Tearsheet
Investment Highlights Market Valuation Price Chart Business Description Interactive Breakdown Latest Trefis Analyses Better Bets vs. AAPL Recent Active Movers More From Trefis Peer Financials Peer Growth & Margins Peer Valuation Peer Returns Peer Analyses FDIC Bank Data Financials Segment Financials Price Behavior Short Interest Earnings Returns History SEC Filings Insider Activity Industry Resource Links External Quote Links

Apple (AAPL)

Market Price (9/13/2025): $233.99 | Market Cap: $3.5 Tril
Sector: Information Technology | Industry: Technology Hardware, Storage & Peripherals

Apple (AAPL)

Market Price (9/13/2025): $233.99
Market Cap: $3.5 Tril
Sector: Information Technology
Industry: Technology Hardware, Storage & Peripherals

Investment Highlights

0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 32%		 Weak multi-year price returns
2Y Excs Rtn is -15%, 3Y Excs Rtn is -13%		 
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 109 Bil, FCF LTM is 96 Bil		  
2 Low stock price volatility
Vol 12M is 32%		  
0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 32%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 109 Bil, FCF LTM is 96 Bil
2 Low stock price volatility
Vol 12M is 32%
3 Weak multi-year price returns
2Y Excs Rtn is -15%, 3Y Excs Rtn is -13%

Market Valuation

 9/13/252024202320222021
Share Price CYE$233.99$249.53$190.91$128.12$174.09
Market Cap CYE ($ Bil)3,487.13,763.42,961.02,036.22,853.6
Total Debt ($ Bil)101.7106.6111.1132.5136.5
Total Cash ($ Bil)55.465.261.648.362.6
Enterprise Value ($ Bil)3,533.53,870.03,072.12,168.72,990.1
Valuation Ratios     
P/S TTM8.59.87.95.38.1
P/EBIT TTM26.831.226.517.626.5
P/E TTM35.141.031.221.131.3
Sector Ratios     
P/S TTM (Sector)3.23.12.82.55.0
P/EBIT TTM (Sector)4.3-0.0-0.1-0.51.9
P/E TTM (Sector)-0.4-0.3-0.4-0.50.1
 9/13/2520242023
Share Price CYE$233.99$249.53$190.91
Market Cap CYE ($ Bil)3,487.13,763.42,961.0
Total Debt ($ Bil)101.7106.6111.1
Total Cash ($ Bil)55.465.261.6
Enterprise Value ($ Bil)3,533.53,870.03,072.1
Valuation Ratios   
P/S TTM8.59.87.9
P/EBIT TTM26.831.226.5
P/E TTM35.141.031.2
Sector Ratios   
P/S TTM (Sector)3.23.12.8
P/EBIT TTM (Sector)4.3-0.0-0.1
P/E TTM (Sector)-0.4-0.3-0.4

Market Cap Chart

Business Description

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. Show more

Price Returns Compared

Expand for Detailed View

 202020212022202320242025Total [1]
Returns
AAPL Return82%35%-26%49%31%-8%238%
Peers Return43%46%-34%62%32%10%225%
S&P 500 Return16%27%-19%24%23%12%101%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, GOOGL, AMZN, DELL, HPQ. See AAPL Returns vs. Peers.
[3] 2025 data is for the year up to 9/12/2025 (YTD)

Interactive Breakdown

Apple Interactive Breakdown Analysis

Latest Trefis Analyses

TitleTopicDate
0DASHBOARDS  
1Apple Earnings Notes  
2Should You Buy Apple Stock?Buy or Fear 
3AAPL Soars 17% In A Single Month: How Does It Compare With Others?  
4Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From SMCI Actionable 
5AAPL Has Returned $835 Bil To Shareholdoers In A Decade  
6Apple vs Alphabet: Which Is A Better Investment?Counter-Intuitive Comparisons 
7Apple vs Lam Research: Which Is A Better Investment?Counter-Intuitive Comparisons 
8Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From ACN, ADBE   
9Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From SMCI   
10Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From SMCI Actionable 
11ARTICLES  
12Selling Your Business? Talk To This Guy September 5th, 2025
13AAPL Soars 17% In A Single Month, Should You Buy The Stock? September 4th, 2025
14AAPL Soars 17% In A Single Month: How Does It Compare With Others? September 4th, 2025
15Apple Stock Is One AI Breakthrough Away From Its Next Rally August 22nd, 2025
16Ten-Year Tally: AAPL Hands Back $835 Bil to Shareholders August 20th, 2025
Title
0DASHBOARDS
1Selling Your Business? Talk To This Guy
2AAPL Soars 17% In A Single Month, Should You Buy The Stock?
3AAPL Soars 17% In A Single Month: How Does It Compare With Others?
4Apple Stock Is One AI Breakthrough Away From Its Next Rally
5Ten-Year Tally: AAPL Hands Back $835 Bil to Shareholders
6ARTICLES
7Apple Earnings Notes
8Should You Buy Apple Stock?
9AAPL Soars 17% In A Single Month: How Does It Compare With Others?
10Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From SMCI 
11AAPL Has Returned $835 Bil To Shareholdoers In A Decade
12Apple vs Alphabet: Which Is A Better Investment?
13Apple vs Lam Research: Which Is A Better Investment?
14Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From ACN, ADBE 
15Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From SMCI 
16Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From SMCI 

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1OCTOEightco900.0%562.1%
2QMMMQMMM875.3%5698.4%
3WLDSWearable Devices780.4%8.0%
4CWDCaliberCos268.8%-45.1%
5AIREReAlpha Tech257.5%-49.8%
6PTNMPitanium154.0% 
7OPIOffice Properties Income Trust144.0%-42.6%
8HYPDHyperion DeFi144.0% 
9ISPCiSpecimen128.4%-26.6%
10EDHLEverbright Digital127.6% 

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1DGNXDiginex-85.6% 
2LGCLLucas GC-69.1%-76.6%
3YYGHYY-68.7%-76.6%
4BINIBollinger Innovations-61.6%-100.0%
5IPDNProfessional Diversity Network-54.5%-41.4%
6INHDInno-53.4%-4.4%
7CDTCDT Equity-49.2%-99.4%
8NFENew Fortress Energy-46.5%-91.3%
9TGHLGrowhub-44.8% 
10SLXNSilexion Therapeutics-43.1%-86.5%

1 Month Top Gainers

#TickerCompany1M RtnYTD Rtn
1PMIPicard Medical11249.2%11249.2%
2GIBOGIBO7400.0% 
3LNZALanzaTech Global4710.5%-85.8%
4CHSNChanson International3717.0%-99.3%
5QMMMQMMM2669.4%5698.4%
6VTAKCatheter Precision1332.7%-71.4%
7CURXCuranex Pharmaceuticals1309.0%1309.0%
8OCTOEightco811.9%562.1%
9WLDSWearable Devices708.6%8.0%
10PTNMPitanium423.7% 

1 Month Top Losers

#TickerCompany1M RtnYTD Rtn
1BINIBollinger Innovations-93.4%-100.0%
2ETSElite Express-92.8%-92.8%
3CJETChijet Motor-92.7%-94.6%
4ELPWElong Power-91.7%-75.8%
5STFSStar Fashion Culture-91.4%-97.8%
6JEM707 Cayman-90.4%-98.0%
7FLYEFly-E-90.4%-82.8%
8NXTTNext Technology-89.3%-93.8%
9NUTRNusaTrip-87.2%-87.2%
10CUPRCuprina-84.3% 

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1OCTOEightco900.0%562.1%
2QMMMQMMM875.3%5698.4%
3WLDSWearable Devices780.4%8.0%
4CWDCaliberCos268.8%-45.1%
5AIREReAlpha Tech257.5%-49.8%
6PTNMPitanium154.0% 
7OPIOffice Properties Income Trust144.0%-42.6%
8HYPDHyperion DeFi144.0% 
9ISPCiSpecimen128.4%-26.6%
10EDHLEverbright Digital127.6% 

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1DGNXDiginex-85.6% 
2LGCLLucas GC-69.1%-76.6%
3YYGHYY-68.7%-76.6%
4BINIBollinger Innovations-61.6%-100.0%
5IPDNProfessional Diversity Network-54.5%-41.4%
6INHDInno-53.4%-4.4%
7CDTCDT Equity-49.2%-99.4%
8NFENew Fortress Energy-46.5%-91.3%
9TGHLGrowhub-44.8% 
10SLXNSilexion Therapeutics-43.1%-86.5%

More From Trefis

Research & Analysis

Invest in Strategies

Wealth Management

Peer Comparisons for Apple

Financials

AAPLMSFTGOOGLAMZNDELLHPQMedian
NameApple MicrosoftAlphabet Amazon.c.Dell Tec.HP  
Mkt Price234.07509.90240.80228.15125.0427.97231.11
Mkt Cap3,488.33,788.62,919.02,426.884.826.52,672.9
Rev LTM408,625281,724371,399670,038101,45154,711326,562
Op Inc LTM130,214128,528121,37076,1906,9133,67298,780
FCF LTM96,18471,61166,72813,4814,8602,84340,104
FCF 3Y Avg100,50368,38666,20321,6774,4963,09843,940
CFO LTM108,565136,162133,708121,1377,4773,696114,851
CFO 3Y Avg111,559114,097112,63696,9777,2153,766104,268

