Here are 1-3 brief analogies for Guess?:

• Guess? is like a more fashion-forward, denim-centric version of Calvin Klein.
• Guess? is like American Eagle Outfitters but with a more upscale, European-inspired, and sexier aesthetic.
• Guess? is like Levi's if it focused more on trendy, full-collection fashion apparel and a sexier brand image.

Major Products of Guess? (GES)

• Apparel: Fashionable clothing for men, women, and children, including dresses, tops, jackets, and more.
• Denim: A wide range of jeans, jackets, and other apparel made from denim fabric, a core offering for the brand.
• Handbags: Stylish bags and clutches for women, often featuring the Guess logo or distinctive designs.
• Accessories: Includes a variety of items such as belts, wallets, small leather goods, and jewelry.
• Footwear: Fashion-forward shoes, boots, and sandals for men and women.
• Watches: Timepieces for men and women, often designed with fashion trends in mind.
• Eyewear: Fashion sunglasses and optical frames.
• Fragrances: Perfumes and colognes developed under the Guess brand.

• Fashion-Forward Consumers: This category includes individuals, often young adults to middle-aged, who are trend-conscious and seek modern, stylish apparel, denim, and accessories with a distinct brand aesthetic. They are drawn to Guess?'s image, design, and perceived glamour.
• Brand-Loyal Customers: These are consumers who have an affinity for the Guess? brand, appreciating its established reputation, specific product categories (like denim or handbags), and consistent style. They often return for new collections, staple items, and the overall brand experience.
• Value-Oriented Shoppers: This group comprises customers who are attracted to the Guess? brand but seek more accessible price points. They primarily shop at Guess Factory stores, during promotional events, or through sales channels, looking for the brand's style at a greater value.

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Carlos Alberini, Chief Executive Officer

Carlos Alberini has served as the Chief Executive Officer and a member of the Board of Directors of Guess?, Inc. since February 2019. Previously, Mr. Alberini was the Chairman and Chief Executive Officer of Lucky Brand, a denim-focused apparel company, from February 2014 until February 2019. He also served as the Co-Chief Executive Officer of RH (formerly Restoration Hardware Holdings, Inc.), a luxury home-furnishings company, from June 2010 through January 2014, serving as the sole Chief Executive Officer for part of that period. Mr. Alberini was President and Chief Operating Officer of Guess?, Inc. from December 2000 to June 2010, and also served as Interim Chief Financial Officer during a portion of that time. His prior experience includes roles as Senior Vice President and Chief Financial Officer of Footstar, Inc. and various financial leadership positions at Melville Corporation and The Bon-Ton Stores, Inc. He began his career at PricewaterhouseCoopers LLP as an audit manager. Lucky Brand was acquired by Leonard Green & Partners, a private equity firm, while Alberini was CEO.

Alberto Toni, Chief Financial Officer

Alberto Toni has served as the Chief Financial Officer of Guess?, Inc. since 2025. This appointment follows the departure of Markus Neubrand in August 2024, who left to become CFO of Puma SE. Dennis Secor served as interim CFO during transitions.

Paul Marciano, Chief Creative Officer

Paul Marciano is a co-founder of Guess?, Inc., which he launched in 1981 alongside his brothers. He is widely recognized as the creative force behind the brand's iconic advertising campaigns, which have earned numerous awards. Marciano has held various leadership roles within the company, including president and chief operating officer in 1993, co-CEO in 1999, and sole CEO in 2007, before becoming Executive Chairman of the Board and Chief Creative Officer. He remains deeply involved in shaping the brand's aesthetic and global presence.

Fabrice Benarouche, Senior Vice President Finance, Investor Relations and Chief Accounting Officer

Fabrice Benarouche was promoted to Senior Vice President Finance, Investor Relations and Chief Accounting Officer of Guess?, Inc. in May 2023. He initially joined Guess? in 2006 and has held various financial roles within the company, including Vice President, Finance and Investor Relations since 2014. Prior to his tenure at Guess?, Mr. Benarouche was a manager at Ineum Consulting (Deloitte Consulting) in France. He holds a Master of Science in Information Technology from Telecom SudParis. Fabrice Benarouche is also the nephew of Paul Marciano.

There are two clear emerging threats for Guess?:

1. The rapid global expansion and market dominance of ultra-fast fashion retailers, such as Shein and Temu. These companies utilize highly agile supply chains, data-driven trend forecasting, and direct-to-consumer models to deliver vast quantities of trendy apparel at extremely low price points and unparalleled speed. This business model fundamentally disrupts traditional fashion cycles and pricing strategies, directly competing with Guess? for consumer spending, especially among younger, trend-conscious demographics who prioritize novelty and affordability over traditional brand loyalty.
2. The accelerating growth and mainstream adoption of the secondhand and resale market for apparel. Driven by increasing consumer awareness of sustainability, economic value, and the convenience offered by platforms like ThredUp, Poshmark, and The RealReal, more consumers are choosing to buy pre-owned clothing. This shift in purchasing behavior directly reduces the demand for new garments, posing a significant challenge to traditional fashion brands like Guess? by diverting consumer spending away from primary market sales.

The addressable markets for Guess?'s main products and services are substantial on a global scale.

• Global Apparel Market: The global apparel market was valued at approximately $1.77 trillion in 2024 and is projected to reach $1.84 trillion in 2025. Other estimates suggest the market size was $1.75 trillion in 2024, growing to $1.80 trillion in 2025, and is expected to reach $2.31 trillion by 2032. Another source states a market size of $1.67 trillion in 2024, projected to reach $1.80 trillion in 2025 and $2.97 trillion by 2033.
• Global Fashion Accessories Market: This market was estimated at $798.81 billion in 2024 and is projected to reach $1,259.43 billion by 2030. Other estimates include $1,079.60 billion in 2024, projected to reach $1,876.72 billion by 2032. Some reports provide higher figures, such as $1,640.06 billion in 2024, with a projection to reach $4,865.47 billion by 2032, or $2.93 trillion in 2025, growing to $3.67 trillion by 2030. Another estimate indicates a global fashion accessories market of $875.79 billion in 2025, expected to reach $1,566.72 billion by 2034.
• Global Footwear Market: The global footwear market was valued at $463.87 billion in 2024 and is projected to grow to $495.46 billion in 2025, reaching $789.52 billion by 2032. Other figures show the market size at $441.56 billion in 2025, reaching $618.39 billion by 2033, or $476.83 billion in 2025, reaching $588.22 billion by 2030. Another report valued the market at $700.90 billion in 2024, expecting to reach $1,100.38 billion by 2032.
• Global Handbag Market: The global handbag market was valued at $63.4 billion in 2023 and is poised to grow from $66.76 billion in 2024 to $100.91 billion by 2032. Another assessment shows the market at $56.46 billion in 2024, projected to be $60.29 billion in 2025 and reach $104.24 billion by 2032. Additionally, the market was estimated at $56.48 billion in 2024 and is projected to reach $81.79 billion by 2030.
• Global Denim Market (including Denim Jeans): The global denim market size was valued at $71.14 billion in 2024 and is expected to reach $119.51 billion by 2032. Another source valued the global denim market at $78.18 billion in 2024, projected to grow to $132.40 billion by 2035. Specifically for denim jeans, the market size was estimated at $86.66 billion in 2024 and is projected to reach $121.50 billion by 2030. Another report states the global jeans market was valued at $80.3 billion in 2023 and is projected to reach $120.0 billion by 2033.

Expected Drivers of Future Revenue Growth for Guess? (GES)

• Acquisitions and Brand Portfolio Expansion: The acquisition of rag & bone is a significant driver, already contributing to revenue increases. Guess? is also expanding its brand offerings with the launch of "Guess Jeans," diversifying its business and opening new revenue streams. This strategy aims to reduce reliance on any single brand and capture a broader market.
• Strong Wholesale Momentum: The company has observed robust wholesale momentum, especially in its European and Americas segments, which is expected to continue contributing to top-line growth. This indicates strong distribution channels and demand for Guess? products through its wholesale partners.
• Investments in Brand Awareness and Customer Engagement: Guess? is making substantial investments in marketing campaigns and product introductions for its core Guess brand, rag & bone, and Guess Jeans. These efforts are designed to build stronger brand awareness, enhance customer engagement, and ultimately drive increased sales.
• Strengthening Digital and Direct-to-Consumer (DTC) Channels: Despite some challenges in North America and Asia for its direct-to-consumer channels, Guess? is committed to strengthening these platforms. The company is investing in digital innovation, influencer collaborations, and loyalty programs to expand its market reach and improve customer accessibility. This multi-channel approach aims to mitigate risks and enhance overall sales performance.
• Global Expansion with a Focus on Europe: Europe has consistently demonstrated strong performance, with reported revenue growth in both U.S. dollars and constant currency. This strong regional performance is expected to continue contributing to Guess?'s overall revenue growth as the company focuses on optimizing its global operations and market presence.

Share Repurchases

• Guess? Inc. authorized a new share repurchase program of up to $200 million on March 25, 2024.
• As part of this new program, the company repurchased approximately 0.3 million shares of its common stock for $10.3 million on March 28, 2024.
• In fiscal year 2022, the company completed a $175.0 million accelerated share repurchase program, resulting in the repurchase of a total of 9.0 million shares for $186.7 million through June 24, 2022.

Share Issuance

• The number of outstanding shares for Guess? has fluctuated over the last five years, decreasing from 62.78 million in 2020 to 50.79 million in 2024, before slightly increasing to 51.49 million in October 2025.

Outbound Investments

• Guess? completed the acquisition of rag & bone with WHP Global, which was the company's first brand acquisition in its 44-year history.
• The rag & bone acquisition contributed to revenue growth for the company in fiscal year 2025.
• The company is investing in digital infrastructure, store optimization, and brand development, including the launch of GUESS JEANS.

Capital Expenditures

• Capital expenditures for fiscal year 2025 were $86 million, mainly driven by investments in store remodels, new stores, and technology for both the core Guess and rag & bone businesses.
• The capital expenditures for the latest twelve months ending August 2, 2025, amounted to $87.998 million.
• For the full fiscal year 2026, the company expects approximately $65 million in capital expenditures.