Tearsheet

Under Armour (UA)


Market Price (10/27/2025): $4.66 | Market Cap: $2.0 Bil
Sector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods

Under Armour (UA)


Market Price (10/27/2025): $4.66
Market Cap: $2.0 Bil
Sector: Consumer Discretionary
Industry: Apparel, Accessories & Luxury Goods

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.1%
Weak multi-year price returns
2Y Excs Rtn is -92%, 3Y Excs Rtn is -109%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -8.2%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.6%, Rev Chg QQuarterly Revenue Change % is -4.2%
1   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -3.2%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -6.3%
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.1%
1 Weak multi-year price returns
2Y Excs Rtn is -92%, 3Y Excs Rtn is -109%
2 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -8.2%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.6%, Rev Chg QQuarterly Revenue Change % is -4.2%
3 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -3.2%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -6.3%

Market Valuation & Key Metrics

UA Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
UA Return-22%21%-51%-6%-11%-38%-76%
Peers Return12%10%-30%28%2%-11%-0%
S&P 500 Return16%27%-19%24%23%15%110%

Monthly Win Rates [3]
UA Win Rate58%58%33%50%50%33% 
Peers Win Rate50%48%32%58%52%49% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
UA Max Drawdown-64%-1%-67%-33%-26%-39% 
Peers Max Drawdown-50%-13%-47%-16%-31%-41% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: NKE, LULU, RL, VFC, PVH. See UA Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/24/2025 (YTD)

How Low Can It Go

Unique KeyEventUAS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-73.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven282.3%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-64.2%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven179.7%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven335 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-61.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven158.0%24.7%
2018 CorrectionTime to BreakevenTime to BreakevenNot Fully Recovered days120 days

Compare to NKE, LULU, RL, VFC, PVH


In The Past

Under Armour's stock fell -73.8% during the 2022 Inflation Shock from a high on 11/19/2021. A -73.8% loss requires a 282.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Under Armour (UA)

Better Bets than Under Armour (UA)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to UA. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-17.6%-17.6%-22.1%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-14.2%-14.2%-14.2%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-9.0%-9.0%-9.0%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
5.9%5.9%-6.1%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
13.2%13.2%-11.7%
UA_5312022_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG05312022UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
-11.9%-32.2%-39.0%
UA_3312020_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG03312020UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
21.2%129.0%-14.5%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-17.6%-17.6%-22.1%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-14.2%-14.2%-14.2%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-9.0%-9.0%-9.0%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
5.9%5.9%-6.1%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
13.2%13.2%-11.7%
UA_5312022_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG05312022UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
-11.9%-32.2%-39.0%
UA_3312020_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG03312020UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
21.2%129.0%-14.5%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Under Armour

Financials

UANKELULURLVFCPVHMedian
NameUnder Ar.Nike Lululemo.Ralph La.VF PVH  
Mkt Price4.6469.11178.17335.6716.3185.5377.32
Mkt Cap2.0102.021.320.56.44.113.4
Rev LTM5,11546,44010,9047,2869,4968,7789,137
Op Inc LTM1643,4202,4951,067429647857
FCF LTM-3223,0091,168764168516640
FCF 3Y Avg-874,8931,279700168471585
CFO LTM-1633,5261,9121,134300657895
CFO 3Y Avg725,6111,964949346685817

Growth & Margins

UANKELULURLVFCPVHMedian
NameUnder Ar.Nike Lululemo.Ralph La.VF PVH  
Rev Chg LTM-8.2%-7.1%9.2%9.6%-2.3%-1.1%-1.7%
Rev Chg 3Y Avg-3.6%-0.3%15.8%4.8%-7.2%-0.9%-0.6%
Rev Chg Q-4.2%1.1%6.5%13.7%-0.5%4.5%2.8%
QoQ Delta Rev Chg LTM-1.0%0.3%1.4%2.9%-0.1%1.1%0.7%
Op Mgn LTM3.2%7.4%22.9%14.6%4.5%7.4%7.4%
Op Mgn 3Y Avg2.1%10.2%22.7%13.1%5.3%8.2%9.2%
QoQ Delta Op Mgn LTM5.7%-0.6%-0.5%0.7%0.4%-0.5%-0.0%
CFO/Rev LTM-3.2%7.6%17.5%15.6%3.2%7.5%7.5%
CFO/Rev 3Y Avg1.2%11.3%19.8%13.9%3.6%7.7%9.5%
FCF/Rev LTM-6.3%6.5%10.7%10.5%1.8%5.9%6.2%
FCF/Rev 3Y Avg-1.6%9.9%12.9%10.3%1.9%5.3%7.6%

Valuation

UANKELULURLVFCPVHMedian
NameUnder Ar.Nike Lululemo.Ralph La.VF PVH  
Mkt Cap2.0102.021.320.56.44.113.4
P/S0.42.22.02.80.70.51.3
P/EBIT12.129.88.519.417.819.018.4
P/E19.535.211.925.8-134.78.815.7
P/CFO-12.128.911.118.121.26.314.6
Total Yield5.1%2.8%8.4%4.9%1.5%11.6%5.0%
Dividend Yield0.0%0.0%0.0%1.0%2.2%0.2%0.1%
FCF Yield 3Y Avg-3.0%3.8%3.6%6.0%4.1%10.3%3.9%
D/E0.80.10.10.20.91.00.5
Net D/E0.40.00.00.00.81.00.2

Returns

UANKELULURLVFCPVHMedian
NameUnder Ar.Nike Lululemo.Ralph La.VF PVH  
1M Rtn-4.5%-0.3%1.1%7.6%10.7%-1.4%0.4%
3M Rtn-32.9%-8.9%-18.8%12.9%29.5%11.3%1.2%
6M Rtn-14.5%21.4%-33.5%53.6%45.0%17.4%19.4%
12M Rtn-41.6%-10.4%-41.4%72.2%-0.4%-8.1%-9.3%
3Y Rtn-26.6%-19.8%-44.4%287.5%-33.9%66.9%-23.2%
1M Excs Rtn-3.3%-3.0%0.8%8.3%10.5%-3.1%-1.1%
3M Excs Rtn-37.9%-18.6%-24.0%5.3%24.8%4.9%-6.8%
6M Excs Rtn-37.5%-1.6%-56.4%30.7%22.1%-5.6%-3.6%
12M Excs Rtn-60.0%-29.3%-56.5%54.7%-22.3%-27.1%-28.2%
3Y Excs Rtn-109.0%-101.8%-123.8%203.9%-120.1%-5.5%-105.4%

Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320212020
Apparel3,7893,8718763,8402,883
Footwear1,3841,4552971,264934
Accessories40640997462414
License revenues11111727113106
Corporate Other125144138
Total5,7025,9031,3015,6834,475


Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity25,921,852
Short Interest: % Change Since 93020250.2%
Average Daily Volume4,250,632
Days-to-Cover Short Interest6.10
Basic Shares Quantity427,116,000
Short % of Basic Shares6.1%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/8/2025-17.2%-24.1%-21.5%
5/13/20251.7%5.3%11.4%
2/6/2025-4.6%-10.4%-12.7%
11/7/202423.3%9.1%12.3%
8/8/202418.3%22.2%19.6%
5/16/2024-0.3%1.4%-2.0%
2/8/2024-0.3%8.0%7.5%
11/8/20234.5%6.7%18.7%
...
SUMMARY STATS   
# Positive111311
# Negative131113
Median Positive6.2%8.0%11.4%
Median Negative-8.4%-16.0%-12.1%
Max Positive23.3%22.2%42.1%
Max Negative-25.9%-27.1%-45.0%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025808202510-Q 6/30/2025
3312025522202510-K 3/31/2025
12312024206202510-Q 12/31/2024
93020241107202410-Q 9/30/2024
6302024808202410-Q 6/30/2024
3312024529202410-K 3/31/2024
12312023208202410-Q 12/31/2023
93020231108202310-Q 9/30/2023
6302023808202310-Q 6/30/2023
3312023524202310-K 3/31/2023
12312022208202310-Q 12/31/2022
93020221108202210-Q 9/30/2022
6302022804202210-Q 6/30/2022
3312022509202210-QT 3/31/2022
12312021223202210-K 12/31/2021
93020211104202110-Q 9/30/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Sweeney Robert John 8212025Buy4.88100,000488,200652,703Form
1El-Erian Mohamed 8192025Buy5.20100,000519,960580,535Form
2Aumen Eric JChief Accounting Officer8142025Buy4.892,04510,000448,872Form
3Fitzpatrick Dawn N. 8142025Buy4.93100,000493,000659,120Form
4Bergman DavidChief Financial Officer12032024Sell9.0930,000272,6044,490,787Form