Tearsheet

Celsius (CELH)


Market Price (10/29/2025): $61.79 | Market Cap: $15.9 Bil
Sector: Consumer Staples | Industry: Soft Drinks & Non-alcoholic Beverages

Celsius (CELH)


Market Price (10/29/2025): $61.79
Market Cap: $15.9 Bil
Sector: Consumer Staples
Industry: Soft Drinks & Non-alcoholic Beverages

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 12%
Trading close to highs
Dist 52W High is -4.6%
Expensive valuation multiples
P/SPrice/Sales ratio is 9.6x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 90x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 68x, P/EPrice/Earnings or Price/(Net Income) is 121x
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13%
Weak multi-year price returns
2Y Excs Rtn is -54%
Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 57%
2   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.7%
0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 12%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13%
2 Trading close to highs
Dist 52W High is -4.6%
3 Weak multi-year price returns
2Y Excs Rtn is -54%
4 Expensive valuation multiples
P/SPrice/Sales ratio is 9.6x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 90x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 68x, P/EPrice/Earnings or Price/(Net Income) is 121x
5 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 57%
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.7%

Market Valuation & Key Metrics

CELH Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
CELH Return942%48%40%57%-52%135%3835%
Peers Return15%8%-8%1%-13%13%12%
S&P 500 Return16%27%-19%24%23%17%110%

Monthly Win Rates [3]
CELH Win Rate83%75%50%50%25%56% 
Peers Win Rate57%55%47%53%50%56% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
CELH Max Drawdown-33%-15%-46%-22%-53%-19% 
Peers Max Drawdown-32%-13%-23%-15%-20%-14% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: KO, PEP, MNST, HLF, KDP. See CELH Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/28/2025 (YTD)

How Low Can It Go

Unique KeyEventCELHS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-62.5%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven166.9%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven189 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-51.5%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven106.4%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven63 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-52.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven111.9%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven439 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-99.3%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven14100.0%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven466 days1480 days

Compare to KO, PEP, MNST, HLF, KDP


In The Past

Celsius's stock fell -62.5% during the 2022 Inflation Shock from a high on 11/5/2021. A -62.5% loss requires a 166.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Celsius (CELH)

Better Bets than Celsius (CELH)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to CELH. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.4%-2.4%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-17.4%-17.4%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
7.8%7.8%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-13.1%-13.1%-22.4%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.4%-2.4%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-17.4%-17.4%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
7.8%7.8%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-13.1%-13.1%-22.4%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Celsius

Financials

CELHKOPEPMNSTHLFKDPMedian
NameCelsius Coca-ColaPepsiCo Monster .HerbalifeKeurig D. 
Mkt Price61.9070.16150.1269.328.1128.8565.61
Mkt Cap16.0301.9205.567.60.839.253.4
Rev LTM1,66647,66392,3667,6594,92816,17411,917
Op Inc LTM17314,91412,1932,0634893,4752,769
FCF LTM2115,5706,7881,8041711,5991,701
FCF 3Y Avg1856,3846,6451,5521611,3361,444
CFO LTM2367,60311,7552,0542652,1282,091
CFO 3Y Avg2068,33511,9741,7922871,8551,824

Growth & Margins

CELHKOPEPMNSTHLFKDPMedian
NameCelsius Coca-ColaPepsiCo Monster .HerbalifeKeurig D. 
Rev Chg LTM11.9%2.8%0.5%3.7%-2.2%6.8%3.2%
Rev Chg 3Y Avg54.7%4.0%3.4%8.5%-3.4%5.9%4.9%
Rev Chg Q83.9%5.1%2.7%11.1%-1.7%10.7%7.9%
QoQ Delta Rev Chg LTM25.4%1.3%0.7%2.8%-0.4%2.6%2.0%
Op Mgn LTM10.4%31.3%13.2%26.9%9.9%21.5%17.3%
Op Mgn 3Y Avg8.5%29.7%13.8%27.1%8.2%21.8%17.8%
QoQ Delta Op Mgn LTM1.0%0.7%-0.3%0.6%1.1%0.0%0.6%
CFO/Rev LTM14.1%16.0%12.7%26.8%5.4%13.2%13.6%
CFO/Rev 3Y Avg14.7%18.1%13.0%24.6%5.7%12.1%13.8%
FCF/Rev LTM12.7%11.7%7.3%23.5%3.5%9.9%10.8%
FCF/Rev 3Y Avg13.2%13.9%7.2%21.4%3.2%8.7%10.9%

Valuation

CELHKOPEPMNSTHLFKDPMedian
NameCelsius Coca-ColaPepsiCo Monster .HerbalifeKeurig D. 
Mkt Cap16.0301.9205.567.60.839.253.4
P/S9.66.32.28.80.22.44.4
P/EBIT89.717.320.332.61.713.818.8
P/E121.123.228.543.02.624.826.6
P/CFO67.739.717.532.93.118.425.7
Total Yield0.8%7.1%7.2%2.3%39.0%5.6%6.4%
Dividend Yield0.0%2.8%3.7%0.0%0.0%1.6%0.8%
FCF Yield 3Y Avg1.5%2.4%3.1%2.7%15.4%3.3%2.9%
D/E0.10.20.00.02.80.40.1
Net D/E0.00.10.0-0.02.40.40.1

Returns

CELHKOPEPMNSTHLFKDPMedian
NameCelsius Coca-ColaPepsiCo Monster .HerbalifeKeurig D. 
1M Rtn13.8%6.8%6.9%6.1%-8.6%13.1%6.9%
3M Rtn30.5%1.9%5.3%12.9%-14.1%-14.0%3.6%
6M Rtn74.6%-1.6%14.1%17.0%14.7%-14.4%14.4%
12M Rtn97.1%8.4%-8.2%30.5%16.9%-12.2%12.6%
3Y Rtn102.5%26.4%-9.4%48.2%-62.3%-20.9%8.5%
1M Excs Rtn5.3%2.8%3.7%0.1%-8.1%8.9%3.2%
3M Excs Rtn24.7%-5.5%-2.2%5.3%-19.9%-22.2%-3.8%
6M Excs Rtn50.6%-25.5%-9.8%-6.9%-9.2%-38.3%-9.5%
12M Excs Rtn76.7%-11.2%-28.0%11.1%-1.2%-33.5%-6.2%
3Y Excs Rtn33.2%-46.4%-88.2%-25.3%-145.0%-100.5%-67.3%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Single Segment1,31865431413175
Total1,31865431413175


Net Income by Segment
$ Mil20242023202220212020
Single Segment227-187   
Total227-187   


Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity15,944,532
Short Interest: % Change Since 9302025-10.5%
Average Daily Volume4,455,926
Days-to-Cover Short Interest3.58
Basic Shares Quantity257,750,000
Short % of Basic Shares6.2%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/7/202517.3%31.2%36.6%
5/6/20254.8%10.1%18.3%
2/20/202527.8%1.8%29.0%
11/6/2024-5.3%-15.0%-12.1%
8/6/2024-2.3%-8.0%-21.7%
11/7/2023-1.5%-8.2%-13.1%
8/8/202320.4%27.5%43.2%
11/3/20222.6%-9.2%35.7%
...
SUMMARY STATS   
# Positive857
# Negative586
Median Positive9.8%27.5%35.7%
Median Negative-5.3%-11.3%-12.6%
Max Positive27.8%41.8%59.8%
Max Negative-14.7%-25.8%-35.1%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025808202510-Q 6/30/2025
3312025506202510-Q 3/31/2025
12312024303202510-K 12/31/2024
93020241106202410-Q 9/30/2024
6302024806202410-Q 6/30/2024
3312024507202410-Q 3/31/2024
12312023229202410-K 12/31/2023
93020231107202310-Q 9/30/2023
6302023808202310-Q 6/30/2023
3312023509202310-Q 3/31/2023
12312022301202310-K 12/31/2022
93020221109202210-Q 9/30/2022
6302022809202210-Q 6/30/2022
3312022510202210-Q 3/31/2022
12312021316202210-K 12/31/2021
93020211112202110-Q 9/30/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Langhans JarrodChief Financial Officer8192025Sell60.005,000300,0006,253,620Form
1Langhans JarrodChief Financial Officer8112025Sell51.185,000255,9005,590,238Form
2Fieldly JohnChief Executive Officer8082025Sell51.18143,1677,327,28745,827,084Form
3Milmoe William H.7302025Sell47.00100,0004,700,000842,135,190Form
4DeSantis Deborah7302025Sell47.00100,0004,700,000842,135,190Form