• General Motors for home appliances.
• Think Samsung or LG, but exclusively focused on major kitchen and laundry appliances.
• The Goodyear of home appliances.

Whirlpool (WHR) major products include:

• Refrigeration Appliances: Appliances designed for storing food and beverages at controlled low temperatures.
• Laundry Appliances: Machines used for washing, drying, and caring for clothing and textiles.
• Cooking Appliances: Devices like ovens, ranges, cooktops, and microwaves used for preparing food.
• Dishwashers: Automatic machines designed for cleaning and sanitizing dishes, cutlery, and cookware.

Whirlpool (WHR) primarily sells its products to other companies, including retailers, distributors, and builders, rather than directly to individual consumers. While Whirlpool's public filings indicate that no single customer accounts for 10% or more of its consolidated net sales, the following are examples of major customer types and prominent companies within those categories that serve as key distribution channels for Whirlpool's appliances:

• Major Appliance and Home Improvement Retailers: These large national and regional chains purchase Whirlpool products in bulk for resale to consumers.
  • Lowe's Companies, Inc. (Symbol: LOW)
  • The Home Depot, Inc. (Symbol: HD)
  • Best Buy Co., Inc. (Symbol: BBY)
• Independent Appliance Dealers: A network of smaller, often regional or local, privately-owned appliance stores that are a significant part of Whirlpool's distribution. These are not publicly traded companies.
• Builders and Contractors: Companies involved in residential construction, purchasing appliances in large quantities for installation in new homes. Major public builders who often source from Whirlpool include:
  • D.R. Horton, Inc. (Symbol: DHI)
  • Lennar Corporation (Symbol: LEN)
  • PulteGroup, Inc. (Symbol: PHM)

Marc Bitzer, Chairman of the Board and Chief Executive Officer

Marc Bitzer joined Whirlpool Europe in 1999 as vice president of the Bauknecht brand group. He served as senior vice president for marketing, sales and services for Whirlpool's European subsidiary from 2000 to 2006, and as president of the European subsidiary from 2006 to 2009. From 2009 to 2013, he was president of the U.S. subsidiary, and he led its EMEA division from 2013 to 2016. Bitzer was appointed President and Chief Operating Officer in October 2016 and became Chief Executive Officer in October 2017. He was elected Chairman of the Board effective January 1, 2019. Before joining Whirlpool, he worked for eight years at the Boston Consulting Group, becoming a vice president in 1999. He holds an MBA and a PhD from the University of St. Gallen in Switzerland.

James W. Peters, Executive Vice President, Chief Financial Officer, Chief Administrative Officer and President, Whirlpool Asia

James W. Peters joined Whirlpool in 2004 as Director, Corporate Accounting and Finance. He has held various roles of increasing responsibility, including Vice President and CFO of Whirlpool EMEA (Europe, Middle East, and Africa) region in 2008, and Vice President and CFO for Whirlpool North America since 2010. Peters was appointed Chief Financial Officer in 2016. In 2022, he assumed responsibility for the Asia Region, and in 2024, he was also appointed Chief Administrative Officer with additional accountabilities for legal, corporate relations, and sustainability. Prior to joining Whirlpool, Mr. Peters was a Manager of Internal Audit for L Brands, Inc. (now Bath & Body Works, Inc.) and a Consulting Manager at Ernst & Young LLP. He earned a Bachelor's in Accounting and Business Administration from the University of Kansas and an MBA in Finance from Indiana University.

Joseph T. Liotine, President and Chief Operating Officer

Joseph T. Liotine joined Whirlpool Corporation in 2004 and has held various sales, strategy, and marketing roles. His previous positions include Executive Vice President and President of Whirlpool's North America Region, President of U.S. Operations, and Vice President of Marketing for the North America region. He also leads the Global KitchenAid Small Domestic Appliances business and Global Information Systems. Liotine was named President and Chief Operating Officer, responsible for all global operations, effective September 1, 2021. Before joining Whirlpool, he held positions at Quaker Oats and PepsiCo.

Roberto H. Campos, Executive Vice President, Global Product Organization, Executive Committee

Roberto H. Campos is an Executive Vice President and leads the Global Product Organization. He is also a member of the Executive Committee.

Carey L. Martin, Executive Vice President, Chief Human Resources and Corporate Relations Officer

Carey L. Martin serves as Executive Vice President, Chief Human Resources and Corporate Relations Officer for Whirlpool Corporation.

