Salesforce (CRM)
Market Price (10/15/2025): $241.4 | Market Cap: $230.8 BilSector: Information Technology | Industry: Application Software
Salesforce (CRM)
Market Price (10/15/2025): $241.4Market Cap: $230.8 BilSector: Information TechnologyIndustry: Application Software
Investment Highlights
Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 33%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 32%, CFO LTM is 13 Bil, FCF LTM is 12 Bil | Weak multi-year price returns2Y Excs Rtn is -35%, 3Y Excs Rtn is -21% | |
Attractive yieldFCF Yield is 5.5% | ||
Low stock price volatilityVol 12M is 33% |
Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 33%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 32%, CFO LTM is 13 Bil, FCF LTM is 12 Bil |
Attractive yieldFCF Yield is 5.5% |
Low stock price volatilityVol 12M is 33% |
Weak multi-year price returns2Y Excs Rtn is -35%, 3Y Excs Rtn is -21% |
Market Valuation & Key Metrics
CRM Stock
Price Returns Compared
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
---|---|---|---|---|---|---|---|
Returns | |||||||
CRM Return | 37% | 14% | -48% | 98% | 28% | -28% | 50% |
Peers Return | 33% | 38% | -20% | 50% | 18% | 23% | 215% |
S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 13% | 103% |
Monthly Win Rates [3] | |||||||
CRM Win Rate | 58% | 58% | 33% | 50% | 67% | 33% | |
Peers Win Rate | 65% | 65% | 33% | 63% | 52% | 51% | |
S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | |
Max Drawdowns [4] | |||||||
CRM Max Drawdown | -24% | -8% | -50% | 0% | -17% | -30% | |
Peers Max Drawdown | -21% | -7% | -34% | -5% | -9% | -16% | |
S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, ORCL, IBM, INTU, ADBE. See CRM Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/14/2025 (YTD)
Downturns Compared
Event | CRM | S&P 500 |
---|---|---|
2022 Inflation Shock | ||
% Loss | -58.6% | -25.4% |
% Gain to Breakeven | 141.6% | 34.1% |
Time to Breakeven | 441 days | 464 days |
2020 Covid Pandemic | ||
% Loss | -35.7% | -33.9% |
% Gain to Breakeven | 55.6% | 51.3% |
Time to Breakeven | 112 days | 148 days |
2018 Correction | ||
% Loss | -24.8% | -19.8% |
% Gain to Breakeven | 32.9% | 24.7% |
Time to Breakeven | 84 days | 120 days |
2008 Global Financial Crisis | ||
% Loss | -70.5% | -56.8% |
% Gain to Breakeven | 238.9% | 131.3% |
Time to Breakeven | 405 days | 1480 days |
How Low Can It Go?
Salesforce's stock fell -58.6% during the 2022 Inflation Shock from a high on 11/8/2021. A -58.6% loss requires a 141.6% gain to breakeven.
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About Salesforce (CRM)
Salesforce, Inc. provides customer relationship management technology that brings companies and customers together worldwide. Its Customer 360 platform empowers its customers to work together to deliver connected experiences for their customers. The company's service offerings include Sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices; and Service that enables companies to deliver trusted and highly personalized customer service and support at scale. Its service offerings also comprise flexible platform that enables companies of various sizes, locations, and industries to build business apps to bring them closer to their customers with drag-and-drop tools; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, a system of engagement. In addition, the company's service offerings include Marketing offering that enables companies to plan, personalize, and optimize one-to-one customer marketing journeys; and Commerce offering, which empowers brands to unify the customer experience across mobile, web, social, and store commerce points. Further, its service offerings comprise Tableau, an end-to-end analytics solution serving various enterprise use cases; and MuleSoft, an integration offering that allows its customers to unlock data across their enterprise. The company provides its service offering for customers in financial services, healthcare and life sciences, manufacturing, and other industries. It also offers professional services; and in-person and online courses to certify its customers and partners on architecting, administering, deploying, and developing its service offerings. The company provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
Latest Trefis Analyses
Trade Ideas
Select past trade ideas related to CRM and Application Software.
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | ADBE | Adobe | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -4.8% | -4.8% | -4.8% |
09302025 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 1.2% | 1.2% | -0.6% |
09302025 | MPWR | Monolithic Power Systems | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 5.2% | 5.2% | -1.8% |
09262025 | POWI | Power Integrations | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 17.5% | 17.5% | -13.4% |
09262025 | ROP | Roper Technologies | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 3.1% | 3.1% | -0.3% |
10312022 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 21.6% | 23.5% | -21.1% |
04302022 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -7.3% | 12.7% | -27.1% |
09302019 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 0.9% | 66.7% | -16.3% |
12312016 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 26.5% | 49.3% | 0.0% |
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | ADBE | Adobe | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -4.8% | -4.8% | -4.8% |
09302025 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 1.2% | 1.2% | -0.6% |
09302025 | MPWR | Monolithic Power Systems | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 5.2% | 5.2% | -1.8% |
09262025 | POWI | Power Integrations | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 17.5% | 17.5% | -13.4% |
09262025 | ROP | Roper Technologies | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 3.1% | 3.1% | -0.3% |
10312022 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 21.6% | 23.5% | -21.1% |
04302022 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -7.3% | 12.7% | -27.1% |
09302019 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 0.9% | 66.7% | -16.3% |
12312016 | CRM | Salesforce | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 26.5% | 49.3% | 0.0% |
See Trefis Trade Ideas for more.
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Salesforce
Financials
Median | |
---|---|
Name | |
Mkt Price | 317.47 |
Mkt Cap | 243.1 |
Rev LTM | 49,260 |
Op Inc LTM | 9,666 |
FCF LTM | 10,622 |
FCF 3Y Avg | 9,216 |
CFO LTM | 13,226 |
CFO 3Y Avg | 12,159 |
Growth & Margins
Median | |
---|---|
Name | |
Rev Chg LTM | 10.2% |
Rev Chg 3Y Avg | 10.5% |
Rev Chg Q | 11.4% |
QoQ Delta Rev Chg LTM | 2.7% |
Op Mgn LTM | 28.9% |
Op Mgn 3Y Avg | 27.1% |
QoQ Delta Op Mgn LTM | 0.5% |
CFO/Rev LTM | 34.9% |
CFO/Rev 3Y Avg | 34.2% |
FCF/Rev LTM | 28.5% |
FCF/Rev 3Y Avg | 28.3% |
Valuation
Median | |
---|---|
Name | |
Mkt Cap | 243.1 |
P/S | 8.0 |
P/EBIT | 31.1 |
P/E | 40.8 |
P/CFO | 23.7 |
Total Yield | 3.4% |
Dividend Yield | 0.6% |
FCF Yield 3Y Avg | 3.5% |
D/E | 0.0 |
Net D/E | 0.0 |
Returns
Median | |
---|---|
Name | |
1M Rtn | 1.3% |
3M Rtn | -4.2% |
6M Rtn | 13.6% |
12M Rtn | 13.9% |
3Y Rtn | 103.3% |
1M Excs Rtn | -1.0% |
3M Excs Rtn | -10.2% |
6M Excs Rtn | -8.8% |
12M Excs Rtn | -0.6% |
3Y Excs Rtn | 15.1% |
Comparison Analyses
Segment Financials
Revenue by Segment
$ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
---|---|---|---|---|---|
Service | 8,245 | 7,369 | 6,474 | 5,377 | 4,466 |
Sales | 7,580 | 6,831 | 5,989 | 5,191 | 4,598 |
Platform and Other | 6,611 | 5,967 | 4,509 | 3,324 | 4,473 |
Integration and Analytics | 5,189 | 4,338 | 3,783 | 2,951 | |
Marketing and Commerce | 4,912 | 4,516 | 3,902 | 3,133 | 2,506 |
Professional services and other | 2,320 | 2,331 | 1,835 | 1,276 | 1,055 |
Total | 34,857 | 31,352 | 26,492 | 21,252 | 17,098 |
Returns Analyses
Earnings Returns History
Expand for MoreForward Returns | |||
---|---|---|---|
Earnings Date | 1D Returns | 5D Returns | 21D Returns |
9/3/2025 | -4.9% | -5.2% | -6.7% |
5/28/2025 | -3.3% | -4.7% | -0.8% |
2/26/2025 | -4.0% | -5.0% | -9.6% |
12/3/2024 | 11.0% | 5.2% | 0.6% |
8/28/2024 | -0.7% | -4.9% | 7.0% |
5/29/2024 | -19.7% | -12.9% | -5.3% |
2/28/2024 | 3.0% | 1.3% | 0.6% |
11/29/2023 | 9.4% | 8.2% | 14.2% |
... | |||
SUMMARY STATS | |||
# Positive | 10 | 9 | 12 |
# Negative | 14 | 15 | 12 |
Median Positive | 7.4% | 5.2% | 5.0% |
Median Negative | -4.4% | -6.3% | -8.7% |
Max Positive | 26.0% | 30.2% | 17.5% |
Max Negative | -19.7% | -18.6% | -18.9% |
SEC Filings
Expand for MoreReport Date | Filing Date | Filing |
---|---|---|
7312025 | 9042025 | 10-Q 7/31/2025 |
4302025 | 5292025 | 10-Q 4/30/2025 |
1312025 | 3052025 | 10-K 1/31/2025 |
10312024 | 12042024 | 10-Q 10/31/2024 |
7312024 | 8292024 | 10-Q 7/31/2024 |
4302024 | 5302024 | 10-Q 4/30/2024 |
1312024 | 3062024 | 10-K 1/31/2024 |
10312023 | 11302023 | 10-Q 10/31/2023 |
7312023 | 8312023 | 10-Q 7/31/2023 |
4302023 | 6012023 | 10-Q 4/30/2023 |
1312023 | 3082023 | 10-K 1/31/2023 |
10312022 | 12012022 | 10-Q 10/31/2022 |
7312022 | 8252022 | 10-Q 7/31/2022 |
4302022 | 6012022 | 10-Q 4/30/2022 |
1312022 | 3112022 | 10-K 1/31/2022 |
10312021 | 12022021 | 10-Q 10/31/2021 |
Insider Activity
Expand for MoreOwner | Title | Filing Date | Action | Price | Shares | TransactedValue | Value ofHeld Shares | Form | |
---|---|---|---|---|---|---|---|---|---|
0 | Kirk David Blair | 9102025 | Buy | 254.66 | 3,400 | 865,827 | 973,801 | Form | |
1 | Niles Sabastian | President and CLO | 5282025 | Sell | 272.75 | 547 | 149,194 | 531,317 | Form |
2 | Reddy Sundeep G. | EVP & Chief Accounting Officer | 5052025 | Sell | 275.00 | 500 | 137,500 | 3,220,525 | Form |
3 | SCHMAIER R DAVID | Chief Product & Impact Officer | 4172025 | Sell | 253.31 | 6,959 | 1,762,769 | 9,141,879 | Form |
4 | Harris Parker | Co-Founder and CTO, Slack | 4172025 | Sell | 253.31 | 9,742 | 2,467,725 | 34,147,665 | Form |
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