Celsius (CELH)
Market Price (10/29/2025): $61.79 | Market Cap: $15.9 BilSector: Consumer Staples | Industry: Soft Drinks & Non-alcoholic Beverages
Celsius (CELH)
Market Price (10/29/2025): $61.79Market Cap: $15.9 BilSector: Consumer StaplesIndustry: Soft Drinks & Non-alcoholic Beverages
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 12% | Trading close to highsDist 52W High is -4.6% | Expensive valuation multiplesP/SPrice/Sales ratio is 9.6x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 90x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 68x, P/EPrice/Earnings or Price/(Net Income) is 121x |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13% | Weak multi-year price returns2Y Excs Rtn is -54% | Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 57% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.7% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 12% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13% |
| Trading close to highsDist 52W High is -4.6% |
| Weak multi-year price returns2Y Excs Rtn is -54% |
| Expensive valuation multiplesP/SPrice/Sales ratio is 9.6x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 90x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 68x, P/EPrice/Earnings or Price/(Net Income) is 121x |
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 57% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.7% |
Market Valuation & Key Metrics
CELH Stock
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| CELH Return | 942% | 48% | 40% | 57% | -52% | 135% | 3835% |
| Peers Return | 15% | 8% | -8% | 1% | -13% | 13% | 12% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 17% | 110% |
Monthly Win Rates [3] | |||||||
| CELH Win Rate | 83% | 75% | 50% | 50% | 25% | 56% | |
| Peers Win Rate | 57% | 55% | 47% | 53% | 50% | 56% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | |
Max Drawdowns [4] | |||||||
| CELH Max Drawdown | -33% | -15% | -46% | -22% | -53% | -19% | |
| Peers Max Drawdown | -32% | -13% | -23% | -15% | -20% | -14% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: KO, PEP, MNST, HLF, KDP. See CELH Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/28/2025 (YTD)
How Low Can It Go
| Event | CELH | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -62.5% | -25.4% |
| % Gain to Breakeven | 166.9% | 34.1% |
| Time to Breakeven | 189 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -51.5% | -33.9% |
| % Gain to Breakeven | 106.4% | 51.3% |
| Time to Breakeven | 63 days | 148 days |
| 2018 Correction | ||
| % Loss | -52.8% | -19.8% |
| % Gain to Breakeven | 111.9% | 24.7% |
| Time to Breakeven | 439 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -99.3% | -56.8% |
| % Gain to Breakeven | 14100.0% | 131.3% |
| Time to Breakeven | 466 days | 1480 days |
Compare to KO, PEP, MNST, HLF, KDP
In The Past
Celsius's stock fell -62.5% during the 2022 Inflation Shock from a high on 11/5/2021. A -62.5% loss requires a 166.9% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| Celsius Earnings Notes | |||
| Celsius Stock Jumped 14% in a Month, What Now? | Return | ||
| With CELH Up 10% in a Week, Is It Time to Compare It Against RCL? | Counter-Intuitive Comparisons | ||
| CELH's One-Week Rally Offers a Chance to Reevaluate CALM | Counter-Intuitive Comparisons | ||
| Day 7 of Gains Streak for Celsius Stock with 34% Return (vs. 118% YTD) [8/15/2025] | Notification | ||
| Day 6 of Gains Streak for Celsius Stock with 33% Return (vs. 115% YTD) [8/14/2025] | Notification | ||
| null | |||
| Better Bet Than CELH Stock: Pay Less Than Celsius To Get More From NVDA, RCL | |||
| Is CELH Stock Still the Best Pick Among Its Peers? | |||
| CELH Dip Buy Analysis | |||
| ARTICLES | |||
| Mid Cap Stocks Trading At 52-Week High | August 16th, 2025 | ||
| CELH Stock Up 34% after 7-Day Win Streak | August 16th, 2025 | ||
| CELH Stock Up 33% after 6-Day Win Streak | August 15th, 2025 | ||
| Mid Cap Stocks Trading At 52-Week High | August 13th, 2025 | ||
| Stacking Up CELH Against Its Peers – Is It Still a Buy? | August 9th, 2025 |
Trade Ideas
Select past ideas related to CELH. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 09302025 | IPAR | Interparfums | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.4% | -2.4% | -6.0% |
| 09302025 | TAP | Molson Coors Beverage | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.0% | 0.0% | 0.0% |
| 07312025 | STZ | Constellation Brands | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -17.4% | -17.4% | -21.1% |
| 06302025 | SJM | JM Smucker | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 7.8% | 7.8% | 0.0% |
| 05312025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -13.1% | -13.1% | -22.4% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 09302025 | IPAR | Interparfums | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.4% | -2.4% | -6.0% |
| 09302025 | TAP | Molson Coors Beverage | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.0% | 0.0% | 0.0% |
| 07312025 | STZ | Constellation Brands | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -17.4% | -17.4% | -21.1% |
| 06302025 | SJM | JM Smucker | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 7.8% | 7.8% | 0.0% |
| 05312025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -13.1% | -13.1% | -22.4% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Celsius
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 65.61 |
| Mkt Cap | 53.4 |
| Rev LTM | 11,917 |
| Op Inc LTM | 2,769 |
| FCF LTM | 1,701 |
| FCF 3Y Avg | 1,444 |
| CFO LTM | 2,091 |
| CFO 3Y Avg | 1,824 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 3.2% |
| Rev Chg 3Y Avg | 4.9% |
| Rev Chg Q | 7.9% |
| QoQ Delta Rev Chg LTM | 2.0% |
| Op Mgn LTM | 17.3% |
| Op Mgn 3Y Avg | 17.8% |
| QoQ Delta Op Mgn LTM | 0.6% |
| CFO/Rev LTM | 13.6% |
| CFO/Rev 3Y Avg | 13.8% |
| FCF/Rev LTM | 10.8% |
| FCF/Rev 3Y Avg | 10.9% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 53.4 |
| P/S | 4.4 |
| P/EBIT | 18.8 |
| P/E | 26.6 |
| P/CFO | 25.7 |
| Total Yield | 6.4% |
| Dividend Yield | 0.8% |
| FCF Yield 3Y Avg | 2.9% |
| D/E | 0.1 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 6.9% |
| 3M Rtn | 3.6% |
| 6M Rtn | 14.4% |
| 12M Rtn | 12.6% |
| 3Y Rtn | 8.5% |
| 1M Excs Rtn | 3.2% |
| 3M Excs Rtn | -3.8% |
| 6M Excs Rtn | -9.5% |
| 12M Excs Rtn | -6.2% |
| 3Y Excs Rtn | -67.3% |
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/7/2025 | 17.3% | 31.2% | 36.6% |
| 5/6/2025 | 4.8% | 10.1% | 18.3% |
| 2/20/2025 | 27.8% | 1.8% | 29.0% |
| 11/6/2024 | -5.3% | -15.0% | -12.1% |
| 8/6/2024 | -2.3% | -8.0% | -21.7% |
| 11/7/2023 | -1.5% | -8.2% | -13.1% |
| 8/8/2023 | 20.4% | 27.5% | 43.2% |
| 11/3/2022 | 2.6% | -9.2% | 35.7% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 8 | 5 | 7 |
| # Negative | 5 | 8 | 6 |
| Median Positive | 9.8% | 27.5% | 35.7% |
| Median Negative | -5.3% | -11.3% | -12.6% |
| Max Positive | 27.8% | 41.8% | 59.8% |
| Max Negative | -14.7% | -25.8% | -35.1% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 6302025 | 8082025 | 10-Q 6/30/2025 |
| 3312025 | 5062025 | 10-Q 3/31/2025 |
| 12312024 | 3032025 | 10-K 12/31/2024 |
| 9302024 | 11062024 | 10-Q 9/30/2024 |
| 6302024 | 8062024 | 10-Q 6/30/2024 |
| 3312024 | 5072024 | 10-Q 3/31/2024 |
| 12312023 | 2292024 | 10-K 12/31/2023 |
| 9302023 | 11072023 | 10-Q 9/30/2023 |
| 6302023 | 8082023 | 10-Q 6/30/2023 |
| 3312023 | 5092023 | 10-Q 3/31/2023 |
| 12312022 | 3012023 | 10-K 12/31/2022 |
| 9302022 | 11092022 | 10-Q 9/30/2022 |
| 6302022 | 8092022 | 10-Q 6/30/2022 |
| 3312022 | 5102022 | 10-Q 3/31/2022 |
| 12312021 | 3162022 | 10-K 12/31/2021 |
| 9302021 | 11122021 | 10-Q 9/30/2021 |
Insider Activity
Expand for More| Owner | Title | Filing Date | Action | Price | Shares | TransactedValue | Value ofHeld Shares | Form | |
|---|---|---|---|---|---|---|---|---|---|
| 0 | Langhans Jarrod | Chief Financial Officer | 8192025 | Sell | 60.00 | 5,000 | 300,000 | 6,253,620 | Form |
| 1 | Langhans Jarrod | Chief Financial Officer | 8112025 | Sell | 51.18 | 5,000 | 255,900 | 5,590,238 | Form |
| 2 | Fieldly John | Chief Executive Officer | 8082025 | Sell | 51.18 | 143,167 | 7,327,287 | 45,827,084 | Form |
| 3 | Milmoe William H. | 7302025 | Sell | 47.00 | 100,000 | 4,700,000 | 842,135,190 | Form | |
| 4 | DeSantis Deborah | 7302025 | Sell | 47.00 | 100,000 | 4,700,000 | 842,135,190 | Form |
External Quote Links
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| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |