Yelp (YELP)
Market Price (10/22/2025): $33.05 | Market Cap: $2.1 BilSector: Communication Services | Industry: Interactive Media & Services
Yelp (YELP)
Market Price (10/22/2025): $33.05Market Cap: $2.1 BilSector: Communication ServicesIndustry: Interactive Media & Services
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.0%, FCF Yield is 13% | Weak multi-year price returns2Y Excs Rtn is -78%, 3Y Excs Rtn is -92% | |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -13% | ||
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 23%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 20% | ||
| Low stock price volatilityVol 12M is 34% |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.0%, FCF Yield is 13% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -13% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 23%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 20% |
| Low stock price volatilityVol 12M is 34% |
| Weak multi-year price returns2Y Excs Rtn is -78%, 3Y Excs Rtn is -92% |
Market Valuation & Key Metrics
YELP Stock
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| YELP Return | -6% | 11% | -25% | 73% | -18% | -14% | -7% |
| Peers Return | 64% | 9% | -37% | 80% | 18% | 18% | 183% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 15% | 106% |
Monthly Win Rates [3] | |||||||
| YELP Win Rate | 42% | 58% | 33% | 67% | 42% | 44% | |
| Peers Win Rate | 55% | 53% | 37% | 70% | 55% | 53% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | |
Max Drawdowns [4] | |||||||
| YELP Max Drawdown | -58% | -10% | -29% | -0% | -30% | -22% | |
| Peers Max Drawdown | -38% | -18% | -47% | -7% | -16% | -20% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: GOOGL, META, BKNG, PINS, TRIP. See YELP Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/21/2025 (YTD)
How Low Can It Go
| Event | YELP | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -41.0% | -25.4% |
| % Gain to Breakeven | 69.5% | 34.1% |
| Time to Breakeven | 220 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -61.2% | -33.9% |
| % Gain to Breakeven | 157.5% | 51.3% |
| Time to Breakeven | 327 days | 148 days |
| 2018 Correction | ||
| % Loss | -42.2% | -19.8% |
| % Gain to Breakeven | 72.9% | 24.7% |
| Time to Breakeven | Not Fully Recovered days | 120 days |
Compare to GOOGL, META, BKNG, PINS, TRIP
In The Past
Yelp's stock fell -41.0% during the 2022 Inflation Shock from a high on 3/17/2021. A -41.0% loss requires a 69.5% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| Yelp Earnings Notes | |||
| How Low Can Yelp Stock Really Go? | Return | ||
| Yelp vs HCA Healthcare: Which Is A Better Investment? | Counter-Intuitive Comparisons | ||
| Yelp vs Fox: Which Is A Better Investment? | Counter-Intuitive Comparisons | ||
| Yelp vs Shutterstock: Which Is A Better Investment? | Counter-Intuitive Comparisons | ||
| How Does YELP Stack Up Against Its Peers? | Peer Comparison | ||
| Better Bet Than YELP Stock: Pay Less Than Yelp To Get More From CALM, HHH | |||
| YELP Dip Buy Analysis | |||
| Yelp Total Shareholder Return (TSR): -18.3% in 2024 and 2.2% 3-yr compounded annual returns (above peer average) | |||
| Yelp (YELP) Operating Cash Flow Comparison | Financials | ||
| ARTICLES | |||
| What’s New With Yelp’s Stock? | March 4th, 2025 | ||
| Down 13% This Year, What’s Happening With Yelp Stock? | May 8th, 2024 | ||
| Yelp Stock Up 66% Since 2023. Does It Have More Room To Run Post Q4 Results? | February 12th, 2024 | ||
| What To Expect From Yelp’s Q3 After Stock Up 50% This Year? | October 30th, 2023 | ||
| Yelp Stock is Up 60% So Far. What’s Next? | September 12th, 2023 |
Trade Ideas
Select past ideas related to YELP. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 09302025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 10.0% | 10.0% | 0.0% |
| 07312025 | CMCSA | Comcast | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -8.9% | -8.9% | -11.0% |
| 05312025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 8.5% | 8.5% | -2.3% | |
| 04302025 | IRDM | Iridium Communications | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -20.3% | -20.3% | -27.4% |
| 04302025 | IAS | Integral Ad Science | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 44.7% | 44.7% | 0.0% |
| 03312020 | YELP | Yelp | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 11.3% | 116.3% | -6.0% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 09302025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 10.0% | 10.0% | 0.0% |
| 07312025 | CMCSA | Comcast | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -8.9% | -8.9% | -11.0% |
| 05312025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 8.5% | 8.5% | -2.3% | |
| 04302025 | IRDM | Iridium Communications | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -20.3% | -20.3% | -27.4% |
| 04302025 | IAS | Integral Ad Science | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 44.7% | 44.7% | 0.0% |
| 03312020 | YELP | Yelp | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 11.3% | 116.3% | -6.0% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Yelp
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 142.11 |
| Mkt Cap | 97.3 |
| Rev LTM | 14,465 |
| Op Inc LTM | 4,218 |
| FCF LTM | 5,144 |
| FCF 3Y Avg | 4,236 |
| CFO LTM | 5,326 |
| CFO 3Y Avg | 4,435 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 12.4% |
| Rev Chg 3Y Avg | 13.0% |
| Rev Chg Q | 14.9% |
| QoQ Delta Rev Chg LTM | 3.4% |
| Op Mgn LTM | 22.6% |
| Op Mgn 3Y Avg | 19.0% |
| QoQ Delta Op Mgn LTM | 0.5% |
| CFO/Rev LTM | 31.7% |
| CFO/Rev 3Y Avg | 28.0% |
| FCF/Rev LTM | 23.2% |
| FCF/Rev 3Y Avg | 20.8% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 97.3 |
| P/S | 6.4 |
| P/EBIT | 21.8 |
| P/E | 27.0 |
| P/CFO | 18.6 |
| Total Yield | 4.0% |
| Dividend Yield | 0.1% |
| FCF Yield 3Y Avg | 4.6% |
| D/E | 0.0 |
| Net D/E | -0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -4.3% |
| 3M Rtn | -6.7% |
| 6M Rtn | 37.1% |
| 12M Rtn | 14.6% |
| 3Y Rtn | 103.2% |
| 1M Excs Rtn | -4.3% |
| 3M Excs Rtn | -12.6% |
| 6M Excs Rtn | 9.8% |
| 12M Excs Rtn | -0.9% |
| 3Y Excs Rtn | 21.6% |
Comparison Analyses
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/7/2025 | -9.2% | -8.9% | -7.1% |
| 5/8/2025 | 9.1% | 10.6% | 3.6% |
| 2/13/2025 | -7.9% | -11.9% | -13.5% |
| 11/7/2024 | -1.2% | 0.2% | 8.6% |
| 8/8/2024 | -0.1% | 1.8% | -0.1% |
| 5/9/2024 | -7.1% | -4.1% | -8.1% |
| 2/15/2024 | -14.4% | -19.0% | -14.5% |
| 11/2/2023 | 4.5% | 1.8% | 3.8% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 12 | 11 | 12 |
| # Negative | 12 | 13 | 12 |
| Median Positive | 4.8% | 4.3% | 6.3% |
| Median Negative | -5.8% | -8.9% | -10.5% |
| Max Positive | 18.4% | 26.2% | 44.7% |
| Max Negative | -17.9% | -19.0% | -51.6% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 6302025 | 8082025 | 10-Q 6/30/2025 |
| 3312025 | 5092025 | 10-Q 3/31/2025 |
| 12312024 | 2272025 | 10-K 12/31/2024 |
| 9302024 | 11082024 | 10-Q 9/30/2024 |
| 6302024 | 8092024 | 10-Q 6/30/2024 |
| 3312024 | 5102024 | 10-Q 3/31/2024 |
| 12312023 | 2272024 | 10-K 12/31/2023 |
| 9302023 | 11032023 | 10-Q 9/30/2023 |
| 6302023 | 8072023 | 10-Q 6/30/2023 |
| 3312023 | 5052023 | 10-Q 3/31/2023 |
| 12312022 | 2242023 | 10-K 12/31/2022 |
| 9302022 | 11042022 | 10-Q 9/30/2022 |
| 6302022 | 8052022 | 10-Q 6/30/2022 |
| 3312022 | 5062022 | 10-Q 3/31/2022 |
| 12312021 | 2282022 | 10-K 12/31/2021 |
| 9302021 | 11052021 | 10-Q 9/30/2021 |
Insider Activity
Expand for More| Owner | Title | Filing Date | Action | Price | Shares | TransactedValue | Value ofHeld Shares | Form | |
|---|---|---|---|---|---|---|---|---|---|
| 0 | Amara Carmen | Chief People Officer | 9252025 | Sell | 31.37 | 1,500 | 47,055 | 2,637,150 | Form |
| 1 | Schwarzbach David A | Chief Financial Officer | 9162025 | Sell | 31.24 | 10,000 | 312,441 | 5,317,621 | Form |
| 2 | Saldanha Craig | Chief Product Officer | 9042025 | Sell | 31.17 | 1,200 | 37,404 | 6,349,329 | Form |
| 3 | Schwarzbach David A | Chief Financial Officer | 8272025 | Sell | 31.43 | 10,000 | 314,289 | 5,663,362 | Form |
| 4 | Amara Carmen | Chief People Officer | 8252025 | Sell | 32.33 | 1,500 | 48,495 | 2,766,349 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |