Tearsheet

eBay (EBAY)


Market Price (10/31/2025): $84.15 | Market Cap: $39.3 Bil
Sector: Consumer Discretionary | Industry: Broadline Retail

eBay (EBAY)


Market Price (10/31/2025): $84.15
Market Cap: $39.3 Bil
Sector: Consumer Discretionary
Industry: Broadline Retail

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.6%, FCF Yield is 5.4%
  Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is 0.2%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 22%
  
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 25%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 21%, CFO LTM is 2.6 Bil, FCF LTM is 2.1 Bil
  
3 Low stock price volatility
Vol 12M is 38%
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.6%, FCF Yield is 5.4%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 22%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 25%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 21%, CFO LTM is 2.6 Bil, FCF LTM is 2.1 Bil
3 Low stock price volatility
Vol 12M is 38%
4 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is 0.2%

Market Valuation & Key Metrics

EBAY Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
EBAY Return41%34%-36%8%45%37%197%
Peers Return96%9%-18%31%30%-3%188%
S&P 500 Return16%27%-19%24%23%16%110%

Monthly Win Rates [3]
EBAY Win Rate50%58%33%50%58%78% 
Peers Win Rate65%55%37%65%63%47% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
EBAY Max Drawdown-27%0%-44%-7%-7%-3% 
Peers Max Drawdown-24%-14%-40%-17%-13%-25% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: AMZN, WMT, TGT, FICO, ETSY. See EBAY Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/30/2025 (YTD)

How Low Can It Go

Unique KeyEventEBAYS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-54.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven118.9%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven1026 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-31.6%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven46.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven32 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-43.4%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven76.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven527 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-74.7%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven295.3%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1137 days1480 days

Compare to AMZN, WMT, TGT, FICO, ETSY


In The Past

eBay's stock fell -54.3% during the 2022 Inflation Shock from a high on 10/22/2021. A -54.3% loss requires a 118.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About eBay (EBAY)

Interactive Breakdown

eBay Interactive Breakdown Analysis

Better Bets than eBay (EBAY)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to EBAY. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-14.4%-14.4%-22.1%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-17.3%-17.3%-17.3%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-11.9%-11.9%-11.9%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-0.0%-0.0%-6.1%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
4.5%4.5%-11.7%
EBAY_6302022_Dip_Buyer_FCFYield06302022EBAYeBayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%9.6%-11.2%
EBAY_10312018_Dip_Buyer_FCFYield10312018EBAYeBayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
30.7%22.8%-10.0%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-14.4%-14.4%-22.1%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-17.3%-17.3%-17.3%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-11.9%-11.9%-11.9%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-0.0%-0.0%-6.1%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
4.5%4.5%-11.7%
EBAY_6302022_Dip_Buyer_FCFYield06302022EBAYeBayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%9.6%-11.2%
EBAY_10312018_Dip_Buyer_FCFYield10312018EBAYeBayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
30.7%22.8%-10.0%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for eBay

Financials

EBAYAMZNWMTTGTFICOETSYMedian
NameeBay Amazon.c.Walmart Target Fair Isa.Etsy  
Mkt Price83.73222.86102.2392.921,585.3661.9397.58
Mkt Cap39.12,370.6815.642.238.76.240.7
Rev LTM10,312670,038693,153105,6401,8402,85457,976
Op Inc LTM2,30376,19028,9885,4248133943,864
FCF LTM2,12813,48113,7532,9446776352,536
FCF 3Y Avg1,94821,67714,9863,2825286642,615
CFO LTM2,586121,13738,4386,3867096914,486
CFO 3Y Avg2,42396,97736,7077,4705447094,946

Growth & Margins

EBAYAMZNWMTTGTFICOETSYMedian
NameeBay Amazon.c.Walmart Target Fair Isa.Etsy  
Rev Chg LTM1.5%10.9%4.2%-1.5%14.7%2.0%3.1%
Rev Chg 3Y Avg0.2%11.3%5.7%-0.7%10.9%4.9%5.3%
Rev Chg Q1.1%13.3%4.8%-0.9%15.0%2.4%3.6%
QoQ Delta Rev Chg LTM0.3%3.0%1.2%-0.2%3.7%0.6%0.9%
Op Mgn LTM22.3%11.4%4.2%5.1%44.2%13.8%12.6%
Op Mgn 3Y Avg21.6%7.9%4.0%5.1%42.5%13.2%10.6%
QoQ Delta Op Mgn LTM-0.2%0.3%-0.1%-0.3%1.2%-0.2%-0.2%
CFO/Rev LTM25.1%18.1%5.5%6.0%38.5%24.2%21.1%
CFO/Rev 3Y Avg24.0%15.8%5.5%7.0%33.2%25.4%19.9%
FCF/Rev LTM20.6%2.0%2.0%2.8%36.8%22.3%11.7%
FCF/Rev 3Y Avg19.3%3.5%2.3%3.1%32.3%23.8%11.4%

Valuation

EBAYAMZNWMTTGTFICOETSYMedian
NameeBay Amazon.c.Walmart Target Fair Isa.Etsy  
Mkt Cap39.12,370.6815.642.238.76.240.7
P/S3.83.51.20.421.02.22.8
P/EBIT14.927.826.27.647.314.920.5
P/E19.233.638.210.867.033.833.7
P/CFO15.119.621.26.654.68.917.3
Total Yield6.6%3.0%3.5%14.1%1.5%3.0%3.2%
Dividend Yield1.4%0.0%0.9%4.8%0.0%0.0%0.4%
FCF Yield 3Y Avg6.9%1.1%2.8%5.6%1.6%9.7%4.2%
D/E0.20.10.10.50.10.50.1
Net D/E0.10.00.10.40.10.30.1

Returns

EBAYAMZNWMTTGTFICOETSYMedian
NameeBay Amazon.c.Walmart Target Fair Isa.Etsy  
1M Rtn-7.9%1.5%-0.8%3.6%5.9%-6.7%0.3%
3M Rtn-8.5%-4.8%4.6%-6.5%10.3%6.3%-0.1%
6M Rtn24.6%17.2%5.4%-1.0%-20.8%45.7%11.3%
12M Rtn35.8%15.6%26.8%-35.0%-21.0%29.0%21.2%
3Y Rtn123.0%117.6%123.9%-37.6%231.1%-34.1%120.3%
1M Excs Rtn-6.1%-0.6%-1.4%2.6%3.1%-13.8%-1.0%
3M Excs Rtn-17.8%-5.6%-5.3%-15.2%5.4%-4.0%-5.5%
6M Excs Rtn2.9%-4.6%-16.3%-22.7%-42.5%23.9%-10.4%
12M Excs Rtn17.9%1.1%7.6%-52.5%-37.8%9.8%4.4%
3Y Excs Rtn51.2%8.0%50.7%-115.0%189.6%-116.8%29.4%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Single Segment10,1129,795   
Marketplace  10,4208,8948,636
Total10,1129,79510,4208,8948,636


Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity16,497,722
Short Interest: % Change Since 93020256.5%
Average Daily Volume5,393,089
Days-to-Cover Short Interest3.06
Basic Shares Quantity467,000,000
Short % of Basic Shares3.5%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/29/2025-15.9%  
7/30/202518.3%19.3%19.6%
2/26/2025-8.2%-3.7%-2.9%
10/30/2024-8.2%-2.5%1.5%
7/31/20241.1%-0.9%5.4%
5/1/2024-3.3%-2.7%6.7%
1/24/20241.3%-1.3%5.8%
11/7/2023-2.0%-1.1%2.4%
...
SUMMARY STATS   
# Positive8711
# Negative141511
Median Positive1.8%6.6%5.8%
Median Negative-7.1%-3.3%-6.9%
Max Positive18.3%19.3%19.6%
Max Negative-15.9%-14.4%-13.1%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025731202510-Q 6/30/2025
3312025501202510-Q 3/31/2025
12312024227202510-K 12/31/2024
93020241031202410-Q 9/30/2024
6302024801202410-Q 6/30/2024
3312024502202410-Q 3/31/2024
12312023228202410-K 12/31/2023
93020231108202310-Q 9/30/2023
6302023727202310-Q 6/30/2023
3312023427202310-Q 3/31/2023
12312022223202310-K 12/31/2022
93020221103202210-Q 9/30/2022
6302022804202210-Q 6/30/2022
3312022505202210-Q 3/31/2022
12312021224202210-K 12/31/2021
93020211028202110-Q 9/30/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0IANNONE JAMIEPresident and CEO9082025Sell91.472,011183,94623,052,452Form
1SPENCER REBECCAVP, Chief Accounting Officer8192025Sell100.752,260227,695711,194Form
2IANNONE JAMIEPresident and CEO8062025Sell91.9619,0881,755,33226,444,293Form
3HAYLES CAROL 8062025Sell91.397,689702,6981,428,426Form
4Loeger Julie ASVP, Chief Growth Officer8052025Sell93.2575,9527,082,5244,952,228Form