Tearsheet

Pinterest (PINS)


Market Price (10/19/2025): $32.45 | Market Cap: $22.0 Bil
Sector: Communication Services | Industry: Interactive Media & Services

Pinterest (PINS)


Market Price (10/19/2025): $32.45
Market Cap: $22.0 Bil
Sector: Communication Services
Industry: Interactive Media & Services

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.8%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.2%
Weak multi-year price returns
2Y Excs Rtn is -32%, 3Y Excs Rtn is -46%
Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 102x
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -12%
  
2 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17%
  
3 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 27%
  
4 Low stock price volatility
Vol 12M is 49%
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.8%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.2%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -12%
2 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17%
3 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 27%
4 Low stock price volatility
Vol 12M is 49%
5 Weak multi-year price returns
2Y Excs Rtn is -32%, 3Y Excs Rtn is -46%
6 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 102x

Market Valuation & Key Metrics

PINS Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
PINS Return254%-45%-33%53%-22%12%74%
Peers Return106%7%-57%100%28%5%155%
S&P 500 Return16%27%-19%24%23%13%106%

Monthly Win Rates [3]
PINS Win Rate67%25%42%67%42%56% 
Peers Win Rate67%62%32%72%58%53% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
PINS Max Drawdown-41%-47%-53%-14%-24%-17% 
Peers Max Drawdown-31%-18%-62%-3%-19%-24% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: GOOGL, AMZN, META, Z, SNAP. See PINS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/17/2025 (YTD)

Downturns Compared

Unique KeyEventPINSS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-80.7%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven418.6%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-56.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven130.8%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven110 days148 days


How Low Can It Go?

Pinterest's stock fell -80.7% during the 2022 Inflation Shock from a high on 2/16/2021. A -80.7% loss requires a 418.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

Better Bets than Pinterest (PINS)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to PINS. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
TTD_9302025_Dip_Buyer_High_CFO_Margins_ExInd_DE09302025TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
2.0%2.0%0.0%
CMCSA_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025CMCSAComcastMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-10.2%-10.2%-11.0%
PINS_5312025_Monopoly_xInd_xCD_Getting_Cheaper05312025PINSPinterestMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
4.1%4.1%-2.3%
IRDM_4302025_Dip_Buyer_FCFYield04302025IRDMIridium CommunicationsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-22.0%-22.0%-27.4%
IAS_4302025_Dip_Buyer_High_CFO_Margins_ExInd_DE04302025IASIntegral Ad ScienceDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
44.1%44.1%0.0%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
TTD_9302025_Dip_Buyer_High_CFO_Margins_ExInd_DE09302025TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
2.0%2.0%0.0%
CMCSA_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025CMCSAComcastMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-10.2%-10.2%-11.0%
PINS_5312025_Monopoly_xInd_xCD_Getting_Cheaper05312025PINSPinterestMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
4.1%4.1%-2.3%
IRDM_4302025_Dip_Buyer_FCFYield04302025IRDMIridium CommunicationsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-22.0%-22.0%-27.4%
IAS_4302025_Dip_Buyer_High_CFO_Margins_ExInd_DE04302025IASIntegral Ad ScienceDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
44.1%44.1%0.0%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Pinterest

Financials

PINSGOOGLAMZNMETAZSNAPMedian
NamePinterestAlphabet Amazon.c.Meta Pla.Zillow Snap  
Mkt Price32.39253.30213.04716.9172.967.65143.00
Mkt Cap21.93,070.52,266.11,811.617.612.8916.8
Rev LTM3,906371,399670,038170,3592,3885,63887,999
Op Inc LTM216121,37076,19073,116-133-65436,666
FCF LTM1,04766,72813,48152,3112153927,264
FCF 3Y Avg74266,20321,67739,96021016311,209
CFO LTM1,073133,708121,13796,10848458748,591
CFO 3Y Avg762112,63696,97774,28940736037,525

Growth & Margins

PINSGOOGLAMZNMETAZSNAPMedian
NamePinterestAlphabet Amazon.c.Meta Pla.Zillow Snap  
Rev Chg LTM17.0%13.1%10.9%19.4%15.3%13.2%14.2%
Rev Chg 3Y Avg12.9%10.2%11.3%13.0%4.6%7.7%10.8%
Rev Chg Q16.9%13.8%13.3%16.1%14.5%8.7%14.2%
QoQ Delta Rev Chg LTM3.8%3.2%3.0%3.6%3.6%2.0%3.4%
Op Mgn LTM5.5%32.7%11.4%42.9%-5.6%-11.6%8.4%
Op Mgn 3Y Avg-1.4%29.4%7.9%34.6%-9.4%-23.1%3.2%
QoQ Delta Op Mgn LTM0.2%0.0%0.3%0.7%1.4%0.1%0.3%
CFO/Rev LTM27.5%36.0%18.1%56.4%20.3%10.4%23.9%
CFO/Rev 3Y Avg21.9%34.1%15.8%51.0%19.3%7.0%20.6%
FCF/Rev LTM26.8%18.0%2.0%30.7%9.0%7.0%13.5%
FCF/Rev 3Y Avg21.3%20.3%3.5%26.9%10.1%3.0%15.2%

Valuation

PINSGOOGLAMZNMETAZSNAPMedian
NamePinterestAlphabet Amazon.c.Meta Pla.Zillow Snap  
Mkt Cap21.93,070.52,266.11,811.617.612.8916.8
P/S5.68.33.410.67.42.36.5
P/EBIT101.621.926.623.9-517.3-28.222.9
P/E11.426.632.127.2-283.7-23.519.0
P/CFO20.423.018.718.836.321.821.1
Total Yield8.8%4.1%3.1%4.0%-0.4%-4.3%3.5%
Dividend Yield0.0%0.3%0.0%0.3%0.0%0.0%0.0%
FCF Yield 3Y Avg3.0%3.5%1.1%3.0%1.6%1.1%2.3%
D/E0.00.00.10.00.00.30.0
Net D/E-0.1-0.00.0-0.0-0.00.1-0.0

Returns

PINSGOOGLAMZNMETAZSNAPMedian
NamePinterestAlphabet Amazon.c.Meta Pla.Zillow Snap  
1M Rtn-10.8%0.5%-7.9%-8.1%-18.9%-9.4%-8.7%
3M Rtn-12.7%37.0%-5.8%1.9%-5.8%-23.6%-5.8%
6M Rtn28.2%67.9%23.4%43.2%16.6%-2.9%25.8%
12M Rtn-2.4%55.7%12.7%24.8%14.5%-27.1%13.6%
3Y Rtn40.6%156.0%85.1%441.4%154.0%-29.6%119.6%
1M Excs Rtn-11.3%0.0%-8.3%-8.6%-19.4%-9.8%-9.2%
3M Excs Rtn-20.4%27.7%-12.8%-5.1%-11.9%-28.3%-12.3%
6M Excs Rtn2.1%41.8%-2.7%17.0%-9.5%-29.1%-0.3%
12M Excs Rtn-18.4%39.2%-1.1%8.1%0.5%-45.3%-0.3%
3Y Excs Rtn-45.9%75.1%2.4%379.5%67.4%-113.5%34.9%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Single Segment3,0552,8032,5781,6931,143
Total3,0552,8032,5781,6931,143


Price Behavior

Short Interest

Short Interest: As Of Date9302025
Short Interest: Shares Quantity29,865,537
Short Interest: % Change Since 91520250.7%
Average Daily Volume10,262,446
Days-to-Cover Short Interest2.91
Basic Shares Quantity676,852,000
Short % of Basic Shares4.4%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/7/2025-10.3%-7.2%-3.1%
5/8/20254.9%15.7%22.5%
2/6/202519.1%16.4%-5.5%
11/7/2024-14.0%-13.4%-2.6%
7/30/2024-14.5%-22.8%-16.3%
4/30/202421.0%25.3%23.7%
2/8/2024-9.5%-10.2%-15.7%
10/30/202319.0%23.2%32.6%
...
SUMMARY STATS   
# Positive13139
# Negative111115
Median Positive13.6%15.7%22.5%
Median Negative-14.5%-14.7%-13.3%
Max Positive36.1%42.5%41.6%
Max Negative-18.2%-23.8%-29.6%

SEC Filings

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Report DateFiling DateFiling
6302025807202510-Q 6/30/2025
3312025508202510-Q 3/31/2025
12312024206202510-K 12/31/2024
93020241107202410-Q 9/30/2024
6302024730202410-Q 6/30/2024
3312024430202410-Q 3/31/2024
12312023208202410-K 12/31/2023
93020231030202310-Q 9/30/2023
6302023801202310-Q 6/30/2023
3312023427202310-Q 3/31/2023
12312022206202310-K 12/31/2022
93020221027202210-Q 9/30/2022
6302022801202210-Q 6/30/2022
3312022428202210-Q 3/31/2022
12312021203202210-K 12/31/2021
93020211104202110-Q 9/30/2021

Insider Activity

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