Tearsheet

Under Armour (UA)


Market Price (11/10/2025): $4.285 | Market Cap: $1.8 Bil
Sector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods

Under Armour (UA)


Market Price (11/10/2025): $4.285
Market Cap: $1.8 Bil
Sector: Consumer Discretionary
Industry: Apparel, Accessories & Luxury Goods

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0  Weak multi-year price returns
2Y Excs Rtn is -74%, 3Y Excs Rtn is -87%
Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 79%
1   Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 53x
2   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -4.2%, Rev Chg QQuarterly Revenue Change % is -4.7%
3   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -8.8%
0 Weak multi-year price returns
2Y Excs Rtn is -74%, 3Y Excs Rtn is -87%
1 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 79%
2 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 53x
3 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -4.2%, Rev Chg QQuarterly Revenue Change % is -4.7%
4 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -8.8%

Market Valuation & Key Metrics

UA Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
UA Return-22%21%-51%-6%-11%-40%-77%
Peers Return12%10%-30%28%2%-18%-8%
S&P 500 Return16%27%-19%24%23%14%108%

Monthly Win Rates [3]
UA Win Rate58%58%33%50%50%30% 
Peers Win Rate50%48%32%58%52%46% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
UA Max Drawdown-64%-1%-67%-33%-26%-42% 
Peers Max Drawdown-50%-13%-47%-16%-31%-41% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: NKE, LULU, RL, VFC, PVH. See UA Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 11/7/2025 (YTD)

How Low Can It Go

Unique KeyEventUAS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-73.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven282.3%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-64.2%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven179.7%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven335 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-61.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven158.0%24.7%
2018 CorrectionTime to BreakevenTime to BreakevenNot Fully Recovered days120 days

Compare to NKE, LULU, RL, VFC, PVH


In The Past

Under Armour's stock fell -73.8% during the 2022 Inflation Shock from a high on 11/19/2021. A -73.8% loss requires a 282.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Under Armour (UA)

Better Bets than Under Armour (UA)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to UA. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
LRN_10312025_Dip_Buyer_ValueBuy10312025LRNStrideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
5.8%5.8%0.0%
DECK_10312025_Dip_Buyer_High_CFO_Margins_ExInd_DE10312025DECKDeckers OutdoorDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
0.3%0.3%-2.4%
ATGE_10312025_Quality_Momentum_RoomToRun_10%10312025ATGEAdtalem Global EducationQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
-3.2%-3.2%-5.9%
GNTX_10242025_Dip_Buyer_FCFYield10242025GNTXGentexDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-0.7%-0.7%-2.5%
LNW_10172025_Dip_Buyer_FCFYield10172025LNWLight & WonderDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.8%5.8%-6.2%
UA_5312022_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG05312022UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
-11.9%-32.2%-39.0%
UA_3312020_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG03312020UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
21.2%129.0%-14.5%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
LRN_10312025_Dip_Buyer_ValueBuy10312025LRNStrideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
5.8%5.8%0.0%
DECK_10312025_Dip_Buyer_High_CFO_Margins_ExInd_DE10312025DECKDeckers OutdoorDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
0.3%0.3%-2.4%
ATGE_10312025_Quality_Momentum_RoomToRun_10%10312025ATGEAdtalem Global EducationQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
-3.2%-3.2%-5.9%
GNTX_10242025_Dip_Buyer_FCFYield10242025GNTXGentexDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-0.7%-0.7%-2.5%
LNW_10172025_Dip_Buyer_FCFYield10172025LNWLight & WonderDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.8%5.8%-6.2%
UA_5312022_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG05312022UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
-11.9%-32.2%-39.0%
UA_3312020_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG03312020UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
21.2%129.0%-14.5%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Under Armour

Financials

UANKELULURLVFCPVHMedian
NameUnder Ar.Nike Lululemo.Ralph La.VF PVH  
Mkt Price4.4461.09166.13324.6814.6476.7168.90
Mkt Cap1.990.219.919.85.73.712.8
Rev LTM5,04946,44010,9047,5719,5418,7789,159
Op Inc LTM363,4202,4951,153468647900
FCF LTM-453,0091,168668240516592
FCF 3Y Avg-684,8931,279716285471593
CFO LTM883,5261,9121,090375657873
CFO 3Y Avg795,6111,964981455685833

Growth & Margins

UANKELULURLVFCPVHMedian
NameUnder Ar.Nike Lululemo.Ralph La.VF PVH  
Rev Chg LTM-6.5%-7.1%9.2%12.3%-0.1%-1.1%-0.6%
Rev Chg 3Y Avg-4.2%-0.3%15.8%5.8%-6.7%-0.9%-0.6%
Rev Chg Q-4.7%1.1%6.5%16.5%1.6%4.5%3.1%
QoQ Delta Rev Chg LTM-1.3%0.3%1.4%3.9%0.5%1.1%0.8%
Op Mgn LTM0.7%7.4%22.9%15.2%4.9%7.4%7.4%
Op Mgn 3Y Avg1.6%10.2%22.7%13.2%5.2%8.2%9.2%
QoQ Delta Op Mgn LTM-2.5%-0.6%-0.5%0.6%0.4%-0.5%-0.5%
CFO/Rev LTM1.7%7.6%17.5%14.4%3.9%7.5%7.5%
CFO/Rev 3Y Avg1.5%11.3%19.8%14.1%4.7%7.7%9.5%
FCF/Rev LTM-0.9%6.5%10.7%8.8%2.5%5.9%6.2%
FCF/Rev 3Y Avg-1.2%9.9%12.9%10.4%3.0%5.3%7.6%

Valuation

UANKELULURLVFCPVHMedian
NameUnder Ar.Nike Lululemo.Ralph La.VF PVH  
Mkt Cap1.990.219.919.85.73.712.8
P/S0.41.91.82.60.60.41.2
P/EBIT52.526.48.017.814.417.017.4
P/E-21.731.211.123.263.37.917.2
P/CFO21.625.610.418.215.35.616.7
Total Yield-4.6%3.2%9.0%5.4%4.0%12.9%4.7%
Dividend Yield0.0%0.0%0.0%1.0%2.5%0.2%0.1%
FCF Yield 3Y Avg-2.5%3.8%3.6%6.1%4.1%10.3%3.9%
D/E1.00.10.10.11.01.20.6
Net D/E0.80.00.00.10.91.10.4

Returns

UANKELULURLVFCPVHMedian
NameUnder Ar.Nike Lululemo.Ralph La.VF PVH  
1M Rtn-3.3%-6.3%-0.8%4.9%10.2%0.3%-0.3%
3M Rtn-14.5%-17.2%-12.3%13.0%24.5%5.3%-3.5%
6M Rtn-20.4%6.0%-40.6%31.4%11.7%3.1%4.6%
12M Rtn-49.3%-17.7%-46.2%47.9%-28.6%-26.3%-27.4%
3Y Rtn-41.2%-35.5%-53.1%260.6%-45.6%37.1%-38.3%
1M Excs Rtn-------
3M Excs Rtn-19.1%-25.5%-19.3%4.4%16.5%-1.6%-10.3%
6M Excs Rtn-23.8%2.6%-44.0%28.0%8.3%-0.3%1.2%
12M Excs Rtn-58.5%-32.8%-60.8%49.0%-42.9%-36.0%-39.5%
3Y Excs Rtn-87.3%-87.2%-105.7%222.8%-99.1%-3.2%-87.2%

Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320212020
Apparel3,7893,8713,8412,8833,470
Footwear1,3841,4551,2649341,087
Accessories406409462414416
License revenues111117113106139
Corporate Other1251413819
Connected Fitness    136
Total5,7025,9035,6834,4755,267


Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity25,921,852
Short Interest: % Change Since 93020250.2%
Average Daily Volume4,250,632
Days-to-Cover Short Interest6.10
Basic Shares Quantity428,350,000
Short % of Basic Shares6.1%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/6/2025-1.6%  
8/8/2025-17.2%-24.1%-21.5%
5/13/20251.7%5.3%11.4%
2/6/2025-4.6%-10.4%-12.7%
11/7/202423.3%9.1%12.3%
8/8/202418.3%22.2%19.6%
5/16/2024-0.3%1.4%-2.0%
2/8/2024-0.3%8.0%7.5%
...
SUMMARY STATS   
# Positive111311
# Negative131113
Median Positive6.2%8.0%11.4%
Median Negative-6.8%-14.8%-11.5%
Max Positive23.3%22.2%42.1%
Max Negative-25.9%-27.1%-45.0%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251106202510-Q 9/30/2025
6302025808202510-Q 6/30/2025
3312025522202510-K 3/31/2025
12312024206202510-Q 12/31/2024
93020241107202410-Q 9/30/2024
6302024808202410-Q 6/30/2024
3312024529202410-K 3/31/2024
12312023208202410-Q 12/31/2023
93020231108202310-Q 9/30/2023
6302023808202310-Q 6/30/2023
3312023524202310-K 3/31/2023
12312022208202310-Q 12/31/2022
93020221108202210-Q 9/30/2022
6302022804202210-Q 6/30/2022
3312022509202210-QT 3/31/2022
12312021223202210-K 12/31/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Sweeney Robert John 8212025Buy4.88100,000488,200652,703Form
1El-Erian Mohamed 8192025Buy5.20100,000519,960580,535Form
2Aumen Eric JChief Accounting Officer8142025Buy4.892,04510,000448,872Form
3Fitzpatrick Dawn N. 8142025Buy4.93100,000493,000659,120Form
4Bergman DavidChief Financial Officer12032024Sell9.0930,000272,6044,490,787Form