Tearsheet

Salesforce (CRM)


Market Price (10/15/2025): $241.4 | Market Cap: $230.8 Bil
Sector: Information Technology | Industry: Application Software

Salesforce (CRM)


Market Price (10/15/2025): $241.4
Market Cap: $230.8 Bil
Sector: Information Technology
Industry: Application Software

Investment Highlights

0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 33%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 32%, CFO LTM is 13 Bil, FCF LTM is 12 Bil
Weak multi-year price returns
2Y Excs Rtn is -35%, 3Y Excs Rtn is -21%
 
1 Attractive yield
FCF Yield is 5.5%
  
2 Low stock price volatility
Vol 12M is 33%
  
0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 33%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 32%, CFO LTM is 13 Bil, FCF LTM is 12 Bil
1 Attractive yield
FCF Yield is 5.5%
2 Low stock price volatility
Vol 12M is 33%
3 Weak multi-year price returns
2Y Excs Rtn is -35%, 3Y Excs Rtn is -21%

Market Valuation & Key Metrics

CRM Stock


Price Returns Compared

 202020212022202320242025Total [1]
Returns
CRM Return37%14%-48%98%28%-28%50%
Peers Return33%38%-20%50%18%23%215%
S&P 500 Return16%27%-19%24%23%13%103%

Monthly Win Rates [3]
CRM Win Rate58%58%33%50%67%33% 
Peers Win Rate65%65%33%63%52%51% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
CRM Max Drawdown-24%-8%-50%0%-17%-30% 
Peers Max Drawdown-21%-7%-34%-5%-9%-16% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, ORCL, IBM, INTU, ADBE. See CRM Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/14/2025 (YTD)

Downturns Compared

Unique KeyEventCRMS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-58.6%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven141.6%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven441 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-35.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven55.6%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven112 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-24.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven32.9%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven84 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-70.5%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven238.9%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven405 days1480 days


How Low Can It Go?

Salesforce's stock fell -58.6% during the 2022 Inflation Shock from a high on 11/8/2021. A -58.6% loss requires a 141.6% gain to breakeven.

Preserve Wealth

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Asset Allocation

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About Salesforce (CRM)

Salesforce, Inc. provides customer relationship management technology that brings companies and customers together worldwide. Its Customer 360 platform empowers its customers to work together to deliver connected experiences for their customers. The company's service offerings include Sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices; and Service that enables companies to deliver trusted and highly personalized customer service and support at scale. Its service offerings also comprise flexible platform that enables companies of various sizes, locations, and industries to build business apps to bring them closer to their customers with drag-and-drop tools; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, a system of engagement. In addition, the company's service offerings include Marketing offering that enables companies to plan, personalize, and optimize one-to-one customer marketing journeys; and Commerce offering, which empowers brands to unify the customer experience across mobile, web, social, and store commerce points. Further, its service offerings comprise Tableau, an end-to-end analytics solution serving various enterprise use cases; and MuleSoft, an integration offering that allows its customers to unlock data across their enterprise. The company provides its service offering for customers in financial services, healthcare and life sciences, manufacturing, and other industries. It also offers professional services; and in-person and online courses to certify its customers and partners on architecting, administering, deploying, and developing its service offerings. The company provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Better Bets than Salesforce (CRM)

Latest Trefis Analyses

Trade Ideas

Select past trade ideas related to CRM and Application Software.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ADBE_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025ADBEAdobeMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-4.8%-4.8%-4.8%
CRM_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
1.2%1.2%-0.6%
MPWR_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025MPWRMonolithic Power SystemsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
5.2%5.2%-1.8%
POWI_9262025_Dip_Buyer_High_CFO_Margins_ExInd_DE09262025POWIPower IntegrationsDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
17.5%17.5%-13.4%
ROP_9262025_Monopoly_xInd_xCD_Getting_Cheaper09262025ROPRoper TechnologiesMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
3.1%3.1%-0.3%
CRM_10312022_Monopoly_xInd_xCD_Getting_Cheaper10312022CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
21.6%23.5%-21.1%
CRM_4302022_Monopoly_xInd_xCD_Getting_Cheaper04302022CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-7.3%12.7%-27.1%
CRM_9302019_Monopoly_xInd_xCD_Getting_Cheaper09302019CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
0.9%66.7%-16.3%
CRM_12312016_Monopoly_xInd_xCD_Getting_Cheaper12312016CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
26.5%49.3%0.0%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ADBE_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025ADBEAdobeMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-4.8%-4.8%-4.8%
CRM_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
1.2%1.2%-0.6%
MPWR_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025MPWRMonolithic Power SystemsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
5.2%5.2%-1.8%
POWI_9262025_Dip_Buyer_High_CFO_Margins_ExInd_DE09262025POWIPower IntegrationsDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
17.5%17.5%-13.4%
ROP_9262025_Monopoly_xInd_xCD_Getting_Cheaper09262025ROPRoper TechnologiesMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
3.1%3.1%-0.3%
CRM_10312022_Monopoly_xInd_xCD_Getting_Cheaper10312022CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
21.6%23.5%-21.1%
CRM_4302022_Monopoly_xInd_xCD_Getting_Cheaper04302022CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-7.3%12.7%-27.1%
CRM_9302019_Monopoly_xInd_xCD_Getting_Cheaper09302019CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
0.9%66.7%-16.3%
CRM_12312016_Monopoly_xInd_xCD_Getting_Cheaper12312016CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
26.5%49.3%0.0%

See Trefis Trade Ideas for more.

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Salesforce

Financials

CRMMSFTORCLIBMINTUADBEMedian
NameSalesfor.MicrosoftOracle Internat.Intuit Adobe  
Mkt Price239.77513.57299.00276.15657.16335.94317.47
Mkt Cap229.23,815.8845.0257.0184.0142.1243.1
Rev LTM39,502281,72459,01864,03818,83123,18149,260
Op Inc LTM8,381128,52818,66710,9294,9428,4029,666
FCF LTM12,49771,611-5,88011,6466,0839,59910,622
FCF 3Y Avg10,50668,3864,94911,3465,1687,9259,216
CFO LTM13,169136,16221,53413,2826,2079,79213,226
CFO 3Y Avg11,214114,09719,46813,1045,3798,18512,159

Growth & Margins

CRMMSFTORCLIBMINTUADBEMedian
NameSalesfor.MicrosoftOracle Internat.Intuit Adobe  
Rev Chg LTM8.3%14.9%9.7%2.7%15.6%10.7%10.2%
Rev Chg 3Y Avg10.5%12.5%10.2%2.4%14.0%10.5%10.5%
Rev Chg Q9.8%18.1%12.2%7.7%20.3%10.7%11.4%
QoQ Delta Rev Chg LTM2.4%4.3%2.8%1.9%3.6%2.6%2.7%
Op Mgn LTM21.2%45.6%31.6%17.1%26.2%36.2%28.9%
Op Mgn 3Y Avg17.8%44.0%30.3%15.9%23.9%35.4%27.1%
QoQ Delta Op Mgn LTM0.7%0.4%0.2%0.7%0.5%-0.1%0.5%
CFO/Rev LTM33.3%48.3%36.5%20.7%33.0%42.2%34.9%
CFO/Rev 3Y Avg30.6%46.0%35.6%21.0%32.7%39.0%34.2%
FCF/Rev LTM31.6%25.4%-10.0%18.2%32.3%41.4%28.5%
FCF/Rev 3Y Avg28.6%27.9%9.8%18.2%31.4%37.7%28.3%

Valuation

CRMMSFTORCLIBMINTUADBEMedian
NameSalesfor.MicrosoftOracle Internat.Intuit Adobe  
Mkt Cap229.23,815.8845.0257.0184.0142.1243.1
P/S5.813.514.34.09.86.18.0
P/EBIT27.330.346.731.836.216.331.1
P/E34.437.567.944.147.620.440.8
P/CFO17.428.039.219.429.614.523.7
Total Yield3.4%3.3%2.1%4.7%2.7%4.9%3.4%
Dividend Yield0.5%0.6%0.6%2.4%0.6%0.0%0.6%
FCF Yield 3Y Avg4.4%2.2%1.6%6.8%3.0%4.0%3.5%
D/E0.00.00.10.30.00.00.0
Net D/E-0.0-0.00.10.20.00.00.0

