Roku (ROKU)
Market Price (7/28/2026): $143.63 | Market Cap: $21.2 BilSector: Communication Services | Industry: Movies & Entertainment
Roku (ROKU)
Market Price (7/28/2026): $143.63Market Cap: $21.2 BilSector: Communication ServicesIndustry: Movies & Entertainment
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11% Low stock price volatilityVol 12M is 47% Megatrend and thematic driversMegatrends include Digital Content & Streaming, and Digital Advertising. Themes include Video Streaming, and Ad-Tech Platforms. | Trading close to highsDist 52W High is -1.0%, Dist 3Y High is -1.0% | Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 94x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 39x, P/EPrice/Earnings or Price/(Net Income) is 105x Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.3% Key risksROKU key risks include [1] intense competition from tech giants threatening its market share, Show more. |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11% |
| Low stock price volatilityVol 12M is 47% |
| Megatrend and thematic driversMegatrends include Digital Content & Streaming, and Digital Advertising. Themes include Video Streaming, and Ad-Tech Platforms. |
| Trading close to highsDist 52W High is -1.0%, Dist 3Y High is -1.0% |
| Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 94x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 39x, P/EPrice/Earnings or Price/(Net Income) is 105x |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.3% |
| Key risksROKU key risks include [1] intense competition from tech giants threatening its market share, Show more. |
Qualitative Assessment
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Updated on 7/1/2026
Roku (ROKU) stock has gained about 50% since 3/31/2026 because of the following key factors:
1. Exceptional Q1 2026 Earnings Performance and Upbeat Outlook. Roku significantly exceeded analyst expectations in its first fiscal quarter ended March 31, 2026, reporting an adjusted earnings per share (EPS) of $0.57, which beat the consensus estimate of $0.34 by approximately 68%. Total net revenue for fiscal Q1 2026 reached $1.25 billion, a 22% year-over-year increase, also surpassing analyst forecasts of $1.20 billion. Management further boosted investor confidence by raising its full-year 2026 revenue guidance to $5.535 billion and adjusted EBITDA to $675 million, projecting sustained double-digit platform revenue growth.
2. Acquisition Offer by Fox Corporation. On June 15, 2026, Fox Corporation announced an agreement to acquire Roku for $160 per share in a combination of cash and stock, valuing the company at approximately $22 billion. This offer represented a substantial 34% premium to Roku's unaffected share price as of June 11, 2026. Initial reports of a potential sale on June 13, 2026, had already caused Roku's stock to surge by 20% on June 14, 2026.
Show more
Roku (ROKU) stock has gained about 50% since 3/31/2026 because of the following key factors:
1. Exceptional Q1 2026 Earnings Performance and Upbeat Outlook. Roku significantly exceeded analyst expectations in its first fiscal quarter ended March 31, 2026, reporting an adjusted earnings per share (EPS) of $0.57, which beat the consensus estimate of $0.34 by approximately 68%. Total net revenue for fiscal Q1 2026 reached $1.25 billion, a 22% year-over-year increase, also surpassing analyst forecasts of $1.20 billion. Management further boosted investor confidence by raising its full-year 2026 revenue guidance to $5.535 billion and adjusted EBITDA to $675 million, projecting sustained double-digit platform revenue growth.
2. Acquisition Offer by Fox Corporation. On June 15, 2026, Fox Corporation announced an agreement to acquire Roku for $160 per share in a combination of cash and stock, valuing the company at approximately $22 billion. This offer represented a substantial 34% premium to Roku's unaffected share price as of June 11, 2026. Initial reports of a potential sale on June 13, 2026, had already caused Roku's stock to surge by 20% on June 14, 2026.
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Updated on 7/1/2026
Roku (ROKU) stock has gained about 50% since 3/31/2026 because of the following key factors:
1. Exceptional Q1 2026 Earnings Performance and Upbeat Outlook. Roku significantly exceeded analyst expectations in its first fiscal quarter ended March 31, 2026, reporting an adjusted earnings per share (EPS) of $0.57, which beat the consensus estimate of $0.34 by approximately 68%. Total net revenue for fiscal Q1 2026 reached $1.25 billion, a 22% year-over-year increase, also surpassing analyst forecasts of $1.20 billion. Management further boosted investor confidence by raising its full-year 2026 revenue guidance to $5.535 billion and adjusted EBITDA to $675 million, projecting sustained double-digit platform revenue growth.
2. Acquisition Offer by Fox Corporation. On June 15, 2026, Fox Corporation announced an agreement to acquire Roku for $160 per share in a combination of cash and stock, valuing the company at approximately $22 billion. This offer represented a substantial 34% premium to Roku's unaffected share price as of June 11, 2026. Initial reports of a potential sale on June 13, 2026, had already caused Roku's stock to surge by 20% on June 14, 2026.
3. Positive Analyst Upgrades and Increased Price Targets. Following the strong financial results and the acquisition news, numerous Wall Street analysts upgraded their ratings and significantly raised their price targets for Roku. For instance, Evercore ISI increased its price target to $185 from $160, and Morgan Stanley raised its target to $170 from $150. The median analyst price target now stands at $160.00, reinforcing a "Buy" consensus.
4. Inclusion in S&P Indices. Roku's stock received a further boost on June 22, 2026, when it was added to the S&P MidCap 400, S&P Composite 1500, and S&P 1000 indices. This inclusion typically triggers mandatory buying by passive funds that track these indices, thereby increasing demand for Roku's shares.
5. Robust Platform Business Growth and Monetization Initiatives. Roku demonstrated strong underlying business strength, particularly in its high-margin platform segment. In fiscal Q1 2026, platform revenue grew 28% year-over-year to $1.13 billion, driven by a 27% increase in advertising revenue to $613 million and a 30% rise in subscriptions revenue to $519 million. The company's strategic focus on enhancing user engagement through personalization, AI-driven recommendations, and a significant expansion of its free ad-supported streaming service, The Roku Channel, which added nearly 80 free channels in 2026, contributed to this growth and increased monetization.
Show less
Roku (ROKU) stock has gained about 50% since 3/31/2026 because of the following key factors:
1. Exceptional Q1 2026 Earnings Performance and Upbeat Outlook. Roku significantly exceeded analyst expectations in its first fiscal quarter ended March 31, 2026, reporting an adjusted earnings per share (EPS) of $0.57, which beat the consensus estimate of $0.34 by approximately 68%. Total net revenue for fiscal Q1 2026 reached $1.25 billion, a 22% year-over-year increase, also surpassing analyst forecasts of $1.20 billion. Management further boosted investor confidence by raising its full-year 2026 revenue guidance to $5.535 billion and adjusted EBITDA to $675 million, projecting sustained double-digit platform revenue growth.
2. Acquisition Offer by Fox Corporation. On June 15, 2026, Fox Corporation announced an agreement to acquire Roku for $160 per share in a combination of cash and stock, valuing the company at approximately $22 billion. This offer represented a substantial 34% premium to Roku's unaffected share price as of June 11, 2026. Initial reports of a potential sale on June 13, 2026, had already caused Roku's stock to surge by 20% on June 14, 2026.
3. Positive Analyst Upgrades and Increased Price Targets. Following the strong financial results and the acquisition news, numerous Wall Street analysts upgraded their ratings and significantly raised their price targets for Roku. For instance, Evercore ISI increased its price target to $185 from $160, and Morgan Stanley raised its target to $170 from $150. The median analyst price target now stands at $160.00, reinforcing a "Buy" consensus.
4. Inclusion in S&P Indices. Roku's stock received a further boost on June 22, 2026, when it was added to the S&P MidCap 400, S&P Composite 1500, and S&P 1000 indices. This inclusion typically triggers mandatory buying by passive funds that track these indices, thereby increasing demand for Roku's shares.
5. Robust Platform Business Growth and Monetization Initiatives. Roku demonstrated strong underlying business strength, particularly in its high-margin platform segment. In fiscal Q1 2026, platform revenue grew 28% year-over-year to $1.13 billion, driven by a 27% increase in advertising revenue to $613 million and a 30% rise in subscriptions revenue to $519 million. The company's strategic focus on enhancing user engagement through personalization, AI-driven recommendations, and a significant expansion of its free ad-supported streaming service, The Roku Channel, which added nearly 80 free channels in 2026, contributed to this growth and increased monetization.
Show less
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Stock Movement Drivers
Fundamental Drivers
The 51.0% change in ROKU stock from 3/31/2026 to 7/27/2026 was primarily driven by a 117.6% change in the company's Net Income Margin (%).| (LTM values as of) | 3312026 | 7272026 | Change |
|---|---|---|---|
| Stock Price ($) | 94.62 | 142.92 | 51.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 4,737 | 4,965 | 4.8% |
| Net Income Margin (%) | 1.9% | 4.1% | 117.6% |
| P/E Multiple | 158.5 | 104.6 | -34.0% |
| Shares Outstanding (Mil) | 148 | 148 | 0.4% |
| Cumulative Contribution | 51.0% |
Market Drivers
3/31/2026 to 7/27/2026| Return | Correlation | |
|---|---|---|
| ROKU | 51.0% | |
| Market (SPY) | 13.6% | 36.2% |
| Sector (XLC) | -2.9% | 27.6% |
Fundamental Drivers
The 31.7% change in ROKU stock from 12/31/2025 to 7/27/2026 was primarily driven by a 20.6% change in the company's P/S Multiple.| (LTM values as of) | 12312025 | 7272026 | Change |
|---|---|---|---|
| Stock Price ($) | 108.49 | 142.92 | 31.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 4,543 | 4,965 | 9.3% |
| P/S Multiple | 3.5 | 4.2 | 20.6% |
| Shares Outstanding (Mil) | 147 | 148 | 0.0% |
| Cumulative Contribution | 31.7% |
Market Drivers
12/31/2025 to 7/27/2026| Return | Correlation | |
|---|---|---|
| ROKU | 31.7% | |
| Market (SPY) | 8.7% | 48.3% |
| Sector (XLC) | -8.3% | 42.5% |
Fundamental Drivers
The 62.6% change in ROKU stock from 6/30/2025 to 7/27/2026 was primarily driven by a 40.5% change in the company's P/S Multiple.| (LTM values as of) | 6302025 | 7272026 | Change |
|---|---|---|---|
| Stock Price ($) | 87.89 | 142.92 | 62.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 4,252 | 4,965 | 16.8% |
| P/S Multiple | 3.0 | 4.2 | 40.5% |
| Shares Outstanding (Mil) | 146 | 148 | -0.9% |
| Cumulative Contribution | 62.6% |
Market Drivers
6/30/2025 to 7/27/2026| Return | Correlation | |
|---|---|---|
| ROKU | 62.6% | |
| Market (SPY) | 20.6% | 49.3% |
| Sector (XLC) | 0.2% | 43.4% |
Fundamental Drivers
The 123.5% change in ROKU stock from 6/30/2023 to 7/27/2026 was primarily driven by a 58.4% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 6302023 | 7272026 | Change |
|---|---|---|---|
| Stock Price ($) | 63.96 | 142.92 | 123.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,134 | 4,965 | 58.4% |
| P/S Multiple | 2.9 | 4.2 | 48.2% |
| Shares Outstanding (Mil) | 140 | 148 | -4.9% |
| Cumulative Contribution | 123.5% |
Market Drivers
6/30/2023 to 7/27/2026| Return | Correlation | |
|---|---|---|
| ROKU | 123.5% | |
| Market (SPY) | 72.6% | 51.5% |
| Sector (XLC) | 70.7% | 47.7% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| ROKU Return | -31% | -82% | 125% | -19% | 46% | 31% | -57% |
| Peers Return | 20% | -42% | 52% | 44% | 18% | -3% | 73% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 8% | 97% |
Monthly Win Rates [3] | |||||||
| ROKU Win Rate | 50% | 25% | 58% | 50% | 75% | 71% | |
| Peers Win Rate | 57% | 30% | 67% | 67% | 53% | 31% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 43% | |
Max Drawdowns [4] | |||||||
| ROKU Max Drawdown | -57% | -83% | -42% | -48% | -44% | -28% | |
| Peers Max Drawdown | -18% | -49% | -22% | -20% | -30% | -22% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: AMZN, GOOGL, AAPL, NFLX, DIS. See ROKU Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/27/2026 (YTD)
How Low Can It Go
| Event | ROKU | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -40.4% | -18.8% |
| % Gain to Breakeven | 67.7% | 23.1% |
| Time to Breakeven | 101 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -15.8% | -7.8% |
| % Gain to Breakeven | 18.8% | 8.5% |
| Time to Breakeven | 14 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -20.0% | -9.5% |
| % Gain to Breakeven | 24.9% | 10.5% |
| Time to Breakeven | 6 days | 24 days |
| 2020 COVID-19 Crash | ||
| % Loss | -49.6% | -33.7% |
| % Gain to Breakeven | 98.2% | 50.9% |
| Time to Breakeven | 31 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -62.6% | -19.2% |
| % Gain to Breakeven | 167.1% | 23.8% |
| Time to Breakeven | 77 days | 105 days |
In The Past
Roku's stock fell -40.4% during the 2025 US Tariff Shock. Such a loss loss requires a 67.7% gain to breakeven.
Preserve Wealth
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Asset Allocation
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| Event | ROKU | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -40.4% | -18.8% |
| % Gain to Breakeven | 67.7% | 23.1% |
| Time to Breakeven | 101 days | 79 days |
| 2020 COVID-19 Crash | ||
| % Loss | -49.6% | -33.7% |
| % Gain to Breakeven | 98.2% | 50.9% |
| Time to Breakeven | 31 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -62.6% | -19.2% |
| % Gain to Breakeven | 167.1% | 23.8% |
| Time to Breakeven | 77 days | 105 days |
In The Past
Roku's stock fell -40.4% during the 2025 US Tariff Shock. Such a loss loss requires a 67.7% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Roku (ROKU)
Roku, Inc. (ROKU) operates a prominent TV streaming platform that allows users to easily discover and access a vast array of movies, TV shows, live TV, news, and sports content. The company primarily generates revenue through two distinct segments: its Platform business, which focuses on software and services, and its Player business, which deals with hardware.
The Platform segment is central to Roku's operations, encompassing its user interface, operating system for smart TVs, and content distribution services. This segment provides significant value through digital and video advertising, content subscriptions, and billing services. Furthermore, Roku licenses its smart TV operating system to manufacturers and sells its own branded Roku TV models, integrating its platform directly into televisions.
Through its Player segment, Roku manufactures and sells a range of streaming devices, audio products, and accessories under the Roku brand. These devices provide consumers with an accessible way to convert any TV into a smart TV with access to the Roku platform. The company serves a global market, distributing its products and services across North and South America, and Europe, targeting individual consumers, content providers, and advertisers.
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Here are 1-2 brief analogies for Roku:
- Like the Android operating system for smart TVs, complete with its own streaming devices and a powerful advertising platform.
- Essentially the Amazon Fire TV ecosystem, but as an independent company solely focused on building the universal platform and advertising network for TV streaming.
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- Platform Services: Operates a TV streaming platform allowing users to discover and access a wide variety of movies, TV episodes, and live content.
- Advertising & Content Distribution: Provides digital and video advertising, content distribution, subscription and billing services, and brand sponsorships on its platform.
- Roku TV Licensing: Licenses its smart TV operating system to manufacturers for integration into Roku TV-branded smart televisions.
- Streaming Players: Manufactures and sells dedicated hardware devices that enable streaming of content on televisions.
- Audio Products & Accessories: Offers branded audio products and various accessories compatible with its streaming ecosystem.
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Roku (ROKU) primarily serves individual consumers.
The company's major customers can be categorized as:
- Streaming Device Users: Individuals who purchase Roku streaming players (such as Roku Express, Roku Streaming Stick, or Roku Ultra) to transform their existing televisions into smart TVs or to enhance their streaming capabilities. These users rely on Roku hardware to access a vast library of streaming content.
- Roku TV Owners: Consumers who buy smart televisions that come with the Roku operating system pre-installed. These individuals enjoy a seamless and integrated streaming experience directly on their TV, eliminating the need for separate streaming devices.
- Content Consumers and Platform Users: This broad category encompasses all individuals who utilize the Roku platform—whether through a Roku player or a Roku TV—to discover, access, and stream movies, TV episodes, live TV, news, sports, and other digital content. These active accounts (totaling 60.1 million as of December 31, 2021) form the core audience for Roku's advertising revenue and content distribution partnerships.
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Amazon.com, Inc. (AMZN)
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Anthony Wood, Founder, Chairman and Chief Executive Officer
Anthony Wood founded Roku in 2002, marking his sixth startup. He previously founded ReplayTV, the first commercially sold DVR, which was acquired by SONICblue Incorporated for $42 million in 2001. He also founded BrightSign, a leader in digital signage media players. Additionally, Wood was co-founder and CEO of iband, Inc., acquired by Macromedia for $36 million, and founder and CEO of SunRize Industries. In 2007, he briefly served as Vice President of Internet TV at Netflix.
Dan Jedda, Chief Financial Officer and Chief Operating Officer
Dan Jedda joined Roku in 2023 as Chief Financial Officer and was appointed Chief Operating Officer in 2025. Prior to Roku, he served as CFO at Stitch Fix starting in 2020. Before Stitch Fix, Jedda spent 15 years at Amazon, predominantly as Vice President and Chief Financial Officer for Digital Video (including Amazon Studios), Digital Music, and the Advertising and Corporate Development organizations. Earlier in his career, he held leadership roles at Toshiba, ADC Telecommunications, and Honeywell.
Mustafa Ozgen, President, Devices, Products, and Technology
Mustafa Ozgen joined Roku in 2019. Before Roku, he served as CEO of SmartKem, a semiconductor company, and CEO of QD Vision, a nanotechnology materials firm that was acquired by Samsung. He also held senior management and engineering roles at companies such as Sigma Designs, CSR, Zoran, Oak Technology, TeraLogic, and WindRiver Systems.
Charlie Collier, President, Roku Media
Charlie Collier joined Roku in 2022. He brings over 25 years of leadership in the media industry. Prior to Roku, he served as CEO of Fox Entertainment. Before Fox, he spent more than 12 years at AMC Networks as President and General Manager of AMC, later adding SundanceTV and AMC Studios.
Gil Fuchsberg, President, Subscriptions, Partnerships and Corporate Development
Gil Fuchsberg joined Roku in 2018. He previously held senior executive roles in corporate development and digital distribution at News Corporation/Fox. Earlier in his career, he launched a startup within Hearst, managed technology investments at J.P. Morgan's private equity division, and led digital strategy and acquisitions at the Interpublic Group of Companies.
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Here are the key risks to Roku's business:
- Intense Competition in the TV OS and Streaming Market: Roku faces significant competition from major tech companies and smart TV manufacturers such as Google (Google TV), Amazon (Fire TV), Samsung (Tizen OS), LG (webOS), and Apple (Apple TV). These competitors often have vertically integrated ecosystems, allowing them to bundle services and subsidize hardware, which can pressure Roku's device sales and operating system adoption. The entry of new players or strategic moves by existing ones, like Walmart's acquisition of Vizio, could also impact Roku's distribution channels and market share.
- Advertising Market Cyclicality and Dependence on Ad Spend: A substantial portion of Roku's revenue is derived from its Platform segment, which relies heavily on digital and video advertising. Economic downturns or uncertainties can lead to reduced advertising spend, directly impacting Roku's platform revenue growth and profitability. The company's exposure to short-term market fluctuations is heightened by the fact that many of its ads are sold 30 to 60 days in advance.
- Device Profitability Drag and Margin Pressure: Roku's Devices segment, which includes the sale of streaming players and Roku-branded TVs, frequently operates at a loss, exhibiting negative gross margins, particularly during peak sales periods like holiday quarters. This consistent unprofitability in the hardware segment can offset gains from the higher-margin Platform segment, making overall company earnings more unpredictable and potentially impacting investor confidence.
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The increasing consolidation of control over the smart TV operating system and advertising ecosystem by major technology companies (e.g., Google with Google TV/Android TV, Amazon with Fire TV OS) and large television manufacturers (e.g., Samsung with Tizen, LG with WebOS). These entities are aggressively pushing their own integrated streaming services, advertising platforms, and content discovery experiences directly on the hardware, thereby competing directly with Roku's platform for user engagement, advertising revenue, and market share in licensed smart TV operating systems.
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Here are the addressable markets for Roku's main products and services:
Platform Segment (TV streaming platform, advertising, content distribution, subscriptions, billing, brand sponsorships):
- The global online TV streaming service market was valued at $280.1 billion in 2023 and is projected to reach $1,391.3 billion by 2033, growing at a compound annual growth rate (CAGR) of 17.5% from 2024 to 2033.
- The global video streaming market size was estimated at USD 129.26 billion in 2024 and is projected to reach USD 416.8 billion by 2030, with a CAGR of 21.5% from 2025 to 2030. North America held the largest revenue share globally in the video streaming industry in 2024, with a 31.3% share.
- The North America streaming services market held a major market share of over 40% of the global revenue, with a market size of USD 43.03 billion in 2024. The U.S. streaming service market alone was projected at USD 33.95 billion in 2024.
- The U.S. Connected TV (CTV) advertising market is projected to reach approximately $38 billion in 2026. It reached $28.79 billion in 2024 and $33.35 billion in 2025.
- Roku reported 80 million active accounts globally in 2023 and surpassed 90 million streaming households globally in January 2025. By Q4 2024, Roku had 89.8 million active users.
Roku TV (Smart TVs):
- The North America smart TV market was valued at USD 76.1 billion in 2024 and is projected to reach USD 224.0 billion by 2033, exhibiting a CAGR of 12.11% during 2025-2033. Another estimate for the North America smart TV market in 2024 is USD 67.5 billion.
- The global smart TV market size was valued at USD 261.28 billion in 2025 and is projected to grow to USD 783.91 billion by 2034, with a CAGR of 12.98% during the forecast period.
- The global Roku smart TV market size was valued at US$ 48.08 billion in 2025 and is estimated to grow at a CAGR of 14.4% from 2025 to 2033.
- In 2024, Roku stood out as the leading platform in the North American Smart TV market, holding 35.5% of the total share. Roku OS was the number one selling TV operating system in the U.S. for the fifth year in a row in 2023 and is the leading TV operating system in the U.S., Canada, and Mexico.
Streaming Players, Audio Products, and Accessories:
- The global streaming devices market size was valued at USD 16.78 billion in 2024 and is expected to grow to USD 50.82 billion by 2033, with a CAGR of 13.1% during the forecast period (2025-2033). Other estimates place the global streaming devices market at USD 16.11 billion in 2025, projected to grow to USD 36.51 billion by 2031 (CAGR 14.61%), or USD 17.59 billion in 2025, projected to reach USD 61.31 billion by 2035 (CAGR 13.3%).
- North America is projected to lead the streaming devices market with a 46.1% share by 2035.
- Roku was the most popular brand of streaming media players in the U.S., accounting for 43% of streaming products among homes using these devices as of August 2024. In Q2 2025, Roku held a 37% share globally and in the U.S. connected TV device market.
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For Roku (ROKU), several key drivers are expected to fuel future revenue growth over the next 2-3 years:
- Growth in Platform Revenue, particularly from Video Advertising: Roku's platform segment is consistently highlighted as the primary engine for its revenue growth, with advertising and commission projected to account for a significant portion of total revenues. The company anticipates strong performance in video advertising and streaming services distribution, leveraging enhanced ad technology and deeper integrations with demand-side platforms to attract more advertisers. Political ad spending is also expected to contribute to advertising revenue.
- Expansion of Subscription Services: Roku is focused on growing its subscription business, which includes direct-to-consumer and premium subscriptions. Management is actively working on expanding third-party partnerships to increase ad demand and growing Roku-billed subscriptions, with premium subscriptions showing record growth.
- Continued Growth in Streaming Households (User Base Expansion): Expanding its user base in the U.S. and globally is a key driver. Roku aims to reach nearly 100 million streaming households by the end of 2025 or 2026, solidifying its position as a leading streaming platform.
- International Expansion: The company is strategically focused on international growth, aiming to replicate its U.S. success globally by expanding its Roku TV operating system in key markets.
- Improved Home Screen Monetization and User Engagement: Roku is working on enhancing the user experience, particularly through its home screen, to drive more engagement, subscriptions, and advertising revenue. This strategy aims to improve monetization by making better use of its home screen real estate.
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Share Repurchases
- Roku announced a $400 million stock buyback initiative on July 31, 2025.
- As of December 31, 2025, Roku had repurchased a total of $150 million of shares under its $400 million stock repurchase program.
- In the third quarter of 2025, Roku completed a $50 million share buyback, repurchasing 536,071 shares.
Share Issuance
- Roku's shares outstanding increased by 4.34% year-over-year to 0.151 billion for the quarter ending December 31, 2025.
- Shares outstanding for 2025 were 0.151 billion, an increase of 4.34% from 2024.
- Roku's shares outstanding increased by 2.16% from 2023 to 0.145 billion in 2024.
Outbound Investments
- Roku acquired Frndly TV in the first quarter of 2025 for $185 million, aiming to strengthen its subscription offerings.
- Roku's peak acquisition activity occurred in 2021 with two acquisitions.
- In March 2021, Roku acquired This Old House, a provider of home improvement and remodeling content and services.
Capital Expenditures
- Roku's capital expenditures averaged $58.939 million for the fiscal years ending December 2021 to 2025.
- Capital expenditures peaked in December 2022 at $161.7 million and hit a 5-year low of $5.061 million in December 2024.
- The latest twelve months capital expenditures ending December 31, 2025, were $5.28 million, with Q4 2025 seeing $1.1 million invested.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 187.15 |
| Mkt Cap | 1,390.4 |
| Rev LTM | 271,565 |
| Op Inc LTM | 49,888 |
| FCF LTM | 9,131 |
| FCF 3Y Avg | 15,085 |
| CFO LTM | 78,007 |
| CFO 3Y Avg | 67,944 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 15.1% |
| Rev Chg 3Y Avg | 13.5% |
| Rev Chg Q | 16.6% |
| QoQ Delta Rev Chg LTM | 3.6% |
| Op Inc Chg LTM | 17.9% |
| Op Inc Chg 3Y Avg | 31.6% |
| Op Mgn LTM | 22.0% |
| Op Mgn 3Y Avg | 20.6% |
| QoQ Delta Op Mgn LTM | 0.3% |
| CFO/Rev LTM | 22.4% |
| CFO/Rev 3Y Avg | 20.1% |
| FCF/Rev LTM | 11.4% |
| FCF/Rev 3Y Avg | 13.0% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 1,390.4 |
| P/S | 5.2 |
| P/Op Inc | 28.0 |
| P/EBIT | 19.0 |
| P/E | 24.5 |
| P/CFO | 23.0 |
| Total Yield | 4.1% |
| Dividend Yield | 0.1% |
| FCF Yield 3Y Avg | 2.8% |
| D/E | 0.0 |
| Net D/E | 0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -1.0% |
| 3M Rtn | -5.8% |
| 6M Rtn | -2.4% |
| 12M Rtn | 29.1% |
| 3Y Rtn | 69.9% |
| 1M Excs Rtn | -0.1% |
| 3M Excs Rtn | -8.6% |
| 6M Excs Rtn | -9.0% |
| 12M Excs Rtn | 12.4% |
| 3Y Excs Rtn | 14.0% |
Comparison Analyses
Price Behavior
Price Behavior
| Market Price | $142.92 | |
| Market Cap ($ Bil) | 21.1 | |
| First Trading Date | 09/28/2017 | |
| Distance from 52W High | -1.0% | |
| 50 Days | 200 Days | |
| DMA Price | $132.89 | $109.88 |
| DMA Trend | up | up |
| Distance from DMA | 7.5% | 30.1% |
| 3M | 1YR | |
| Volatility | 49.3% | 47.2% |
| Downside Capture | 95.12 | 174.64 |
| Upside Capture | 186.49 | 197.85 |
| Correlation (SPY) | 31.9% | 50.0% |
ROKU Betas & Captures as of 6/30/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 1.33 | 1.31 | 1.56 | 1.84 | 1.89 | 2.03 |
| Up Beta | -0.75 | 0.03 | 1.15 | 1.13 | 1.38 | 1.75 |
| Down Beta | 0.53 | 1.24 | 1.48 | 1.62 | 2.36 | 2.39 |
| Up Capture | 280% | 223% | 252% | 304% | 317% | 1409% |
| Bmk +ve Days | 11 | 24 | 40 | 67 | 140 | 429 |
| Stock +ve Days | 9 | 20 | 37 | 62 | 135 | 387 |
| Down Capture | 160% | 128% | 137% | 176% | 146% | 112% |
| Bmk -ve Days | 10 | 17 | 23 | 58 | 112 | 321 |
| Stock -ve Days | 12 | 21 | 26 | 63 | 116 | 361 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ROKU | |
|---|---|---|---|---|
| ROKU | 59.0% | 47.1% | 1.12 | - |
| Sector ETF (XLC) | 0.1% | 14.5% | -0.21 | 44.7% |
| Equity (SPY) | 17.6% | 12.7% | 1.00 | 49.9% |
| Gold (GLD) | 20.8% | 28.1% | 0.66 | 18.8% |
| Commodities (DBC) | 29.6% | 19.5% | 1.21 | -4.0% |
| Real Estate (VNQ) | 13.9% | 14.1% | 0.69 | 19.5% |
| Bitcoin (BTCUSD) | -46.0% | 43.0% | -1.31 | 30.2% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ROKU | |
|---|---|---|---|---|
| ROKU | -19.2% | 66.8% | -0.04 | - |
| Sector ETF (XLC) | 7.3% | 20.8% | 0.26 | 57.5% |
| Equity (SPY) | 13.2% | 17.1% | 0.59 | 52.7% |
| Gold (GLD) | 17.2% | 18.4% | 0.75 | 6.7% |
| Commodities (DBC) | 9.7% | 19.5% | 0.38 | 5.9% |
| Real Estate (VNQ) | 3.3% | 18.9% | 0.07 | 37.8% |
| Bitcoin (BTCUSD) | 15.8% | 53.5% | 0.47 | 27.2% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ROKU | |
|---|---|---|---|---|
| ROKU | 19.6% | 73.2% | 0.59 | - |
| Sector ETF (XLC) | 8.8% | 22.2% | 0.45 | 50.2% |
| Equity (SPY) | 14.9% | 17.9% | 0.71 | 40.7% |
| Gold (GLD) | 11.4% | 16.1% | 0.58 | 6.8% |
| Commodities (DBC) | 6.9% | 18.0% | 0.30 | 8.5% |
| Real Estate (VNQ) | 5.2% | 20.7% | 0.21 | 27.8% |
| Bitcoin (BTCUSD) | 58.0% | 66.2% | 0.98 | 18.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 6/15/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 4/30/2026 | 6.0% | 8.7% | 10.7% |
| 2/12/2026 | 8.6% | 7.4% | 14.8% |
| 10/30/2025 | 6.1% | 4.8% | -1.8% |
| 7/31/2025 | -15.1% | -11.7% | 2.5% |
| 5/1/2025 | -8.5% | -8.8% | 8.5% |
| 2/13/2025 | 14.1% | 2.4% | -19.8% |
| 10/30/2024 | -17.3% | -6.8% | -10.9% |
| 8/1/2024 | -4.0% | 0.5% | 22.5% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 12 | 11 | 13 |
| # Negative | 12 | 13 | 11 |
| Median Positive | 9.9% | 7.4% | 11.8% |
| Median Negative | -9.4% | -11.1% | -17.6% |
| Max Positive | 31.4% | 38.8% | 73.4% |
| Max Negative | -23.8% | -31.8% | -34.5% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 4/30/2026 | 6.0% | 8.7% | 10.7% |
| 2/12/2026 | 8.6% | 7.4% | 14.8% |
| 10/30/2025 | 6.1% | 4.8% | -1.8% |
| 7/31/2025 | -15.1% | -11.7% | 2.5% |
| 5/1/2025 | -8.5% | -8.8% | 8.5% |
| 2/13/2025 | 14.1% | 2.4% | -19.8% |
| 10/30/2024 | -17.3% | -6.8% | -10.9% |
| 8/1/2024 | -4.0% | 0.5% | 22.5% |
| 4/25/2024 | -10.3% | -4.6% | -9.6% |
| 2/15/2024 | -23.8% | -31.8% | -32.9% |
| 11/1/2023 | 30.7% | 38.8% | 73.4% |
| 7/27/2023 | 31.4% | 29.7% | 12.8% |
| 4/26/2023 | 0.8% | -5.4% | -3.5% |
| 2/15/2023 | 11.2% | 5.2% | 1.2% |
| 11/2/2022 | -4.6% | -11.4% | 11.8% |
| 7/28/2022 | -23.1% | -4.6% | -19.8% |
| 4/28/2022 | 1.4% | 11.8% | 5.3% |
| 2/17/2022 | -22.3% | -3.5% | -16.7% |
| 11/3/2021 | -7.7% | -12.5% | -34.5% |
| 8/4/2021 | -4.0% | -12.2% | -17.6% |
| 5/6/2021 | 11.5% | 8.9% | 20.0% |
| 2/18/2021 | 3.2% | -15.6% | -23.3% |
| 11/5/2020 | 12.6% | 2.6% | 33.3% |
| 8/5/2020 | -7.0% | -11.1% | 0.9% |
| SUMMARY STATS | |||
| # Positive | 12 | 11 | 13 |
| # Negative | 12 | 13 | 11 |
| Median Positive | 9.9% | 7.4% | 11.8% |
| Median Negative | -9.4% | -11.1% | -17.6% |
| Max Positive | 31.4% | 38.8% | 73.4% |
| Max Negative | -23.8% | -31.8% | -34.5% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/01/2026 | 10-Q |
| 12/31/2025 | 02/13/2026 | 10-K |
| 09/30/2025 | 10/31/2025 | 10-Q |
| 06/30/2025 | 08/01/2025 | 10-Q |
| 03/31/2025 | 05/02/2025 | 10-Q |
| 12/31/2024 | 02/14/2025 | 10-K |
| 09/30/2024 | 10/31/2024 | 10-Q |
| 06/30/2024 | 08/02/2024 | 10-Q |
| 03/31/2024 | 04/26/2024 | 10-Q |
| 12/31/2023 | 02/16/2024 | 10-K |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 07/28/2023 | 10-Q |
| 03/31/2023 | 04/27/2023 | 10-Q |
| 12/31/2022 | 02/16/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 07/29/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/01/2026 | 10-Q |
| 12/31/2025 | 02/13/2026 | 10-K |
| 09/30/2025 | 10/31/2025 | 10-Q |
| 06/30/2025 | 08/01/2025 | 10-Q |
| 03/31/2025 | 05/02/2025 | 10-Q |
| 12/31/2024 | 02/14/2025 | 10-K |
| 09/30/2024 | 10/31/2024 | 10-Q |
| 06/30/2024 | 08/02/2024 | 10-Q |
| 03/31/2024 | 04/26/2024 | 10-Q |
| 12/31/2023 | 02/16/2024 | 10-K |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 07/28/2023 | 10-Q |
| 03/31/2023 | 04/27/2023 | 10-Q |
| 12/31/2022 | 02/16/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 07/29/2022 | 10-Q |
| 03/31/2022 | 04/29/2022 | 10-Q |
| 12/31/2021 | 02/18/2022 | 10-K |
| 09/30/2021 | 11/04/2021 | 10-Q |
| 06/30/2021 | 08/05/2021 | 10-Q |
| 03/31/2021 | 05/07/2021 | 10-Q |
| 12/31/2020 | 02/26/2021 | 10-K |
| 09/30/2020 | 11/06/2020 | 10-Q |
| 06/30/2020 | 08/10/2020 | 10-Q |
| 03/31/2020 | 05/11/2020 | 10-Q |
| 12/31/2019 | 03/02/2020 | 10-K |
| 09/30/2019 | 11/08/2019 | 10-Q |
| 06/30/2019 | 08/09/2019 | 10-Q |
Insider Activity
Updated 7/16/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Jedda, Dan | CFO & COO | Direct | Sell | 7162026 | 141.90 | 7,000 | 993,300 | 10,353,450 | Form |
| 2 | Collier, Charles | President, Roku Media | Direct | Sell | 7072026 | 142.51 | 20,538 | 2,926,798 | 2,166,099 | Form |
| 3 | Banks, Matthew C | VP, CAO | Direct | Sell | 7022026 | 138.88 | 554 | 76,940 | 995,908 | Form |
| 4 | Hunt, Neil D | Direct | Sell | 7022026 | 140.65 | 2,000 | 281,306 | 1,354,349 | Form | |
| 5 | Jedda, Dan | CFO & COO | Direct | Sell | 6162026 | 143.87 | 7,000 | 1,007,090 | 11,504,277 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Jedda, Dan | CFO & COO | Direct | Sell | 7162026 | 141.90 | 7,000 | 993,300 | 10,353,450 | Form |
