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Investment Highlights Market Valuation Price Chart Return vs. Risk About AAPL Interactive Breakdown Better Bets vs. AAPL Latest Trefis Analyses Trade Ideas Recent Active Movers More From Trefis Peer Financials Peer Growth & Margins Peer Valuation Peer Returns Peer Analyses FDIC Bank Data Financials Segment Financials Price Behavior Short Interest Earnings Returns History SEC Filings Insider Activity Industry Resource Links External Quote Links

Apple (AAPL)

Market Price (10/26/2025): $263.1 | Market Cap: $3.9 Tril
Sector: Information Technology | Industry: Technology Hardware, Storage & Peripherals

Apple (AAPL)

Market Price (10/26/2025): $263.1
Market Cap: $3.9 Tril
Sector: Information Technology
Industry: Technology Hardware, Storage & Peripherals

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow

0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 32%		 Trading close to highs
Dist 52W High is 0.0%, Dist 3Y High is 0.0%		 
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 109 Bil, FCF LTM is 96 Bil		 Weak multi-year price returns
2Y Excs Rtn is -7.3%		 
2 Low stock price volatility
Vol 12M is 33%		  
0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 32%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 109 Bil, FCF LTM is 96 Bil
2 Low stock price volatility
Vol 12M is 33%
3 Trading close to highs
Dist 52W High is 0.0%, Dist 3Y High is 0.0%
4 Weak multi-year price returns
2Y Excs Rtn is -7.3%

Market Valuation & Key Metrics

AAPLS&P 500
REVENUE GROWTHFAIR
Rev LTM ($ Bil)408.6
Rev Chg Q9.6%6.4%
Rev Chg LTM6.0%5.3%
Rev Chg 3Y Avg1.8%5.4%
PROFITABILITYVERY GOOD
Op Inc LTM ($ Bil)130.2
CFO LTM ($ Bil)108.6
Net Inc LTM ($ Bil)99.3
Op Mgn LTM31.9%18.7%
CFO/Rev LTM26.6%20.5%
Net Inc Mgn24.3%12.7%
VALUATIONVERY HIGH
P/S9.63.3
P/CFO36.116.1
P/FCF40.820.9
P/E39.524.0
STABILITYVERY GOOD
Debt/Equity0.030.21
Cash/Assets0.170.07

AAPL Stock

   
   
   
   
   
   
   

Return vs. Risk

Price Returns Compared

 202020212022202320242025Total [1]
Returns
AAPL Return82%35%-26%49%31%5%271%
Peers Return43%46%-34%62%32%19%249%
S&P 500 Return16%27%-19%24%23%15%110%

Monthly Win Rates [3]
AAPL Win Rate67%67%25%75%58%56% 
Peers Win Rate62%70%32%73%62%51% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
AAPL Max Drawdown-23%-12%-29%-4%-14%-31% 
Peers Max Drawdown-25%-4%-40%-4%-5%-27% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 

[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, GOOGL, AMZN, DELL, HPQ. See AAPL Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/24/2025 (YTD)

How Low Can It Go

Unique KeyEventAAPLS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-31.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven45.6%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven158 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-31.4%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven45.8%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven74 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-38.7%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven63.2%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven281 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-60.9%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven155.5%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven274 days1480 days

Compare to MSFT, GOOGL, AMZN, DELL, HPQ


In The Past

Apple's stock fell -31.3% during the 2022 Inflation Shock from a high on 1/3/2022. A -31.3% loss requires a 45.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Apple (AAPL)

Interactive Breakdown

Apple Interactive Breakdown Analysis

Better Bets than Apple (AAPL)

 AAPLBetter Performance than AAPL
MetricValueIndustry (Technology Hardware, Storage &)
Rev Chg LTM6.0%DELL (10.5%), STX (38.9%), WDC (39.2%), HPE (14.0%), PSTG (11.3%)
Rev Chg 3Y Avg1.8%WDC (8.3%), HPE (5.9%), PSTG (9.7%), SMCI (64.7%), SNDK (3.7%)
Op Mgn LTM31.9%
CFO/Rev LTM26.6%NTAP (27.9%), CRCT (38.0%)
FCF/Rev LTM23.5%NTAP (25.2%), CRCT (35.4%)
Total Yield2.9%DELL (5.9%), STX (4.1%), WDC (4.1%), HPE (6.2%), SMCI (3.6%)
 AAPLBetter Performance than AAPL
MetricValueAll Other Sectors
Rev Chg LTM6.0%GOOGL (13.1%), AMZN (10.9%), META (19.4%), JPM (8.2%), LLY (36.8%)
Rev Chg 3Y Avg1.8%GOOGL (10.2%), AMZN (11.3%), META (13.0%), TSLA (9.3%), WMT (5.7%)
Op Mgn LTM31.9%GOOGL (32.7%), META (42.9%), LLY (43.0%), V (66.5%), MA (58.0%)
CFO/Rev LTM26.6%GOOGL (36.0%), META (56.4%), V (60.4%), MA (53.3%), ABBV (33.1%)
FCF/Rev LTM23.5%META (30.7%), V (56.8%), MA (49.2%), ABBV (31.3%), AXP (26.9%)
Total Yield2.9%GOOGL (4.0%), AMZN (3.0%), META (3.8%), WMT (3.4%), JPM (6.7%)
 Best Bets In Information Technology Sector
 AAPLVRSN NVDA RMBS QLYS ADBE YOU GEN IDCC DBX KLAC
What You Pay           
P/E39.528.452.449.525.121.516.628.121.216.538.5
P/EBIT30.120.545.043.923.517.219.610.316.914.031.6
What You Get           
Rev Chg Q9.6%7.3%55.6%30.3%10.3%10.7%17.5%30.3%34.5%-1.4%23.6%
Rev Chg LTM6.0%5.5%71.6%35.2%9.6%10.7%19.8%10.6%21.8%-0.0%23.9%
Rev Chg 3Y Avg1.8%5.2%92.0%18.7%12.5%10.5%35.5%14.8%23.3%4.1%10.4%
FCF/Rev 3Y Avg25.6%57.4%41.3%40.9%39.0%37.7%37.3%35.9%35.1%32.9%31.1%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 24%, alpha of 2.9%, and sharpe of 1.04

Latest Trefis Analyses

TitleTopicDate
0DASHBOARDS  
1Apple Earnings Notes  
2AAPL Delivers $847 Bil to Investors Over a Decade  
3Apple Stock: 3 Risks You Need to Know  
4How Does Apple Stock Stack Up Against Its Peers?  
5What Could Send Apple Stock Soaring  
6How Low Can Apple Stock Really Go?Return 
7Wait For A Dip To Buy Apple StockBuy or Fear 
8Better Bet Than AAPL Stock: Pay Less Than Apple To Get More From SMCI Actionable 
9Apple vs Alphabet: Which Is A Better Investment?Counter-Intuitive Comparisons 
10Apple vs Lam Research: Which Is A Better Investment?Counter-Intuitive Comparisons 
11ARTICLES  
12How To Trade Apple Stock Ahead Of Q4 Earnings? October 20th, 2025
13AAPL Has Paid Out $847 Bil to Investors in the Past Decade September 27th, 2025
14Selling Your Business? Talk To This Guy September 5th, 2025
15AAPL Soars 17% In A Single Month, Should You Buy The Stock? September 4th, 2025
16AAPL Soars 17% In A Single Month: How Does It Compare With Others? September 4th, 2025

Trade Ideas

Select past ideas related to AAPL. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ADBE_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025ADBEAdobeMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		0.2%0.2%-6.7%
CRM_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		7.5%7.5%-0.6%
MPWR_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025MPWRMonolithic Power SystemsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		16.8%16.8%-1.8%
POWI_9262025_Dip_Buyer_High_CFO_Margins_ExInd_DE09262025POWIPower IntegrationsDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap		7.5%7.5%-13.4%
ROP_9262025_Monopoly_xInd_xCD_Getting_Cheaper09262025ROPRoper TechnologiesMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		-3.9%-3.9%-3.9%
AAPL_12312022_Monopoly_xInd_xCD_Getting_Cheaper12312022AAPLAppleMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		49.7%49.0%-3.8%
AAPL_12312018_Monopoly_xInd_xCD_Getting_Cheaper12312018AAPLAppleMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		28.8%89.0%-9.9%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ADBE_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025ADBEAdobeMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		0.2%0.2%-6.7%
CRM_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025CRMSalesforceMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		7.5%7.5%-0.6%
MPWR_9302025_Monopoly_xInd_xCD_Getting_Cheaper09302025MPWRMonolithic Power SystemsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		16.8%16.8%-1.8%
POWI_9262025_Dip_Buyer_High_CFO_Margins_ExInd_DE09262025POWIPower IntegrationsDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap		7.5%7.5%-13.4%
ROP_9262025_Monopoly_xInd_xCD_Getting_Cheaper09262025ROPRoper TechnologiesMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		-3.9%-3.9%-3.9%
AAPL_12312022_Monopoly_xInd_xCD_Getting_Cheaper12312022AAPLAppleMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		49.7%49.0%-3.8%
AAPL_12312018_Monopoly_xInd_xCD_Getting_Cheaper12312018AAPLAppleMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		28.8%89.0%-9.9%

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1VICRVicor57.5%87.2%
2INBXInhibrx Biosciences53.8%272.0%
3CLBCore Laboratories48.7%-2.4%
4BALYBallys46.2%6.8%
5MOFGMidWestOne Financial43.2%39.2%
6NUVBNuvation Bio42.2%82.3%
7CLOVClover Health Investments41.0%21.3%
8CELCCelcuity36.6%442.2%
9WGOWinnebago Industries33.6%-12.7%
10GTXGarrett Motion33.3%91.3%

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1PMIPicard Medical-45.4%8328.6%
2ITGRInteger-30.4%-45.0%
3METCRamaco Resources-23.8%244.9%
4WRLDWorld Acceptance-18.6%25.6%
5ASMAvino Silver & Gold Mines-18.2%450.5%
6SESSES AI-17.6%15.5%
7SMPLSimply Good Foods-17.5%-48.0%
8TNGXTango Therapeutics-17.0%142.6%
9OKLOOklo-16.7%540.8%
10LENZLENZ Therapeutics-16.4%10.7%

1 Month Top Gainers

#TickerCompany1M RtnYTD Rtn
1WOLFWolfspeed1498.4%344.0%
2PRAXPraxis Precision Medicines253.2%126.1%
3NVTSNavitas Semiconductor116.1%294.1%
4SNDKSanDisk97.4% 
5UAMYUnited States Antimony90.3%578.5%
6GRALGRAIL85.2%400.8%
7BALYBallys82.9%6.8%
8ORKAOruka Therapeutics81.1%40.5%
9INBXInhibrx Biosciences79.9%272.0%
10CIFRCipher Mining77.2%345.3%

1 Month Top Losers

#TickerCompany1M RtnYTD Rtn
1VGVenture Global-35.7% 
2PMIPicard Medical-35.3%8328.6%
3SOCSable Offshore-33.7%-41.7%
4FWRDForward Air-28.9%-39.0%
5FLYFirefly Aerospace-28.5% 
6ITGRInteger-28.4%-45.0%
7USNAUsana Health Sciences-26.5%-42.0%
8HTZHertz Global-26.3%41.5%
9RCReady Capital-25.1%-50.3%
10ULHUniversal Logistics-24.8%-61.0%

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1VICRVicor57.5%87.2%
2INBXInhibrx Biosciences53.8%272.0%
3CLBCore Laboratories48.7%-2.4%
4BALYBallys46.2%6.8%
5MOFGMidWestOne Financial43.2%39.2%
6NUVBNuvation Bio42.2%82.3%
7CLOVClover Health Investments41.0%21.3%
8CELCCelcuity36.6%442.2%
9WGOWinnebago Industries33.6%-12.7%
10GTXGarrett Motion33.3%91.3%

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1PMIPicard Medical-45.4%8328.6%
2ITGRInteger-30.4%-45.0%
3METCRamaco Resources-23.8%244.9%
4WRLDWorld Acceptance-18.6%25.6%
5ASMAvino Silver & Gold Mines-18.2%450.5%
6SESSES AI-17.6%15.5%
7SMPLSimply Good Foods-17.5%-48.0%
8TNGXTango Therapeutics-17.0%142.6%
9OKLOOklo-16.7%540.8%
10LENZLENZ Therapeutics-16.4%10.7%

More From Trefis

Research & Analysis

Invest in Strategies

Wealth Management

Peer Comparisons for Apple

Financials

AAPLMSFTGOOGLAMZNDELLHPQMedian
NameApple MicrosoftAlphabet Amazon.c.Dell Tec.HP  
Mkt Price263.10524.27260.00224.39158.9027.66242.19
Mkt Cap3,920.93,895.33,151.72,386.8107.726.22,769.3
Rev LTM408,625281,724371,399670,038101,45154,711326,562
Op Inc LTM130,214128,528121,37076,1906,9133,67298,780
FCF LTM96,18471,61166,72813,4814,8602,84340,104
FCF 3Y Avg100,50368,38666,20321,6774,4963,09843,940
CFO LTM108,565136,162133,708121,1377,4773,696114,851
CFO 3Y Avg111,559114,097112,63696,9777,2153,766104,268

Growth & Margins

AAPLMSFTGOOGLAMZNDELLHPQMedian
NameApple MicrosoftAlphabet Amazon.c.Dell Tec.HP  
Rev Chg LTM6.0%14.9%13.1%10.9%10.5%2.6%10.7%
Rev Chg 3Y Avg1.8%12.5%10.2%11.3%-1.3%-5.2%6.0%
Rev Chg Q9.6%18.1%13.8%13.3%19.0%3.1%13.6%
QoQ Delta Rev Chg LTM2.1%4.3%3.2%3.0%4.9%0.8%3.1%
Op Mgn LTM31.9%45.6%32.7%11.4%6.8%6.7%21.6%
Op Mgn 3Y Avg30.8%44.0%29.4%7.9%6.1%7.4%18.7%
QoQ Delta Op Mgn LTM0.1%0.4%0.0%0.3%0.1%-0.4%0.1%
CFO/Rev LTM26.6%48.3%36.0%18.1%7.4%6.8%22.3%
CFO/Rev 3Y Avg28.4%46.0%34.1%15.8%7.5%6.9%22.1%
FCF/Rev LTM23.5%25.4%18.0%2.0%4.8%5.2%11.6%
FCF/Rev 3Y Avg25.6%27.9%20.3%3.5%4.7%5.7%13.0%

Valuation

AAPLMSFTGOOGLAMZNDELLHPQMedian
NameApple MicrosoftAlphabet Amazon.c.Dell Tec.HP  
Mkt Cap3,920.93,895.33,151.72,386.8107.726.22,769.3
P/S9.613.88.53.61.10.56.0
P/EBIT30.130.922.528.014.48.025.3
P/E39.538.327.333.821.99.930.5
P/CFO36.128.623.619.714.47.121.6
Total Yield2.9%3.2%4.0%3.0%5.9%12.1%3.6%
Dividend Yield0.4%0.6%0.3%0.0%1.3%2.0%0.5%
FCF Yield 3Y Avg3.2%2.2%3.5%1.1%7.6%10.7%3.4%
D/E0.00.00.00.10.30.40.0
Net D/E0.0-0.0-0.00.00.20.30.0

Returns

AAPLMSFTGOOGLAMZNDELLHPQMedian
NameApple MicrosoftAlphabet Amazon.c.Dell Tec.HP  
1M Rtn2.9%2.4%5.4%2.0%21.8%3.6%3.2%
3M Rtn23.0%2.1%34.7%-3.1%21.3%8.8%15.1%
6M Rtn25.9%34.1%60.8%18.6%68.5%11.8%30.0%
12M Rtn14.1%23.2%58.0%19.4%31.8%-21.9%21.3%
3Y Rtn84.4%136.7%183.8%102.1%347.3%13.4%119.4%
1M Excs Rtn-0.5%0.4%2.9%-0.1%18.7%0.2%0.3%
3M Excs Rtn16.6%-4.0%28.8%-10.0%12.6%1.8%7.2%
6M Excs Rtn3.0%11.2%37.9%-4.3%45.5%-11.1%7.1%
12M Excs Rtn-4.1%7.3%42.0%2.1%18.1%-36.6%4.7%
3Y Excs Rtn1.8%43.1%78.9%11.0%305.9%-62.7%27.1%

Comparison Analyses

Financials

$ Mil | FY: 9/282025Q32025Q22025Q12024Q42024Q32024Q22024Q12023Q42023Q32023Q22023Q12022Q4
Period End6/28/20253/29/202512/28/20249/28/20246/29/20243/30/202412/30/20239/30/20237/1/20234/1/202312/31/20229/24/2022
Filing Date8/1/20255/2/20251/31/202511/1/20248/2/20245/3/20242/2/202411/3/20238/4/20235/5/20232/3/202310/28/2022
Key Financials Quarterly            
Total Revenue94,03695,359124,30094,93085,77790,753119,57589,49881,79794,836117,15490,146
Ebitda31,03232,25045,91232,50228,20230,73643,22129,62226,05031,21638,93225,752
Operating Income28,20229,58942,83229,59125,35227,90040,37326,96922,99828,31836,01624,894
Net Income23,43424,78036,33014,73621,44823,63633,91622,95619,88124,16029,99820,721
EPS1.571.652.410.971.401.532.191.471.271.531.891.29
Key Financials TTM            
Total Revenue TTM408,625400,366395,760391,035385,603381,623385,706383,285383,933385,095387,537394,328
Ebitda TTM141,696138,866137,352134,661131,781129,629130,109125,820121,950122,490124,841130,541
Operating Income TTM130,214127,364125,675123,216120,594118,240118,658114,301112,226112,304113,965119,437
Net Income TTM99,28097,29496,15093,736101,956100,389100,91396,99594,76094,32195,17199,803
Growth Rates Quarterly            
Total Revenue Growth9.6%5.1%4.0%6.1%4.9%-4.3%2.1%-0.7%-1.4%-2.5%-5.5%8.1%
EBITDA Growth10.0%4.9%6.2%9.7%8.3%-1.5%11.0%15.0%-2.0%-7.0%-12.8%-4.3%
Operating Income Growth11.2%6.1%6.1%9.7%10.2%-1.5%12.1%8.3%-0.3%-5.5%-13.2%4.7%
Net Income Growth9.3%4.8%7.1%-35.8%7.9%-2.2%13.1%10.8%2.3%-3.4%-13.4%0.8%
Margins Quarterly            
EBITDA Margin33.0%33.8%36.9%34.2%32.9%33.9%36.1%33.1%31.8%32.9%33.2%28.6%
Operating Income Margin30.0%31.0%34.5%31.2%29.6%30.7%33.8%30.1%28.1%29.9%30.7%27.6%
Net Income Margin24.9%26.0%29.2%15.5%25.0%26.0%28.4%25.6%24.3%25.5%25.6%23.0%
Cash & Debt            
Total Cash55,37248,49853,77565,17161,80167,15073,10061,55562,48255,87251,35548,304
Total Debt101,69898,18696,799106,629101,304104,590108,040111,088109,280109,615111,110132,480
Net Debt / (Cash)46,32649,68843,02441,45839,50337,44034,94049,53346,79853,74359,75584,176
Cash Flows Quarterly            
FCF from Operations27,86723,95229,93526,81128,85822,69039,89521,59826,38028,56034,00524,127
Cash Flows TTM            
FCF from Operations TTM108,565109,556108,294118,254113,041110,563116,433110,543113,072109,584109,190122,151
Returns to Shareholders Quarterly            
Dividends3,9453,7583,8563,8043,8953,7103,8253,7583,8493,6503,7683,703
Share Repurchases21,07525,89823,60625,08326,52223,20520,13921,00317,47819,59419,47524,428
Return on Invested Capital (ROIC) Quarterly            
ROIC72.7%75.8%120.8%50.1%76.9%87.6%134.8%82.0%76.1%86.4%107.1%60.7%
Return on Invested Capital (ROIC) TTM            
ROIC TTM76.9%73.9%79.4%79.6%91.7%93.7%100.3%87.1%90.3%85.0%84.4%72.6%

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
iPhone200,583205,489191,973137,781101,991
Services85,20078,12968,42553,76818,063
Wearables, Home and Accessories39,84541,24138,36730,620 
Mac29,35740,17735,19028,62224,079
iPad28,30029,29231,86223,72430,283
Other Products    8,379
Total383,285394,328365,817274,515182,795


Price Behavior

AAPL Betas & Captures as of 9/30/2025

 1M2M3M6M1Y3Y
Beta0.971.331.291.391.251.23
Up Beta2.861.261.181.441.341.32
Down Beta2.571.981.911.451.341.24
Up Capture125%189%164%124%109%154%
Bmk +ve Days13233574144420
Stock +ve Days11213467134406
Down Capture-74%34%58%126%108%104%
Bmk -ve Days8192952107330
Stock -ve Days10213059116343

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity109,135,657
Short Interest: % Change Since 9302025-1.5%
Average Daily Volume41,519,913
Days-to-Cover Short Interest2.63
Basic Shares Quantity14,902,886,000
Short % of Basic Shares0.7%

Returns Analyses

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/31/2025-2.5%6.1%12.0%
5/1/2025-3.7%-7.4%-5.3%
1/30/2025-0.7%-1.8%0.3%
10/31/2024-1.3%0.7%6.2%
8/1/20240.7%-2.3%5.0%
5/2/20246.0%6.7%12.3%
2/1/2024-0.5%0.8%-6.2%
11/2/2023-0.5%2.7%6.8%
...
SUMMARY STATS   
# Positive101516
# Negative1498
Median Positive4.0%3.4%5.7%
Median Negative-1.7%-4.1%-6.1%
Max Positive10.5%18.4%30.0%
Max Negative-5.6%-7.4%-14.5%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025801202510-Q 6/28/2025
3312025502202510-Q 3/29/2025
12312024131202510-Q 12/28/2024
93020241101202410-K 9/28/2024
6302024802202410-Q 6/29/2024
3312024503202410-Q 3/30/2024
12312023202202410-Q 12/30/2023
93020231103202310-K 9/30/2023
6302023804202310-Q 7/1/2023
3312023505202310-Q 4/1/2023
12312022203202310-Q 12/31/2022
93020221028202210-K 9/24/2022
6302022729202210-Q 6/25/2022
3312022429202210-Q 3/26/2022
12312021128202210-Q 12/25/2021
93020211029202110-K 9/25/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value		Value of
Held Shares		Form
0LEVINSON ARTHUR D 8292025Sell232.0790,00020,886,300944,426,502Form
1O'BRIEN DEIRDRESenior Vice President8122025Sell223.2034,8217,772,04730,508,538Form
2KONDO CHRISPrincipal Accounting Officer5142025Sell208.194,486933,9553,233,867Form
3Parekh KevanSenior Vice President, CFO4252025Sell206.004,570941,420941,214Form
4WILLIAMS JEFFREY ECOO12182024Sell248.6113,9253,461,894118,343,084Form

Industry Resources

Technology Hardware, Storage & Peripherals Resources
The Verge
TechRadar
Tom’s Hardware
PCMag
CNET

External Quote Links


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