Tearsheet

1-800-Flowers.com (FLWS)


Market Price (6/13/2026): $4.305 | Market Cap: $275.8 MilSector: Consumer Discretionary | Industry: Other Specialty Retail

1-800-Flowers.com (FLWS)


Market Price (6/13/2026): $4.305
Market Cap: $275.8 Mil
Sector: Consumer Discretionary
Industry: Other Specialty Retail

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

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Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail. Themes include Direct-to-Consumer Brands, Online Marketplaces, and Last-Mile Delivery.

Weak multi-year price returns
2Y Excs Rtn is -94%, 3Y Excs Rtn is -124%

Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%

Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -75 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -4.9%

Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 73%

Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -9.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -9.7%, Rev Chg QQuarterly Revenue Change % is -12%

Not cash flow generative
FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.0%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -53%

Significant short interest
Short Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 17.71

Key risks
FLWS key risks include [1] operational execution difficulties with its order management system and [2] supply chain vulnerabilities tied to its significant reliance on fresh flowers sourced from Colombia.

0 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail. Themes include Direct-to-Consumer Brands, Online Marketplaces, and Last-Mile Delivery.
1 Weak multi-year price returns
2Y Excs Rtn is -94%, 3Y Excs Rtn is -124%
2 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%
3 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -75 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -4.9%
4 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 73%
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -9.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -9.7%, Rev Chg QQuarterly Revenue Change % is -12%
6 Not cash flow generative
FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.0%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -53%
8 Significant short interest
Short Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 17.71
9 Key risks
FLWS key risks include [1] operational execution difficulties with its order management system and [2] supply chain vulnerabilities tied to its significant reliance on fresh flowers sourced from Colombia.

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 6/5/2026

1-800-Flowers.com (FLWS) stock has gained about 25% since 2/28/2026 because of the following key factors:

1. Improved Fiscal Q3 2026 Operational Efficiency and Cost Savings.

1-800-Flowers.com demonstrated significant operational improvements in its fiscal Q3 2026, which ended March 29, 2026. The company reported a 150 basis point increase in gross profit margin, reaching 33.2%, which was attributed to pricing discipline and cost actions. Operating expenses saw a substantial year-over-year reduction of $106.6 million. These efforts contributed to a narrowed net loss of $100.1 million, compared to a $178.2 million net loss in the prior-year period, and an improved Adjusted EBITDA loss of $31.2 million from $34.9 million previously. Additionally, the company achieved its target of $50 million in annualized run-rate cost savings ahead of its original schedule for fiscal years 2026 and 2027.

2. Strategic Focus on Profitability and Long-Term Growth Initiatives.

Management's commitment to a strategic shift towards more disciplined, profitability-focused marketing and improved operational execution bolstered investor confidence. The company emphasized its strategic initiatives aimed at strengthening the business and positioning it for sustainable, profitable growth, despite a reported 11.6% year-over-year decline in total consolidated revenues for fiscal Q3 2026. This forward-looking perspective, focusing on long-term financial health over immediate top-line growth, resonated positively with the market.

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Stock Movement Drivers

Fundamental Drivers

The 24.1% change in FLWS stock from 2/28/2026 to 6/12/2026 was primarily driven by a 27.7% change in the company's P/S Multiple.
(LTM values as of)22820266122026Change
Stock Price ($)3.484.3224.1%
Change Contribution By: 
Total Revenues ($ Mil)1,5851,547-2.4%
P/S Multiple0.10.227.7%
Shares Outstanding (Mil)6464-0.4%
Cumulative Contribution24.1%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 6/12/2026
ReturnCorrelation
FLWS24.1% 
Market (SPY)8.4%35.9%
Sector (XLY)-0.0%34.0%

Fundamental Drivers

The 26.7% change in FLWS stock from 11/30/2025 to 6/12/2026 was primarily driven by a 36.8% change in the company's P/S Multiple.
(LTM values as of)113020256122026Change
Stock Price ($)3.414.3226.7%
Change Contribution By: 
Total Revenues ($ Mil)1,6591,547-6.7%
P/S Multiple0.10.236.8%
Shares Outstanding (Mil)6464-0.7%
Cumulative Contribution26.7%

LTM = Last Twelve Months as of date shown

Market Drivers

11/30/2025 to 6/12/2026
ReturnCorrelation
FLWS26.7% 
Market (SPY)9.2%23.4%
Sector (XLY)-1.0%24.5%

Fundamental Drivers

The -12.2% change in FLWS stock from 5/31/2025 to 6/12/2026 was primarily driven by a -9.5% change in the company's Total Revenues ($ Mil).
(LTM values as of)53120256122026Change
Stock Price ($)4.924.32-12.2%
Change Contribution By: 
Total Revenues ($ Mil)1,7101,547-9.5%
P/S Multiple0.20.2-2.2%
Shares Outstanding (Mil)6464-0.7%
Cumulative Contribution-12.2%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2025 to 6/12/2026
ReturnCorrelation
FLWS-12.2% 
Market (SPY)27.3%21.0%
Sector (XLY)9.9%24.8%

Fundamental Drivers

The -46.8% change in FLWS stock from 5/31/2023 to 6/12/2026 was primarily driven by a -28.4% change in the company's P/S Multiple.
(LTM values as of)53120236122026Change
Stock Price ($)8.124.32-46.8%
Change Contribution By: 
Total Revenues ($ Mil)2,1051,547-26.5%
P/S Multiple0.20.2-28.4%
Shares Outstanding (Mil)65641.1%
Cumulative Contribution-46.8%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2023 to 6/12/2026
ReturnCorrelation
FLWS-46.8% 
Market (SPY)84.5%32.1%
Sector (XLY)57.6%34.7%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
FLWS Return-10%-59%13%-24%-52%8%-84%
Peers Return80%-22%19%11%24%12%156%
S&P 500 Return27%-19%24%23%16%8%97%

Monthly Win Rates [3]
FLWS Win Rate42%33%50%50%17%50% 
Peers Win Rate60%40%50%47%55%60% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
FLWS Max Drawdown-42%-77%-54%-36%-66%-37% 
Peers Max Drawdown-27%-47%-40%-36%-39%-27% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: ETSY, WSM, SIG, TPR, CPRI. See FLWS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/12/2026 (YTD)

How Low Can It Go

EventFLWSS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-25.1%-9.5%
  % Gain to Breakeven33.5%10.5%
  Time to Breakeven56 days24 days
2023 SVB Regional Banking Crisis
  % Loss-27.0%-6.7%
  % Gain to Breakeven37.0%7.1%
  Time to Breakeven229 days31 days
2020 COVID-19 Crash
  % Loss-38.0%-33.7%
  % Gain to Breakeven61.3%50.9%
  Time to Breakeven41 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-12.3%-19.2%
  % Gain to Breakeven14.0%23.8%
  Time to Breakeven8 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-35.0%-12.2%
  % Gain to Breakeven53.9%13.9%
  Time to Breakeven284 days62 days
2013 Taper Tantrum
  % Loss-19.1%-0.2%
  % Gain to Breakeven23.6%0.2%
  Time to Breakeven114 days1 days

Compare to ETSY, WSM, SIG, TPR, CPRI

In The Past

1-800-Flowers.com's stock fell -6.1% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 6.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventFLWSS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-25.1%-9.5%
  % Gain to Breakeven33.5%10.5%
  Time to Breakeven56 days24 days
2023 SVB Regional Banking Crisis
  % Loss-27.0%-6.7%
  % Gain to Breakeven37.0%7.1%
  Time to Breakeven229 days31 days
2020 COVID-19 Crash
  % Loss-38.0%-33.7%
  % Gain to Breakeven61.3%50.9%
  Time to Breakeven41 days140 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-35.0%-12.2%
  % Gain to Breakeven53.9%13.9%
  Time to Breakeven284 days62 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-32.4%-17.9%
  % Gain to Breakeven47.9%21.8%
  Time to Breakeven216 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-44.0%-15.4%
  % Gain to Breakeven78.7%18.2%
  Time to Breakeven287 days125 days
2008-2009 Global Financial Crisis
  % Loss-89.9%-53.4%
  % Gain to Breakeven892.1%114.4%
  Time to Breakeven2079 days1085 days

Compare to ETSY, WSM, SIG, TPR, CPRI

In The Past

1-800-Flowers.com's stock fell -6.1% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 6.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About 1-800-Flowers.com (FLWS)

1-800-FLOWERS.COM, Inc., together with its subsidiaries, provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.

AI Analysis | Feedback

1-800-Flowers.com is:

  • The Amazon for gifts and special occasions, offering a vast online selection beyond just flowers.

  • The Procter & Gamble of gifting, owning a portfolio of well-known brands like Harry & David, Cheryl's Cookies, and Shari's Berries.

AI Analysis | Feedback

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  • Fresh Flowers & Plants: Offers a variety of fresh-cut flowers, floral arrangements, and live plants.
  • Gourmet Foods & Gift Baskets: Provides a wide selection of gourmet edibles such as dipped berries, popcorns, cookies, chocolates, candies, wines, and gift-quality fruits, often packaged in gift baskets.
  • Personalized Products: Sells customizable items that can be designed with unique names, messages, or photos.
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AI Analysis | Feedback

1-800-Flowers.com (FLWS) primarily sells to individuals. Its extensive portfolio of brands such as 1-800-Flowers.com, Harry & David, Cheryl's Cookies, and PersonalizationMall.com are largely direct-to-consumer businesses, providing gifts and gourmet foods for a wide range of personal occasions.

The up to three categories of customers that 1-800-Flowers.com primarily serves are:

  • Individuals purchasing gifts for personal milestones and celebrations: This includes customers buying flowers, gourmet foods, or personalized items for birthdays, anniversaries, graduations, engagements, Mother's Day, Valentine's Day, and other celebratory events.
  • Individuals purchasing gifts for expressions of sympathy or support: Customers sending floral arrangements, fruit baskets, or comfort items for condolences, get-well wishes, or to offer support during difficult times.
  • Individuals purchasing gourmet foods and specialty items for personal consumption or entertaining: This segment includes customers buying products from brands like Harry & David, Cheryl's Cookies, or The Popcorn Factory for their own household enjoyment, family meals, or social gatherings, rather than specifically as a gift for others.

AI Analysis | Feedback

  • FedEx Corporation (FDX)
  • United Parcel Service, Inc. (UPS)

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Adolfo Villagomez, Chief Executive Officer

Adolfo Villagomez was appointed Chief Executive Officer of 1-800-FLOWERS.COM, Inc. in May 2025, becoming the first person outside the McCann family to hold this role. He brings over two decades of leadership experience in driving digital transformations and previously served as Chief Executive Officer of Progress Residential, where he led the largest private owner and operator of single-family rentals in over 40 U.S. markets.

James Langrock, Senior Vice President, Chief Financial Officer

James Langrock became Chief Financial Officer of 1-800-FLOWERS.COM, Inc. in January 2025, after joining the company as Chief Administrative Officer in April 2024. Prior to his tenure at 1-800-FLOWERS.COM, Inc., Mr. Langrock held Chief Financial Officer positions at several public and privately held companies, including Charcuterie Artisans, The Hain Celestial Group, and Monster Worldwide, Inc.

James F. McCann, Founder & Chairman of the Board

Jim McCann founded 1-800-FLOWERS.COM, Inc. in 1976 when he purchased his first retail floral shop in Manhattan. He is credited with revolutionizing the floral industry by pioneering the use of toll-free telephone numbers and embracing e-commerce early on, establishing the company's internet presence in the 1990s. Under his leadership, the company expanded into a leading floral and gourmet foods gifting company through a combination of organic growth and strategic acquisitions of brands like Harry & David and Cheryl's Cookies. Mr. McCann also co-founded Smile Farms Inc., a non-profit organization providing job opportunities for individuals with developmental disabilities.

Melanie Babcock, Chief Marketing and Growth Officer

Melanie Babcock leads all aspects of marketing strategy, brand positioning, customer acquisition and retention, and revenue growth initiatives for 1-800-FLOWERS.COM, Inc. A digital pioneer, she previously spent over a decade at The Home Depot in various leadership roles, most recently as Vice President of Orange Apron Media and Monetization, where she built the retail media division. Her prior experience also includes leadership positions at Cardlytics, MSL GROUP/Publicis Groupe, and Ketchum.

Alex Zelikovsky, Chief Information Officer

Alexander Zelikovsky was appointed Chief Information Officer of 1-800-FLOWERS.COM, Inc. in December 2025. He is responsible for leading the company's enterprise-wide technology strategy to accelerate digital transformation, including IT applications, data architecture, cybersecurity, and business intelligence. With over 25 years of technology leadership experience, he previously served as Executive Vice President and Global CIO at Pitney Bowes, and held divisional CIO and Head of Digital Technology roles at Kimberly-Clark. Mr. Zelikovsky began his journey into digital technology as part of the team that pioneered Amazon's global distribution network.

AI Analysis | Feedback

The key risks to 1-800-Flowers.com (FLWS) include:

  1. Fluctuations in Consumer Discretionary Spending: The company faces significant risk from reduced consumer discretionary spending due to macroeconomic factors such as inflation and economic uncertainty. As flowers and gourmet gifts are often considered non-essential items, demand for 1-800-Flowers.com's products is highly sensitive to the economic well-being and confidence of consumers, directly impacting revenue and profitability.

  2. Supply Chain Volatility and Increased Costs: As a business heavily reliant on perishable goods, 1-800-Flowers.com is vulnerable to disruptions and rising costs within its supply chain. This includes volatility in agricultural commodity prices, increased transportation and fuel costs, international shipping delays, geopolitical tensions impacting sourcing, potential tariffs on imported flowers, and the impact of extreme weather events on agricultural production. These factors can lead to higher operational expenses, product availability issues, and squeezed profit margins.

  3. Intense Competition and Marketing Inefficiency: The floral and gifting industry is highly competitive, with numerous direct and indirect rivals. This competitive landscape often leads to a promotional sales environment that can pressure gross margins. Additionally, shifts in the digital marketing landscape, such as declining effectiveness of traditional Search Engine Optimization (SEO), pose challenges to customer acquisition and retention, potentially reducing marketing efficiency and increasing customer acquisition costs.

AI Analysis | Feedback

The expansion of on-demand, hyper-local delivery platforms (e.g., Uber Eats, DoorDash, Instacart) into categories such as flowers, gourmet foods, and gifts from local vendors presents a clear emerging threat. These platforms leverage existing local retail networks to offer rapid, often same-day or even same-hour delivery, setting new customer expectations for speed and convenience that can directly challenge 1-800-Flowers.com's established e-commerce and fulfillment model for spontaneous or urgent gifting occasions.

AI Analysis | Feedback

The addressable markets for 1-800-Flowers.com's main products and services are substantial, both in the U.S. and globally.

Consumer Floral & Gifts

  • The global floral industry market size was valued at approximately USD 61.6 billion in 2025 and is projected to reach USD 104.1 billion by 2035, growing at a CAGR of 5.4% during the forecast period (2026-2035).
  • In the United States, the floriculture market, which includes fresh-cut flowers, floral arrangements, and plants, was estimated at USD 7.91 billion in 2026 and is projected to grow to USD 10.3 billion by 2031 with a CAGR of 5.43% (2026-2031).

Gourmet Foods & Gift Baskets

  • The global gourmet food market size was valued at USD 542.43 billion in 2025 and is projected to grow to USD 931.15 billion by 2034, exhibiting a CAGR of 6.25%.
  • The U.S. gourmet food market is estimated to reach USD 126.11 billion in 2025.
  • Specifically for food gifting, the U.S. consumer and corporate food gifting market was valued at USD 42 billion and is poised for an average growth of 5.2% annually through 2028.
  • The global gift baskets market size was valued at USD 10.6 billion in 2025 and is expected to reach USD 19.05 billion by 2035, with a CAGR of 6% from 2025 to 2035. North America holds approximately 35% of the global market share.

Personalized Products

  • The global personalized gifts market size was valued at USD 28.95 billion in 2024 and is projected to grow to USD 47.49 billion by 2030, expanding at a CAGR of 8.6% during the forecast period (2025–2030).
  • The U.S. personalized gifts market was valued at USD 9.69 billion in 2024 and is projected to reach USD 14.56 billion by 2030, growing at a CAGR of 7.03%.

AI Analysis | Feedback

1-800-Flowers.com (FLWS) is focused on several key drivers to fuel its future revenue growth over the next two to three years:

  1. Expansion of Product Categories and Strategic Acquisitions: The company is actively broadening its product portfolio through strategic acquisitions and diversification beyond traditional floral offerings. Recent examples include the acquisition of Card Isle, an e-commerce greeting card company, and Scharffen Berger, a premium chocolate manufacturer, in 2024. This strategy aims to enhance offerings in high-margin gifting areas and diversify revenue streams, allowing for a broader customer reach.

  2. Expansion into New Channels Beyond E-commerce: 1-800-Flowers.com is extending its reach by leveraging third-party marketplaces such as Amazon and Walmart.com. This initiative seeks to make products more accessible to new audiences and deepen customer engagement by meeting them where they shop. The company is also exploring new retail approaches, including a full-year store concept, after testing pop-up shops.

  3. Growth in High-Margin Occasions and Corporate Gifting: A strategic focus for the company is to capitalize on high-margin gifting occasions, with particular emphasis on weddings and the growing corporate gifting segment. Initiatives like SmartGift are pivotal to enhancing capabilities for both consumer and corporate clients and supporting the expansion of the corporate gifting business.

  4. Enhancing Customer Experience and Leveraging Technology: 1-800-Flowers.com is committed to continuous technological innovation to improve the customer experience. This includes refining its gifting platform to enhance user experience, broaden product selections, and cater to a wider range of price points. The company is also exploring the implementation of AI for advanced customer service capabilities, hyper-personalized interactions, and optimized logistics to improve delivery times and customer engagement.

  5. Optimizing Marketing Strategy for Profitable Growth: The company is shifting its marketing approach to prioritize profitable growth by focusing on contribution margin rather than solely on top-line revenue. This involves a full-funnel marketing strategy designed to balance brand awareness with efficient customer acquisition and retention, aiming to improve overall profitability and boost customer lifetime value.

AI Analysis | Feedback

Share Repurchases

  • 1-800-Flowers.com reported stock buybacks in fiscal year 2022.
  • The number of outstanding Class A shares decreased by 1.54% in fiscal year 2024 to 63.83 million, and by 0.9% in fiscal year 2022 to 64.67 million.

Share Issuance

  • The number of outstanding Class A shares saw minor increases of 0.25% in fiscal year 2023 to 64.83 million and 0.82% in fiscal year 2021 to 65.26 million, indicating some share issuance activity.

Outbound Investments

  • In fiscal year 2021, the company made cash acquisitions totaling $250.94 million, which included the acquisition of Vital Choice Seafood LLC.
  • During fiscal year 2022, 1-800-Flowers.com acquired Alice's Table, Inc. for $1.3 million, using $0.8 million in existing cash. Cash acquisitions for fiscal year 2022 totaled $21.28 million.
  • In fiscal year 2024, the company completed two acquisitions: Card Isle for approximately $3.6 million and Scharffen Berger for approximately $3.3 million. Total cash acquisitions for fiscal year 2024 were $3.67 million.

Capital Expenditures

  • Capital expenditures were $55.22 million in fiscal year 2021, $66.41 million in fiscal year 2022, $44.65 million in fiscal year 2023, $38.63 million in fiscal year 2024, and are projected to be $41.46 million for fiscal year 2025.
  • In fiscal year 2022, the company focused capital expenditures on deploying automation in its manufacturing, warehouse, and distribution facilities to reduce reliance on seasonal labor.
  • For fiscal year 2023, capital investments were primarily directed towards expanding and innovating the gifting platform. In fiscal year 2024, capital was allocated to strategic initiatives aimed at broadening product offerings, expanding price points, and enhancing the customer experience.

Better Bets vs. 1-800-Flowers.com (FLWS)

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

FLWSETSYWSMSIGTPRCPRIMedian
Name1-800-Fl.Etsy Williams.Signet J.Tapestry Capri  
Mkt Price4.3269.48223.5490.25147.4221.3379.87
Mkt Cap0.36.726.53.629.92.55.1
Rev LTM1,5472,8647,8826,8267,8513,4745,150
Op Inc LTM-754081,4174911,74378450
FCF LTM-166731,0935681,75514620
FCF 3Y Avg136791,1645411,317114610
CFO LTM167251,3527091,90377717
CFO 3Y Avg517261,3906851,443222705

Growth & Margins

FLWSETSYWSMSIGTPRCPRIMedian
Name1-800-Fl.Etsy Williams.Signet J.Tapestry Capri  
Rev Chg LTM-9.5%3.2%1.3%1.4%14.1%-4.1%1.3%
Rev Chg 3Y Avg-9.7%2.9%-2.5%-3.7%5.8%-14.3%-3.1%
Rev Chg Q-11.6%3.1%4.4%0.8%21.2%-3.7%1.9%
QoQ Delta Rev Chg LTM-2.4%0.7%1.0%0.2%4.5%-0.9%0.4%
Op Inc Chg LTM-93.9%-0.4%0.9%-3.8%41.3%-35.5%-2.1%
Op Inc Chg 3Y Avg-131.9%3.3%1.0%-12.8%16.2%-53.0%-5.9%
Op Mgn LTM-4.9%14.3%18.0%7.2%22.2%2.2%10.7%
Op Mgn 3Y Avg-2.0%13.8%17.9%7.7%19.2%4.7%10.7%
QoQ Delta Op Mgn LTM0.2%0.7%-0.2%-0.4%1.3%0.1%0.2%
CFO/Rev LTM1.0%25.3%17.2%10.4%24.2%2.2%13.8%
CFO/Rev 3Y Avg2.8%25.9%17.9%10.0%20.0%5.8%13.9%
FCF/Rev LTM-1.0%23.5%13.9%8.3%22.4%0.4%11.1%
FCF/Rev 3Y Avg0.5%24.3%15.0%7.9%18.3%3.0%11.4%

Valuation

FLWSETSYWSMSIGTPRCPRIMedian
Name1-800-Fl.Etsy Williams.Signet J.Tapestry Capri  
Mkt Cap0.36.726.53.629.92.55.1
P/S0.22.33.40.53.80.71.5
P/Op Inc-3.716.418.77.417.132.516.7
P/EBIT-2.316.118.78.833.332.517.4
P/E-2.123.524.312.345.018.521.0
P/CFO17.59.219.65.115.732.916.6
Total Yield-48.6%4.3%5.4%9.6%3.3%5.4%4.8%
Dividend Yield0.0%0.0%1.2%1.4%1.1%0.0%0.5%
FCF Yield 3Y Avg-2.2%12.0%5.7%15.9%8.1%3.9%6.9%
D/E0.90.50.10.30.10.60.4
Net D/E0.70.20.00.20.10.50.2

Returns

FLWSETSYWSMSIGTPRCPRIMedian
Name1-800-Fl.Etsy Williams.Signet J.Tapestry Capri  
1M Rtn1.2%21.0%29.9%15.7%11.4%24.2%18.4%
3M Rtn32.1%33.6%24.7%10.2%4.0%14.8%19.7%
6M Rtn10.5%29.0%20.0%3.8%20.3%-18.1%15.3%
12M Rtn-15.3%17.2%46.5%15.9%81.7%19.6%18.4%
3Y Rtn-46.6%-25.2%263.4%60.7%266.4%-41.8%17.8%
1M Excs Rtn1.3%21.2%30.1%15.8%11.6%24.3%18.5%
3M Excs Rtn20.1%21.5%12.6%-1.8%-8.0%2.7%7.7%
6M Excs Rtn-17.3%19.0%12.4%-9.8%18.0%-25.9%1.3%
12M Excs Rtn-38.7%-8.0%22.4%-7.8%59.3%-5.1%-6.4%
3Y Excs Rtn-124.1%-94.8%188.9%-38.7%194.6%-119.3%-66.7%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Gourmet Foods & Gift Baskets8118749651,004956
Consumer Floral & Gifts7778509211,0601,025
BloomNet99108133146143
Corporate01000
Intercompany eliminations-1-1-1-2-2
Total1,6861,8312,0182,2082,122


Operating Income by Segment
$ Mil20252024202320222021
Gourmet Foods & Gift Baskets47851362149
BloomNet2934374346
Depreciation and amortization-54-54-54-49-43
Consumer Floral & Gifts-956796104129
Corporate-133-134-127-118-132
Total-205-2-3542149


Price Behavior

Price Behavior
Market Price$4.32 
Market Cap ($ Bil)0.3 
First Trading Date08/03/1999 
Distance from 52W High-37.8% 
   50 Days200 Days
DMA Price$4.01$4.04
DMA Trenddownup
Distance from DMA7.8%6.9%
 3M1YR
Volatility78.9%84.5%
Downside Capture256.58134.14
Upside Capture252.1379.59
Correlation (SPY)34.6%21.1%
FLWS Betas & Captures as of 5/31/2026

 1M2M3M6M1Y3Y
Beta3.592.621.751.501.381.33
Up Beta4.871.350.681.250.451.23
Down Beta6.767.052.154.773.721.61
Up Capture399%353%274%85%59%96%
Bmk +ve Days13283667141432
Stock +ve Days12233058116354
Down Capture103%334%186%29%109%110%
Bmk -ve Days7132757109318
Stock -ve Days8183364125377

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with FLWS
FLWS-14.4%84.5%0.17-
Sector ETF (XLY)9.5%18.3%0.3625.4%
Equity (SPY)24.9%12.3%1.5221.2%
Gold (GLD)25.5%27.4%0.819.6%
Commodities (DBC)30.1%19.0%1.25-7.7%
Real Estate (VNQ)13.5%13.5%0.6920.4%
Bitcoin (BTCUSD)-41.8%42.2%-1.1611.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with FLWS
FLWS-34.2%64.4%-0.39-
Sector ETF (XLY)7.3%23.8%0.2641.2%
Equity (SPY)13.5%17.1%0.6136.5%
Gold (GLD)16.8%18.2%0.754.8%
Commodities (DBC)8.4%19.4%0.334.8%
Real Estate (VNQ)2.8%18.8%0.0532.6%
Bitcoin (BTCUSD)13.6%54.4%0.4417.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with FLWS
FLWS-6.1%57.5%0.13-
Sector ETF (XLY)12.6%22.1%0.5241.3%
Equity (SPY)15.3%17.9%0.7336.3%
Gold (GLD)12.5%16.1%0.644.3%
Commodities (DBC)6.7%18.0%0.299.0%
Real Estate (VNQ)5.7%20.7%0.2431.0%
Bitcoin (BTCUSD)60.2%66.8%1.0011.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date5292026
Short Interest: Shares Quantity8.4 Mil
Short Interest: % Change Since 51520261.3%
Average Daily Volume0.5 Mil
Days-to-Cover Short Interest17.7 days
Basic Shares Quantity64.1 Mil
Short % of Basic Shares13.1%

Earnings Returns History

Updated 6/10/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
5/7/202616.5%8.7%10.4%
1/29/202614.6%1.5%-13.9%
10/30/20253.7%0.0%-2.3%
9/4/2025-2.8%-3.9%-14.1%
5/8/2025-16.1%-18.0%-11.1%
1/30/2025-8.4%-9.2%-21.9%
10/31/20243.9%10.2%1.5%
8/29/2024-12.1%-18.1%-11.6%
...
SUMMARY STATS   
# Positive151210
# Negative91214
Median Positive8.4%8.1%8.9%
Median Negative-12.1%-13.6%-14.0%
Max Positive28.4%39.2%32.2%
Max Negative-28.5%-24.4%-28.1%

SEC Filings

Expand for More
Report DateFiling DateFiling
03/31/202605/07/202610-Q
12/31/202501/29/202610-Q
09/30/202510/30/202510-Q
06/30/202509/05/202510-K
03/31/202505/09/202510-Q
12/31/202401/31/202510-Q
09/30/202411/01/202410-Q
06/30/202409/06/202410-K
03/31/202405/08/202410-Q
12/31/202302/08/202410-Q
09/30/202311/13/202310-Q
06/30/202309/15/202310-K
03/31/202305/12/202310-Q
12/31/202202/10/202310-Q
09/30/202211/14/202210-Q
06/30/202209/16/202210-K

Recent Forward Guidance

Updated 5/31/2026

Latest: Q3 2026 Earnings Reported 5/7/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Revenue Growth-12.0%-11.0%-10.0%00AffirmedGuidance: -11.0% for 2026
2026 Adjusted EBITDA-2.00 Mil02.00 Mil-1 LoweredGuidance: 12.00 Mil for 2026

Prior: Q2 2026 Earnings Reported 1/29/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Revenue Growth-13.0%-11.0%-9.0%  Lower New
2026 Adjusted EBITDA 12.00 Mil   Higher New

Insider Activity

Updated 5/15/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Fund, 1 Investments, LlcSee FootnoteSell42220264.17489,2382,038,83915,031,741Form
2Fund, 1 Investments, LlcSee FootnoteSell42220264.19720,0003,017,37617,166,528Form
3Fund, 1 Investments, LlcSee FootnoteSell42220264.60543,1952,498,10622,149,473Form
4Feldman, Jonathan JPresident, BloomNetDirectSell112420253.107,25922,503158,500Form
5Fund, 1 Investments, LlcSee FootnotesSell102420255.944,167,81324,750,62831,827,108Form
Core Cache Last Updated: 6/12/2026