Whirlpool Corporation (WHR) operates primarily in the major household appliance market, with its main products including refrigerators, washers, dryers, cooking appliances (ranges, ovens, cooktops, microwaves), and dishwashers. North America is a critical market for Whirlpool, accounting for 59% of its global sales in 2023.

The addressable market sizes for Whirlpool's main products are as follows:

• Global Home Appliances Market:
  • In 2024, the global home appliances market was valued between approximately USD 503.03 billion and USD 717.62 billion.
  • Projections indicate growth to approximately USD 675.73 billion by 2030, USD 1,165.70 billion by 2032, and USD 1,115.4 billion by 2033.
  • Major appliances constituted a significant portion of this market, holding an 89.6% revenue share in 2024.
• North America Home Appliances Market:
  • In 2024, the North America household appliances market was valued between approximately USD 72.31 billion and USD 117.56 billion.
  • It is projected to reach between USD 98.98 billion and USD 136.85 billion by 2030, and up to USD 105.00 billion by 2034.
  • The U.S. alone accounted for 81.8% of the North American market revenue in 2024.
  • Major appliances represented 84.3% of the North America market's revenue in 2024.

Whirlpool (NYSE: WHR) anticipates several key drivers for its future revenue growth over the next two to three years:

1. New Product Launches and Portfolio Expansion: Whirlpool is actively introducing new products across its Major Domestic Appliances (MDA) and Small Domestic Appliances (SDA) segments, particularly in North America and globally. This strategy aims to enhance consumer appeal, gain market share, and positively impact price/mix, driving future revenue growth. The company reported a "record year of new product launches" in 2025.
2. U.S. Housing Market Recovery: The company is strategically positioned for an eventual multi-year recovery in the U.S. housing market. With strong relationships with major U.S. homebuilders and a robust product lineup, Whirlpool aims to capitalize on increased demand from new home construction and a more active existing home sales market.
3. Growth in Small Domestic Appliances (SDA) Global and International Markets: Whirlpool's SDA Global business has demonstrated strong year-over-year net sales growth, propelled by successful new product introductions and expansion of its direct-to-consumer business. Furthermore, its Latin America and Asia businesses have exhibited strong net sales growth, indicating potential for continued international expansion and market penetration.
4. Favorable Price/Mix: Whirlpool expects to continue benefiting from favorable price/mix actions, which have already contributed to margin expansion. This includes strategic pricing adjustments and the introduction of higher-value products into the sales mix, directly contributing to increased revenue per unit sold.
5. Tariff Normalization: While primarily impacting margins, the anticipated normalization of tariff impacts by 2026, as foreign competitors' preloaded inventory is depleted, is expected to create a more level competitive landscape. This could enable Whirlpool to gain market share or maintain more favorable pricing, indirectly supporting revenue growth.

Share Repurchases

• In April 2021, Whirlpool authorized an additional $2 billion share repurchase program, supplementing the $531 million remaining from a prior program as of December 31, 2020.
• An additional $2 billion in share repurchases was authorized in February 2022, with approximately $1.5 billion remaining under the program as of December 31, 2021.
• For 2024, the annual share buybacks amounted to $50 million.

Outbound Investments

• In November 2022, Whirlpool completed the acquisition of InSinkErator, a manufacturer of food waste disposers and instant hot water dispensers, for $3.0 billion.
• Whirlpool Corporation and Arçelik A. Ş. finalized a merger in April 2024, establishing Beko Europe B.V., a new European appliance company, with Whirlpool selling its EMEA operations for $750 million NPV.
• In February 2024, Whirlpool sold a 24% stake in its Indian subsidiary for $428 million, intending to further reduce its ownership to approximately 20% by mid-to-late 2025, expecting $550 million to $600 million in net cash proceeds from the additional sale.

Capital Expenditures

• Capital expenditures were $410 million in 2020, $525 million in 2021, $570 million in 2022, $539 million in 2023, and $356 million in 2024.
• Whirlpool announced a planned $300 million investment in October 2025 for its U.S. laundry manufacturing facilities in Clyde and Marion, Ohio, aimed at increasing production of next-generation washers and dryers and creating 400-600 new jobs.
• Expected capital expenditures for 2025 are approximately $450 million, coinciding with the launch of its largest product transition in over a decade, updating 30% of North American products.