Here are 1-3 brief analogies for Steelcase (SCS):

• Steelcase is like the Pottery Barn for commercial offices.
• Steelcase is like Boeing for the office environment.
• Steelcase is like Apple for office furniture and workspaces.

• Office Seating: A wide range of ergonomic chairs, lounge seating, and stools designed for comfort and productivity in various work environments.
• Desks & Tables: Worksurfaces including height-adjustable desks, traditional workstations, conference tables, and collaborative tables to support diverse work activities.
• Storage Solutions: Filing cabinets, pedestals, shelving, and lockers that provide organization and secure storage for personal items and work materials.
• Architectural & Space Division: Modular walls, partitions, and acoustic solutions that define spaces, provide privacy, and optimize floor plans.
• Technology-Integrated Furniture: Furniture designed with integrated power, data, and display solutions to support modern technology use and collaboration.

Steelcase (SCS) primarily sells to other companies and organizations (B2B model), rather than directly to individual consumers.

While Steelcase does not publicly disclose the specific names of its individual customer companies, likely due to confidentiality and the vast number of organizations they serve globally, they categorize their major customers into distinct segments. These segments represent the types of businesses and institutions that purchase Steelcase products through their extensive dealer network.

The major customer categories for Steelcase include:

• Corporate and Enterprise Businesses: This is Steelcase's core market, encompassing companies of all sizes across diverse industries that require office furniture, architectural solutions, and technology integration for their workplaces.
• Educational Institutions: This segment includes universities, colleges, K-12 schools, and other learning environments that purchase furniture for classrooms, libraries, dormitories, and administrative offices.
• Healthcare Providers: Steelcase serves hospitals, clinics, medical offices, and other healthcare facilities, providing furniture and solutions designed for patient rooms, waiting areas, staff workspaces, and laboratories.
• Government Agencies: This category includes federal, state, and local government entities that procure furniture and related services for their various offices and public spaces.

Sara Armbruster President and CEO

Sara Armbruster is the President and CEO of Steelcase Inc., a position she assumed in October 2021, also joining the company's Board of Directors. Since joining Steelcase in 2007, she has led transformational change and focused on global growth strategies to meet evolving customer needs. Her previous roles at Steelcase include Executive Vice President (April 2021 - October 2021) and Vice President of Strategy, Research and Digital Transformation (2018-2021). During her tenure, she spearheaded technology initiatives, fostered innovation in global design research, business model design, and growth strategy, and was responsible for Steelcase Health, Steelcase Education, and various acquisitions and partnerships. Before joining Steelcase, Armbruster gained experience in management consulting and business development through roles at Banta Corporation and McKinsey & Company. She holds a bachelor's degree from Yale University, a master's degree from Johns Hopkins University, and an MBA from Dartmouth College.

David Sylvester Senior Vice President, Chief Financial Officer

David Sylvester serves as the Senior Vice President and Chief Financial Officer of Steelcase Inc., having been appointed to the CFO role in April 2011. He has held various financial leadership positions since joining Steelcase in 1995, including Vice President and CFO from 2006 to 2011, and Manager of Financial Reporting and Planning. His responsibilities have expanded to include global Facilities and Real Estate, Steelcase Aviation, and Global Business Centers. Notably, Sylvester played a crucial role in Steelcase's transition to a publicly traded company in 1998. Prior to his time at Steelcase, he held several audit positions with PricewaterhouseCoopers in Chicago, Illinois. He earned a bachelor's degree in accounting and an MBA in finance from Michigan State University.

Allan Smith Senior Vice President, President, Americas and Chief Product Officer

Allan Smith is the Senior Vice President, President, Americas and Chief Product Officer for Steelcase Inc.. With over 30 years of experience at Steelcase, he is recognized for his leadership in driving product innovation and successfully overseeing company acquisitions. His career at Steelcase includes serving as Chief Revenue Officer, where he managed all global revenue-generating functions, and as Vice President of Global Marketing, leading strategic oversight of the company's product portfolio and branding efforts. He also held leadership roles in environmental strategy and marketing and communications, and was Vice President of Marketing for Steelcase in Europe. Smith currently serves on the board of directors for Mannington Mills and holds a Bachelor of Arts degree from the University of Virginia.

Steven D. Miller Chief Technology Officer and Vice President

Steven D. Miller is the Chief Technology Officer and Vice President at Steelcase Inc., a position he has held since 2021. He joined the company in 1999 and previously served as the Chief Information Officer from 2018 to 2021. His experience also includes a role as Director of Technology Services and Operations within Steelcase.

Megan Blazina Vice President, Chief Legal Officer, and Secretary

Megan Blazina serves as the Vice President, Chief Legal Officer, and Secretary of Steelcase Inc.. She was appointed to her current role in 2025. Before joining Steelcase, she held several legal leadership positions at Whirlpool Corp, including Vice President and General Counsel, North America (2024-March 2025), and Vice President and General Counsel of Global Strategic Sourcing, KitchenAid, Small Appliances & Asia (2023-2024). Her extensive background encompasses commercial law, e-commerce, litigation, compliance, intellectual property, mergers and acquisitions, sustainability, regulatory matters, corporate governance, government relations, and crisis management. Earlier in her career, Blazina worked in legal roles at Carlson Companies, Inc. and Foley & Mansfield PLLP, and served as a law clerk. She holds a bachelor's degree in international relations from the University of Minnesota and a law degree from the Mitchell Hamline School of Law.

Steelcase (SCS) primarily operates in the office furniture market, providing furniture, casegoods, seating, storage, and partitioning systems. The company also serves the education and healthcare sectors with its product offerings.

Addressable Market Sizes:

• Global Office Furniture Market: The global office furniture market was valued at approximately USD 65.62 billion in 2024 and is projected to reach USD 88.58 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of 3.36% from 2025 to 2033. Other estimates place the global market at USD 57.51 billion in 2024, projected to grow to USD 99.58 billion by 2032 at a CAGR of 7.17% from 2025-2032.
• U.S. Office Furniture Market: The U.S. office furniture market was valued at approximately USD 16.1 billion in 2024 and is estimated to reach USD 25.4 billion by 2033, demonstrating a CAGR of 5.13% from 2025 to 2033. Another report indicated the U.S. market size was USD 17.2 billion in 2023 and is expected to grow to USD 27.61 billion by 2032, with a CAGR of 5.4% during the forecast period of 2025-2032.

Specific addressable market sizes for Steelcase's education and healthcare furniture products are not separately available as distinct market values in the provided information.

Steelcase (symbol: SCS) is positioned for future revenue growth over the next 2-3 years, driven by several strategic initiatives and market trends:

1. Growth from Large Corporate Customers and Workplace Transformation: Steelcase is experiencing strong order growth from its large corporate customers, particularly in the Americas. The company is capitalizing on the ongoing transformation of the workplace, as organizations invest in creating spaces that support new ways of working, including hybrid models, enhanced collaboration, and employee wellbeing.
2. Diversification into New Customer Segments: Steelcase is actively expanding its market reach by focusing on and growing its presence in the education, healthcare, small and medium-sized businesses (SMBs), and government sectors.
3. International Market Expansion and Improvement: While some international markets have presented challenges, Steelcase is observing strong growth in specific regions such as India, China, and the UK. The company has also prioritized achieving breakeven in its International segment by fiscal year 2026, which would contribute positively to overall revenue and profitability.
4. Product Innovation Aligned with Evolving Needs: Steelcase is committed to developing innovative products and solutions that address the changing demands of modern workplaces. This includes creating spaces that offer more individual privacy, support employee wellbeing, facilitate hybrid collaboration, and integrate technology seamlessly.
5. Strategic Pricing Actions and Operational Cost Reductions: The company's focus on pricing actions and significant operational cost reduction initiatives (targeting over $50 million from fiscal 2023 levels) is expected to improve profitability. These efforts can support revenue growth by allowing for competitive pricing, freeing up capital for reinvestment in growth initiatives, and enhancing overall financial health.

Share Repurchases

• In October 2023, Steelcase authorized a $100 million share repurchase program.
• During fiscal year 2025 (ending February 28, 2025), the company repurchased 2.1 million shares of its Class A Common Stock for a total cost of $26.5 million.
• As of the end of fiscal year 2025, $79.9 million remained under the authorized share repurchase program.

Share Issuance

• The Incentive Compensation Plan, approved by shareholders on July 9, 2025, allows for the issuance of up to 5,025,286 shares of Class A Common Stock for employee rewards.
• In fiscal year 2025, 2.301 million shares of common stock were issued related to performance and restricted stock units.
• In fiscal year 2024, 1.622 million shares of common stock were issued related to performance and restricted stock units.

Inbound Investments

• In August 2025, HNI Corporation announced its intent to acquire Steelcase in a cash and stock transaction valued at approximately $2.2 billion for Steelcase common shareholders.
• Under the terms of the acquisition, Steelcase shareholders are to receive $7.20 in cash and 0.2192 shares of HNI common stock for each Steelcase share.

Outbound Investments

• In October 2021, Steelcase acquired VICCARBE, a home furniture brand, for $34.8 million.
• Steelcase announced its intent to acquire HALCON, a maker of finely crafted wood furniture for the modern workplace, to expand its community of brands.
• Strategic acquisitions are a core component of Steelcase's capital allocation priorities, aimed at diversifying product categories, end markets, or geographies.

Capital Expenditures

• Steelcase projects capital expenditures of $70-80 million for fiscal year 2026.
• Capital expenditures are typically 2%-2.5% of revenue.
• Investments are focused on manufacturing operations, product development, information technology, customer-facing facilities, energy efficiency, onsite solar, and waste reduction strategies.