Tearsheet

Colgate-Palmolive (CL)


Market Price (10/27/2025): $78.05 | Market Cap: $63.2 Bil
Sector: Consumer Staples | Industry: Household Products

Colgate-Palmolive (CL)


Market Price (10/27/2025): $78.05
Market Cap: $63.2 Bil
Sector: Consumer Staples
Industry: Household Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.5%, Dividend Yield is 2.9%, FCF Yield is 5.3%
Weak multi-year price returns
2Y Excs Rtn is -49%, 3Y Excs Rtn is -66%
 
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 22%
  
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 20%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17%, CFO LTM is 3.9 Bil, FCF LTM is 3.4 Bil
  
3 Low stock price volatility
Vol 12M is 21%
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.5%, Dividend Yield is 2.9%, FCF Yield is 5.3%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 22%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 20%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17%, CFO LTM is 3.9 Bil, FCF LTM is 3.4 Bil
3 Low stock price volatility
Vol 12M is 21%
4 Weak multi-year price returns
2Y Excs Rtn is -49%, 3Y Excs Rtn is -66%

Market Valuation & Key Metrics

CL Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
CL Return27%2%-5%4%17%-12%30%
Peers Return12%11%-5%0%11%4%37%
S&P 500 Return16%27%-19%24%23%15%110%

Monthly Win Rates [3]
CL Win Rate67%42%50%50%75%44% 
Peers Win Rate55%52%43%50%60%47% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
CL Max Drawdown-12%-12%-18%-11%0%-13% 
Peers Max Drawdown-20%-8%-20%-9%-3%-8% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: JNJ, PG, UL, KMB, CHD. See CL Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/24/2025 (YTD)

How Low Can It Go

Unique KeyEventCLS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-19.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven24.6%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven479 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-22.6%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven29.2%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven146 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-25.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven33.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven659 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-31.5%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven46.0%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven378 days1480 days

Compare to JNJ, PG, UL, KMB, CHD


In The Past

Colgate-Palmolive's stock fell -19.8% during the 2022 Inflation Shock from a high on 12/31/2021. A -19.8% loss requires a 24.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Colgate-Palmolive (CL)

Better Bets than Colgate-Palmolive (CL)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to CL. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-1.9%-1.9%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.4%0.4%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-16.4%-16.4%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.0%5.0%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-14.8%-14.8%-22.4%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-1.9%-1.9%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.4%0.4%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-16.4%-16.4%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.0%5.0%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-14.8%-14.8%-22.4%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Colgate-Palmolive

Financials

CLJNJPGULKMBCHDMedian
NameColgate-.Johnson .Procter .Unilever Kimberly.Church &. 
Mkt Price78.00190.40152.4962.67118.9385.89102.41
Mkt Cap63.2458.5357.1176.339.521.0119.7
Rev LTM19,99992,14984,93344,26218,8836,06632,130
Op Inc LTM4,34624,14620,5096,3593,1601,0795,352
FCF LTM3,37018,67914,9435,4902,1029314,430
FCF 3Y Avg3,02817,81415,1274,8062,4568653,917
CFO LTM3,92024,20418,9235,4902,8721,0734,705
CFO 3Y Avg3,65923,20918,6165,0453,2211,0594,352

Growth & Margins

CLJNJPGULKMBCHDMedian
NameColgate-.Johnson .Procter .Unilever Kimberly.Church &. 
Rev Chg LTM0.1%5.1%1.2%11.1%-3.1%1.1%1.2%
Rev Chg 3Y Avg4.2%6.1%1.8%3.4%-2.1%4.6%3.8%
Rev Chg Q1.0%6.8%3.0%12.0%-1.6%-0.3%2.0%
QoQ Delta Rev Chg LTM0.3%1.7%0.8%2.7%-0.4%-0.1%0.5%
Op Mgn LTM21.7%26.2%24.1%14.4%16.7%17.8%19.8%
Op Mgn 3Y Avg21.2%26.4%23.6%7.9%15.2%18.3%19.8%
QoQ Delta Op Mgn LTM-0.1%1.7%-0.1%-4.5%0.3%-1.2%-0.1%
CFO/Rev LTM19.6%26.3%22.3%12.4%15.2%17.7%18.6%
CFO/Rev 3Y Avg18.7%26.4%22.2%12.2%16.5%18.0%18.3%
FCF/Rev LTM16.9%20.3%17.6%12.4%11.1%15.3%16.1%
FCF/Rev 3Y Avg15.4%20.3%18.0%11.6%12.5%14.7%15.1%

Valuation

CLJNJPGULKMBCHDMedian
NameColgate-.Johnson .Procter .Unilever Kimberly.Church &. 
Mkt Cap63.2458.5357.1176.339.521.0119.7
P/S3.25.04.24.02.13.53.7
P/EBIT15.014.216.326.713.027.015.7
P/E21.718.321.341.516.340.021.5
P/CFO16.118.918.932.113.819.618.9
Total Yield7.5%8.1%4.7%3.7%10.3%3.2%6.1%
Dividend Yield2.9%2.7%0.0%1.3%4.2%0.7%2.0%
FCF Yield 3Y Avg4.2%4.4%4.1%3.0%5.4%3.5%4.1%
D/E0.10.10.10.10.20.10.1
Net D/E0.10.10.10.00.20.10.1

Returns

CLJNJPGULKMBCHDMedian
NameColgate-.Johnson .Procter .Unilever Kimberly.Church &. 
1M Rtn-1.3%5.9%0.7%5.7%-2.7%-0.9%-0.1%
3M Rtn-10.7%14.0%-3.0%4.6%-5.7%-11.4%-4.4%
6M Rtn-15.9%25.1%-4.0%1.8%-7.9%-13.0%-5.9%
12M Rtn-16.4%22.2%-7.0%5.0%-8.9%-13.8%-7.9%
3Y Rtn14.4%21.1%24.7%55.5%9.4%16.3%18.7%
1M Excs Rtn-4.3%4.3%-1.9%2.8%-5.1%-2.8%-2.3%
3M Excs Rtn-15.5%9.1%-8.6%0.5%-11.6%-16.2%-10.1%
6M Excs Rtn-38.8%2.2%-26.9%-21.1%-30.8%-35.9%-28.9%
12M Excs Rtn-35.9%4.2%-23.8%-11.4%-26.5%-31.4%-25.2%
3Y Excs Rtn-66.3%-57.1%-55.9%-25.1%-68.3%-62.9%-60.0%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Oral, Personal and Home Care15,16714,25414,11013,58813,168
Pet Nutrition4,2903,7133,3112,8832,525
Total19,45717,96717,42116,47115,693


Operating Income by Segment
$ Mil20242023202220212020
Oral, Personal and Home Care3,8823,3483,4953,5943,505
Pet Nutrition806850901793703
Corporate-704-1,305-1,064-502-654
Total3,9842,8933,3323,8853,554


Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity15,401,100
Short Interest: % Change Since 930202510.8%
Average Daily Volume6,216,713
Days-to-Cover Short Interest2.48
Basic Shares Quantity810,200,000
Short % of Basic Shares1.9%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/1/2025-0.4%1.0%0.3%
4/25/20251.3%-2.2%-0.1%
1/31/2025-4.6%-5.7%2.1%
7/26/20243.0%4.6%8.0%
4/26/20241.9%4.1%4.5%
1/26/20242.0%6.0%6.1%
10/27/2023-1.8%2.4%5.5%
7/28/2023-1.9%-0.7%-4.3%
...
SUMMARY STATS   
# Positive111214
# Negative12119
Median Positive1.9%3.4%4.3%
Median Negative-2.2%-2.2%-2.9%
Max Positive6.2%9.8%11.7%
Max Negative-5.2%-6.3%-7.3%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025801202510-Q 6/30/2025
3312025425202510-Q 3/31/2025
12312024213202510-K 12/31/2024
93020241025202410-Q 9/30/2024
6302024726202410-Q 6/30/2024
3312024426202410-Q 3/31/2024
12312023215202410-K 12/31/2023
93020231027202310-Q 9/30/2023
6302023728202310-Q 6/30/2023
3312023428202310-Q 3/31/2023
12312022216202310-K 12/31/2022
93020221028202210-Q 9/30/2022
6302022729202210-Q 6/30/2022
3312022429202210-Q 3/31/2022
12312021217202210-K 12/31/2021
93020211029202110-Q 9/30/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Massey SallyChief Human Resources Officer5192025Sell88.972,250200,1831,119,511Form
1Massey SallyChief Human Resources Officer2272025Sell92.028,000736,1521,362,341Form
2Malcolm GregoryEVP and Controller11272024Sell95.941,054101,121922,943Form
3Wallace Noel R.Chairman, President & CEO11262024Sell95.0033,3333,166,63525,715,455Form
4Tsourapas PanagiotisGrp Pres, Eur& Developing Mkts11052024Sell93.3020,0321,869,0104,587,807Form