Tearsheet

Procter & Gamble (PG)


Market Price (10/29/2025): $151.3 | Market Cap: $354.4 Bil
Sector: Consumer Staples | Industry: Personal Care Products

Procter & Gamble (PG)


Market Price (10/29/2025): $151.3
Market Cap: $354.4 Bil
Sector: Consumer Staples
Industry: Personal Care Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24%
Weak multi-year price returns
2Y Excs Rtn is -56%, 3Y Excs Rtn is -57%
 
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 22%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18%, CFO LTM is 19 Bil, FCF LTM is 15 Bil
  
2 Low stock price volatility
Vol 12M is 19%
  
0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 22%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18%, CFO LTM is 19 Bil, FCF LTM is 15 Bil
2 Low stock price volatility
Vol 12M is 19%
3 Weak multi-year price returns
2Y Excs Rtn is -56%, 3Y Excs Rtn is -57%

Market Valuation & Key Metrics

PG Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
PG Return14%21%-5%-1%17%-7%42%
Peers Return21%15%-13%-4%4%1%22%
S&P 500 Return16%27%-19%24%23%17%110%

Monthly Win Rates [3]
PG Win Rate67%67%33%50%75%33% 
Peers Win Rate58%53%40%52%65%40% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
PG Max Drawdown-21%-12%-23%-9%0%-10% 
Peers Max Drawdown-20%-12%-28%-17%-12%-15% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: UL, CL, CHD, PG, EL. See PG Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/28/2025 (YTD)

How Low Can It Go

Unique KeyEventPGS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-24.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven32.0%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven570 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-23.2%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven30.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven127 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-24.9%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven33.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven212 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-40.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven69.0%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1422 days1480 days

Compare to UL, CL, CHD, PG, EL


In The Past

Procter & Gamble's stock fell -24.3% during the 2022 Inflation Shock from a high on 4/28/2022. A -24.3% loss requires a 32.0% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Procter & Gamble (PG)

Better Bets than Procter & Gamble (PG)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to PG. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.5%-2.5%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-0.0%-0.0%-0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-19.7%-19.7%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
7.8%7.8%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-14.0%-14.0%-22.4%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.5%-2.5%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-0.0%-0.0%-0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-19.7%-19.7%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
7.8%7.8%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-14.0%-14.0%-22.4%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Procter & Gamble

Financials

PGULCLCHDELMedian
NameProcter .Unilever Colgate-.Church &.Estee La. 
Mkt Price151.3761.9277.1484.2698.7684.26
Mkt Cap354.5174.262.520.635.662.5
Rev LTM84,93344,26219,9996,06614,32619,999
Op Inc LTM20,5096,3594,3461,0791,1414,346
FCF LTM14,9435,4903,3709316703,370
FCF 3Y Avg15,1274,8063,0288651843,028
CFO LTM18,9235,4903,9201,0731,2723,920
CFO 3Y Avg18,6165,0453,6591,0591,7883,659

Growth & Margins

PGULCLCHDELMedian
NameProcter .Unilever Colgate-.Church &.Estee La. 
Rev Chg LTM1.2%11.1%0.1%1.1%-8.2%1.1%
Rev Chg 3Y Avg1.8%3.4%4.2%4.6%-6.8%3.4%
Rev Chg Q3.0%12.0%1.0%-0.3%-11.9%1.0%
QoQ Delta Rev Chg LTM0.8%2.7%0.3%-0.1%-3.1%0.3%
Op Mgn LTM24.1%14.4%21.7%17.8%8.0%17.8%
Op Mgn 3Y Avg23.6%7.9%21.2%18.3%9.7%18.3%
QoQ Delta Op Mgn LTM-0.1%-4.5%-0.1%-1.2%-1.1%-1.1%
CFO/Rev LTM22.3%12.4%19.6%17.7%8.9%17.7%
CFO/Rev 3Y Avg22.2%12.2%18.7%18.0%11.6%18.0%
FCF/Rev LTM17.6%12.4%16.9%15.3%4.7%15.3%
FCF/Rev 3Y Avg18.0%11.6%15.4%14.7%1.4%14.7%

