Tearsheet

Alphabet (GOOG)


Market Price (10/6/2025): $250.11 | Market Cap: $3.0 Tril
Sector: Communication Services | Industry: Interactive Media & Services

Alphabet (GOOG)


Market Price (10/6/2025): $250.11
Market Cap: $3.0 Tril
Sector: Communication Services
Industry: Interactive Media & Services

Investment Highlights

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Market Valuation & Key Metrics

GOOG Stock


Price Returns Compared

 202020212022202320242025Total [1]
Returns
GOOG Return31%65%-39%59%36%-8%167%
Peers Return83%12%-44%92%36%10%237%
S&P 500 Return16%27%-19%24%23%14%108%

Monthly Win Rates [3]
GOOG Win Rate58%83%25%67%67%67% 
Peers Win Rate67%62%30%75%60%49% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
GOOG Max Drawdown-21%-1%-42%-2%-6%-23% 
Peers Max Drawdown-24%-19%-49%-2%-11%-21% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, AAPL, AMZN, META, Z. See GOOG Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/3/2025 (YTD)

Downturns Compared

Unique KeyEventGOOGS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-44.6%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven80.5%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven448 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-30.8%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven44.5%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven109 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-23.0%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven29.9%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven123 days120 days


How Low Can It Go?

Alphabet's stock fell -44.6% during the 2022 Inflation Shock from a high on 11/18/2021. A -44.6% loss requires a 80.5% gain to breakeven.

Preserve Wealth

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Asset Allocation

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About Alphabet (GOOG)

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.

Latest Trefis Analyses

Trade Ideas

Select past trade ideas related to GOOG and Interactive Media & Services.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
TTD_9302025_Dip_Buyer_High_CFO_Margins_ExInd_DE09302025TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
5.2%5.2%0.0%
CMCSA_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025CMCSAComcastMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-6.0%-6.0%-7.5%
PINS_5312025_Monopoly_xInd_xCD_Getting_Cheaper05312025PINSPinterestMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
2.7%2.7%0.0%
IRDM_4302025_Dip_Buyer_FCFYield04302025IRDMIridium CommunicationsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-21.2%-21.2%-27.4%
IAS_4302025_Dip_Buyer_High_CFO_Margins_ExInd_DE04302025IASIntegral Ad ScienceDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
44.3%44.3%0.0%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
TTD_9302025_Dip_Buyer_High_CFO_Margins_ExInd_DE09302025TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
5.2%5.2%0.0%
CMCSA_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025CMCSAComcastMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-6.0%-6.0%-7.5%
PINS_5312025_Monopoly_xInd_xCD_Getting_Cheaper05312025PINSPinterestMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
2.7%2.7%0.0%
IRDM_4302025_Dip_Buyer_FCFYield04302025IRDMIridium CommunicationsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-21.2%-21.2%-27.4%
IAS_4302025_Dip_Buyer_High_CFO_Margins_ExInd_DE04302025IASIntegral Ad ScienceDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
44.3%44.3%0.0%

See Trefis Trade Ideas for more.

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Alphabet

Financials

GOOGMSFTAAPLAMZNMETAZMedian
NameAlphabet MicrosoftApple Amazon.c.Meta Pla.Zillow  
Mkt Price-517.35258.02219.51710.5676.79258.02
Mkt Cap-3,843.93,845.22,334.91,795.618.52,334.9
Rev LTM-281,724408,625670,038170,3592,388281,724
Op Inc LTM-128,528130,21476,19073,116-13376,190
FCF LTM-71,61196,18413,48152,31121552,311
FCF 3Y Avg-68,386100,50321,67739,96021039,960
CFO LTM-136,162108,565121,13796,108484108,565
CFO 3Y Avg-114,097111,55996,97774,28940796,977

Growth & Margins

GOOGMSFTAAPLAMZNMETAZMedian
NameAlphabet MicrosoftApple Amazon.c.Meta Pla.Zillow  
Rev Chg LTM-14.9%6.0%10.9%19.4%15.3%14.9%
Rev Chg 3Y Avg-12.5%1.8%11.3%13.0%4.6%11.3%
Rev Chg Q-18.1%9.6%13.3%16.1%14.5%14.5%
QoQ Delta Rev Chg LTM-4.3%2.1%3.0%3.6%3.6%3.6%
Op Mgn LTM-45.6%31.9%11.4%42.9%-5.6%31.9%
Op Mgn 3Y Avg-44.0%30.8%7.9%34.6%-9.4%30.8%
QoQ Delta Op Mgn LTM-0.4%0.1%0.3%0.7%1.4%0.4%
CFO/Rev LTM-48.3%26.6%18.1%56.4%20.3%26.6%
CFO/Rev 3Y Avg-46.0%28.4%15.8%51.0%19.3%28.4%
FCF/Rev LTM-25.4%23.5%2.0%30.7%9.0%23.5%
FCF/Rev 3Y Avg-27.9%25.6%3.5%26.9%10.1%25.6%