Growth & Margins

AAPLMSFTGOOGLAMZNDELLHPQMedian
NameApple MicrosoftAlphabet Amazon.c.Dell Tec.HP  
Rev Chg LTM6.0%14.9%13.1%10.9%10.5%2.6%10.7%
Rev Chg 3Y Avg1.8%12.5%10.2%11.3%-1.3%-5.2%6.0%
Rev Chg Q9.6%18.1%13.8%13.3%19.0%3.1%13.6%
QoQ Delta Rev Chg LTM2.1%4.3%3.2%3.0%4.9%0.8%3.1%
Op Mgn LTM31.9%45.6%32.7%11.4%6.8%6.7%21.6%
Op Mgn 3Y Avg30.8%44.0%29.4%7.9%6.1%7.4%18.7%
QoQ Delta Op Mgn LTM0.1%0.4%0.0%0.3%0.1%-0.4%0.1%
CFO/Rev LTM26.6%48.3%36.0%18.1%7.4%6.8%22.3%
CFO/Rev 3Y Avg28.4%46.0%34.1%15.8%7.5%6.9%22.1%
FCF/Rev LTM23.5%25.4%18.0%2.0%4.8%5.2%11.6%
FCF/Rev 3Y Avg25.6%27.9%20.3%3.5%4.7%5.7%13.0%

Valuation

AAPLMSFTGOOGLAMZNDELLHPQMedian
NameApple MicrosoftAlphabet Amazon.c.Dell Tec.HP  
Mkt Cap3,488.33,788.62,919.02,426.884.826.52,672.9
P/S8.513.47.93.60.80.55.7
P/EBIT26.830.120.828.511.48.123.8
P/E35.137.225.334.417.210.029.8
P/CFO32.127.821.820.011.37.220.9
Total Yield3.3%3.3%4.3%2.9%7.4%12.0%3.8%
Dividend Yield0.4%0.6%0.3%0.0%1.6%2.0%0.5%
FCF Yield 3Y Avg3.2%2.2%3.5%1.1%7.6%10.7%3.4%
D/E0.00.00.00.10.30.40.0
Net D/E0.0-0.0-0.00.00.20.30.0

Returns

AAPLMSFTGOOGLAMZNDELLHPQMedian
NameApple MicrosoftAlphabet Amazon.c.Dell Tec.HP  
1M Rtn0.3%-1.9%19.3%1.6%-10.1%4.1%1.0%
3M Rtn19.3%7.5%38.0%7.6%14.6%18.5%16.6%
6M Rtn9.9%31.7%45.8%15.3%32.1%0.6%23.5%
12M Rtn5.6%20.3%56.4%22.0%13.5%-12.1%16.9%
3Y Rtn54.6%107.4%132.4%79.9%249.7%15.8%93.6%
1M Excs Rtn-1.5%-3.7%17.5%-0.2%-12.0%2.3%-0.9%
3M Excs Rtn8.7%-2.3%28.3%-1.9%1.8%5.3%3.5%
6M Excs Rtn-7.3%15.8%29.0%-1.6%17.4%-16.9%7.1%
12M Excs Rtn-13.0%4.2%42.9%7.3%-0.4%-32.1%1.9%
3Y Excs Rtn-13.0%37.0%56.1%10.8%187.2%-50.8%23.9%

Comparison Analyses

Financials

$ Mil | FY: 9/282025Q32025Q22025Q12024Q42024Q32024Q22024Q12023Q42023Q32023Q22023Q12022Q4
Period End6/28/20253/29/202512/28/20249/28/20246/29/20243/30/202412/30/20239/30/20237/1/20234/1/202312/31/20229/24/2022
Filing Date8/1/20255/2/20251/31/202511/1/20248/2/20245/3/20242/2/202411/3/20238/4/20235/5/20232/3/202310/28/2022
Key Financials Quarterly            
Total Revenue94,03695,359124,30094,93085,77790,753119,57589,49881,79794,836117,15490,146
Ebitda31,03232,25045,91232,50228,20230,73643,22129,62226,05031,21638,93225,752
Operating Income28,20229,58942,83229,59125,35227,90040,37326,96922,99828,31836,01624,894
Net Income23,43424,78036,33014,73621,44823,63633,91622,95619,88124,16029,99820,721
EPS1.571.652.410.971.401.532.191.471.271.531.891.29
Key Financials TTM            
Total Revenue TTM408,625400,366395,760391,035385,603381,623385,706383,285383,933385,095387,537394,328
Ebitda TTM141,696138,866137,352134,661131,781129,629130,109125,820121,950122,490124,841130,541
Operating Income TTM130,214127,364125,675123,216120,594118,240118,658114,301112,226112,304113,965119,437
Net Income TTM99,28097,29496,15093,736101,956100,389100,91396,99594,76094,32195,17199,803
Growth Rates Quarterly            
Total Revenue Growth9.6%5.1%4.0%6.1%4.9%-4.3%2.1%-0.7%-1.4%-2.5%-5.5%8.1%
EBITDA Growth10.0%4.9%6.2%9.7%8.3%-1.5%11.0%15.0%-2.0%-7.0%-12.8%-4.3%
Operating Income Growth11.2%6.1%6.1%9.7%10.2%-1.5%12.1%8.3%-0.3%-5.5%-13.2%4.7%
Net Income Growth9.3%4.8%7.1%-35.8%7.9%-2.2%13.1%10.8%2.3%-3.4%-13.4%0.8%
Margins Quarterly            
EBITDA Margin33.0%33.8%36.9%34.2%32.9%33.9%36.1%33.1%31.8%32.9%33.2%28.6%
Operating Income Margin30.0%31.0%34.5%31.2%29.6%30.7%33.8%30.1%28.1%29.9%30.7%27.6%
Net Income Margin24.9%26.0%29.2%15.5%25.0%26.0%28.4%25.6%24.3%25.5%25.6%23.0%
Cash & Debt            
Total Cash55,37248,49853,77565,17161,80167,15073,10061,55562,48255,87251,35548,304
Total Debt101,69898,18696,799106,629101,304104,590108,040111,088109,280109,615111,110132,480
Net Debt / (Cash)46,32649,68843,02441,45839,50337,44034,94049,53346,79853,74359,75584,176
Cash Flows Quarterly            
FCF from Operations27,86723,95229,93526,81128,85822,69039,89521,59826,38028,56034,00524,127
Cash Flows TTM            
FCF from Operations TTM108,565109,556108,294118,254113,041110,563116,433110,543113,072109,584109,190122,151
Returns to Shareholders Quarterly            
Dividends3,9453,7583,8563,8043,8953,7103,8253,7583,8493,6503,7683,703
Share Repurchases21,07525,89823,60625,08326,52223,20520,13921,00317,47819,59419,47524,428
Return on Invested Capital (ROIC) Quarterly            
ROIC72.7%75.8%120.8%50.1%76.9%87.6%134.8%82.0%76.1%86.4%107.1%60.7%
Return on Invested Capital (ROIC) TTM            
ROIC TTM76.9%73.9%79.4%79.6%91.7%93.7%100.3%87.1%90.3%85.0%84.4%72.6%

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
iPhone200,583205,489191,973137,781101,991
Services85,20078,12968,42553,76818,063
Wearables, Home and Accessories39,84541,24138,36730,620 
Mac29,35740,17735,19028,62224,079
iPad28,30029,29231,86223,72430,283
Other Products    8,379
Total383,285394,328365,817274,515182,795


Price Behavior

AAPL Betas & Captures as of 8/31/2025

 1M2M3M6M1Y3Y
Beta1.471.371.121.361.241.23
Up Beta0.541.200.921.411.361.30
Down Beta1.741.531.491.391.311.25
Up Capture236%169%125%118%97%149%
Bmk +ve Days10223571142415
Stock +ve Days10223565133404
Down Capture90%108%93%127%108%104%
Bmk -ve Days11192754106334
Stock -ve Days11202861115345

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

Short Interest

Short Interest: As Of Date8292025
Short Interest: Shares Quantity113,582,365
Short Interest: % Change Since 8152025-10.6%
Average Daily Volume38,304,785
Days-to-Cover Short Interest2.97
Basic Shares Quantity14,902,886,000
Short % of Basic Shares0.8%

Returns Analyses

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/31/2025-2.5%6.1%12.0%
5/1/2025-3.7%-7.4%-5.3%
1/30/2025-0.7%-1.8%0.3%
10/31/2024-1.3%0.7%6.2%
8/1/20240.7%-2.3%5.0%
5/2/20246.0%6.7%12.3%
2/1/2024-0.5%0.8%-6.2%
11/2/2023-0.5%2.7%6.8%
...
SUMMARY STATS   
# Positive101516
# Negative1498
Median Positive4.0%3.4%5.7%
Median Negative-1.7%-4.1%-6.1%
Max Positive10.5%18.4%30.0%
Max Negative-5.6%-7.4%-14.5%

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value		Value of
Held Shares		Form
0LEVINSON ARTHUR D 8292025Sell232.0790,00020,886,300944,426,502Form
1O'BRIEN DEIRDRESenior Vice President8122025Sell223.2034,8217,772,04730,508,538Form
2KONDO CHRISPrincipal Accounting Officer5142025Sell208.194,486933,9553,233,867Form
3Parekh KevanSenior Vice President, CFO4252025Sell206.004,570941,420941,214Form
4WILLIAMS JEFFREY ECOO12182024Sell248.6113,9253,461,894118,343,084Form

Industry Resources

Technology Hardware, Storage & Peripherals Resources
The Verge
TechRadar
Tom’s Hardware
PCMag
CNET

External Quote Links


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