ServiceNow (NOW)
Market Price (11/24/2025): $813.36 | Market Cap: $168.9 BilSector: Information Technology | Industry: Systems Software
ServiceNow (NOW)
Market Price (11/24/2025): $813.36Market Cap: $168.9 BilSector: Information TechnologyIndustry: Systems Software
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 38%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 31%, CFO LTM is 4.8 Bil, FCF LTM is 3.9 Bil | Weak multi-year price returns2Y Excs Rtn is -22% | Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 77x, P/EPrice/Earnings or Price/(Net Income) is 98x |
| Low stock price volatilityVol 12M is 39% | Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.0% | |
| Megatrend and thematic driversMegatrends include Cloud Computing, Automation & Robotics, Artificial Intelligence, and Cybersecurity. Show more. |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 38%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 31%, CFO LTM is 4.8 Bil, FCF LTM is 3.9 Bil |
| Low stock price volatilityVol 12M is 39% |
| Megatrend and thematic driversMegatrends include Cloud Computing, Automation & Robotics, Artificial Intelligence, and Cybersecurity. Show more. |
| Weak multi-year price returns2Y Excs Rtn is -22% |
| Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 77x, P/EPrice/Earnings or Price/(Net Income) is 98x |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.0% |
Valuation, Metrics & Events
NOW Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are five key points explaining the approximate -13.8% movement in ServiceNow (NOW) stock from July 31, 2025, to November 24, 2025:
1. Q3 2025 Earnings Performance and Investor Expectations.
ServiceNow reported strong financial results for the third quarter of 2025 on October 29, 2025, surpassing guidance for both revenue and earnings per share, and raising its full-year guidance. Despite these positive outcomes, the stock's subsequent decline suggests that these favorable results may have already been factored into the share price, leading to a "sell the news" reaction, or that investor expectations for the company's performance were even higher.
2. Relative Underperformance Compared to Peers.
While ServiceNow's Q3 2025 results were strong, the company "delivered the weakest performance against analyst estimates of the whole group" of automation software stocks. This relative underperformance within its sector might have prompted some investors to reallocate capital to other, comparatively stronger-performing companies, contributing to the stock's downward pressure.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| NOW Return | 95% | 18% | -40% | 82% | 50% | -23% | 188% |
| Peers Return | 132% | 1% | -57% | 50% | 8% | -10% | 48% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 12% | 104% |
Monthly Win Rates [3] | |||||||
| NOW Win Rate | 83% | 50% | 17% | 75% | 75% | 40% | |
| Peers Win Rate | 67% | 47% | 23% | 58% | 43% | 38% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| NOW Max Drawdown | -12% | -17% | -47% | -6% | -9% | -32% | |
| Peers Max Drawdown | -25% | -25% | -61% | -14% | -32% | -38% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: TEAM, PEGA, ALRM, FSLY, VRNT. See NOW Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 11/21/2025 (YTD)
How Low Can It Go
| Event | NOW | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -51.3% | -25.4% |
| % Gain to Breakeven | 105.3% | 34.1% |
| Time to Breakeven | 423 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -30.2% | -33.9% |
| % Gain to Breakeven | 43.3% | 51.3% |
| Time to Breakeven | 32 days | 148 days |
| 2018 Correction | ||
| % Loss | -27.2% | -19.8% |
| % Gain to Breakeven | 37.4% | 24.7% |
| Time to Breakeven | 82 days | 120 days |
Compare to TEAM, PEGA, ALRM, FSLY, VRNT
In The Past
ServiceNow's stock fell -51.3% during the 2022 Inflation Shock from a high on 11/4/2021. A -51.3% loss requires a 105.3% gain to breakeven.
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Asset Allocation
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Latest Trefis Analyses
Trade Ideas
Select past ideas related to NOW. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10312025 | ZBRA | Zebra Technologies | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -10.5% | -10.5% | -15.2% |
| 10312025 | ACN | Accenture | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 0.7% | 0.7% | -4.0% |
| 10312025 | ADBE | Adobe | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -4.7% | -4.7% | -8.2% |
| 10312025 | TXN | Texas Instruments | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -1.3% | -1.3% | -5.0% |
| 10242025 | MRVL | Marvell Technology | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -7.9% | -7.9% | -8.9% |
| 10312022 | NOW | ServiceNow | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 7.1% | 38.3% | -14.1% |
| 04302022 | NOW | ServiceNow | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -12.1% | -3.9% | -28.5% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10312025 | ZBRA | Zebra Technologies | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -10.5% | -10.5% | -15.2% |
| 10312025 | ACN | Accenture | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 0.7% | 0.7% | -4.0% |
| 10312025 | ADBE | Adobe | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -4.7% | -4.7% | -8.2% |
| 10312025 | TXN | Texas Instruments | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -1.3% | -1.3% | -5.0% |
| 10242025 | MRVL | Marvell Technology | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -7.9% | -7.9% | -8.9% |
| 10312022 | NOW | ServiceNow | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 7.1% | 38.3% | -14.1% |
| 04302022 | NOW | ServiceNow | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -12.1% | -3.9% | -28.5% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for ServiceNow
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 52.20 |
| Mkt Cap | 5.9 |
| Rev LTM | 1,362 |
| Op Inc LTM | 103 |
| FCF LTM | 292 |
| FCF 3Y Avg | 225 |
| CFO LTM | 308 |
| CFO 3Y Avg | 240 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 13.2% |
| Rev Chg 3Y Avg | 12.5% |
| Rev Chg Q | 16.3% |
| QoQ Delta Rev Chg LTM | 3.5% |
| Op Mgn LTM | 10.8% |
| Op Mgn 3Y Avg | 9.3% |
| QoQ Delta Op Mgn LTM | 0.4% |
| CFO/Rev LTM | 21.5% |
| CFO/Rev 3Y Avg | 19.0% |
| FCF/Rev LTM | 20.1% |
| FCF/Rev 3Y Avg | 17.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 5.9 |
| P/S | 4.0 |
| P/EBIT | 14.5 |
| P/E | 19.6 |
| P/CFO | 21.0 |
| Total Yield | 2.1% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 3.7% |
| D/E | 0.1 |
| Net D/E | -0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -6.7% |
| 3M Rtn | -4.8% |
| 6M Rtn | 0.9% |
| 12M Rtn | -18.5% |
| 3Y Rtn | 22.3% |
| 1M Excs Rtn | -4.7% |
| 3M Excs Rtn | -6.3% |
| 6M Excs Rtn | -12.8% |
| 12M Excs Rtn | -26.2% |
| 3Y Excs Rtn | -54.4% |
Comparison Analyses
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 10/29/2025 | 2.5% | -3.5% | |
| 7/23/2025 | 4.2% | 2.2% | -8.3% |
| 4/23/2025 | 15.5% | 17.5% | 25.0% |
| 1/29/2025 | -11.4% | -10.2% | -18.7% |
| 10/23/2024 | 5.4% | 4.7% | 15.4% |
| 7/24/2024 | 13.4% | 11.4% | 12.3% |
| 4/24/2024 | -4.0% | -8.1% | 1.6% |
| 1/24/2024 | 0.4% | 0.3% | 1.0% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 18 | 17 | 16 |
| # Negative | 6 | 7 | 8 |
| Median Positive | 5.4% | 7.1% | 10.1% |
| Median Negative | -3.6% | -3.7% | -5.2% |
| Max Positive | 15.5% | 20.0% | 27.1% |
| Max Negative | -11.4% | -13.9% | -18.7% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 10302025 | 10-Q 9/30/2025 |
| 6302025 | 7242025 | 10-Q 6/30/2025 |
| 3312025 | 4232025 | 10-Q 3/31/2025 |
| 12312024 | 1302025 | 10-K 12/31/2024 |
| 9302024 | 10242024 | 10-Q 9/30/2024 |
| 6302024 | 7252024 | 10-Q 6/30/2024 |
| 3312024 | 5062024 | 10-Q 3/31/2024 |
| 12312023 | 1252024 | 10-K 12/31/2023 |
| 9302023 | 10262023 | 10-Q 9/30/2023 |
| 6302023 | 7272023 | 10-Q 6/30/2023 |
| 3312023 | 4272023 | 10-Q 3/31/2023 |
| 12312022 | 1312023 | 10-K 12/31/2022 |
| 9302022 | 10272022 | 10-Q 9/30/2022 |
| 6302022 | 7282022 | 10-Q 6/30/2022 |
| 3312022 | 4282022 | 10-Q 3/31/2022 |
| 12312021 | 2032022 | 10-K 12/31/2021 |
External Quote Links
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| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |