Whirlpool (WHR)
Market Price (11/19/2025): $69.25 | Market Cap: $3.9 BilSector: Consumer Discretionary | Industry: Household Appliances
Whirlpool (WHR)
Market Price (11/19/2025): $69.25Market Cap: $3.9 BilSector: Consumer DiscretionaryIndustry: Household Appliances
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldDividend Yield is 9.0% | Weak multi-year price returns2Y Excs Rtn is -78%, 3Y Excs Rtn is -113% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 191% |
| Low stock price volatilityVol 12M is 44% | Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 17% | Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -11%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -8.9% |
| Megatrend and thematic driversMegatrends include Sustainable Consumption, Electrification of Everything, and Smart Buildings & Proptech. Themes include Eco-friendly Products, Show more. |
| Attractive yieldDividend Yield is 9.0% |
| Low stock price volatilityVol 12M is 44% |
| Megatrend and thematic driversMegatrends include Sustainable Consumption, Electrification of Everything, and Smart Buildings & Proptech. Themes include Eco-friendly Products, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -78%, 3Y Excs Rtn is -113% |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 17% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 191% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -11%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -8.9% |
Market Valuation & Key Metrics
WHR Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are the key points for why Whirlpool's stock (WHR) moved by -16.5% for the approximate time period from July 31, 2025, to November 19, 2025:
1. Weakened housing market and reduced discretionary spending negatively impacted appliance sales. High interest rates put pressure on home sales volumes, which, in turn, reduced discretionary spending on major domestic appliances. Demand for appliances from discretionary purchases dropped from 30% between 2015 and 2020 to just 20% by 2025. This "post-pandemic housing bust" has significantly slowed housing and appliance sales.
2. Intense competition from Asian manufacturers, exacerbated by tariff-related inventory loading, created an unfavorable pricing environment. Whirlpool's Asian competitors preloaded the market with inventory in anticipation of tariffs, which were subsequently paused until August 1, 2025. This, combined with a weak housing market, led to a highly competitive pricing and promotional landscape, further impacting Whirlpool's performance. The full impact of reciprocal tariffs, finalized in August, only took effect on October 5, 2025.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| WHR Return | 27% | 33% | -37% | -9% | 1% | -37% | -39% |
| Peers Return | 8% | 18% | -19% | 22% | 19% | -0% | 50% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 13% | 105% |
Monthly Win Rates [3] | |||||||
| WHR Win Rate | 67% | 83% | 42% | 42% | 50% | 30% | |
| Peers Win Rate | 48% | 62% | 38% | 57% | 53% | 54% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| WHR Max Drawdown | -56% | -2% | -43% | -25% | -28% | -38% | |
| Peers Max Drawdown | -40% | -9% | -37% | -17% | -10% | -24% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: GE, ITW, EMR, AOS, UEIC. See WHR Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 11/18/2025 (YTD)
How Low Can It Go
| Event | WHR | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -59.6% | -25.4% |
| % Gain to Breakeven | 147.7% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -59.0% | -33.9% |
| % Gain to Breakeven | 144.0% | 51.3% |
| Time to Breakeven | 122 days | 148 days |
| 2018 Correction | ||
| % Loss | -48.7% | -19.8% |
| % Gain to Breakeven | 95.0% | 24.7% |
| Time to Breakeven | 654 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -83.4% | -56.8% |
| % Gain to Breakeven | 502.6% | 131.3% |
| Time to Breakeven | 1456 days | 1480 days |
Compare to GE, ITW, EMR, AOS, UEIC
In The Past
Whirlpool's stock fell -59.6% during the 2022 Inflation Shock from a high on 5/7/2021. A -59.6% loss requires a 147.7% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| Whirlpool Earnings Notes | |||
| Can Whirlpool Stock Recover If Markets Fall? | Return | ||
| Whirlpool vs Comcast: Which Is A Better Investment? | Counter-Intuitive Comparisons | ||
| Whirlpool vs General Motors: Which Is A Better Investment? | Counter-Intuitive Comparisons | ||
| null | |||
| Better Bet Than WHR Stock: Pay Less Than Whirlpool To Get More From CHTR, IBKR | |||
| Better Bet Than WHR Stock: Pay Less Than Whirlpool To Get More From TMHC, TNL | |||
| WHR Dip Buy Analysis | |||
| Whirlpool Total Shareholder Return (TSR): 10.3% in 2024 and -8.6% 3-yr compounded annual returns (below peer average) | |||
| Whirlpool (WHR) Operating Cash Flow Comparison | Financials | ||
| ARTICLES | |||
| Stocks Trading At 52-Week Low | November 7th, 2025 |
Trade Ideas
Select past ideas related to WHR. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10312025 | LRN | Stride | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -7.8% | -7.8% | -7.8% |
| 10312025 | DECK | Deckers Outdoor | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -1.0% | -1.0% | -2.4% |
| 10312025 | ATGE | Adtalem Global Education | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | -4.3% | -4.3% | -5.9% |
| 10242025 | GNTX | Gentex | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -5.3% | -5.3% | -5.3% |
| 10172025 | LNW | Light & Wonder | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 12.4% | 12.4% | -6.2% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10312025 | LRN | Stride | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -7.8% | -7.8% | -7.8% |
| 10312025 | DECK | Deckers Outdoor | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -1.0% | -1.0% | -2.4% |
| 10312025 | ATGE | Adtalem Global Education | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | -4.3% | -4.3% | -5.9% |
| 10242025 | GNTX | Gentex | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -5.3% | -5.3% | -5.3% |
| 10172025 | LNW | Light & Wonder | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 12.4% | 12.4% | -6.2% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Whirlpool
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 97.72 |
| Mkt Cap | 39.6 |
| Rev LTM | 15,723 |
| Op Inc LTM | 2,084 |
| FCF LTM | 1,656 |
| FCF 3Y Avg | 1,290 |
| CFO LTM | 1,914 |
| CFO 3Y Avg | 1,572 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.0% |
| Rev Chg 3Y Avg | 0.3% |
| Rev Chg Q | 3.1% |
| QoQ Delta Rev Chg LTM | 0.8% |
| Op Mgn LTM | 18.8% |
| Op Mgn 3Y Avg | 18.4% |
| QoQ Delta Op Mgn LTM | 0.2% |
| CFO/Rev LTM | 17.2% |
| CFO/Rev 3Y Avg | 15.4% |
| FCF/Rev LTM | 14.8% |
| FCF/Rev 3Y Avg | 13.2% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 39.6 |
| P/S | 3.2 |
| P/EBIT | 14.6 |
| P/E | 20.0 |
| P/CFO | 17.5 |
| Total Yield | 4.2% |
| Dividend Yield | 1.3% |
| FCF Yield 3Y Avg | 3.8% |
| D/E | 0.2 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -4.3% |
| 3M Rtn | -10.1% |
| 6M Rtn | -5.0% |
| 12M Rtn | -9.3% |
| 3Y Rtn | 11.5% |
| 1M Excs Rtn | -3.1% |
| 3M Excs Rtn | -12.7% |
| 6M Excs Rtn | -16.4% |
| 12M Excs Rtn | -21.0% |
| 3Y Excs Rtn | -53.0% |
Segment Financials
Assets by Segment
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Major Domestic Appliances (MDA) North America | 10,217 | ||||
| Major Domestic Appliances (MDA) Latin America | 4,037 | ||||
| Small Domestic Appliances (SDA) Global | 1,134 | ||||
| Major Domestic Appliances (MDA) Asia | 1,054 | ||||
| Major Domestic Appliances (MDA) Europe | 685 | ||||
| Other / Eliminations | 185 | ||||
| Total | 17,312 |
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 10/27/2025 | 5.2% | -3.8% | |
| 7/28/2025 | -13.4% | -15.1% | -3.0% |
| 4/23/2025 | 1.6% | -1.9% | 2.1% |
| 1/29/2025 | -16.5% | -20.8% | -20.2% |
| 10/23/2024 | 11.2% | 4.3% | 13.7% |
| 7/24/2024 | 2.9% | 3.3% | -0.7% |
| 4/24/2024 | -10.1% | -10.5% | -16.7% |
| 1/29/2024 | -6.6% | -8.1% | -8.6% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 11 | 10 | 9 |
| # Negative | 13 | 14 | 15 |
| Median Positive | 2.9% | 3.0% | 11.0% |
| Median Negative | -5.8% | -4.3% | -6.3% |
| Max Positive | 11.2% | 10.7% | 24.5% |
| Max Negative | -16.5% | -20.8% | -20.2% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 10282025 | 10-Q 9/30/2025 |
| 6302025 | 7292025 | 10-Q 6/30/2025 |
| 3312025 | 4242025 | 10-Q 3/31/2025 |
| 12312024 | 2132025 | 10-K 12/31/2024 |
| 9302024 | 10242024 | 10-Q 9/30/2024 |
| 6302024 | 7252024 | 10-Q 6/30/2024 |
| 3312024 | 4252024 | 10-Q 3/31/2024 |
| 12312023 | 2142024 | 10-K 12/31/2023 |
| 9302023 | 10262023 | 10-Q 9/30/2023 |
| 6302023 | 7252023 | 10-Q 6/30/2023 |
| 3312023 | 4252023 | 10-Q 3/31/2023 |
| 12312022 | 2102023 | 10-K 12/31/2022 |
| 9302022 | 10212022 | 10-Q 9/30/2022 |
| 6302022 | 7262022 | 10-Q 6/30/2022 |
| 3312022 | 4262022 | 10-Q 3/31/2022 |
| 12312021 | 2102022 | 10-K 12/31/2021 |
Insider Activity
Expand for More| Owner | Title | Filing Date | Action | Price | Shares | TransactedValue | Value ofHeld Shares | Form | |
|---|---|---|---|---|---|---|---|---|---|
| 0 | Bitzer Marc R | CHAIRMAN AND CEO | 11192024 | Sell | 110.09 | 10,000 | 1,100,900 | 21,758,236 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |