• Microsoft Active Directory for the cloud.
• Twilio or Stripe for secure user identity.
• Salesforce for secure enterprise identity.

• Okta Workforce Identity Cloud: This service provides comprehensive identity and access management for an organization's employees, partners, and contractors, ensuring secure access to internal applications.
• Okta Customer Identity Cloud: This service enables organizations to build secure and seamless login, registration, and user management experiences for their own customers across their applications and services.

Okta (OKTA) primarily sells its identity and access management solutions to other companies (B2B model).

Major customer companies include, but are not limited to, the following:

• Adobe (NASDAQ: ADBE)
• T-Mobile (NASDAQ: TMUS)
• FedEx (NYSE: FDX)
• Workday (NASDAQ: WDAY)
• JetBlue Airways (NASDAQ: JBLU)

Okta serves a diverse range of industries, providing solutions for both workforce identity (managing access for employees and contractors) and customer identity (securing and streamlining access for end-users of their clients' applications and services).

• Amazon Web Services (AWS), subsidiary of Amazon.com, Inc. (AMZN)

Todd McKinnon, CEO, Chairperson of the Board and Co-Founder

Todd McKinnon is the CEO and co-founder of Okta, which he co-founded in 2009 with Frederic Kerrest. He is responsible for steering the company's vision and strategy. Before founding Okta, he led engineering at Salesforce.com from 2003 to 2009, where he grew the team from 15 to over 250 people and was instrumental in developing and launching Force.com and AppExchange. Prior to Salesforce, McKinnon spent nearly a decade in various engineering and leadership roles at PeopleSoft.

Brett Tighe, Chief Financial Officer

Brett Tighe serves as the Chief Financial Officer at Okta, where he oversees the company's financial strategy and operations, including accounting, financial planning and analysis, investor relations, tax, and treasury. He joined Okta in 2015 and played a pivotal role in the company's successful Initial Public Offering (IPO) in 2017 and its continued growth as a public company. Before becoming CFO in March 2021 (interim in June 2021, officially in January 2022), he held roles such as Senior Vice President of FP&A and Treasury. Prior to Okta, Tighe spent nearly a decade at Salesforce in various senior finance roles, including Senior Director of Corporate Finance & Strategy, and began his career at Deloitte & Touche.

Frederic Kerrest, Vice Chairman, Co-Founder

Frederic Kerrest is a co-founder of Okta and serves as its Vice Chairman. He co-founded Okta with Todd McKinnon in 2009.

Eric Kelleher, President, Customer Experience & Communications

Eric Kelleher was promoted to President, Customer Experience & Communications in February 2024. He has held leadership roles at Okta for seven years and previously served as Chief Customer Officer since 2020. In his current role, he oversees Marketing and Communications, in addition to the Customer First organization, and co-leads the go-to-market function. He has been instrumental in scaling Okta to over $2 billion in revenue.

Jon Addison, Chief Revenue Officer

Jon Addison serves as Okta's Chief Revenue Officer, responsible for driving revenue growth. He was appointed to this role recently, prior to February 2024.

The increasing preference among enterprises for integrated identity and access management (IAM) solutions provided directly by major cloud and platform vendors, most notably Microsoft's Entra ID (formerly Azure AD). Microsoft's ability to bundle its comprehensive identity services as part of broader enterprise licensing agreements (e.g., Microsoft 365 E3/E5) or integrate them seamlessly into their extensive ecosystem of applications and infrastructure presents a significant emerging threat. This trend could erode demand for independent, best-of-breed identity providers like Okta, as organizations might prioritize the convenience, cost-effectiveness, and perceived simplicity of a single vendor solution over Okta's platform-agnostic approach.

• Employee Access Management solutions: $41 billion. This segment's sizing is based on an initial estimate of over 50,000 U.S. companies with more than 250 employees, adjusted for international expansion potential.
• Customer Identity Management solutions: $30 billion. This market is defined based on factors such as Facebook users (digitally active people), service employees, internal application usage, and pricing assumptions.

Okta (OKTA) is expected to drive future revenue growth over the next 2-3 years through several key strategies and market trends:

1. New Product Expansion and Contribution: Okta anticipates significant revenue contributions from its expanding portfolio of new solutions, particularly in the areas of identity governance and access management. Products such as Okta Identity Governance (OIG), Okta Privileged Access (OPA), Okta Device Access, Identity Security Posture Management (ISPM), Identity Threat Protection (ITP) with Okta AI, and Fine-Grained Authorization are highlighted as crucial growth vectors. CEO Todd McKinnon specifically noted the substantial growth in Okta's governance portfolio and the success of OIG, which partners and analysts suggest is ready for mainstream adoption.
2. Go-to-Market Specialization and Enhanced Sales Execution: The company has implemented a go-to-market (GTM) specialization strategy, which includes separating sales teams for its Workforce Identity and Customer Identity (Auth0) segments. This initiative aims to sharpen focus, improve sales execution, and strengthen the sales pipeline. This specialization has already shown positive signals, particularly contributing to strong performance in specialized business units like the U.S. public sector.
3. Growth in Large Enterprise Customer Base: Okta continues to demonstrate strength with large customers, including a notable increase in clients with over $1 million in Annual Contract Value (ACV). The company is positioned as a preferred choice for major organizations seeking to address complex identity security challenges across workforce, customer, and AI applications. This expanded adoption within its large enterprise customer base is a consistent driver of top-line growth.
4. Leveraging AI and Addressing Evolving Cybersecurity Threats: The increasing demand for secure and unified identity management, driven by advancements in AI, the prevalence of remote work, and escalating cybersecurity threats, serves as a significant market tailwind for Okta. The company is incorporating AI into new product developments, such as solutions for securing AI agents, further enhancing its competitive differentiation in the identity security landscape.