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Investment Highlights Market Valuation Price Chart Business Description Interactive Breakdown Latest Trefis Analyses Better Bets vs. BIDU Recent Active Movers More From Trefis Peer Financials Peer Growth & Margins Peer Valuation Peer Returns Peer Analyses FDIC Bank Data Financials Segment Financials Price Behavior Short Interest Earnings Returns History SEC Filings Insider Activity Industry Resource Links External Quote Links

Baidu (BIDU)

Market Price (9/17/2025): $123.75 | Market Cap: $42.1 Bil
Sector: Communication Services | Industry: Interactive Media & Services

Baidu (BIDU)

Market Price (9/17/2025): $123.75
Market Cap: $42.1 Bil
Sector: Communication Services
Industry: Interactive Media & Services

Investment Highlights

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 66%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 62%		 Trading close to highs
Dist 52W High is 0.0%		 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -1.5%, Rev Chg QQuarterly Revenue Change % is -3.6%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -76%		 Weak multi-year price returns
2Y Excs Rtn is -58%, 3Y Excs Rtn is -73%		 
2 Low stock price volatility
Vol 12M is 45%		  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 66%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 62%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -76%
2 Low stock price volatility
Vol 12M is 45%
3 Trading close to highs
Dist 52W High is 0.0%
4 Weak multi-year price returns
2Y Excs Rtn is -58%, 3Y Excs Rtn is -73%
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -1.5%, Rev Chg QQuarterly Revenue Change % is -3.6%

Market Valuation

 9/17/252024202320222021
Share Price CYE$123.75$84.31$119.09$114.38$148.79
Market Cap CYE ($ Bil)42.129.241.939.951.7
Total Debt ($ Bil)91.879.384.691.491.5
Total Cash ($ Bil)123.9127.4193.9174.0180.1
Enterprise Value ($ Bil)10.1108.5126.5131.3143.2
Valuation Ratios     
P/S TTM0.30.20.30.30.4
P/EBIT TTM1.20.91.53.03.6
P/E TTM1.51.22.15.35.0
Sector Ratios     
P/S TTM (Sector)1.11.01.11.22.0
P/EBIT TTM (Sector)1.10.8-0.11.13.2
P/E TTM (Sector)-0.7-0.6-0.6-0.31.7
 9/17/2520242023
Share Price CYE$123.75$84.31$119.09
Market Cap CYE ($ Bil)42.129.241.9
Total Debt ($ Bil)91.879.384.6
Total Cash ($ Bil)123.9127.4193.9
Enterprise Value ($ Bil)10.1108.5126.5
Valuation Ratios   
P/S TTM0.30.20.3
P/EBIT TTM1.20.91.5
P/E TTM1.51.22.1
Sector Ratios   
P/S TTM (Sector)1.11.01.1
P/EBIT TTM (Sector)1.10.8-0.1
P/E TTM (Sector)-0.7-0.6-0.6

Market Cap Chart

Business Description

Baidu, Inc. offers internet search services in China. It operates through Baidu Core and iQIYI segments. Show more

Price Returns Compared

Expand for Detailed View

 202020212022202320242025Total [1]
Returns
BIDU Return71%-31%-23%4%-29%47%-9%
Peers Return58%18%-36%78%29%34%264%
S&P 500 Return16%27%-19%24%23%12%104%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, GOOGL, META, Z, RDDT. See BIDU Returns vs. Peers.
[3] 2025 data is for the year up to 9/16/2025 (YTD)

Interactive Breakdown

Baidu Interactive Breakdown Analysis

Better Bets than Baidu (BIDU)

