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Best Buy (BBY)


Market Price (6/21/2026): $74.75 | Market Cap: $15.7 BilInvestor Relations Sector: Consumer Discretionary | Industry: Computer & Electronics Retail

Best Buy (BBY)


Market Price (6/21/2026): $74.75
Market Cap: $15.7 Bil
Sector: Consumer Discretionary
Industry: Computer & Electronics Retail

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 12%, Dividend Yield is 5.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 8.1%, FCF Yield is 10%

Stock buyback support
Stock Buyback 3Y Total is 1.0 Bil

Attractive cash flow generation
CFO LTM is 2.3 Bil

Low stock price volatility
Vol 12M is 38%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Health & Telemedicine. Themes include Online Marketplaces, Show more.

Weak multi-year price returns
2Y Excs Rtn is -43%, 3Y Excs Rtn is -58%

Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -2.4%

Key risks
BBY key risks include [1] intense competition from dominant online platforms and [2] the "showrooming effect" where customers use its physical stores for product research before purchasing from a competitor.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 12%, Dividend Yield is 5.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 8.1%, FCF Yield is 10%
1 Stock buyback support
Stock Buyback 3Y Total is 1.0 Bil
2 Attractive cash flow generation
CFO LTM is 2.3 Bil
3 Low stock price volatility
Vol 12M is 38%
4 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Health & Telemedicine. Themes include Online Marketplaces, Show more.
5 Weak multi-year price returns
2Y Excs Rtn is -43%, 3Y Excs Rtn is -58%
6 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -2.4%
7 Key risks
BBY key risks include [1] intense competition from dominant online platforms and [2] the "showrooming effect" where customers use its physical stores for product research before purchasing from a competitor.

BBY in ETFs

Weight = BBY's share of each fund

SPY0.02%
VOO0.02%
IVV0.02%
VTI0.02%
ITOT0.02%
IWB0.02%
RSP0.22%
SCHD0.38%
+29 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 6/17/2026

Best Buy (BBY) stock has gained about 25% since 2/28/2026 because of the following key factors:

1. Strong Fiscal Q1 2027 Earnings Beat and Sales Turnaround.

Best Buy reported better-than-expected results for its fiscal Q1 2027 (ended May 2, 2026), with adjusted earnings per share (EPS) of $1.28, surpassing analyst estimates of $1.22 by 4.92%. Revenue reached $8.94 billion, exceeding forecasts of $8.82 billion by 1.36%. Notably, enterprise comparable sales increased by 2.0%, reversing a previous decline and exceeding the company's own guidance, driven primarily by strong performance in gaming, computing, and mobile phone categories. This positive comparable sales growth marked a significant shift after nearly two years of declines, easing investor concerns about consumer spending and leading to an immediate premarket stock surge of 9.23% upon the announcement.

2. Improved Profitability Driven by Strategic Initiatives.

The company demonstrated enhanced profitability, with its adjusted operating margin rising to 4.1% from 3.8% in the prior-year quarter. The domestic gross profit rate also improved to 23.7% from 23.5%. This improvement was attributed to strategic initiatives, particularly the expansion and strong performance of high-margin areas such as Best Buy Ads and the third-party Marketplace, which continued to contribute positively to gross profit. Furthermore, operating income increased to $370 million, partly aided by a $9 million net restructuring credit compared to $109 million in charges a year ago.

Show more
Updated on 6/17/2026

Best Buy (BBY) stock has gained about 25% since 2/28/2026 because of the following key factors:

1. Strong Fiscal Q1 2027 Earnings Beat and Sales Turnaround.

Best Buy reported better-than-expected results for its fiscal Q1 2027 (ended May 2, 2026), with adjusted earnings per share (EPS) of $1.28, surpassing analyst estimates of $1.22 by 4.92%. Revenue reached $8.94 billion, exceeding forecasts of $8.82 billion by 1.36%. Notably, enterprise comparable sales increased by 2.0%, reversing a previous decline and exceeding the company's own guidance, driven primarily by strong performance in gaming, computing, and mobile phone categories. This positive comparable sales growth marked a significant shift after nearly two years of declines, easing investor concerns about consumer spending and leading to an immediate premarket stock surge of 9.23% upon the announcement.

2. Improved Profitability Driven by Strategic Initiatives.

The company demonstrated enhanced profitability, with its adjusted operating margin rising to 4.1% from 3.8% in the prior-year quarter. The domestic gross profit rate also improved to 23.7% from 23.5%. This improvement was attributed to strategic initiatives, particularly the expansion and strong performance of high-margin areas such as Best Buy Ads and the third-party Marketplace, which continued to contribute positively to gross profit. Furthermore, operating income increased to $370 million, partly aided by a $9 million net restructuring credit compared to $109 million in charges a year ago.

3. Maintained Full-Year Guidance and Increased Shareholder Returns.

Despite a strong fiscal Q1 2027 performance, Best Buy reiterated its full-year fiscal 2027 adjusted diluted EPS guidance of $6.30 to $6.60 and revenue guidance of $41.2 billion to $42.1 billion. The company also demonstrated confidence in its financial stability and ongoing cash flow by increasing its regular quarterly cash dividend to $0.96 per common share, up 1% from $0.95, resulting in an annualized payout of $3.84. Best Buy further communicated plans to spend approximately $300 million on share repurchases during fiscal year 2027.

4. Favorable Broader Market Conditions and Technology Upgrade Cycle.

Best Buy benefited from a broader stabilization in the consumer electronics market and the commencement of a new technology upgrade cycle. Although the overall consumer sentiment remained cautious amidst macroeconomic pressures, consumers demonstrated continued willingness to purchase tech-related products. The global consumer electronics market is projected to grow, with forecasts indicating an increase from $943.08 billion in 2026, expanding at an 8.40% compound annual growth rate through 2035.

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Stock Movement Drivers

Fundamental Drivers

The 24.1% change in BBY stock from 2/28/2026 to 6/20/2026 was primarily driven by a 77.1% change in the company's Net Income Margin (%).
(LTM values as of)22820266202026Change
Stock Price ($)60.2474.7324.1%
Change Contribution By: 
Total Revenues ($ Mil)41,82541,8600.1%
Net Income Margin (%)1.5%2.7%77.1%
P/E Multiple19.713.8-30.1%
Shares Outstanding (Mil)2112100.1%
Cumulative Contribution24.1%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 6/20/2026
ReturnCorrelation
BBY24.1% 
Market (SPY)9.2%9.2%
Sector (XLY)0.5%20.0%

Fundamental Drivers

The -1.7% change in BBY stock from 11/30/2025 to 6/20/2026 was primarily driven by a -33.5% change in the company's P/E Multiple.
(LTM values as of)113020256202026Change
Stock Price ($)76.0674.73-1.7%
Change Contribution By: 
Total Revenues ($ Mil)41,59841,8600.6%
Net Income Margin (%)1.9%2.7%46.0%
P/E Multiple20.713.8-33.5%
Shares Outstanding (Mil)2122100.5%
Cumulative Contribution-1.7%

LTM = Last Twelve Months as of date shown

Market Drivers

11/30/2025 to 6/20/2026
ReturnCorrelation
BBY-1.7% 
Market (SPY)9.9%16.4%
Sector (XLY)-0.5%24.9%

Fundamental Drivers

The 20.7% change in BBY stock from 5/31/2025 to 6/20/2026 was primarily driven by a 22.3% change in the company's Net Income Margin (%).
(LTM values as of)53120256202026Change
Stock Price ($)61.9274.7320.7%
Change Contribution By: 
Total Revenues ($ Mil)41,52841,8600.8%
Net Income Margin (%)2.2%2.7%22.3%
P/E Multiple14.313.8-3.6%
Shares Outstanding (Mil)2142101.6%
Cumulative Contribution20.7%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2025 to 6/20/2026
ReturnCorrelation
BBY20.7% 
Market (SPY)28.1%31.0%
Sector (XLY)10.5%36.7%

Fundamental Drivers

The 20.7% change in BBY stock from 5/31/2023 to 6/20/2026 was primarily driven by a 42.4% change in the company's P/E Multiple.
(LTM values as of)53120236202026Change
Stock Price ($)61.9074.7320.7%
Change Contribution By: 
Total Revenues ($ Mil)46,29841,860-9.6%
Net Income Margin (%)3.1%2.7%-10.9%
P/E Multiple9.713.842.4%
Shares Outstanding (Mil)2222105.3%
Cumulative Contribution20.7%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2023 to 6/20/2026
ReturnCorrelation
BBY20.7% 
Market (SPY)85.7%44.2%
Sector (XLY)58.4%45.0%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
BBY Return4%-17%3%14%-18%11%-8%
Peers Return20%-25%22%29%-4%10%49%
S&P 500 Return27%-19%24%23%16%8%98%

Monthly Win Rates [3]
BBY Win Rate42%25%42%58%50%33% 
Peers Win Rate58%37%60%68%50%57% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
BBY Max Drawdown-30%-41%-29%-17%-38%-22% 
Peers Max Drawdown-18%-39%-23%-18%-30%-18% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: AMZN, WMT, HD, TGT, BBY. See BBY Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/18/2026 (YTD)

How Low Can It Go

EventBBYS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-25.0%-9.5%
  % Gain to Breakeven33.4%10.5%
  Time to Breakeven139 days24 days
2023 SVB Regional Banking Crisis
  % Loss-19.8%-6.7%
  % Gain to Breakeven24.7%7.1%
  Time to Breakeven321 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-36.4%-24.5%
  % Gain to Breakeven57.2%32.4%
  Time to Breakeven607 days427 days
2020 COVID-19 Crash
  % Loss-43.7%-33.7%
  % Gain to Breakeven77.8%50.9%
  Time to Breakeven120 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-35.2%-19.2%
  % Gain to Breakeven54.3%23.8%
  Time to Breakeven101 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-19.0%-12.2%
  % Gain to Breakeven23.5%13.9%
  Time to Breakeven37 days62 days

Compare to AMZN, WMT, HD, TGT, BBY

In The Past

Best Buy's stock fell -6.2% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 6.7% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventBBYS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-25.0%-9.5%
  % Gain to Breakeven33.4%10.5%
  Time to Breakeven139 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-36.4%-24.5%
  % Gain to Breakeven57.2%32.4%
  Time to Breakeven607 days427 days
2020 COVID-19 Crash
  % Loss-43.7%-33.7%
  % Gain to Breakeven77.8%50.9%
  Time to Breakeven120 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-35.2%-19.2%
  % Gain to Breakeven54.3%23.8%
  Time to Breakeven101 days105 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-24.7%-17.9%
  % Gain to Breakeven32.8%21.8%
  Time to Breakeven616 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-31.1%-15.4%
  % Gain to Breakeven45.2%18.2%
  Time to Breakeven1218 days125 days
2008-2009 Global Financial Crisis
  % Loss-66.9%-53.4%
  % Gain to Breakeven202.5%114.4%
  Time to Breakeven2919 days1085 days

Compare to AMZN, WMT, HD, TGT, BBY

In The Past

Best Buy's stock fell -6.2% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 6.7% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Best Buy (BBY)

Best Buy Co., Inc. (BBY) is a leading North American retailer specializing in technology products and services. The company operates across the United States and Canada, serving as a comprehensive destination for electronics, appliances, and related solutions through its extensive network of physical stores and e-commerce platforms.

The company's core product offerings are diverse, encompassing computing devices such as desktops, notebooks, tablets, and mobile phones, alongside a wide array of consumer electronics including home theater systems, digital imaging products, smart home devices, and portable audio. Best Buy also sells major appliances like refrigerators, ovens, and laundry machines, as well as entertainment products like gaming hardware and software. Beyond product sales, Best Buy provides significant value through its services, which include consultation, delivery, installation, repair, technical support (notably via Geek Squad), and various membership and warranty programs.

Best Buy primarily targets individual consumers seeking technology and home appliance solutions. Additionally, through specialized offerings like Best Buy Business and Best Buy Health, it extends its reach to cater to the needs of businesses and healthcare-focused clients. Its market presence is primarily segmented into domestic operations within the U.S. and international operations in Canada.

AI Analysis | Feedback

Here are 1-3 brief analogies for Best Buy (BBY):

  • Like Amazon, but primarily for consumer electronics and appliances, with the added benefit of physical stores and dedicated in-person services.
  • The Home Depot or Lowe's of technology and home appliances, providing both products and installation/repair services.
  • A specialized Target or Walmart for all things consumer electronics and major appliances, known for its extensive selection and in-store expertise.

AI Analysis | Feedback

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  • Electronics: Offers a wide range of computing devices, mobile phones, home theater systems, smart home devices, and related accessories.
  • Appliances: Sells major household appliances such as refrigerators, washing machines, ovens, and various small kitchen and home appliances.
  • Entertainment Products: Provides gaming hardware and software, drones, movies, music, and other recreational technology items.
  • Other General Merchandise: Features a selection of products including baby items, food and beverage, luggage, outdoor living goods, and sporting equipment.
  • Customer Solutions Services: Includes consultation, design, delivery, installation, set-up, repair, and technical support for products, along with warranty services.
  • Health-Related Services: Offers specialized services focused on health technology and wellness solutions.
  • Memberships: Provides various subscription programs that offer exclusive benefits and enhanced services to members.
```

AI Analysis | Feedback

Best Buy (BBY) primarily sells to **individuals** (Business-to-Consumer or B2C). Based on the company description, its core business involves retailing technology products through stores and websites to the general public. While it does have some business-to-business (B2B) operations, the majority of its revenue comes from individual customers.

The major categories of customers Best Buy serves include:

  1. General Consumers and Households: This is Best Buy's largest customer segment, comprising individuals and families who purchase a wide range of technology products such as computers, mobile phones, home theater systems, appliances, gaming consoles, and various smart home devices for personal and household use. They also utilize services like Geek Squad for installation, repair, and technical support.
  2. Small Businesses and Organizations: Best Buy serves this segment through its "Best Buy Business" division. These customers typically include small to medium-sized businesses, educational institutions, and other organizations that purchase technology products in bulk, require commercial-grade equipment, or need specialized IT and installation services for their operations.
  3. Individuals Seeking Health and Wellness Technology: Through initiatives like "Best Buy Health," "Current Health," and "Lively," Best Buy caters to individuals interested in health and fitness trackers, smart health monitoring devices, and services designed to support independent living, often targeting seniors and their caregivers with products and services focused on well-being and safety.

AI Analysis | Feedback

  • Apple Inc. (AAPL)
  • Samsung Electronics Co., Ltd. (005930.KS)

AI Analysis | Feedback

Corie Barry Chief Executive Officer

Corie Barry is the CEO of Best Buy Co. Inc.. She joined Best Buy in 1999 and has held various financial and operational roles across the organization. Prior to becoming CEO in June 2019, she served as Chief Financial Officer starting in 2016, and before that, as Chief Strategic Growth Officer. She also held positions as Senior Vice President of Domestic Finance and interim President of Best Buy's services organization. Before joining Best Buy, Ms. Barry began her career as an auditor at Deloitte & Touche. She also serves on the board of directors for Domino's Pizza.

Matt Bilunas Senior Executive Vice President, Chief Financial and Strategy Officer

Matt Bilunas is the Senior Executive Vice President and Chief Financial and Strategy Officer for Best Buy Co. Inc.. In this role, he oversees all aspects of global finance, including audit, procurement, financial services, enterprise strategy, real estate, and omnichannel operations. Mr. Bilunas joined Best Buy in 2006 and has served in a variety of financial leadership roles within the company. Before becoming CFO, he was the Senior Vice President of Enterprise and Merchandise Finance. Prior to Best Buy, Mr. Bilunas worked at Carlson Companies, NRG Energy, Inc., Bandag, Inc., and KPMG.

Jason Bonfig Senior Executive Vice President, Chief Customer, Product and Fulfillment Officer

Jason Bonfig is the Senior Executive Vice President and Chief Customer, Product and Fulfillment Officer at Best Buy Co. Inc.. He is responsible for all elements of merchandising, e-commerce, supply chain, and marketing, including Best Buy's retail media network, Best Buy Ads. He also oversees the Best Buy Canada business. Mr. Bonfig joined Best Buy as a merchant in 1999 and has led various product categories. His previous roles include Chief Merchandising Officer and Chief Category Officer for computing, mobile, gaming, health and wellness, accessories, and Exclusive Brands.

Mark Irvin Executive Vice President and Chief Supply Chain Officer

Mark Irvin is the Executive Vice President and Chief Supply Chain Officer for Best Buy Co. Inc.. He oversees the strategy and operations of the company's global supply chain network. Mr. Irvin joined Best Buy in 2013 as Senior Director of Distribution and Fulfillment Operations. Before his current role, he served as Best Buy's Chief Inclusion and Talent Officer. With over 30 years of supply chain leadership experience, Mr. Irvin held various supply chain leadership positions at Target for 11 years, as well as at Cummins Inc., Corporate Express Delivery Systems, and Baxter Healthcare prior to Best Buy. He also served in the U.S. Armed Forces for eight years in field medical logistics, achieving the rank of captain.

Kamy Scarlett Senior Executive Vice President, Chief Human Resources and Corporate Affairs Officer

Kamy Scarlett is the Senior Executive Vice President and Chief Human Resources and Corporate Affairs Officer for Best Buy Co. Inc.. She is responsible for the talent and well-being of the company's employees, as well as communications and public affairs. Ms. Scarlett joined Best Buy in 2014 and has held several leadership positions, including President of U.S. retail and Senior Executive Vice President of Best Buy Canada. Her career in retail spans over 30 years, with experience in operations, marketing, and human resources. Before joining Best Buy, she was the Chief Operating Officer at Grafton-Fraser Inc., and also held leadership roles at Loblaw Cos., Hudson's Bay Co., and Dylex Inc.. She serves on the board of Dollar General Corporation.

AI Analysis | Feedback

Best Buy Co., Inc. (BBY) faces several key risks inherent to the consumer electronics retail sector. Here are the key risks to Best Buy's business:

1. Intense Competition and Evolving Retail Landscape

Best Buy operates in a highly competitive retail environment, contending with online giants like Amazon, large general merchandisers such as Walmart and Target, and direct-to-consumer sales from manufacturers like Apple and Samsung. This intense competition often leads to price pressure and the "showrooming" effect, where customers examine products in physical stores but purchase them online for lower prices. Best Buy's ability to maintain its market position relies on differentiating through its omnichannel convenience, store expertise, and services like Geek Squad.

2. Macroeconomic Pressures and Shifting Consumer Spending

Best Buy's revenue and profitability are significantly influenced by general economic conditions, including economic fluctuations, inflation, and changes in consumer spending habits. A broader pullback in discretionary spending, particularly for big-ticket items such as home theater systems and appliances, directly impacts sales. Additionally, consumers are extending the replacement cycles for their electronic devices, which can lead to unpredictable or decreasing revenue growth rates for the company.

3. Supply Chain Disruptions and Product Obsolescence

The consumer electronics industry is vulnerable to supply chain disruptions, such as global chip shortages, which can result in increased component costs, higher retail prices, and reduced product availability. The rapid pace of technological advancement also means that products can quickly become obsolete, creating inventory management challenges and risks associated with product cyclicality. These factors can impact Best Buy's ability to maintain optimal inventory levels, offer competitive pricing, and meet evolving consumer demand.

AI Analysis | Feedback

The intensifying strategy of major technology and appliance manufacturers to establish and expand their direct-to-consumer (DTC) sales channels, coupled with their growing capabilities in providing comprehensive logistics, installation, and post-sale support directly to consumers, poses a clear emerging threat. These brands are increasingly investing in sophisticated online platforms, white-glove delivery, in-home setup services, and robust technical support and warranty fulfillment, aiming to own the entire customer lifecycle from purchase to upgrades. This direct engagement bypasses the traditional retail intermediary, such as Best Buy, by offering a full-service experience directly from the brand, thereby eroding Best Buy's value proposition as a retailer and service provider.

AI Analysis | Feedback

Best Buy (BBY) operates in a variety of addressable markets across the United States and Canada, primarily in technology products, appliances, and related services. Here are the estimated market sizes for their main product and service categories:

United States Addressable Markets

  • Smartphones: The United States smartphone market size was estimated at approximately USD 142.83 billion in 2024.
  • Home Appliances (Major and Small): The U.S. home appliance market size was valued at USD 129.83 billion in 2024. This includes both major appliances (like refrigerators and washing machines) and small appliances. The small household appliances market alone was expected to reach US$27.17 billion in 2023.
  • Smart Home Market: The U.S. smart home market size was valued at USD 28.30 billion in 2024.
  • Gaming Market (Video Games): Consumer spending on games in the U.S. was well over $46 billion in 2023. The U.S. gaming market generated a revenue of USD 46.45 billion in 2024.

Canada Addressable Markets

  • Consumer Electronics: The Canada Consumer Electronics Market size was valued at USD 125.57 billion in 2024.
  • Smartphones: The Canada Smartphone Market size was USD 35.75 billion in 2024.
  • Home Appliances (Major and Small): The Canada appliances market generated a revenue of USD 10.71 billion in 2024.
  • Smart Home Market: The Canada smart home market generated a revenue of USD 9.07 billion in 2024.
  • Gaming Market (Video Games): The Canada gaming market generated a revenue of USD 11.69 billion in 2024.
  • Personal Computers: The Canada personal computers market generated a revenue of USD 5.9 billion in 2024.
  • Tablet PCs: The Canada Tablet PC Market size was valued at USD 7.2 billion in 2023.

AI Analysis | Feedback

Best Buy (BBY) anticipates several key drivers of future revenue growth over the next two to three years, primarily stemming from strategic initiatives and sustained demand in specific product categories.

One significant driver is the continued growth in key product categories, particularly **computing, mobile phones, and gaming**. The company has reported consistent positive comparable sales in computing, with desktop computers seeing substantial year-over-year growth due to factors like the Windows 11 transition. Strong demand for handheld gaming and augmented reality glasses also contributes to the growth in the gaming segment, and mobile phone sales continue to perform well. Best Buy expects this momentum in these categories to persist.

Another crucial driver is the **expansion of the Best Buy Marketplace and its retail media network, Best Buy Ads**. These initiatives are identified as core future drivers, with the marketplace significantly increasing the number of sellers and SKUs online, positively impacting gross profit rates. The retail media network is also highly profitable and contributes to gross profit. Best Buy has set fiscal 2027 revenue targets that explicitly incorporate growth from these marketplace and advertising initiatives.

Best Buy is also focusing on **strategic investments in AI-powered discovery platforms and enhanced digital customer experiences**. The company is actively working on integrating its product catalog with AI-powered discovery and purchasing environments, aiming to adapt to evolving digital shopping behaviors. Additionally, investments in AI advancements for customer support have already led to a decline in customer contacts and improved experience scores, indirectly supporting sales through a better customer journey.

Finally, the **growth of the Best Buy Business segment** is expected to contribute to revenue. This division, which serves organizations across education, hospitality, healthcare, and corporate enterprises, exceeded $1.1 billion in revenue in fiscal 2026 and is projected to achieve mid-single-digit revenue growth in fiscal 2027. These engagements often combine product sales with value-added services such as installation and lifecycle management.

AI Analysis | Feedback

Share Repurchases

  • Best Buy repurchased approximately $500 million of its shares in fiscal 2025.
  • In fiscal 2024, the company's share repurchases amounted to approximately $339 million.
  • The company expects to spend approximately $300 million on share repurchases during fiscal 2027.

Share Issuance

  • Best Buy Co., Inc.'s issuance of common shares was USD 5.0 million in 2026.
  • The company's shares outstanding have decreased over the last ten years by about one-third, from 311.1 million in 2017 to 209.9 million at the end of last year.

Outbound Investments

  • In fiscal 2022, Best Buy acquired Current Health Ltd. and Two Peaks, LLC d/b/a Yardbird Furniture.
  • The acquisition of Current Health occurred in October 2021 for $400 million.
  • Best Buy invested up to $10 million with Brown Venture Group, a venture capital firm focusing on Black, Latino, and Indigenous technology startups.

Capital Expenditures

  • Best Buy incurred $706 million in capital expenditures for fiscal 2025.
  • Capital expenditures are expected to be approximately $750 million for fiscal 2027.
  • The primary focus of capital expenditures includes optimizing the store fleet, enhancing supply chain systems and processes, and investing in digital transformation, customer experience improvements, and new initiatives like Best Buy Marketplace and Best Buy Ads.

Better Bets vs. Best Buy (BBY)

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

BBYAMZNWMTHDTGTMedian
NameBest Buy Amazon.c.Walmart Home Dep.Target  
Mkt Price74.73244.39117.18334.28130.74130.74
Mkt Cap15.72,625.5933.8332.359.3332.3
Rev LTM41,860742,776725,305166,592106,377166,592
Op Inc LTM1,78385,42230,18320,7384,78020,738
FCF LTM1,605-2,47212,55214,3153,0313,031
FCF 3Y Avg1,35821,34613,51815,7993,71613,518
CFO LTM2,303148,53140,89218,0327,00318,032
CFO 3Y Avg2,079120,52737,94619,2427,33419,242

Growth & Margins

BBYAMZNWMTHDTGTMedian
NameBest Buy Amazon.c.Walmart Home Dep.Target  
Rev Chg LTM1.0%14.2%5.9%2.2%0.5%2.2%
Rev Chg 3Y Avg-2.4%12.3%5.3%2.3%-0.9%2.3%
Rev Chg Q1.9%16.6%7.3%4.8%6.7%6.7%
QoQ Delta Rev Chg LTM0.4%3.6%1.7%1.2%1.5%1.5%
Op Inc Chg LTM2.8%19.2%1.8%-3.9%-16.8%1.8%
Op Inc Chg 3Y Avg0.1%108.4%12.8%-4.2%10.9%10.9%
Op Mgn LTM4.3%11.5%4.2%12.4%4.5%4.5%
Op Mgn 3Y Avg4.2%10.2%4.2%13.2%5.1%5.1%
QoQ Delta Op Mgn LTM0.1%0.3%-0.0%-0.2%-0.4%-0.0%
CFO/Rev LTM5.5%20.0%5.6%10.8%6.6%6.6%
CFO/Rev 3Y Avg4.9%18.1%5.5%12.0%6.9%6.9%
FCF/Rev LTM3.8%-0.3%1.7%8.6%2.8%2.8%
FCF/Rev 3Y Avg3.2%3.5%2.0%9.9%3.5%3.5%

Valuation

BBYAMZNWMTHDTGTMedian
NameBest Buy Amazon.c.Walmart Home Dep.Target  
Mkt Cap15.72,625.5933.8332.359.3332.3
P/S0.43.51.32.00.61.3
P/Op Inc8.830.730.916.012.416.0
P/EBIT9.822.327.915.912.215.9
P/E13.828.941.123.717.223.7
P/CFO6.817.722.818.48.517.7
Total Yield12.4%3.5%3.2%7.0%9.3%7.0%
Dividend Yield5.1%0.0%0.8%2.8%3.5%2.8%
FCF Yield 3Y Avg8.9%1.1%2.1%4.4%6.2%4.4%
D/E0.30.10.10.20.30.2
Net D/E0.20.00.10.20.30.2

Returns

BBYAMZNWMTHDTGTMedian
NameBest Buy Amazon.c.Walmart Home Dep.Target  
1M Rtn23.8%-9.0%-3.4%7.3%3.6%3.6%
3M Rtn22.4%19.0%-1.4%5.0%16.5%16.5%
6M Rtn7.0%7.5%2.9%-1.7%36.0%7.0%
12M Rtn16.9%16.5%22.9%-1.8%42.8%16.9%
3Y Rtn9.7%95.8%135.1%19.9%9.6%19.9%
1M Excs Rtn25.7%-7.8%-14.7%9.4%0.8%0.8%
3M Excs Rtn6.2%3.5%-16.4%-10.9%1.8%1.8%
6M Excs Rtn-4.4%-0.5%-8.4%-14.2%26.2%-4.4%
12M Excs Rtn-10.1%-11.6%-0.0%-27.0%18.2%-10.1%
3Y Excs Rtn-58.3%21.3%62.2%-51.5%-58.2%-51.5%

Financials

Segment Financials

Revenue by Segment
$ Mil20262025202420232022
Computing and Mobile Phones19,71418,68118,48219,76622,478
Consumer Electronics11,46012,06512,96914,09416,203
Appliances4,4694,9105,8046,7367,167
Entertainment3,0922,9083,3633,0533,275
Services2,6562,6312,5302,3322,380
Other300333304317258
Total41,69141,52843,45246,29851,761


Operating Income by Segment
$ Mil20162015201420132012
Domestic1,5851,4371,1457341,855
International-21013-5-859-770
Total1,3751,4501,140-1251,085


Assets by Segment
$ Mil20162015201420132012
Domestic12,31812,99811,14610,8749,592
International1,2012,2582,8675,9136,413
Total13,51915,25614,01316,78716,005


Price Behavior

Price Behavior
Market Price$74.73 
Market Cap ($ Bil)15.7 
First Trading Date04/19/1985 
Distance from 52W High-7.3% 
   50 Days200 Days
DMA Price$64.36$67.80
DMA Trendindeterminateup
Distance from DMA16.1%10.2%
 3M1YR
Volatility47.7%37.7%
Downside Capture36.2182.63
Upside Capture86.6177.91
Correlation (SPY)12.5%28.6%
BBY Betas & Captures as of 5/31/2026

 1M2M3M6M1Y3Y
Beta1.630.810.240.551.041.10
Up Beta1.700.330.220.651.331.05
Down Beta1.260.47-1.020.140.911.13
Up Capture327%125%97%52%93%103%
Bmk +ve Days13283667141432
Stock +ve Days12223358121366
Down Capture-54%104%12%76%101%105%
Bmk -ve Days7132757109318
Stock -ve Days8193066129383

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with BBY
BBY15.3%37.6%0.45-
Sector ETF (XLY)12.3%18.4%0.4935.6%
Equity (SPY)26.5%12.4%1.6128.9%
Gold (GLD)24.2%27.5%0.77-0.9%
Commodities (DBC)19.8%18.8%0.83-7.5%
Real Estate (VNQ)11.0%13.7%0.5229.1%
Bitcoin (BTCUSD)-40.0%42.5%-1.0813.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with BBY
BBY-3.7%37.7%-0.01-
Sector ETF (XLY)7.1%23.8%0.2652.2%
Equity (SPY)13.5%17.1%0.6250.8%
Gold (GLD)17.1%18.3%0.761.8%
Commodities (DBC)7.5%19.4%0.2911.1%
Real Estate (VNQ)1.9%18.9%0.0042.9%
Bitcoin (BTCUSD)11.0%54.2%0.4017.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with BBY
BBY13.7%38.3%0.45-
Sector ETF (XLY)12.6%22.1%0.5255.4%
Equity (SPY)15.3%18.0%0.7353.5%
Gold (GLD)12.3%16.1%0.632.5%
Commodities (DBC)5.9%18.0%0.2618.3%
Real Estate (VNQ)5.3%20.7%0.2242.6%
Bitcoin (BTCUSD)60.0%66.8%1.0012.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date5292026
Short Interest: Shares Quantity19.0 Mil
Short Interest: % Change Since 51520260.2%
Average Daily Volume6.6 Mil
Days-to-Cover Short Interest2.9 days
Basic Shares Quantity210.4 Mil
Short % of Basic Shares9.0%

Earnings Returns History

Updated 6/7/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
5/28/202615.8%11.1% 
3/3/20267.1%7.1%5.8%
11/25/20255.3%-1.6%-9.1%
8/28/2025-3.7%2.1%2.2%
5/29/2025-7.3%-2.6%-3.3%
3/4/2025-13.3%-9.1%-13.2%
11/26/2024-4.9%-4.4%-2.9%
8/29/202414.1%13.2%17.6%
...
SUMMARY STATS   
# Positive14119
# Negative101314
Median Positive6.2%7.1%12.4%
Median Negative-5.9%-3.1%-7.5%
Max Positive15.8%23.7%19.1%
Max Negative-13.3%-22.6%-29.0%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
5/28/202615.8%11.1% 
3/3/20267.1%7.1%5.8%
11/25/20255.3%-1.6%-9.1%
8/28/2025-3.7%2.1%2.2%
5/29/2025-7.3%-2.6%-3.3%
3/4/2025-13.3%-9.1%-13.2%
11/26/2024-4.9%-4.4%-2.9%
8/29/202414.1%13.2%17.6%
5/30/202413.4%23.7%18.4%
2/29/20241.5%-1.8%4.2%
11/21/2023-0.7%4.3%12.4%
8/29/20233.9%-0.2%-6.5%
5/25/20233.1%5.4%19.1%
3/2/2023-2.1%-1.7%-7.7%
11/22/202212.8%18.8%15.1%
8/30/20221.6%-3.1%-7.4%
5/24/20221.2%13.0%-0.6%
3/3/20229.2%0.9%-9.1%
11/23/2021-12.3%-22.6%-29.0%
8/24/20218.3%5.5%-4.2%
5/27/20211.0%-1.2%-2.7%
2/25/2021-9.3%-11.5%3.0%
11/24/2020-7.0%-10.8%-15.7%
8/25/2020-4.0%-5.5%-8.8%
SUMMARY STATS   
# Positive14119
# Negative101314
Median Positive6.2%7.1%12.4%
Median Negative-5.9%-3.1%-7.5%
Max Positive15.8%23.7%19.1%
Max Negative-13.3%-22.6%-29.0%

SEC Filings

Expand for More
Report DateFiling DateFiling
04/30/202606/05/202610-Q
01/31/202603/18/202610-K
10/31/202512/05/202510-Q
07/31/202509/05/202510-Q
04/30/202506/06/202510-Q
01/31/202503/19/202510-K
10/31/202412/06/202410-Q
07/31/202409/06/202410-Q
04/30/202406/07/202410-Q
01/31/202403/15/202410-K
10/31/202312/01/202310-Q
07/31/202309/01/202310-Q
04/30/202306/02/202310-Q
01/31/202303/17/202310-K
10/31/202212/06/202210-Q
07/31/202209/08/202210-Q
Collapse to Preview
Report DateFiling DateFiling
04/30/202606/05/202610-Q
01/31/202603/18/202610-K
10/31/202512/05/202510-Q
07/31/202509/05/202510-Q
04/30/202506/06/202510-Q
01/31/202503/19/202510-K
10/31/202412/06/202410-Q
07/31/202409/06/202410-Q
04/30/202406/07/202410-Q
01/31/202403/15/202410-K
10/31/202312/01/202310-Q
07/31/202309/01/202310-Q
04/30/202306/02/202310-Q
01/31/202303/17/202310-K
10/31/202212/06/202210-Q
07/31/202209/08/202210-Q
04/30/202206/02/202210-Q
01/31/202203/18/202210-K
10/31/202112/03/202110-Q
07/31/202108/31/202110-Q
04/30/202106/04/202110-Q
01/31/202103/19/202110-K
10/31/202011/30/202010-Q
07/31/202008/31/202010-Q
04/30/202005/27/202010-Q
01/31/202003/23/202010-K
10/31/201912/06/201910-Q
07/31/201909/06/201910-Q

Recent Forward Guidance

Updated 5/31/2026

Latest: Q1 2027 Earnings Reported 5/28/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q2 2027 Comparable Sales Growth 1.0%   Same New
Q2 2027 Adjusted Operating Income Rate 0.04   Same New
2027 Revenue41.20 Bil41.65 Bil42.10 Bil0 AffirmedGuidance: 41.65 Bil for 2027
2027 Comparable Sales % Change-0.0100.010 AffirmedGuidance: 0 for 2027
2027 Adjusted Operating Income Rate0.040.040.0400AffirmedGuidance: 0.04 for 2027
2027 Adjusted Effective Income Tax Rate 25.5% 0 AffirmedGuidance: 25.5% for 2027
2027 Adjusted Diluted EPS6.36.456.60 AffirmedGuidance: 6.45 for 2027
2027 Capital Expenditures 750.00 Mil 0 AffirmedGuidance: 750.00 Mil for 2027
2027 Share Repurchases 300.00 Mil 0 AffirmedGuidance: 300.00 Mil for 2027

Prior: Q4 2026 Earnings Reported 3/3/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q1 2027 Revenue Growth 1.0%  1.0%Higher NewGuidance: 0.0% for Q4 2026
Q1 2027 Operating Margin 3.9% -19.6%-1.0%LoweredGuidance: 4.85% for Q4 2026
2027 Revenue41.20 Bil41.65 Bil42.10 Bil-0.4% LoweredGuidance: 41.80 Bil for 2026
2027 Revenue Growth-1.0%0.0%1.0%-100.0%-0.8%LoweredGuidance: 0.85% for 2026
2027 Operating Margin4.3%4.35%4.4%3.6%0.2%RaisedGuidance: 4.2% for 2026
2027 Adjusted Effective Income Tax Rate 25.5% 0.4%0.1%RaisedGuidance: 25.4% for 2026
2027 EPS6.36.456.62.4% RaisedGuidance: 6.3 for 2026
2027 Capital Expenditures 750.00 Mil 7.1% RaisedGuidance: 700.00 Mil for 2026
2027 Share Repurchases 300.00 Mil 0.0% AffirmedGuidance: 300.00 Mil for 2026

Insider Activity

Updated 6/17/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Schulze, Richard M Trustee for Revocable TrustSell617202678.005,100397,806846,276,905Form
2Schulze, Richard M Trustee for Revocable TrustSell617202678.2376,2995,968,741849,139,800Form
3Schulze, Richard M Trustee for Revocable TrustSell602202676.12500,35038,085,311832,007,125Form
4Watson, MathewSVP, Controller & CAODirectSell602202673.801,784131,6591,596,294Form
5Watson, MathewSVP, Controller & CAODirectSell324202664.023,298211,1351,484,729Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Schulze, Richard M Trustee for Revocable TrustSell617202678.005,100397,806846,276,905Form
2Schulze, Richard M Trustee for Revocable TrustSell617202678.2376,2995,968,741849,139,800Form
3Schulze, Richard M Trustee for Revocable TrustSell602202676.12500,35038,085,311832,007,125Form
4Watson, MathewSVP, Controller & CAODirectSell602202673.801,784131,6591,596,294Form
5Watson, MathewSVP, Controller & CAODirectSell324202664.023,298211,1351,484,729Form
6Hartman, Todd GGC, Chief Risk OfficerDirectSell324202664.025,339341,7972,823,107Form
7Bonfig, Jason JSEVP Cust Offer, Fulfill & CanDirectSell324202664.026,336405,6245,066,272Form
8Scarlett, KathleenSEVP, Corp Affairs & HRDirectSell324202664.028,049515,2896,572,767Form
9Bilunas, Matthew MSEVP Enterprise Strategy & CFODirectSell324202664.0211,356727,0004,922,037Form
10Barry, Corie SCEODirectSell324202664.0242,8692,744,43133,490,749Form
11Schulze, Richard M Trustee for Revocable TrustSell1031202584.3174,5536,285,392965,484,277Form
12Schulze, Richard M Trustee for Revocable TrustSell1031202584.1462,8345,286,928969,850,513Form
13Schulze, Richard M Trustee for Revocable TrustSell1028202584.1093,2937,845,895974,654,167Form
14Schulze, Richard M Trustee for Revocable TrustSell1028202584.51104,3138,814,991987,239,689Form
15Schulze, Richard M Trustee for Revocable TrustSell1028202583.24374,16431,143,615981,085,312Form
16Schulze, Richard M Trustee for Revocable TrustSell1022202582.35325,83626,832,7251,001,468,822Form
17Schulze, Richard M Trustee for Revocable TrustSell1022202580.83500,00040,416,4801,009,353,412Form
18Watson, MathewSVP, Controller & CAODirectSell905202576.762,018154,9081,545,393Form
19Schulze, Richard M Family FoundationSell903202574.00196,100  Form
20Watson, MathewSVP, Controller & CAODirectSell903202574.073,715275,1761,640,684Form
21Schulze, Richard M Family FoundationSell611202572.95200,00014,590,52014,306,005Form
22Schulze, Richard M Trustee for Revocable TrustSell611202572.95529,20138,606,589947,466,056Form
Core Cache Last Updated: 6/20/2026