577	265,416,721	Form
31	WALKER JOHN KENT	President, Global Affairs, CLO	2202025	Sell	184.40	3,280	604,838	10,606,982	Form
32	Shriram Kavitark Ram		2192025	Sell	182.70	2,743	501,140	54,588,123	Form
33	O'Toole Amie Thuener	VP, Chief Accounting Officer	2192025	Sell	187.43	2,824	529,302	2,815,948	Form
34	O'Toole Amie Thuener	VP, Chief Accounting Officer	2032025	Sell	202.08	1,340	270,787	3,606,724	Form
35	Shriram Kavitark Ram		1312025	Sell	205.00	14,000	2,870,000	61,814,060	Form
36	ARNOLD FRANCES		1302025	Sell	200.00	110	22,000	3,363,800	Form
37	O'Toole Amie Thuener	VP, Chief Accounting Officer	1152025	Sell	194.32	2,834	550,703	3,468,029	Form
38	HENNESSY JOHN L		1132025	Sell	187.90	104	19,542	4,100,795	Form
39	O'Toole Amie Thuener	VP, Chief Accounting Officer	1032025	Sell	191.55	1,368	262,040	3,961,446	Form
40	WALKER JOHN KENT	President, Global Affairs, CLO	1022025	Sell	191.32	2,200	420,908	11,211,649	Form
41	ARNOLD FRANCES		1022025	Sell	192.49	111	21,366	3,216,315	Form
42	O'Toole Amie Thuener	VP, Chief Accounting Officer	12172024	Sell	194.41	594	115,481	4,456,113	Form
43	HENNESSY JOHN L		12132024	Sell	192.81	75	14,460	4,771,731	Form
44	Shriram Kavitark Ram		12102024	Sell	185.02	37,134	6,870,703	52,330,878	Form
45	O'Toole Amie Thuener	VP, Chief Accounting Officer	12022024	Sell	170.41	1,367	232,950	4,007,191	Form
46	ARNOLD FRANCES		12022024	Sell	169.98	111	18,868	2,821,498	Form
47	Pichai Sundar	Chief Executive Officer	11212024	Sell	176.10	10,412	1,833,512	365,204,438	Form
48	O'Toole Amie Thuener	VP, Chief Accounting Officer	11182024	Sell	175.86	2,835	498,563	4,135,172	Form
49	HENNESSY JOHN L		11122024	Sell	179.80	419	75,335	4,657,628	Form
50	Shriram Kavitark Ram		11072024	Sell	177.41	10,500	1,862,805	56,765,168	Form
51	Pichai Sundar	Chief Executive Officer	11062024	Sell	176.06	1,700	299,308	370,632,330	Form
52	O'Toole Amie Thuener	VP, Chief Accounting Officer	11042024	Sell	171.42	1,367	234,331	4,516,746	Form
53	ARNOLD FRANCES		11042024	Sell	171.06	441	75,437	2,820,779	Form
54	Shriram Kavitark Ram		11012024	Sell	180.78	10,500	1,898,190	59,741,643	Form
55	Pichai Sundar	Chief Executive Officer	10162024	Sell	165.92	10,104	1,676,416	351,609,731	Form
56	O'Toole Amie Thuener	VP, Chief Accounting Officer	10152024	Sell	167.23	2,834	473,930	4,406,343	Form
57	HENNESSY JOHN L		10152024	Sell	163.70	1	164	4,554,625	Form
58	Pichai Sundar	Chief Executive Officer	10022024	Sell	166.88	17,067	2,848,057	356,234,784	Form
59	O'Toole Amie Thuener	VP, Chief Accounting Officer	10022024	Sell	168.84	1,367	230,804	4,927,258	Form
60	WALKER JOHN KENT	President, Global Affairs, CLO	9302024	Sell	165.47	16,802	2,780,294	7,280,691	Form
61	HENNESSY JOHN L		9242024	Sell	165.00	700	115,500	4,590,960	Form
62	Pichai Sundar	Chief Executive Officer	9182024	Sell	160.39	12,647	2,028,440	340,784,603	Form
63	HENNESSY JOHN L		9162024	Sell	153.47	496	76,120	4,424,141	Form
64	O'Toole Amie Thuener	VP, Chief Accounting Officer	9102024	Sell	151.53	2,835	429,588	4,421,948	Form
65	WALKER JOHN KENT	President, Global Affairs, CLO	9052024	Sell	158.34	4,567	723,127	8,903,945	Form
66	Pichai Sundar	Chief Executive Officer	9052024	Sell	158.14	11,654	1,842,952	339,719,102	Form
67	O'Toole Amie Thuener	VP, Chief Accounting Officer	9032024	Sell	160.44	682	109,420	5,136,807	Form

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Alphabet (GOOG)

Market Price (9/4/2025): $232.29 | Market Cap: $2.8 TrilSector: Communication Services | Industry: Interactive Media & Services

Alphabet (GOOG)

Market Price (9/4/2025): $232.29Market Cap: $2.8 TrilSector: Communication ServicesIndustry: Interactive Media & Services

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Market Price (9/4/2025): $232.29 | Market Cap: $2.8 Tril
Sector: Communication Services | Industry: Interactive Media & Services

Market Price (9/4/2025): $232.29
Market Cap: $2.8 Tril
Sector: Communication Services
Industry: Interactive Media & Services