| 2 | Collier, Charles | President, Roku Media | Direct | Sell | 7072026 | 142.51 | 20,538 | 2,926,798 | 2,166,099 | Form |
| 3 | Banks, Matthew C | VP, CAO | Direct | Sell | 7022026 | 138.88 | 554 | 76,940 | 995,908 | Form |
| 4 | Hunt, Neil D | Direct | Sell | 7022026 | 140.65 | 2,000 | 281,306 | 1,354,349 | Form | |
| 5 | Jedda, Dan | CFO & COO | Direct | Sell | 6162026 | 143.87 | 7,000 | 1,007,090 | 11,504,277 | Form |
| 6 | Ozgen, Mustafa | Pres, Devices, Prod, and Tech | Direct | Sell | 6122026 | 144.00 | 10,194 | 1,467,936 | 2,762,640 | Form |
| 7 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 6122026 | 130.00 | 25,000 | Form | ||
| 8 | Fyfield, Mai | Direct | Sell | 6122026 | 119.64 | 832 | 99,540 | 644,740 | Form | |
| 9 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 6112026 | 118.55 | 18,000 | Form | ||
| 10 | Collier, Charles | President, Roku Media | Direct | Sell | 6082026 | 124.94 | 20,537 | 2,565,881 | 1,899,079 | Form |
| 11 | Collier, Charles | President, Roku Media | Direct | Sell | 6032026 | 127.26 | 7,067 | 899,346 | 1,934,352 | Form |
| 12 | Fuchsberg, Gilbert | President, Subscriptions | Direct | Sell | 6032026 | 127.26 | 4,376 | 556,890 | 6,502,859 | Form |
| 13 | Banks, Matthew C | VP, CAO | Direct | Sell | 6032026 | 127.26 | 546 | 69,484 | 983,084 | Form |
| 14 | Handman, Christopher T | SVP & General Counsel | Direct | Sell | 6032026 | 127.26 | 2,999 | 381,653 | 763,305 | Form |
| 15 | Hunt, Neil D | Direct | Sell | 6032026 | 129.09 | 2,000 | 258,190 | 1,004,617 | Form | |
| 16 | Jedda, Dan | CFO & COO | Direct | Sell | 5182026 | 122.56 | 7,000 | 857,920 | 8,715,854 | Form |
| 17 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 5132026 | 128.79 | 75,000 | Form | ||
| 18 | Collier, Charles | President, Roku Media | Direct | Sell | 5052026 | 124.23 | 20,538 | 2,551,451 | 956,577 | Form |
| 19 | Banks, Matthew C | VP, CAO | Direct | Sell | 5052026 | 125.52 | 725 | 91,002 | 780,985 | Form |
| 20 | Fuchsberg, Gilbert | President, Subscriptions | Direct | Sell | 5052026 | 125.52 | 9,593 | 1,204,113 | 6,384,324 | Form |
| 21 | Hunt, Neil D | Direct | Sell | 5052026 | 122.11 | 2,000 | 244,219 | 950,256 | Form | |
| 22 | Collier, Charles | President, Roku Media | Direct | Sell | 4212026 | 115.00 | 205,807 | 23,667,805 | 885,500 | Form |
| 23 | Collier, Charles | President, Roku Media | Direct | Sell | 4162026 | 110.17 | 3,431 | 377,993 | 848,309 | Form |
| 24 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 4162026 | 110.19 | 25,000 | Form | ||
| 25 | Jedda, Dan | CFO & COO | Direct | Sell | 4162026 | 107.00 | 7,000 | 749,000 | 8,358,305 | Form |
| 26 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 4142026 | 100.88 | 50,000 | Form | ||
| 27 | Collier, Charles | President, Roku Media | Direct | Sell | 4102026 | 105.00 | 205,821 | 21,611,205 | 1,168,755 | Form |
| 28 | Hunt, Neil D | Direct | Sell | 4032026 | 95.54 | 2,000 | 191,082 | 743,500 | Form | |
| 29 | Banks, Matthew C | VP, CAO | Direct | Sell | 4032026 | 96.02 | 728 | 69,903 | 667,051 | Form |
| 30 | Jedda, Dan | CFO & COO | Direct | Sell | 3182026 | 94.23 | 15,000 | 1,413,437 | 8,020,312 | Form |
| 31 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 3122026 | 99.68 | 50,000 | Form | ||
| 32 | Collier, Charles | President, Roku Media | Direct | Sell | 3062026 | 100.00 | 1,715 | 171,500 | 1,113,100 | Form |
| 33 | Banks, Matthew C | VP, CAO | Direct | Sell | 3042026 | 95.57 | 716 | 68,428 | 733,500 | Form |
| 34 | Fuchsberg, Gilbert | President, Subscriptions | Direct | Sell | 3042026 | 95.57 | 3,250 | 310,602 | 5,777,780 | Form |
| 35 | Collier, Charles | President, Roku Media | Direct | Sell | 3042026 | 95.57 | 1,715 | 163,903 | 1,227,692 | Form |
| 36 | Handman, Christopher T | SVP & General Counsel | Direct | Sell | 3042026 | 95.57 | 2,999 | 286,614 | 286,614 | Form |
| 37 | Hunt, Neil D | Direct | Sell | 3042026 | 97.70 | 2,000 | 195,401 | 760,305 | Form | |
| 38 | Jedda, Dan | CFO & COO | Direct | Sell | 2192026 | 88.88 | 3,000 | 266,640 | 7,489,651 | Form |
| 39 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 2122026 | 90.79 | 50,000 | Form | ||
| 40 | Hunt, Neil D | Direct | Sell | 2042026 | 96.48 | 2,000 | 192,958 | 750,798 | Form | |
| 41 | Jedda, Dan | CFO & COO | Direct | Sell | 1152026 | 107.56 | 3,000 | 322,680 | 9,386,439 | Form |
| 42 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 1142026 | 109.61 | 75,000 | Form | ||
| 43 | Banks, Matthew C | VP, CAO | Direct | Sell | 1062026 | 109.04 | 729 | 79,490 | 635,158 | Form |
