• Amazon for local deals and experiences.
• Yelp for discounted local services.

• Third-Party Merchant Deals: A service facilitating the sale of discounted goods and services from various merchants to consumers through its marketplace.
• First-Party Goods Sales: The direct sale of products from Groupon's own inventory to consumers.

Groupon (GRPN) sells primarily to individuals. The company operates a marketplace that connects consumers to merchants, selling goods or services to these individual customers through its mobile applications and websites.

The up to three categories of individual customers that Groupon serves include:

1. Individuals seeking local services and experiences, such as dining, beauty treatments, fitness classes, and other activities.
2. Individuals looking for discounted products and goods across various categories.
3. Individuals interested in travel deals, including hotels, flights, and vacation packages.

Dušan Šenkypl joined Groupon as Interim CEO from Pale Fire Capital, Groupon's largest shareholder, and was appointed permanent CEO in May 2024. He co-founded Pale Fire Capital in 2015, where he serves as Chairman and CEO. Pale Fire Capital is an entrepreneurial investment firm with approximately $1 billion in assets under management (AUM) and a private equity portfolio of around 30 B2C and marketplace companies. Prior to Pale Fire, he built several global e-commerce and technology projects, including ePojisteni.cz and NetBrokers Holding, a dominant fintech player, which was acquired by a German media group, Bauer Media, in 2018.

Rana Kashyap joined Groupon in December 2022 as SVP and served in various roles across Finance, Commercial, and Transformation. He was appointed CFO in September 2025. Previously, he spent nine years at investment firm RPD Fund Management as Director of Research. Before that, he held positions at Danaher Corporation, Maini Group, and JPMorgan Chase.

Jiri Ponrt joined Groupon from Pale Fire Capital, Groupon's largest shareholder. He served as Groupon's CFO from April 2023 and transitioned to the role of Chief Operating Officer in September 2025. At Pale Fire Capital, he served as Group CFO since November 2021 and later as a Partner. Prior to Pale Fire Capital, he was the CFO at Alza.cz for over seven years, one of the largest e-commerce players in Central and Eastern Europe, where he was instrumental in its growth and international expansion, helping to grow the business to an annual turnover of $2 billion. He also spent 15 years at Danone/Nutricia in various financial and commercial roles.

Peter Sulak is responsible for global sales at Groupon. He has held senior leadership roles across Europe and the Middle East, including serving as a COO and an executive board member of a major retail bank. He specializes in business turnarounds and commercial transformations, with experience scaling both B2B and B2C organizations. Before joining Groupon, he was involved in venture building across the MENA region, launching and scaling consumer financial services ventures.

Giovanni Lagasio is an AI, Product, and Operations executive with over a decade of experience transforming large-scale fintech, e-commerce, and technology organizations. He focuses on building intelligent systems that drive growth, resilience, and operational excellence. At Klarna, he led global Product and Operations teams across Fraud, AML, Banking, B2C, and B2B functions.

Key Risks to Groupon (GRPN)

1. Unsustainable Business Model and Intense Competition: Groupon's foundational daily deals model is highly imitable, leading to market saturation and aggressive competition from major tech companies such as Google, Amazon, Yelp, and Tripadvisor. This intense competitive landscape, coupled with customers experiencing "deal fatigue" and merchants struggling to gain loyal, profitable customers from deep discounts, has resulted in declining revenue and merchant churn.
2. Poor Financial Health and Profitability Challenges: Groupon has consistently faced significant financial difficulties, including negative revenue growth, ongoing profitability challenges, and an inability to generate sustainable net income. The company has reported negative earnings per share (EPS) and net margins, a high debt-to-equity ratio, and a distressed Altman Z-Score, signaling a heightened risk of financial instability.
3. Customer and Merchant Retention Issues: A critical risk stems from difficulties in retaining both customers and merchants. Many merchants report that the deeply discounted deals offered through Groupon do not lead to long-term customer loyalty or profitable repeat business, causing them to discontinue their participation. Simultaneously, customers often demonstrate a lack of loyalty, primarily seeking bargains, which necessitates continuous and costly efforts to attract and retain users.

Groupon (GRPN) operates within several addressable markets for its main products and services, primarily focusing on local experiences, services, and travel.

• The global local experience marketplaces market was valued at approximately USD 20 billion in 2024 and is projected to reach USD 60 billion by 2032.

• The global experience travel services market was valued at USD 138.00 billion in 2024 and is expected to grow to USD 372.93 billion by 2034.

• The global online on-demand home services market was valued at USD 4.3 billion in 2023 and is expected to reach USD 14.0 billion by 2033. Specifically for North America, this market held a 38.0% share in 2023, equating to approximately USD 1.63 billion.

Here are 3-5 expected drivers of future revenue growth for Groupon (GRPN) over the next 2-3 years:

1. Growth in Local Marketplace and High-Margin Offerings: Groupon's core local marketplace, which accounts for approximately 90% of its billings, demonstrated double-digit growth in both North America and international markets in 2025. The company is strategically prioritizing high-margin local deals, including groceries, services, and unique experiences, to diversify its offerings and reduce reliance on broader national campaigns.
2. Expansion of Active Customer Base: Groupon saw its global active customers increase to 16.2 million in 2025, marking a rise of over 5% year-over-year, with North America local active customers growing by 12%. This continued focus on attracting and retaining customers, particularly within its local segment, is expected to drive future revenue.
3. Leveraging AI and Product Enhancements: The company is transitioning to an "AI-native operating model" and has established an AI Committee to integrate artificial intelligence into its operations and product development. Plans are in place to make inventory discoverable and transactable by AI agents by mid-2026. Additionally, enhancements in product and engineering, including the migration of iOS users in North America to a new, more monetizing mobile app, are aimed at improving user experience and purchase frequency.
4. Strengthened Merchant Partnerships and Market Penetration: Groupon is focusing on enhancing its relationships with merchants, evidenced by a 43% increase in merchants generating over $1 million in trailing twelve-month billings. This "hyper-local" approach, coupled with strategic geographic expansion into regions with strong consumer demand, particularly in key international markets, is anticipated to contribute to revenue growth.

Share Repurchases

• Groupon has an active share repurchase program, with approximately $245 million remaining authorized on its buyback program as of early 2026.

Share Issuance

• In June 2025, Groupon undertook a $244 million financing transaction involving the exchange of existing convertible senior notes due in 2026 and 2027 for new 4.875% Convertible Senior Notes due 2030.
• The new 2030 notes are convertible into cash, shares of common stock, or a combination, at Groupon's discretion, with an initial conversion rate equivalent to approximately $54.04 per share.

Capital Expenditures

• Groupon's capital expenditures were $3.6 million in Q4 2025.
• The company generated positive free cash flow of $49.9 million in 2025, reflecting that capital investments were funded through operating cash flow.
• Management plans to invest in its AI strategy over the coming years, which suggests future capital expenditures will be focused on technological enhancements.