Tearsheet

Diageo (DEO)

Market Price (10/20/2025): $97.65 | Market Cap: $60.9 Bil
Sector: Consumer Staples | Industry: Distillers & Vintners

Diageo (DEO)

Market Price (10/20/2025): $97.65
Market Cap: $60.9 Bil
Sector: Consumer Staples
Industry: Distillers & Vintners

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow

0	Valuation becoming less expensive P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -26%	Weak multi-year price returns 2Y Excs Rtn is -84%, 3Y Excs Rtn is -122%	Not profitable at operating income level Op Inc LTMOperating Income, Last Twelve Months is -1.3 Bil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -7.9%
1	Low stock price volatility Vol 12M is 26%

0	Valuation becoming less expensive P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -26%
1	Low stock price volatility Vol 12M is 26%
2	Weak multi-year price returns 2Y Excs Rtn is -84%, 3Y Excs Rtn is -122%
3	Not profitable at operating income level Op Inc LTMOperating Income, Last Twelve Months is -1.3 Bil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -7.9%

Market Valuation & Key Metrics

Valuation
Key Metrics

	10/20/25	2024	2023	2022
Share Price CYE	$97.65	$122.04	$135.74	$162.24
Market Cap CYE ($ Bil)	60.9	76.1	84.6	101.2
Total Debt ($ Bil)	14.3	24.4	22.1	21.4
Total Cash ($ Bil)	1.6	2.6	1.4	2.1
Enterprise Value ($ Bil)	73.6	100.5	106.7	122.6
Valuation Ratios
P/S TTM	3.8	3.5	4.0	4.9
P/EBIT TTM	-241.1	15.2	12.3	15.3
P/E TTM	20.6	30.0	21.0	22.7
Sector Ratios
P/S TTM (Sector)	0.9	0.9	0.9	0.9
P/EBIT TTM (Sector)	7.9	8.9	10.3	9.8
P/E TTM (Sector)	12.2	12.2	13.4	12.8

	10/20/25	2024
Share Price CYE	$97.65	$122.04
Market Cap CYE ($ Bil)	60.9	76.1
Total Debt ($ Bil)	14.3	24.4
Total Cash ($ Bil)	1.6	2.6
Enterprise Value ($ Bil)	73.6	100.5
Valuation Ratios
P/S TTM	3.8	3.5
P/EBIT TTM	-241.1	15.2
P/E TTM	20.6	30.0
Sector Ratios
P/S TTM (Sector)	0.9	0.9
P/EBIT TTM (Sector)	7.9	8.9
P/E TTM (Sector)	12.2	12.2

	DEO	S&P 500
REVENUE GROWTH	POOR
Rev LTM ($ Bil)	16.1
Rev Chg Q	3.4%	6.1%
Rev Chg LTM	7.4%	5.2%
Rev Chg 3Y Avg	4.8%	5.4%
PROFITABILITY	VERY POOR
Op Inc LTM ($ Bil)	-1.3
Op Mgn LTM	-7.9%	18.6%
CFO LTM ($ Bil)	�
Net Inc LTM ($ Bil)	2.9
Net Inc Mgn	18.3%	12.7%
VALUATION	MODERATE
P/S	3.8	3.2
P/E	20.6	24.0
STABILITY	GOOD
Debt/Equity	0.24	0.22
Cash/Assets	0.05	0.07

DEO Stock

Return (1M):

Return vs. Risk

Price Returns Compared

	2020	2021	2022	2023	2024	2025	Total [1]
Returns
DEO Return	-3%	42%	-17%	-16%	-10%	-20%	-32%
Peers Return	217%	24%	-2%	31%	-10%	30%	492%
S&P 500 Return	16%	27%	-19%	24%	23%	13%	106%
Monthly Win Rates [3]
DEO Win Rate	50%	75%	25%	50%	33%	22%
Peers Win Rate	53%	43%	30%	45%	32%	53%
S&P 500 Win Rate	58%	75%	42%	67%	75%	67%
Max Drawdowns [4]
DEO Max Drawdown	-39%	-3%	-25%	-20%	-17%	-25%
Peers Max Drawdown	-28%	-19%	-29%	-10%	-23%	-16%
S&P 500 Max Drawdown	-31%	-1%	-25%	-1%	-2%	-15%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: BUD, CELH, COKE, SAM, EPSM. See DEO Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/17/2025 (YTD)

Downturns Compared

Unique Key	Event	DEO	S&P 500
2022 Inflation Shock	2022 Inflation Shock
2022 Inflation Shock% Loss	% Loss	-37.4%	-25.4%
2022 Inflation Shock% Gain to Breakeven	% Gain to Breakeven	59.9%	34.1%
2022 Inflation ShockTime to Breakeven	Time to Breakeven	Not Fully Recovered days	464 days
2020 Covid Pandemic	2020 Covid Pandemic
2020 Covid Pandemic% Loss	% Loss	-39.9%	-33.9%
2020 Covid Pandemic% Gain to Breakeven	% Gain to Breakeven	66.4%	51.3%
2020 Covid PandemicTime to Breakeven	Time to Breakeven	381 days	148 days
2018 Correction	2018 Correction
2018 Correction% Loss	% Loss	-12.7%	-19.8%
2018 Correction% Gain to Breakeven	% Gain to Breakeven	14.5%	24.7%
2018 CorrectionTime to Breakeven	Time to Breakeven	112 days	120 days
2008 Global Financial Crisis	2008 Global Financial Crisis
2008 Global Financial Crisis% Loss	% Loss	-55.5%	-56.8%
2008 Global Financial Crisis% Gain to Breakeven	% Gain to Breakeven	125.0%	131.3%
2008 Global Financial CrisisTime to Breakeven	Time to Breakeven	1061 days	1480 days

How Low Can It Go?

Diageo's stock fell -37.4% during the 2022 Inflation Shock from a high on 1/4/2022. A -37.4% loss requires a 59.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

Interactive Breakdown

Diageo Interactive Breakdown Analysis

Better Bets than Diageo (DEO)

	DEO	Better Performance than DEO
Metric	Value	Industry (Distillers & Vintners)
Rev Chg LTM	7.4%	YHC (31.5%)
Op Mgn LTM	-7.9%	STZ (31.6%), SNDL (-1.2%), MGPI (20.5%), WVVI (0.4%)
Total Yield	4.8%	STZ (6.4%)

	DEO	Better Performance than DEO
Metric	Value	Sector (Consumer Staples)
Rev Chg LTM	7.4%	COST (8.2%), UL (11.1%), JBS (41.6%), CASY (8.7%), DLTR (13.6%)
Op Mgn LTM	-7.9%	WMT (4.2%), COST (3.8%), PG (24.3%), KO (30.6%), PM (36.4%)
Total Yield	4.8%	KO (7.0%), PM (6.7%), PEP (7.0%), BUD (5.6%), MO (14.3%)

	DEO	Better Performance than DEO
Metric	Value	All Other Sectors
Rev Chg LTM	7.4%	NVDA (71.6%), MSFT (14.9%), GOOGL (13.1%), AMZN (10.9%), META (19.4%)
Op Mgn LTM	-7.9%	NVDA (58.1%), MSFT (45.6%), AAPL (31.9%), GOOGL (32.7%), AMZN (11.4%)
Total Yield	4.8%	JPM (6.8%), XOM (9.9%), JNJ (7.5%), BAC (7.1%), HD (6.1%)

		Best Bets In Consumer Staples Sector
	DEO	MO	PM	MNST	PG	STZ	CL	HSY	FIZZ	SMPL	COCO
What You Pay
P/E	20.6	12.5	29.9	43.5	22.2	20.2	22.0	24.9	18.2	17.1	36.1
P/EBIT	-241.1	9.3	16.7	33.0	16.8	11.6	15.2	19.9	14.3	11.2	32.5
What You Get
Rev Chg Q	3.4%	0.2%	7.1%	11.1%	1.7%	-15.0%	1.0%	26.0%	0.3%	13.8%	17.1%
Rev Chg LTM	7.4%	-0.2%	7.2%	3.7%	0.3%	-5.6%	0.1%	2.5%	0.5%	14.2%	12.0%
Rev Chg 3Y Avg	�	-0.9%	7.1%	8.5%	1.7%	0.7%	4.2%	5.2%	1.7%	8.2%	10.6%
FCF/Rev 3Y Avg	�	42.7%	24.4%	21.4%	17.7%	17.0%	15.4%	13.9%	13.9%	13.8%	12.1%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 8.7%, alpha of 1.4%, and sharpe of 0.5

Latest Trefis Analyses

	Title	Topic	Date
0	DASHBOARDS
1	How Low Can Diageo Stock Really Go?	Return
2	DEO Dip Buy Analysis
3	Diageo (DEO) Operating Cash Flow Comparison	Financials
4	Diageo (DEO) Net Income Comparison	Financials
5	Diageo (DEO) Operating Income Comparison	Financials
6	Diageo (DEO) Revenue Comparison	Financials
7	Diageo (DEO) worth $79 Bil (down $-11 Bil), still more valuable than Synopsys	Notification
8	Diageo (DEO) worth $79 Bil (down $-11 Bil), still more valuable than Synopsys	Notification
9	Diageo (DEO) worth $79 Bil (down $-11 Bil), still more valuable than Synopsys	Notification
10	Diageo (DEO) Stock Has 57% Chance Of Rise In The Next One Month
11	ARTICLES
12	DEO Stock vs. BUD Stock		January 22nd, 2025
13	Should You Pick Diageo Stock At $130?		September 23rd, 2024
14	How Does The Current Fall In Diageo Stock Compare With That During The 2008 Recession?		June 21st, 2024
15	Does Diageo Stock Have More Room For Growth?		March 20th, 2023
16	Up 16% In A Month, Will Diageo Stock See Higher Levels?		December 6th, 2022

	Title
0	DASHBOARDS
1	DEO Stock vs. BUD Stock
2	Should You Pick Diageo Stock At $130?
3	How Does The Current Fall In Diageo Stock Compare With That During The 2008 Recession?
4	Does Diageo Stock Have More Room For Growth?
5	Up 16% In A Month, Will Diageo Stock See Higher Levels?
6	ARTICLES
7	How Low Can Diageo Stock Really Go?
8	DEO Dip Buy Analysis
9	Diageo (DEO) Operating Cash Flow Comparison
10	Diageo (DEO) Net Income Comparison
11	Diageo (DEO) Operating Income Comparison
12	Diageo (DEO) Revenue Comparison
13	Diageo (DEO) worth $79 Bil (down $-11 Bil), still more valuable than Synopsys
14	Diageo (DEO) worth $79 Bil (down $-11 Bil), still more valuable than Synopsys
15	Diageo (DEO) worth $79 Bil (down $-11 Bil), still more valuable than Synopsys
16	Diageo (DEO) Stock Has 57% Chance Of Rise In The Next One Month

Trade Ideas

Select past ideas related to DEO. For more, see Trefis Trade Ideas.

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield	09302025	IPAR	Interparfums	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	-0.0%	-0.0%	-6.0%
TAP_9302025_Dip_Buyer_FCFYield	09302025	TAP	Molson Coors Beverage	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	4.6%	4.6%	0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper	07312025	STZ	Constellation Brands	Monopoly	MY \| Getting CheaperMonopoly-Like with P/S Decline Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple	-15.9%	-15.9%	-21.1%
SJM_6302025_Dip_Buyer_FCFYield	06302025	SJM	JM Smucker	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	8.3%	8.3%	0.0%
BF-B_5312025_Dip_Buyer_ValueBuy	05312025	BF-B	Brown-Forman	Dip Buy	DB \| P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin	-12.5%	-12.5%	-22.4%

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield	09302025	IPAR	Interparfums	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	-0.0%	-0.0%	-6.0%
TAP_9302025_Dip_Buyer_FCFYield	09302025	TAP	Molson Coors Beverage	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	4.6%	4.6%	0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper	07312025	STZ	Constellation Brands	Monopoly	MY \| Getting CheaperMonopoly-Like with P/S Decline Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple	-15.9%	-15.9%	-21.1%
SJM_6302025_Dip_Buyer_FCFYield	06302025	SJM	JM Smucker	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	8.3%	8.3%	0.0%
BF-B_5312025_Dip_Buyer_ValueBuy	05312025	BF-B	Brown-Forman	Dip Buy	DB \| P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin	-12.5%	-12.5%	-22.4%

Recent Active Movers

1 Day Top Gainers

#	Ticker	Company	1D Rtn	YTD Rtn
1	LBRT	Liberty Energy	28.3%	-21.5%
2	IRON	Disc Medicine	21.0%	41.9%
3	CCO	Clear Channel Outdoor	19.7%	24.1%
4	ATAI	ATAI Life Sciences	17.7%	385.0%
5	PRAX	Praxis Precision Medicines	16.8%	146.9%
6	PGEN	Precigen	14.6%	257.1%
7	MNMD	Mind Medicine	14.6%	96.1%
8	SSII	SS Innovations International	12.2%	23.4%
9	BETR	Better Home & Finance	10.0%	610.2%
10	RVMD	Revolution Medicines	8.9%	23.7%

1 Day Top Losers

#	Ticker	Company	1D Rtn	YTD Rtn
1	SLI	Standard Lithium	-20.2%	194.5%
2	HIMS	Hims & Hers Health	-15.8%	105.9%
3	RSI	Rush Street Interactive	-14.7%	26.1%
4	DNA	Ginkgo Bioworks	-12.4%	34.9%
5	DC	Dakota Gold	-12.3%	110.5%
6	PSNL	Personalis	-11.2%	58.0%
7	UAMY	United States Antimony	-10.9%	532.2%
8	EXK	Endeavour Silver	-10.7%	147.5%
9	ORLA	Orla Mining	-10.1%	119.3%
10	SOC	Sable Offshore	-10.0%	-48.4%

1 Week Top Gainers

#	Ticker	Company	1W Rtn	YTD Rtn
1	PRAX	Praxis Precision Medicines	256.7%	146.9%
2	NVTS	Navitas Semiconductor	78.1%	310.6%
3	SSII	SS Innovations International	40.1%	23.4%
4	FLNC	Fluence Energy	40.0%	15.4%
5	BTDR	Bitdeer Technologies	35.1%	10.8%
6	MVST	Microvast	34.6%	181.6%
7	POWI	Power Integrations	31.3%	-25.4%
8	CCO	Clear Channel Outdoor	30.8%	24.1%
9	IRON	Disc Medicine	28.7%	41.9%
10	BE	Bloom Energy	28.4%	402.0%

1 Week Top Losers

#	Ticker	Company	1W Rtn	YTD Rtn
1	SOC	Sable Offshore	-35.8%	-48.4%
2	SRRK	Scholar Rock	-29.2%	-35.4%
3	AIV	Apartment Investment & Management	-28.3%	-9.0%
4	ALAB	Astera Labs	-22.5%	20.6%
5	BYRN	Byrna Technologies	-19.7%	-26.6%
6	BWIN	Baldwin Insurance	-19.5%	-40.3%
7	ONDS	Ondas	-17.5%	197.3%
8	URG	Ur-Energy	-17.4%	40.0%
9	IIIN	Insteel Industries	-16.4%	14.6%
10	LIF	Life360	-16.0%	112.3%

1 Month Top Gainers

#	Ticker	Company	1M Rtn	YTD Rtn
1	WOLF	Wolfspeed	1160.2%	365.5%
2	PRAX	Praxis Precision Medicines	320.1%	146.9%
3	QURE	uniQure	293.5%	228.4%
4	FLNC	Fluence Energy	131.4%	15.4%
5	CLPT	ClearPoint Neuro	123.6%	65.0%
6	NVTS	Navitas Semiconductor	117.8%	310.6%
7	LAC	Lithium Americas	110.9%	128.6%
8	ASTS	AST SpaceMobile	101.5%	295.7%
9	BETR	Better Home & Finance	97.8%	610.2%
10	GRAL	GRAIL	97.0%	337.0%

1 Month Top Losers

#	Ticker	Company	1M Rtn	YTD Rtn
1	SOC	Sable Offshore	-50.9%	-48.4%
2	FLY	Firefly Aerospace	-41.7%
3	PGY	Pagaya Technologies	-39.5%	185.3%
4	UP	Wheels Up Experience	-37.1%	-6.7%
5	ALAB	Astera Labs	-36.6%	20.6%
6	VG	Venture Global	-35.8%
7	USNA	Usana Health Sciences	-32.3%	-41.8%
8	UPST	Upstart	-31.7%	-24.5%
9	DOMO	Domo	-30.8%	73.6%
10	TROX	Tronox	-30.6%	-63.2%

Recent Active Movers

1 Day Top Gainers

#	Ticker	Company	1D Rtn	YTD Rtn
1	LBRT	Liberty Energy	28.3%	-21.5%
2	IRON	Disc Medicine	21.0%	41.9%
3	CCO	Clear Channel Outdoor	19.7%	24.1%
4	ATAI	ATAI Life Sciences	17.7%	385.0%
5	PRAX	Praxis Precision Medicines	16.8%	146.9%
6	PGEN	Precigen	14.6%	257.1%
7	MNMD	Mind Medicine	14.6%	96.1%
8	SSII	SS Innovations International	12.2%	23.4%
9	BETR	Better Home & Finance	10.0%	610.2%
10	RVMD	Revolution Medicines	8.9%	23.7%

1 Day Top Losers

#	Ticker	Company	1D Rtn	YTD Rtn
1	SLI	Standard Lithium	-20.2%	194.5%
2	HIMS	Hims & Hers Health	-15.8%	105.9%
3	RSI	Rush Street Interactive	-14.7%	26.1%
4	DNA	Ginkgo Bioworks	-12.4%	34.9%
5	DC	Dakota Gold	-12.3%	110.5%
6	PSNL	Personalis	-11.2%	58.0%
7	UAMY	United States Antimony	-10.9%	532.2%
8	EXK	Endeavour Silver	-10.7%	147.5%
9	ORLA	Orla Mining	-10.1%	119.3%
10	SOC	Sable Offshore	-10.0%	-48.4%

1 Week Top Gainers

#	Ticker	Company	1W Rtn	YTD Rtn
1	PRAX	Praxis Precision Medicines	256.7%	146.9%
2	NVTS	Navitas Semiconductor	78.1%	310.6%
3	SSII	SS Innovations International	40.1%	23.4%
4	FLNC	Fluence Energy	40.0%	15.4%
5	BTDR	Bitdeer Technologies	35.1%	10.8%
6	MVST	Microvast	34.6%	181.6%
7	POWI	Power Integrations	31.3%	-25.4%
8	CCO	Clear Channel Outdoor	30.8%	24.1%
9	IRON	Disc Medicine	28.7%	41.9%
10	BE	Bloom Energy	28.4%	402.0%

1 Week Top Losers

#	Ticker	Company	1W Rtn	YTD Rtn
1	SOC	Sable Offshore	-35.8%	-48.4%
2	SRRK	Scholar Rock	-29.2%	-35.4%
3	AIV	Apartment Investment & Management	-28.3%	-9.0%
4	ALAB	Astera Labs	-22.5%	20.6%
5	BYRN	Byrna Technologies	-19.7%	-26.6%
6	BWIN	Baldwin Insurance	-19.5%	-40.3%
7	ONDS	Ondas	-17.5%	197.3%
8	URG	Ur-Energy	-17.4%	40.0%
9	IIIN	Insteel Industries	-16.4%	14.6%
10	LIF	Life360	-16.0%	112.3%

Peer Comparisons for Diageo

Financials

	DEO	BUD	CELH	COKE	SAM	EPSM	Median
Name	Diageo	Anheuser.	Celsius	Coca-Col.	Boston B.	Epsium E.
Mkt Price	97.63	62.14	64.86	131.68	223.83	28.98	81.25
Mkt Cap	60.9	123.9	16.7	11.5	2.5	-	16.7
Rev LTM	16,100	58,848	1,666	6,948	2,050	-	6,948
Op Inc LTM	-1,268	15,095	173	908	183	-	183
FCF LTM	-	-	211	476	222	-	222
FCF 3Y Avg	-	-	185	480	172	-	185
CFO LTM	-	-	236	845	286	-	286
CFO 3Y Avg	-	-	206	801	240	-	240

Growth & Margins

	DEO	BUD	CELH	COKE	SAM	EPSM	Median
Name	Diageo	Anheuser.	Celsius	Coca-Col.	Boston B.	Epsium E.
Rev Chg LTM	7.4%	-1.5%	11.9%	3.2%	2.5%	-	3.2%
Rev Chg 3Y Avg	-	2.2%	54.7%	5.9%	1.6%	-	4.0%
Rev Chg Q	3.4%	-6.3%	83.9%	3.3%	1.5%	-	3.3%
QoQ Delta Rev Chg LTM	0.8%	-1.5%	25.4%	0.9%	0.4%	-	0.8%
Op Mgn LTM	-7.9%	25.7%	10.4%	13.1%	8.9%	-	10.4%
Op Mgn 3Y Avg	1.2%	25.3%	8.5%	12.8%	7.3%	-	8.5%
QoQ Delta Op Mgn LTM	-5.3%	0.3%	1.0%	0.1%	0.6%	-	0.3%
CFO/Rev LTM	-	-	14.1%	12.2%	14.0%	-	14.0%
CFO/Rev 3Y Avg	-	-	14.7%	11.9%	11.8%	-	11.9%
FCF/Rev LTM	-	-	12.7%	6.9%	10.8%	-	10.8%
FCF/Rev 3Y Avg	-	-	13.2%	7.1%	8.5%	-	8.5%

Valuation

	DEO	BUD	CELH	COKE	SAM	EPSM	Median
Name	Diageo	Anheuser.	Celsius	Coca-Col.	Boston B.	Epsium E.
Mkt Cap	60.9	123.9	16.7	11.5	2.5	-	16.7
P/S	3.8	2.1	10.0	1.6	1.2	-	2.1
P/EBIT	-241.1	8.0	94.0	14.3	13.6	-	13.6
P/E	20.6	17.9	126.9	19.6	31.2	-	20.6
P/CFO	-	-	70.9	13.6	8.7	-	13.6
Total Yield	4.8%	5.6%	0.8%	5.7%	3.2%	-	4.8%
Dividend Yield	0.0%	0.0%	0.0%	0.6%	0.0%	-	0.0%
FCF Yield 3Y Avg	-	-	1.5%	5.8%	6.2%	-	5.8%
D/E	0.2	0.0	0.1	0.2	0.0	-	0.1
Net D/E	0.2	0.0	0.0	0.0	-0.1	-	0.0

Returns

	DEO	BUD	CELH	COKE	SAM	EPSM	Median
Name	Diageo	Anheuser.	Celsius	Coca-Col.	Boston B.	Epsium E.
1M Rtn	2.6%	4.7%	18.5%	16.3%	0.3%	-16.7%	3.6%
3M Rtn	-3.0%	-8.5%	46.0%	16.2%	16.4%	58.3%	16.3%
6M Rtn	-8.6%	-3.8%	74.2%	-6.6%	-6.5%	479.7%	-5.1%
12M Rtn	-27.0%	-4.4%	91.6%	3.1%	-25.1%	-	-4.4%
3Y Rtn	-34.5%	43.5%	132.9%	217.5%	-33.4%	-	43.5%
1M Excs Rtn	1.5%	5.6%	17.0%	17.2%	-0.3%	-20.0%	3.6%
3M Excs Rtn	-7.7%	-14.5%	43.0%	9.1%	9.6%	60.0%	9.3%
6M Excs Rtn	-34.7%	-29.9%	48.0%	-32.8%	-32.6%	453.6%	-31.3%
12M Excs Rtn	-39.0%	-18.1%	75.3%	-12.9%	-33.9%	-	-18.1%
3Y Excs Rtn	-121.8%	-44.1%	29.1%	124.3%	-125.5%	-	-44.1%

Financials

Annual
Quarterly

$ Mil \| FY: 6/30	LTM	2025	2024	2023	2022	2021	2020
Period End	6/30/2008	6/30/2025	6/30/2024	6/30/2023	6/30/2022	6/30/2021	6/30/2020
Filing Date	9/15/2008	8/14/2025	8/1/2024	8/3/2023	8/5/2022	8/5/2021	8/7/2020
Key Financials
Total Revenue	16,100	20,245	20,269	20,555	20,516	17,623	14,465
EBITDA	-252	6,359	7,087	7,890	8,089	6,434	5,481
Operating Income	-1,268	4,335	6,001	5,547	5,897	5,164	4,293
Net Income	2,950	2,354	3,870	4,445	4,280	3,681	1,734
EPS	3.90	4.24	6.93	7.85	7.38	6.30	2.96
Growth Rates
Total Revenue Growth	7.4%	-0.1%	-1.4%	0.2%	16.4%	21.8%	-11.3%
EBITDA Growth	66.3%	-10.3%	-10.2%	-2.5%	25.7%	17.4%	-15.4%
Operating Income Growth	-24.4%	-27.8%	8.2%	-5.9%	14.2%	20.3%	-16.2%
Net Income Growth	-1.1%	-39.2%	-12.9%	3.9%	16.3%	112.3%	-56.7%
Margins
EBITDA Margin	-1.6%	31.4%	35.0%	38.4%	39.4%	36.5%	37.9%
Operating Income Margin	-7.9%	21.4%	29.6%	27.0%	28.7%	29.3%	29.7%
Net Income Margin	18.3%	11.6%	19.1%	21.6%	20.9%	20.9%	12.0%
Cash & Debt
Total Cash	1,628	2,647	1,405	2,062	3,068	3,868	4,180
Total Debt	14,346	24,401	22,105	21,355	19,385	20,885	21,239
Net Debt / (Cash)	12,718	21,754	20,700	19,293	16,317	17,016	17,059
Cash Flows
Net Cash from Operations	-	4,297	4,105	3,636	5,213	5,057	2,856
Free Cash from Operations	-	2,685	2,595	2,219	3,756	4,191	1,994
Returns to Shareholders
Dividends	0	2,298	2,242	2,065	2,300	2,278	2,026
Share Repurchases	-0	-0	987	1,673	2,985	151	1,578

$ Mil \| FY: 6/30	2008Q4
Period End	6/30/2008
Filing Date	9/15/2008
Key Financials Quarterly
Total Revenue	3,827
Ebitda	-7,125
Operating Income	-7,844
Net Income	438
EPS	0.10
Key Financials TTM
Total Revenue TTM	16,100
Ebitda TTM	-252
Operating Income TTM	-1,268
Net Income TTM	2,950
Growth Rates Quarterly
Total Revenue Growth	3.4%
EBITDA Growth	-2.1%
Operating Income Growth	-12.4%
Net Income Growth	-31.8%
Margins Quarterly
EBITDA Margin	-186.2%
Operating Income Margin	-204.9%
Net Income Margin	11.4%
Cash & Debt
Total Cash	1,628
Total Debt	14,346
Net Debt / (Cash)	12,718
Cash Flows Quarterly
FCF from Operations	-
Cash Flows TTM
FCF from Operations TTM	-
Returns to Shareholders Quarterly
Dividends	0
Share Repurchases	-0
Return on Invested Capital (ROIC) Quarterly
ROIC	-134.6%
Return on Invested Capital (ROIC) TTM
ROIC TTM	-5.4%

Segment Financials

Revenue by Segment

$ Mil	2025	2024	2023	2022	2021
North America	8,109	8,106	7,209	5,690
Europe	4,303	4,238	3,540	3,160
Asia Pacific	3,841	3,837	3,443	2,794
Supply Chain and Procurement (SC&P)	3,687	2,672	2,127	1,653
Latin America and Caribbean	2,159	2,027	1,448	1,118
Africa	2,039	2,238	1,954	1,657
Corporate and other	104	70	28	47
Eliminate inter- segment sales	-3,687	-2,672	-2,127	-1,653
Premium drinks					16,904
Total	20,555	20,516	17,623	14,465	16,904

Operating Income by Segment

$ Mil	2025	2024	2023
North America	3,104	3,267	3,096
Europe	1,300	1,161	858
Latin America and Caribbean	783	712	419
Asia Pacific	523	655	841
Africa	234	419	237
Eliminate inter- segment sales	0	0	0
Supply Chain and Procurement (SC&P)	0	0	0
Corporate and other	-397	-317	-288
Total	5,547	5,897	5,164

Price Behavior

Price Behavior

Market Price	$97.63
Market Cap ($ Bil)	60.9
First Trading Date	05/13/1996
Distance from 52W High	-27.0%
	50 Days	200 Days
DMA Price	$101.00	$104.99
DMA Trend	down	down
Distance from DMA	-3.3%	-7.0%
	3M	1YR
Volatility	26.8%	26.2%
Downside Capture	2.06	38.89
Upside Capture	-14.98	1.56
Correlation (SPY)	-9.3%	23.2%

DEO Betas & Captures as of 9/30/2025

	1M	2M	3M	6M	1Y	3Y
Beta	0.15	0.11	0.40	0.39	0.34	0.49
Up Beta	1.18	1.31	0.73	0.53	0.46	0.60
Down Beta	-0.65	0.11	0.52	0.14	0.25	0.33
Up Capture	-150%	-32%	2%	19%	3%	9%
Bmk +ve Days	13	23	35	74	144	420
Stock +ve Days	5	17	27	55	109	359
Down Capture	235%	-27%	59%	63%	60%	86%
Bmk -ve Days	8	19	29	52	107	330
Stock -ve Days	16	25	36	70	141	390

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

Short Interest

Short Interest: As Of Date	9302025
Short Interest: Shares Quantity	943,745
Short Interest: % Change Since 9152025	-29.3%
Average Daily Volume	1,662,884
Days-to-Cover Short Interest	1
Basic Shares Quantity	623,500,000
Short % of Basic Shares	0.2%

Returns Analyses

	Title
0	How Low Can Diageo Stock Really Go?
1	Diageo (DEO) Stock Has 62% Chance Of Rise In The Next One Month
2	Diageo (DEO) Stock Has >90% Chance Of Rise In The Next One Month
3	Diageo Stock Return Comparison
4	[9/30/2021] Diageo (DEO) Stock Price Forecast: AI Forecasts DEO Stock Price To Be Around $194 In A Month (Up 0.5%)

SEC Filings

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Report Date	Filing Date	Filing
6302025	8142025	20-F 6/30/2025
6302024	8012024	Annual 6/30/2024
6302023	8032023	20-F 6/30/2023
12312022	1272023	6-K 12/31/2022
12312021	1272022	6-K 12/31/2021
12312020	1282021	6-K 12/31/2020
12312019	1302020	6-K 12/31/2019
12312018	2052019	6-K 12/31/2018
12312017	1252018	6-K 12/31/2017
12312016	2022017	6-K 12/31/2016
12312013	2062014	6-K 12/31/2013
12312012	2222013	6-K 12/31/2012
6302012	9052012	20-F 6/30/2012
12312011	4162012	6-K 12/31/2011
6302011	9132011	20-F 6/30/2011
12312010	4212011	6-K 12/31/2010

Insider Activity

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External Quote Links

0	Y Finance	Barrons
1	TradingView	Morningstar
2	SeekingAlpha	ValueLine
3	Motley Fool	Robinhood
4	CNBC	Etrade
5	MarketWatch	Unusual Whales
6	YCharts	Perplexity Finance
7	FinViz

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Diageo (DEO)

Market Price (10/20/2025): $97.65 | Market Cap: $60.9 BilSector: Consumer Staples | Industry: Distillers & Vintners

Diageo (DEO)

Market Price (10/20/2025): $97.65Market Cap: $60.9 BilSector: Consumer StaplesIndustry: Distillers & Vintners

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Market Price (10/20/2025): $97.65 | Market Cap: $60.9 Bil
Sector: Consumer Staples | Industry: Distillers & Vintners

Market Price (10/20/2025): $97.65
Market Cap: $60.9 Bil
Sector: Consumer Staples
Industry: Distillers & Vintners