| 44 | Hunt, Neil D | Direct | Sell | 1062026 | 108.98 | 2,000 | 217,966 | 848,104 | Form | |
| 45 | Jedda, Dan | CFO & COO | Direct | Sell | 12152025 | 107.44 | 3,000 | 322,320 | 9,698,286 | Form |
| 46 | Fuchsberg, Gilbert | President, Subscriptions | Direct | Sell | 12152025 | 108.78 | 3,250 | 353,535 | 6,428,245 | Form |
| 47 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 12122025 | 110.32 | 25,000 | Form | ||
| 48 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 12122025 | 104.51 | 50,000 | Form | ||
| 49 | Banks, Matthew C | VP, CAO | Direct | Sell | 12032025 | 95.64 | 731 | 69,913 | 626,825 | Form |
| 50 | Hunt, Neil D | Direct | Sell | 12032025 | 96.18 | 2,000 | 192,354 | 748,451 | Form | |
| 51 | Banks, Matthew C | VP, CAO | Direct | Sell | 11192025 | 95.09 | 719 | 68,370 | 692,731 | Form |
| 52 | Collier, Charles | President, Roku Media | Direct | Sell | 11192025 | 94.99 | 14,361 | 1,364,115 | 18,997 | Form |
| 53 | Jedda, Dan | CFO & COO | Direct | Sell | 11192025 | 99.09 | 3,000 | 297,270 | 7,671,548 | Form |
| 54 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 11122025 | 103.86 | 50,000 | Form | ||
| 55 | Hunt, Neil D | Direct | Sell | 11062025 | 106.61 | 2,000 | 213,227 | 829,666 | Form | |
| 56 | Collier, Charles | President, Roku Media | Direct | Sell | 11042025 | 104.71 | 15,404 | 1,612,963 | 20,942 | Form |
| 57 | Collier, Charles | President, Roku Media | Direct | Sell | 11042025 | 115.00 | 118,088 | 13,580,120 | 23,000 | Form |
| 58 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 10302025 | 100.00 | 18,700 | Form | ||
| 59 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 10302025 | 100.01 | 2,900 | Form | ||
| 60 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 10272025 | 100.07 | 3,400 | Form | ||
| 61 | Jedda, Dan | CFO & COO | Direct | Sell | 10162025 | 95.82 | 3,000 | 287,460 | 7,705,844 | Form |
| 62 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 10142025 | 94.01 | 25,000 | Form | ||
| 63 | Collier, Charles | President, Roku Media | Direct | Sell | 10072025 | 103.31 | 15,404 | 1,591,459 | 20,663 | Form |
| 64 | Collier, Charles | President, Roku Media | Direct | Sell | 10022025 | 105.00 | 112,961 | 11,860,905 | 21,000 | Form |
| 65 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 9192025 | 100.00 | 25,000 | Form | ||
| 66 | Jedda, Dan | CFO & COO | Direct | Sell | 9172025 | 94.52 | 3,000 | 283,560 | 7,884,858 | Form |
| 67 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 9112025 | 94.44 | 25,000 | 2,360,931 | 4,316,915 | Form |
| 68 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 9112025 | 100.00 | 25,000 | 2,500,000 | 4,571,200 | Form |
| 69 | Ozgen, Mustafa | Pres, Devices, Prod, and Tech | Direct | Sell | 9102025 | 100.00 | 50,527 | Form | ||
| 70 | Collier, Charles | President, Roku Media | Direct | Sell | 9042025 | 99.14 | 10,269 | 1,018,110 | 19,829 | Form |
| 71 | Collier, Charles | President, Roku Media | Direct | Sell | 9042025 | 97.06 | 14,361 | 1,393,949 | 19,413 | Form |
| 72 | Banks, Matthew C | VP, Corp Controller & CAO | Direct | Sell | 9042025 | 97.85 | 2,180 | 213,313 | 523,987 | Form |
| 73 | Collier, Charles | President, Roku Media | Direct | Sell | 8252025 | 95.00 | 10,269 | 975,555 | 19,000 | Form |
| 74 | Jedda, Dan | CFO & COO | Direct | Sell | 8192025 | 89.07 | 3,000 | 267,210 | 6,513,867 | Form |
| 75 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 8122025 | 82.42 | 25,000 | 2,060,587 | 1,355,125 | Form |
| 76 | Banks, Matthew C | VP, Corp Controller & CAO | Direct | Sell | 8052025 | 85.05 | 3,360 | 285,768 | 441,835 | Form |
| 77 | Collier, Charles | President, Roku Media | Direct | Sell | 7222025 | 95.00 | 212,559 | 20,193,105 | 19,000 | Form |
| 78 | Jedda, Dan | CFO | Direct | Sell | 7162025 | 90.20 | 3,000 | 270,600 | 6,867,106 | Form |
| 79 | Wood, Anthony J | CEO and Chairman BOD | Wood 2017 Revocable Trust | Sell | 7102025 | 89.64 | 25,000 | Form | ||
| 80 | Jedda, Dan | CFO | Direct | Sell | 7102025 | 91.00 | 1,500 | 136,500 | 7,201,012 | Form |
Investor Activity (13F)
Updated Jul 28, 202613F holdings as of Mar 31, 2026 (Q1 2026)
Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
| Active Manager |
|---|
Roku — Investor Video Playlist
Products & Services
Roku Select Series TVs | Parental Control | Roku
Products & Services
Introducing the Roku Streaming Stick Plus
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Industry Resources
| Communication Services Resources |
| Variety |
| The Hollywood Reporter |
| Adweek |
| Movies & Entertainment Resources |
| Deadline |
| IndieWire |
| Screen Daily |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 7/27/2026