Returns

CRMMSFTORCLIBMINTUADBEMedian
NameSalesfor.MicrosoftOracle Internat.Intuit Adobe  
1M Rtn-1.2%0.7%2.5%9.0%1.9%-3.8%1.3%
3M Rtn-6.8%1.7%27.5%-1.7%-11.7%-7.8%-4.2%
6M Rtn-5.6%33.6%124.1%16.3%11.0%-4.1%13.6%
12M Rtn-17.3%23.4%71.5%20.7%7.2%-34.1%13.9%
3Y Rtn70.4%130.3%382.5%158.3%76.3%16.7%103.3%
1M Excs Rtn-1.6%-0.8%-1.3%7.3%0.6%-3.7%-1.0%
3M Excs Rtn-13.0%-4.3%18.1%-7.5%-18.4%-13.2%-10.2%
6M Excs Rtn-28.4%10.0%100.0%-5.8%-11.8%-27.2%-8.8%
12M Excs Rtn-31.8%9.5%57.2%6.9%-8.1%-48.2%-0.6%
3Y Excs Rtn-21.3%42.2%310.3%78.4%-12.0%-66.2%15.1%

Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320222021
Service8,2457,3696,4745,3774,466
Sales7,5806,8315,9895,1914,598
Platform and Other6,6115,9674,5093,3244,473
Integration and Analytics5,1894,3383,7832,951 
Marketing and Commerce4,9124,5163,9023,1332,506
Professional services and other2,3202,3311,8351,2761,055
Total34,85731,35226,49221,25217,098


Price Behavior

Short Interest

Short Interest: As Of Date9302025
Short Interest: Shares Quantity17,850,737
Short Interest: % Change Since 915202536.8%
Average Daily Volume8,387,044
Days-to-Cover Short Interest2.13
Basic Shares Quantity956,000,000
Short % of Basic Shares1.9%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
9/3/2025-4.9%-5.2%-6.7%
5/28/2025-3.3%-4.7%-0.8%
2/26/2025-4.0%-5.0%-9.6%
12/3/202411.0%5.2%0.6%
8/28/2024-0.7%-4.9%7.0%
5/29/2024-19.7%-12.9%-5.3%
2/28/20243.0%1.3%0.6%
11/29/20239.4%8.2%14.2%
...
SUMMARY STATS   
# Positive10912
# Negative141512
Median Positive7.4%5.2%5.0%
Median Negative-4.4%-6.3%-8.7%
Max Positive26.0%30.2%17.5%
Max Negative-19.7%-18.6%-18.9%

SEC Filings

Expand for More

Report DateFiling DateFiling
7312025904202510-Q 7/31/2025
4302025529202510-Q 4/30/2025
1312025305202510-K 1/31/2025
103120241204202410-Q 10/31/2024
7312024829202410-Q 7/31/2024
4302024530202410-Q 4/30/2024
1312024306202410-K 1/31/2024
103120231130202310-Q 10/31/2023
7312023831202310-Q 7/31/2023
4302023601202310-Q 4/30/2023
1312023308202310-K 1/31/2023
103120221201202210-Q 10/31/2022
7312022825202210-Q 7/31/2022
4302022601202210-Q 4/30/2022
1312022311202210-K 1/31/2022
103120211202202110-Q 10/31/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Kirk David Blair 9102025Buy254.663,400865,827973,801Form
1Niles SabastianPresident and CLO5282025Sell272.75547149,194531,317Form
2Reddy Sundeep G.EVP & Chief Accounting Officer5052025Sell275.00500137,5003,220,525Form
3SCHMAIER R DAVIDChief Product & Impact Officer4172025Sell253.316,9591,762,7699,141,879Form
4Harris ParkerCo-Founder and CTO, Slack4172025Sell253.319,7422,467,72534,147,665Form