Tearsheet

Nu Skin Enterprises (NUS)


Market Price (10/25/2025): $11.02 | Market Cap: $544.8 Mil
Sector: Consumer Staples | Industry: Household Products

Nu Skin Enterprises (NUS)


Market Price (10/25/2025): $11.02
Market Cap: $544.8 Mil
Sector: Consumer Staples
Industry: Household Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 21%, Dividend Yield is 2.2%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 16%, FCF Yield is 11%
Weak multi-year price returns
2Y Excs Rtn is -100%, 3Y Excs Rtn is -150%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -12%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -13%, Rev Chg QQuarterly Revenue Change % is -12%
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 21%, Dividend Yield is 2.2%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 16%, FCF Yield is 11%
1 Weak multi-year price returns
2Y Excs Rtn is -100%, 3Y Excs Rtn is -150%
2 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -12%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -13%, Rev Chg QQuarterly Revenue Change % is -12%

Market Valuation & Key Metrics

NUS Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
NUS Return39%-4%-14%-51%-64%62%-68%
Peers Return120%-3%-17%6%-8%-35%13%
S&P 500 Return16%27%-19%24%23%15%106%

Monthly Win Rates [3]
NUS Win Rate67%42%50%25%33%56% 
Peers Win Rate53%35%32%38%47%42% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
NUS Max Drawdown-69%-26%-36%-60%-68%-20% 
Peers Max Drawdown-27%-24%-27%-14%-20%-51% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: ADUS, USPH, OMI, SLP, DSY. See NUS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/24/2025 (YTD)

How Low Can It Go

Unique KeyEventNUSS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-73.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven282.4%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-70.5%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven239.5%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven106 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-55.9%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven126.6%24.7%
2018 CorrectionTime to BreakevenTime to BreakevenNot Fully Recovered days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-59.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven144.7%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven210 days1480 days

Compare to ADUS, USPH, OMI, SLP, DSY


In The Past

Nu Skin Enterprises's stock fell -73.8% during the 2022 Inflation Shock from a high on 6/9/2021. A -73.8% loss requires a 282.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Nu Skin Enterprises (NUS)

Better Bets than Nu Skin Enterprises (NUS)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to NUS. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-0.4%-0.4%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.8%0.8%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-16.4%-16.4%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.5%5.5%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-14.3%-14.3%-22.4%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-0.4%-0.4%-6.0%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.8%0.8%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-16.4%-16.4%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.5%5.5%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-14.3%-14.3%-22.4%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Nu Skin Enterprises

Financials

NUSADUSUSPHOMISLPDSYMedian
NameNu Skin .Addus Ho.US Physi.Owens & .Simulati.Big Tree. 
Mkt Price11.02121.6393.165.5117.830.7114.42
Mkt Cap0.52.21.40.40.4-0.5
Rev LTM1,6261,2747308,73180-1,274
Op Inc LTM57116712875-71
FCF LTM599461-16611-59
FCF 3Y Avg56966313014-63
CFO LTM931007210114-93
CFO 3Y Avg1071047335319-104

Growth & Margins

NUSADUSUSPHOMISLPDSYMedian
NameNu Skin .Addus Ho.US Physi.Owens & .Simulati.Big Tree. 
Rev Chg LTM-11.8%14.3%16.2%2.5%20.0%-14.3%
Rev Chg 3Y Avg-13.1%12.1%11.4%-3.6%15.8%-11.4%
Rev Chg Q-12.1%21.8%18.0%3.3%9.8%-9.8%
QoQ Delta Rev Chg LTM-3.2%5.2%4.3%0.2%2.3%-2.3%
Op Mgn LTM3.5%9.1%9.7%3.3%5.8%-5.8%
Op Mgn 3Y Avg3.9%8.7%10.7%2.8%11.2%-8.7%
QoQ Delta Op Mgn LTM0.5%0.1%0.2%0.1%1.3%-0.2%
CFO/Rev LTM5.7%7.9%9.8%1.2%17.7%-7.9%
CFO/Rev 3Y Avg5.9%9.3%11.4%3.7%29.2%-9.3%
FCF/Rev LTM3.6%7.4%8.3%-1.9%13.1%-7.4%
FCF/Rev 3Y Avg3.2%8.6%9.9%1.3%22.9%-8.6%

