Best Buy (BBY)
Market Price (11/16/2025): $75.7 | Market Cap: $16.0 BilSector: Consumer Discretionary | Industry: Computer & Electronics Retail
Best Buy (BBY)
Market Price (11/16/2025): $75.7Market Cap: $16.0 BilSector: Consumer DiscretionaryIndustry: Computer & Electronics Retail
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.9%, Dividend Yield is 5.0%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.6%, FCF Yield is 8.4% | Weak multi-year price returns2Y Excs Rtn is -23%, 3Y Excs Rtn is -50% | Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.2%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -5.4% |
| Attractive cash flow generationCFO LTM is 2.1 Bil | ||
| Low stock price volatilityVol 12M is 43% | ||
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Health & Telemedicine. Themes include Online Marketplaces, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.9%, Dividend Yield is 5.0%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.6%, FCF Yield is 8.4% |
| Attractive cash flow generationCFO LTM is 2.1 Bil |
| Low stock price volatilityVol 12M is 43% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Health & Telemedicine. Themes include Online Marketplaces, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -23%, 3Y Excs Rtn is -50% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.2%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -5.4% |
Market Valuation & Key Metrics
BBY Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are five key points explaining the movement of Best Buy (BBY) stock by 17.9% from approximately July 31, 2025, to November 15, 2025:
**1. Best Buy reported stronger-than-expected Second Quarter Fiscal Year 2026 earnings.**
On August 28, 2025, Best Buy announced Q2 FY26 earnings per share (EPS) of $1.28, exceeding the consensus estimate of $1.22. Revenue also surpassed expectations, reaching $9.44 billion against an anticipated $9.23 billion. This positive performance was supported by a 1.6% increase in comparable sales, marking the highest growth in three years, which led to a 2.92% rise in the stock during pre-market trading.
**2. The company launched its Best Buy Marketplace and introduced new strategic initiatives.**
Best Buy initiated its digital marketplace on July 31, 2025, which significantly expanded its online product offerings. Complementing this, the company rolled out new in-store experiences, including partnerships with IKEA for kitchen and laundry planning centers and expanded offerings of AI-capable computers and VITURE XR Glasses, signaling innovation and potential for future sales growth.
**3. Best Buy maintained its regular quarterly cash dividend.**
A regular quarterly cash dividend of $0.95 per common share was declared on August 29, 2025, and subsequently paid on October 9, 2025. The consistency of dividend payments can be a significant factor for investors, particularly those focused on income.
**4. JPMorgan issued a positive analyst report and increased its price target for Best Buy.**
On November 14, 2025, JPMorgan raised its price target for Best Buy from $89 to $97 and maintained an "Overweight" rating. The firm also included Best Buy on its "Positive Catalyst Watch" list, anticipating improved earnings and comparable sales in the upcoming third quarter, which likely boosted investor confidence.
**5. Significant insider selling by the company's Chairman occurred in October.**
Best Buy's Chairman, Richard M. Schulze, conducted notable insider selling during the period. On October 20, 2025, 500,000 shares were sold for a total value of $40,415,000.00. An additional 74,553 shares were sold on October 30, 2025, amounting to $6,285,563.43. These large insider transactions, exceeding the $5 million threshold, could have introduced some downward pressure or concern among investors, despite positive company news.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| BBY Return | 17% | 4% | -17% | 3% | 14% | -8% | 8% |
| Peers Return | 15% | 26% | -18% | 26% | 14% | 2% | 74% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 14% | 108% |
Monthly Win Rates [3] | |||||||
| BBY Win Rate | 58% | 42% | 25% | 42% | 58% | 60% | |
| Peers Win Rate | 58% | 60% | 40% | 60% | 63% | 50% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| BBY Max Drawdown | -42% | -2% | -36% | -19% | -10% | -34% | |
| Peers Max Drawdown | -35% | -6% | -34% | -11% | -17% | -26% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: AMZN, WMT, HD, TGT, ODP. See BBY Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 11/14/2025 (YTD)
How Low Can It Go
| Event | BBY | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -54.5% | -25.4% |
| % Gain to Breakeven | 119.6% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -44.9% | -33.9% |
| % Gain to Breakeven | 81.4% | 51.3% |
| Time to Breakeven | 121 days | 148 days |
| 2018 Correction | ||
| % Loss | -41.6% | -19.8% |
| % Gain to Breakeven | 71.2% | 24.7% |
| Time to Breakeven | 351 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -67.4% | -56.8% |
| % Gain to Breakeven | 206.4% | 131.3% |
| Time to Breakeven | 3108 days | 1480 days |
Compare to AMZN, WMT, HD, TGT, ODP
In The Past
Best Buy's stock fell -54.5% during the 2022 Inflation Shock from a high on 11/22/2021. A -54.5% loss requires a 119.6% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| Best Buy Earnings Notes | |||
| Upbound vs Best Buy: Which Is the Stronger Buy Today? | Counter-Intuitive Comparisons | ||
| How Low Can Best Buy Stock Really Go? | Return | ||
| null | |||
| Better Bet Than BBY Stock: Pay Less Than Best Buy To Get More From UNH, SLB | |||
| Better Bet Than BBY Stock: Pay Less Than Best Buy To Get More From NCLH, ALSN | |||
| BBY Dip Buy Analysis | |||
| Best Buy vs. Large Cap Stocks: Which Is A Better Investment? | Investment Theme Comparisons | ||
| Best Buy Total Shareholder Return (TSR): 22.9% in 2025 and 5.2% 3-yr compounded annual returns (above peer average) | |||
| Best Buy (BBY) worth $17 Bil (down $-2.5 Bil), still more valuable than F5 | Notification | ||
| ARTICLES | |||
| Why Best Buy’s Struggles May Not Be Over Yet | October 20th, 2025 | ||
| Best Buy’s Stock Faces Risks Despite Nintendo Switch 2 Buzz | June 13th, 2025 | ||
| Is A 50% Drop Ahead For Best Buy Stock? | May 30th, 2025 | ||
| Will Best Buy’s Stock Rise On Its Upcoming Earnings? | May 27th, 2025 | ||
| Best Buy’s Stock Takes A Hit Amid Tariff Tension, What’s Next? | March 5th, 2025 |
Trade Ideas
Select past ideas related to BBY. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10312025 | LRN | Stride | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -5.8% | -5.8% | -5.8% |
| 10312025 | DECK | Deckers Outdoor | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 1.6% | 1.6% | -2.4% |
| 10312025 | ATGE | Adtalem Global Education | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | -1.6% | -1.6% | -5.9% |
| 10242025 | GNTX | Gentex | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -3.2% | -3.2% | -3.2% |
| 10172025 | LNW | Light & Wonder | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 12.4% | 12.4% | -6.2% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10312025 | LRN | Stride | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -5.8% | -5.8% | -5.8% |
| 10312025 | DECK | Deckers Outdoor | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 1.6% | 1.6% | -2.4% |
| 10312025 | ATGE | Adtalem Global Education | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | -1.6% | -1.6% | -5.9% |
| 10242025 | GNTX | Gentex | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -3.2% | -3.2% | -3.2% |
| 10172025 | LNW | Light & Wonder | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 12.4% | 12.4% | -6.2% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Best Buy
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 96.19 |
| Mkt Cap | 200.2 |
| Rev LTM | 135,347 |
| Op Inc LTM | 13,512 |
| FCF LTM | 8,212 |
| FCF 3Y Avg | 9,134 |
| CFO LTM | 12,129 |
| CFO 3Y Avg | 13,299 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.3% |
| Rev Chg 3Y Avg | 0.7% |
| Rev Chg Q | 3.2% |
| QoQ Delta Rev Chg LTM | 0.8% |
| Op Mgn LTM | 4.7% |
| Op Mgn 3Y Avg | 4.6% |
| QoQ Delta Op Mgn LTM | -0.1% |
| CFO/Rev LTM | 5.8% |
| CFO/Rev 3Y Avg | 6.3% |
| FCF/Rev LTM | 2.4% |
| FCF/Rev 3Y Avg | 3.3% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 200.2 |
| P/S | 0.8 |
| P/EBIT | 19.9 |
| P/E | 22.6 |
| P/CFO | 13.9 |
| Total Yield | 5.0% |
| Dividend Yield | 1.7% |
| FCF Yield 3Y Avg | 5.2% |
| D/E | 0.2 |
| Net D/E | 0.2 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -1.7% |
| 3M Rtn | 2.0% |
| 6M Rtn | 5.0% |
| 12M Rtn | 0.8% |
| 3Y Rtn | 25.2% |
| 1M Excs Rtn | -3.2% |
| 3M Excs Rtn | -2.8% |
| 6M Excs Rtn | -8.1% |
| 12M Excs Rtn | -11.4% |
| 3Y Excs Rtn | -46.7% |
Segment Financials
Revenue by Segment
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Computing and Mobile Phones | 18,482 | 19,766 | 22,478 | 21,653 | 19,399 |
| Consumer Electronics | 12,969 | 14,094 | 16,203 | 14,211 | 14,292 |
| Appliances | 5,804 | 6,736 | 7,167 | 5,873 | 4,810 |
| Entertainment | 3,363 | 3,053 | 3,275 | 3,079 | 2,597 |
| Services | 2,530 | 2,332 | 2,380 | 2,252 | 2,325 |
| Other | 304 | 317 | 258 | 194 | 215 |
| Total | 43,452 | 46,298 | 51,761 | 47,262 | 43,638 |
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/28/2025 | -3.7% | 2.1% | 2.2% |
| 5/29/2025 | -7.3% | -2.6% | -3.3% |
| 3/4/2025 | -13.3% | -9.1% | -13.2% |
| 11/26/2024 | -4.9% | -4.4% | -2.9% |
| 8/29/2024 | 14.1% | 13.2% | 17.6% |
| 5/30/2024 | 13.4% | 23.7% | 18.4% |
| 2/29/2024 | 1.5% | -1.8% | 4.2% |
| 11/21/2023 | -0.7% | 4.3% | 12.4% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 12 | 10 | 10 |
| # Negative | 12 | 14 | 14 |
| Median Positive | 6.1% | 5.5% | 13.7% |
| Median Negative | -4.8% | -3.8% | -7.5% |
| Max Positive | 14.1% | 23.7% | 19.1% |
| Max Negative | -13.3% | -22.6% | -29.0% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 7312025 | 9052025 | 10-Q 8/2/2025 |
| 4302025 | 6062025 | 10-Q 5/3/2025 |
| 1312025 | 3192025 | 10-K 2/1/2025 |
| 10312024 | 12062024 | 10-Q 11/2/2024 |
| 7312024 | 9062024 | 10-Q 8/3/2024 |
| 4302024 | 6072024 | 10-Q 5/4/2024 |
| 1312024 | 3152024 | 10-K 2/3/2024 |
| 10312023 | 12012023 | 10-Q 10/28/2023 |
| 7312023 | 9012023 | 10-Q 7/29/2023 |
| 4302023 | 6022023 | 10-Q 4/29/2023 |
| 1312023 | 3172023 | 10-K 1/28/2023 |
| 10312022 | 12062022 | 10-Q 10/29/2022 |
| 7312022 | 9082022 | 10-Q 7/30/2022 |
| 4302022 | 6022022 | 10-Q 4/30/2022 |
| 1312022 | 3182022 | 10-K 1/29/2022 |
| 10312021 | 12032021 | 10-Q 10/30/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