 BIDUBetter Performance than BIDU
MetricValueIndustry (Interactive Media & Services)
Rev Chg LTM-1.5%GOOGL (13.1%), META (19.4%), SPOT (14.8%), RDDT (70.0%), PINS (17.0%)
Rev Chg 3Y Avg2.6%GOOGL (10.2%), META (13.0%), SPOT (15.7%), RDDT (42.6%), PINS (12.9%)
Op Mgn LTM13.3%GOOGL (32.7%), META (42.9%), MTCH (24.7%), GTM (14.6%), CARG (20.5%)
CFO/Rev LTM-0.2%GOOGL (36.0%), META (56.4%), SPOT (17.1%), RDDT (24.0%), PINS (27.5%)
FCF/Rev LTM-0.2%GOOGL (18.0%), META (30.7%), SPOT (17.0%), RDDT (23.8%), PINS (26.8%)
Total Yield66.2%
 BIDUBetter Performance than BIDU
MetricValueAll Other Sectors
Rev Chg LTM-1.5%NVDA (71.6%), MSFT (14.9%), AAPL (6.0%), AMZN (10.9%), AVGO (28.0%)
Rev Chg 3Y Avg2.6%NVDA (92.0%), MSFT (12.5%), AMZN (11.3%), AVGO (24.0%), TSLA (12.9%)
Op Mgn LTM13.3%NVDA (58.1%), MSFT (45.6%), AAPL (31.9%), AVGO (39.0%), ORCL (31.5%)
CFO/Rev LTM-0.2%NVDA (46.6%), MSFT (48.3%), AAPL (26.6%), AMZN (18.1%), AVGO (42.4%)
FCF/Rev LTM-0.2%NVDA (43.6%), MSFT (25.4%), AAPL (23.5%), AMZN (2.0%), AVGO (41.6%)
Total Yield66.2%TM (2104.3%), HMC (1990.4%), JBS (77.9%), XP (68.9%), PAGS (68.6%)

Latest Trefis Analyses

TitleTopicDate
0DASHBOARDS  
1BIDU Climbed 29% In A Month. How Confident Are You In The Stock?Return 
2BIDU Dip Buy Analysis  
3BIDU Shares Rally 7.8% In A Day, Should You Buy The Stock?Buy or Fear 
4Baidu (BIDU) Valuation Ratios ComparisonFinancials 
5Baidu Total Shareholder Return (TSR): -29.2% in 2024 and -17.2% 3-yr compounded annual returns (below peer average)  
6Baidu (BIDU) Operating Cash Flow ComparisonFinancials 
7Baidu (BIDU) Net Income ComparisonFinancials 
8Baidu (BIDU) Operating Income ComparisonFinancials 
9Baidu (BIDU) Revenue ComparisonFinancials 
10Day 5 of Gains Streak for Baidu Stock with 15% Return (vs. 8.4% YTD) [11/28/2023]Notification 
11ARTICLES  
12BIDU Down 7.5% In A Day. History Shows It Can Get Worse. July 17th, 2025
13Will Baidu’s Uber Deal Jumpstart Its Stock? July 16th, 2025
14What’s Happening With Baidu Stock? February 3rd, 2025
15Will Baidu’s AI Innovations Boost The Stock Post Q2 Results? August 6th, 2024
16Down 6% This Year, Will Baidu’s AI Business Lead The Stock Higher Following Q1 Results? May 14th, 2024
Title
0DASHBOARDS
1BIDU Down 7.5% In A Day. History Shows It Can Get Worse.
2Will Baidu’s Uber Deal Jumpstart Its Stock?
3What’s Happening With Baidu Stock?
4Will Baidu’s AI Innovations Boost The Stock Post Q2 Results?
5Down 6% This Year, Will Baidu’s AI Business Lead The Stock Higher Following Q1 Results?
6ARTICLES
7BIDU Climbed 29% In A Month. How Confident Are You In The Stock?
8BIDU Dip Buy Analysis
9BIDU Shares Rally 7.8% In A Day, Should You Buy The Stock?
10Baidu (BIDU) Valuation Ratios Comparison
11Baidu Total Shareholder Return (TSR): -29.2% in 2024 and -17.2% 3-yr compounded annual returns (below peer average)
12Baidu (BIDU) Operating Cash Flow Comparison
13Baidu (BIDU) Net Income Comparison
14Baidu (BIDU) Operating Income Comparison
15Baidu (BIDU) Revenue Comparison
16Day 5 of Gains Streak for Baidu Stock with 15% Return (vs. 8.4% YTD) [11/28/2023]

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1BDSXBiodesix1313.2%-78.6%
2CLSDClearside Biomedical954.0%-74.9%
3SDOTSadot624.1%-79.4%
4WLDSWearable Devices498.0%-30.0%
5CHEKCheck-Cap285.6%154.6%
6ATCHAtlasClear275.9%-91.0%
7HSDTHelius Medical Technologies262.5%-95.6%
8OPIOffice Properties Income Trust261.7%-13.4%
9FGIFGI Industries156.8%145.2%
10AIREReAlpha Tech154.0%-56.1%

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1NAKAKindly MD-81.4% 
2ATYRaTyr Pharma-79.7%-70.2%
3LGCLLucas GC-73.6%-77.1%
4EPSMEpsium Enterprise-70.1% 
5BNGOBionano Genomics-59.4%-89.7%
6FAASDigiAsia-58.5%-87.2%
7QMMMQMMM-57.5%6775.0%
8VCIGVCI Global-56.9%-99.1%
9YYGHYY-56.6%-78.5%
10XAGELongevity Health-55.5%-86.1%

1 Month Top Gainers

#TickerCompany1M RtnYTD Rtn
1PMIPicard Medical11963.5%11963.5%
2GIBOGIBO9734.4% 
3CHSNChanson International7565.0%-99.3%
4LNZALanzaTech Global7287.5%-86.0%
5QMMMQMMM3031.7%6775.0%
6OESXOrion Energy Systems1497.9%22.9%
7CURXCuranex Pharmaceuticals1401.6%1401.6%
8ENTOEntero Therapeutics565.6%117.6%
9PTNMPitanium553.2% 
10WLDSWearable Devices449.5%-30.0%

1 Month Top Losers

#TickerCompany1M RtnYTD Rtn
1CJETChijet Motor-92.2%-95.0%
2STFSStar Fashion Culture-92.2%-97.8%
3ELPWElong Power-91.6%-76.7%
4NXTTNext Technology-89.6%-95.1%
5NAKAKindly MD-89.0% 
6BINIBollinger Innovations-88.9%-100.0%
7JEM707 Cayman-88.4%-98.2%
8YAASYouxin Technology-82.5%-98.3%
9NEONNeonode-82.0%-50.2%
10NVNOenVVeno Medical-81.5%-69.8%

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1BDSXBiodesix1313.2%-78.6%
2CLSDClearside Biomedical954.0%-74.9%
3SDOTSadot624.1%-79.4%
4WLDSWearable Devices498.0%-30.0%
5CHEKCheck-Cap285.6%154.6%
6ATCHAtlasClear275.9%-91.0%
7HSDTHelius Medical Technologies262.5%-95.6%
8OPIOffice Properties Income Trust261.7%-13.4%
9FGIFGI Industries156.8%145.2%
10AIREReAlpha Tech154.0%-56.1%

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1NAKAKindly MD-81.4% 
2ATYRaTyr Pharma-79.7%-70.2%
3LGCLLucas GC-73.6%-77.1%
4EPSMEpsium Enterprise-70.1% 
5BNGOBionano Genomics-59.4%-89.7%
6FAASDigiAsia-58.5%-87.2%
7QMMMQMMM-57.5%6775.0%
8VCIGVCI Global-56.9%-99.1%
9YYGHYY-56.6%-78.5%
10XAGELongevity Health-55.5%-86.1%

More From Trefis

Research & Analysis

Invest in Strategies

Wealth Management

Peer Comparisons for Baidu

Financials

BIDUMSFTGOOGLMETAZRDDTMedian
NameBaidu MicrosoftAlphabet Meta Pla.Zillow Reddit  
Mkt Price123.79509.04251.16779.0088.55266.66258.91
Mkt Cap42.13,782.23,044.61,968.521.349.41,009.0
Rev LTM132,846281,724371,399170,3592,3881,668151,602
Op Inc LTM17,627128,528121,37073,116-13313145,372
FCF LTM-24371,61166,72852,31121539726,354
FCF 3Y Avg22,52168,38666,20339,9602109931,240
CFO LTM-243136,162133,70896,10848440148,296
CFO 3Y Avg22,521114,097112,63674,28940710648,405

Growth & Margins

BIDUMSFTGOOGLMETAZRDDTMedian
NameBaidu MicrosoftAlphabet Meta Pla.Zillow Reddit  
Rev Chg LTM-1.5%14.9%13.1%19.4%15.3%70.0%15.1%
Rev Chg 3Y Avg2.6%12.5%10.2%13.0%4.6%42.6%11.3%
Rev Chg Q-3.6%18.1%13.8%16.1%14.5%77.7%15.3%
QoQ Delta Rev Chg LTM-0.9%4.3%3.2%3.6%3.6%15.1%3.6%
Op Mgn LTM13.3%45.6%32.7%42.9%-5.6%7.9%23.0%
Op Mgn 3Y Avg15.3%44.0%29.4%34.6%-9.4%-28.5%22.3%
QoQ Delta Op Mgn LTM-1.9%0.4%0.0%0.7%1.4%5.6%0.6%
CFO/Rev LTM-0.2%48.3%36.0%56.4%20.3%24.0%30.0%
CFO/Rev 3Y Avg17.0%46.0%34.1%51.0%19.3%3.7%26.7%
FCF/Rev LTM-0.2%25.4%18.0%30.7%9.0%23.8%20.9%
FCF/Rev 3Y Avg17.0%27.9%20.3%26.9%10.1%3.0%18.6%

Valuation

BIDUMSFTGOOGLMETAZRDDTMedian
NameBaidu MicrosoftAlphabet Meta Pla.Zillow Reddit  
Mkt Cap42.13,782.23,044.61,968.521.349.41,009.0
P/S0.313.48.211.68.929.610.2
P/EBIT1.230.021.726.0-627.9376.523.9
P/E1.537.126.329.5-344.3228.627.9
P/CFO-173.227.822.820.544.1123.525.3
Total Yield66.2%3.3%4.1%3.6%-0.3%0.4%3.5%
Dividend Yield0.0%0.6%0.3%0.3%0.0%0.0%0.1%
FCF Yield 3Y Avg61.0%2.2%3.5%3.0%1.6%-3.0%
D/E2.20.00.00.00.00.00.0
Net D/E-0.8-0.0-0.0-0.0-0.0-0.0-0.0

Returns

BIDUMSFTGOOGLMETAZRDDTMedian
NameBaidu MicrosoftAlphabet Meta Pla.Zillow Reddit  
1M Rtn37.8%-2.1%23.3%-0.8%4.0%8.2%6.1%
3M Rtn43.9%6.7%42.9%11.7%30.9%99.2%36.9%
6M Rtn20.8%33.2%56.6%33.9%27.2%142.2%33.5%
12M Rtn47.2%18.9%59.6%46.4%41.5%350.8%46.8%
3Y Rtn0.1%113.2%146.0%435.4%159.2%-146.0%
1M Excs Rtn35.3%-4.6%20.9%-3.2%1.6%5.7%3.7%
3M Excs Rtn32.4%-3.1%32.7%1.4%15.3%101.8%23.8%
6M Excs Rtn4.6%15.0%36.8%12.5%8.4%96.0%13.7%
12M Excs Rtn29.2%2.0%45.0%30.7%38.3%329.1%34.5%
3Y Excs Rtn-73.0%34.8%66.1%300.6%71.3%-66.1%

Financials

$ Mil | FY: 12/312025Q22025Q12024Q42024Q32024Q22024Q12023Q42023Q32023Q22023Q12022Q42022Q3
Period End6/30/20253/31/202512/31/20249/30/20246/30/20243/31/202412/31/20239/30/20236/30/20233/31/202312/31/20229/30/2022
Filing Date8/20/20255/21/20253/28/202511/21/20248/22/20245/16/20243/15/202411/21/20238/22/20235/16/20235/16/202311/23/2022
Key Financials Quarterly            
Total Revenue32,71332,45234,12433,55733,93131,51334,95134,44734,05631,14433,07732,540
Ebitda8,8419,7967,2209,2737,4577,4963,6399,0327,3968,3797,1121,271
Operating Income3,2774,5083,9175,9255,9445,4845,3926,2745,2104,9804,5935,317
Net Income7,3227,7175,1927,6325,4885,4482,5996,6815,2105,8254,953-146
EPS20.8821.8414.4021.9215.1214.966.8818.4814.3216.1613.76-0.88
Key Financials TTM            
Total Revenue TTM132,846134,064133,125133,952134,842134,967134,598132,724130,817126,408123,675123,686
Ebitda TTM35,13033,74631,44627,86527,62427,56328,44631,91924,15821,05413,0259,151
Operating Income TTM17,62720,29421,27022,74523,09422,36021,85621,05720,10018,29015,91113,276
Net Income TTM27,86326,02923,76021,16720,21619,93820,31522,66915,84214,2697,5594,321
Growth Rates Quarterly            
Total Revenue Growth-3.6%3.0%-2.4%-2.6%-0.4%1.2%5.7%5.9%14.9%9.6%-0.0%1.9%
EBITDA Growth18.6%30.7%98.4%2.7%0.8%-10.5%-48.8%610.6%72.3%2294.0%119.6%106.9%
Operating Income Growth-44.9%-17.8%-27.4%-5.6%14.1%10.1%17.4%18.0%53.2%91.5%134.6%130.4%
Net Income Growth33.4%41.6%99.8%14.2%5.3%-6.5%-47.5%4676.0%43.2%758.2%188.8%99.1%
Margins Quarterly            
EBITDA Margin27.0%30.2%21.2%27.6%22.0%23.8%10.4%26.2%21.7%26.9%21.5%3.9%
Operating Income Margin10.0%13.9%11.5%17.7%17.5%17.4%15.4%18.2%15.3%16.0%13.9%16.3%
Net Income Margin22.4%23.8%15.2%22.7%16.2%17.3%7.4%19.4%15.3%18.7%15.0%-0.4%
Cash & Debt            
Total Cash123,866141,769127,440132,811150,355180,199193,901191,267190,155182,765173,995173,312
Total Debt91,843102,05379,32477,35682,80089,39784,59587,49491,26694,42791,35495,489
Net Debt / (Cash)-32,023-39,716-48,116-55,455-67,555-90,802-109,306-103,773-98,889-88,338-82,641-77,823
Cash Flows Quarterly            
FCF from Operations-877-6,0012,3564,2798,3796,22010,6189,52510,6325,8407,8538,739
Cash Flows TTM            
FCF from Operations TTM-2439,01321,23429,49634,74236,99536,61533,85033,06430,13826,17023,031
Returns to Shareholders Quarterly            
Dividends000000000000
Share Repurchases-0-0-0-0-0-0-0-0-0-0-0-0
Return on Invested Capital (ROIC) Quarterly            
ROIC4.8%6.8%40.5%10.5%10.7%12.1%-15.3%12.3%11.8%-15.3%
Return on Invested Capital (ROIC) TTM            
ROIC TTM6.2%7.5%61.5%9.9%10.8%12.3%-12.5%11.5%10.5%-5.4%

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Baidu Core103,46595,43195,16378,68479,711
iQIYI31,87328,99830,55429,70728,994
Eliminations and adjustments-740-754-1,224-1,317-1,292
Total134,598123,675124,493107,074107,413


Operating Income by Segment
$ Mil20242023202220212020
Baidu Core18,82514,53415,14220,53815,261
iQIYI2,9891,312-4,479-6,041-9,258
Eliminations and adjustments4265-145-157304
Total21,85615,91110,51814,3406,307


Net Income by Segment
$ Mil20242023202220212020
Baidu Core19,4017,55113,55726,5247,580
iQIYI1,925-136-6,170-7,038-10,323
Eliminations and adjustments-1,0111442,8392,9864,800
Total20,3157,55910,22622,4722,057


Price Behavior

BIDU Betas & Captures as of 8/31/2025

 1M2M3M6M1Y3Y
Beta1.030.460.650.720.691.00
Up Beta2.261.511.230.670.640.95
Down Beta0.920.100.730.890.790.96
Up Capture108%48%71%63%55%66%
Bmk +ve Days10223571142415
Stock +ve Days13233467135357
Down Capture-13%-76%-14%68%74%104%
Bmk -ve Days11192754106334
Stock -ve Days8182858113392

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

Short Interest

Short Interest: As Of Date8292025
Short Interest: Shares Quantity6,772,397
Short Interest: % Change Since 81520253.3%
Average Daily Volume5,195,967
Days-to-Cover Short Interest1.30
Basic Shares Quantity340,000,000
Short % of Basic Shares2.0%

Returns Analyses

SEC Filings

Expand for More

Report DateFiling DateFiling
630202582020256-K 6/30/2025
331202552120256-K 3/31/2025
12312024328202520-F 12/31/2024
9302024112120246-K 9/30/2024
630202482220246-K 6/30/2024
331202451620246-K 3/31/2024
12312023315202420-F 12/31/2023
9302023112120236-K 9/30/2023
630202382220236-K 6/30/2023
331202351620236-K 3/31/2023
12312022322202320-F 12/31/2022
9302022112320226-K 9/30/2022
630202283120226-K 6/30/2022
331202252720226-K 3/31/2022
12312021328202220-F 12/31/2021
9302021111820216-K 9/30/2021

Insider Activity

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External Quote Links


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