Valuation

NUSADUSUSPHOMISLPDSYMedian
NameNu Skin .Addus Ho.US Physi.Owens & .Simulati.Big Tree. 
Mkt Cap0.52.21.40.40.4-0.5
P/S0.31.71.90.04.5-1.7
P/EBIT4.018.217.8-1.476.6-17.8
P/E5.426.542.4-0.4-5.7-5.4
P/CFO5.821.919.74.225.2-19.7
Total Yield20.7%3.8%3.3%-283.8%-17.3%-3.3%
Dividend Yield2.2%0.0%0.9%0.0%0.3%-0.3%
FCF Yield 3Y Avg11.8%5.4%4.6%6.1%2.2%-5.4%
D/E0.60.10.24.90.0-0.2
Net D/E0.10.10.24.8-0.1-0.1

Returns

NUSADUSUSPHOMISLPDSYMedian
NameNu Skin .Addus Ho.US Physi.Owens & .Simulati.Big Tree. 
1M Rtn-7.2%4.1%13.8%4.4%20.1%-41.9%4.2%
3M Rtn26.6%11.1%26.1%-30.1%34.8%-45.9%18.6%
6M Rtn93.3%20.9%33.6%-20.7%-49.8%-47.8%0.1%
12M Rtn80.5%-5.8%16.3%-59.7%-42.4%-81.1%-24.1%
3Y Rtn-67.6%12.3%16.5%-67.1%-61.1%--61.1%
1M Excs Rtn-11.0%2.4%10.1%11.0%18.6%-43.8%6.2%
3M Excs Rtn18.3%5.2%18.0%-36.3%24.4%-51.1%11.6%
6M Excs Rtn70.4%-2.0%10.7%-43.6%-72.7%-70.7%-22.8%
12M Excs Rtn70.0%-22.6%-1.2%-75.2%-64.0%-100.9%-43.3%
3Y Excs Rtn-149.7%-67.0%-60.9%-149.8%-144.8%--144.8%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Nu Skin1,7532,0682,523  
Manufacturing181149172  
Rhyz other3540  
Core Nu Skin Adjustments-14   
Beauty   1,4921,423
Other   168134
Wellness   923863
Total1,9692,2262,6962,5822,420


Operating Income by Segment
$ Mil20242023202220212020
Nu Skin376425572  
Manufacturing12418  
Rhyz other-21-6-2  
Corporate and other-320-311-354  
Total48111234  


Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity2,173,387
Short Interest: % Change Since 9302025-6.6%
Average Daily Volume482,360
Days-to-Cover Short Interest4.51
Basic Shares Quantity49,441,000
Short % of Basic Shares4.4%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/7/20258.9%39.5%41.1%
5/8/202511.0%21.3%31.5%
2/13/202517.8%18.4%29.5%
11/7/20241.6%11.5%21.7%
8/8/2024-3.2%-5.1%-29.4%
5/8/20242.9%9.4%7.1%
2/14/2024-20.7%-29.5%-23.6%
11/1/2023-9.5%-12.0%-3.5%
...
SUMMARY STATS   
# Positive111112
# Negative131312
Median Positive8.9%9.8%15.5%
Median Negative-7.6%-8.9%-15.5%
Max Positive27.9%39.5%45.5%
Max Negative-20.7%-29.5%-44.6%

SEC Filings

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Report DateFiling DateFiling
6302025808202510-Q 6/30/2025
3312025509202510-Q 3/31/2025
12312024214202510-K 12/31/2024
93020241108202410-Q 9/30/2024
6302024809202410-Q 6/30/2024
3312024509202410-Q 3/31/2024
12312023215202410-K 12/31/2023
93020231102202310-Q 9/30/2023
6302023802202310-Q 6/30/2023
3312023504202310-Q 3/31/2023
12312022216202310-K 12/31/2022
93020221103202210-Q 9/30/2022
6302022805202210-Q 6/30/2022
3312022505202210-Q 3/31/2022
12312021216202210-K 12/31/2021
93020211104202110-Q 9/30/2021

Insider Activity

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