Valuation

GOOGMSFTAAPLAMZNMETAZMedian
NameAlphabet MicrosoftApple Amazon.c.Meta Pla.Zillow  
Mkt Cap-3,843.93,845.22,334.91,795.618.52,334.9
P/S-13.69.43.510.57.89.4
P/EBIT-30.529.527.423.7-544.527.4
P/E-37.738.733.126.9-298.633.1
P/CFO-28.235.419.318.738.228.2
Total Yield-3.3%3.0%3.0%4.0%-0.3%3.0%
Dividend Yield-0.6%0.4%0.0%0.3%0.0%0.3%
FCF Yield 3Y Avg-2.2%3.2%1.1%3.0%1.6%2.2%
D/E-0.00.00.10.00.00.0
Net D/E--0.00.00.0-0.0-0.0-0.0

Returns

GOOGMSFTAAPLAMZNMETAZMedian
NameAlphabet MicrosoftApple Amazon.c.Meta Pla.Zillow  
1M Rtn-4.5%7.6%-5.5%-5.5%-12.6%-5.5%
3M Rtn-3.9%21.0%-0.2%-1.1%8.2%3.9%
6M Rtn-44.3%37.3%28.4%41.0%15.4%37.3%
12M Rtn-25.3%14.3%17.7%19.6%22.3%19.6%
3Y Rtn-114.8%80.2%82.5%414.1%151.8%114.8%
1M Excs Rtn--1.4%4.3%-10.1%-8.3%-11.5%-8.3%
3M Excs Rtn--3.7%15.2%-9.6%-8.8%-1.7%-3.7%
6M Excs Rtn-14.7%2.8%-1.4%9.4%-12.4%2.8%
12M Excs Rtn-6.3%-3.0%0.9%6.0%1.1%1.1%
3Y Excs Rtn-39.4%-5.7%5.4%324.3%77.5%39.4%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Google Services272,543253,528237,529168,635151,825
Google Cloud33,08826,28019,20613,0598,918
Other Bets1,5271,068753657659
Hedging gains (losses)2361,960149176455
Total307,394282,836257,637182,527161,857


Operating Income by Segment
$ Mil20242023202220212020
Google Services95,85882,69988,13254,60648,999
Google Cloud1,716-1,922-2,282-5,607-4,645
Other Bets-4,095-4,636-4,051-4,476-4,824
Alphabet-level activities-9,186-1,299-3,085-3,299-5,299
Total84,29374,84278,71441,22434,231


Price Behavior

Short Interest

Short Interest: As Of Date9152025
Short Interest: Shares Quantity39,567,333
Short Interest: % Change Since 831202527.4%
Average Daily Volume28,924,989
Days-to-Cover Short Interest1.37
Basic Shares Quantity12,122,000,000
Short % of Basic Shares0.3%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/23/20250.9%3.1%4.8%
4/24/20251.5%0.8%5.0%
2/4/2025-6.9%-9.9%-16.1%
10/29/20242.9%0.2%-0.2%
7/23/2024-5.0%-6.4%-8.7%
4/25/202410.0%6.7%11.6%
1/30/2024-7.4%-5.0%-8.7%
10/24/2023-9.6%-10.6%-0.1%
...
SUMMARY STATS   
# Positive131514
# Negative11910
Median Positive4.8%3.1%6.8%
Median Negative-3.8%-6.4%-7.7%
Max Positive10.0%12.5%16.4%
Max Negative-9.6%-13.8%-16.1%

SEC Filings

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Report DateFiling DateFiling
6302025724202510-Q 6/30/2025
3312025425202510-Q 3/31/2025
12312024205202510-K 12/31/2024
93020241030202410-Q 9/30/2024
6302024724202410-Q 6/30/2024
3312024426202410-Q 3/31/2024
12312023131202410-K 12/31/2023
93020231025202310-Q 9/30/2023
6302023726202310-Q 6/30/2023
3312023426202310-Q 3/31/2023
12312022203202310-K 12/31/2022
93020221026202210-Q 9/30/2022
6302022727202210-Q 6/30/2022
3312022427202210-Q 3/31/2022
12312021202202210-K 12/31/2021
93020211027202110-Q 9/30/2021

Insider Activity

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 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0O'Toole Amie ThuenerVP, Chief Accounting Officer10022025Sell241.20953229,8644,171,313Form
1Pichai SundarChief Executive Officer10012025Sell240.08900216,072584,287,258Form
2O'Toole Amie ThuenerVP, Chief Accounting Officer9162025Sell245.002,778680,6104,236,785Form
3Hennessy John L. 9162025Sell245.40307,3621,542,584Form
4ARNOLD FRANCES 8292025Sell207.8010221,1963,613,019Form