Valuation

PGULCLCHDELMedian
NameProcter .Unilever Colgate-.Church &.Estee La. 
Mkt Cap354.5174.262.520.635.662.5
P/S4.23.93.13.42.53.4
P/EBIT16.226.314.926.5-52.216.2
P/E21.141.021.539.3-31.421.5
P/CFO18.731.715.919.228.019.2
Total Yield4.7%3.8%7.5%3.3%-3.2%3.8%
Dividend Yield0.0%1.3%2.9%0.7%0.0%0.7%
FCF Yield 3Y Avg4.1%3.0%4.2%3.5%1.3%3.5%
D/E0.10.10.10.10.30.1
Net D/E0.10.00.10.10.20.1

Returns

PGULCLCHDELMedian
NameProcter .Unilever Colgate-.Church &.Estee La. 
1M Rtn-0.0%4.5%-2.4%-2.8%14.0%-0.0%
3M Rtn-2.7%5.3%-10.6%-12.6%8.5%-2.7%
6M Rtn-5.4%-0.3%-15.4%-14.4%67.2%-5.4%
12M Rtn-8.2%2.4%-17.5%-15.6%13.4%-8.2%
3Y Rtn20.7%50.1%11.0%14.3%-49.5%14.3%
1M Excs Rtn-4.2%1.2%-6.9%-5.7%7.4%-4.2%
3M Excs Rtn-8.6%-2.5%-17.8%-20.2%-2.4%-8.6%
6M Excs Rtn-29.3%-24.2%-39.3%-38.3%43.3%-29.3%
12M Excs Rtn-27.0%-15.9%-39.4%-35.5%-5.1%-27.0%
3Y Excs Rtn-56.6%-29.5%-67.7%-64.3%-132.0%-64.3%

Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320222021
Fabric & Home Care29,49528,37127,55626,01423,735
Baby, Feminine & Family Care20,27720,21719,73618,85018,364
Beauty15,22015,00814,74014,41713,359
Health Care11,79311,22610,8249,9569,028
Grooming6,6546,4196,5876,4406,069
Corporate601765744441395
Total84,04082,00680,18776,11870,950


Net Income by Segment
$ Mil20252024202320222021
Fabric & Home Care5,6874,8284,3864,6224,154
Baby, Feminine & Family Care4,0203,5453,2663,6293,465
Beauty2,9633,1783,1603,2102,737
Health Care2,2582,1252,0061,8511,652
Grooming1,4771,4611,4901,4271,329
Corporate-1,430-399485-387-234
Total14,97514,73814,79314,35213,103


Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity16,733,477
Short Interest: % Change Since 9302025-1.3%
Average Daily Volume7,101,342
Days-to-Cover Short Interest2.36
Basic Shares Quantity2,342,100,000
Short % of Basic Shares0.7%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/24/20250.9%  
7/29/2025-0.3%-4.0%-0.7%
4/24/2025-3.7%-1.9%-0.4%
1/22/20251.9%3.4%4.0%
10/18/20240.0%-1.0%-1.0%
7/30/2024-4.8%-1.1%-0.4%
4/19/20240.5%3.3%6.6%
1/23/20244.1%5.6%8.5%
...
SUMMARY STATS   
# Positive161314
# Negative81110
Median Positive2.2%3.1%3.0%
Median Negative-1.7%-1.5%-2.5%
Max Positive4.1%5.6%11.2%
Max Negative-6.2%-4.0%-8.5%

SEC Filings

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Report DateFiling DateFiling
93020251024202510-Q 9/30/2025
6302025804202510-K 6/30/2025
3312025424202510-Q 3/31/2025
12312024122202510-Q 12/31/2024
93020241018202410-Q 9/30/2024
6302024805202410-K 6/30/2024
3312024419202410-Q 3/31/2024
12312023123202410-Q 12/31/2023
93020231018202310-Q 9/30/2023
6302023804202310-K 6/30/2023
3312023421202310-Q 3/31/2023
12312022119202310-Q 12/31/2022
93020221019202210-Q 9/30/2022
6302022805202210-K 6/30/2022
3312022420202210-Q 3/31/2022
12312021119202210-Q 12/31/2021

Insider Activity

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 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Whaley Susan StreetChief Legal Officer & Secy8292025Sell156.841,000156,8354,459,734Form
1Raman Sundar G.CEO-Fabric & Home Care8222025Sell158.169,5541,511,0506,624,721Form
2Coombe Gary ACEO - Grooming8222025Sell158.1610,1941,612,2735,532,108Form
3Keith R. AlexandraCEO - Beauty8222025Sell158.1610,6971,691,8274,354,039Form
4Davis Jennifer L.CEO - Health Care8212025Sell157.278,5961,351,92610,221,371Form