Zynga Launches New Casino & Arcade Games Though Stock Crumbles
Zynga (NASDAQ:ZNGA) is on a roll. At the Zynga Unleashed event this week, it launched not only a new Zynga API for developers, and a Zynga Game Network, but also two new “Ville” games. In addition, it also unveiled two other games in the Casino and Arcade genres.
Zynga Elite Slots will be the next casino game after Zynga Poker and Zynga Bingo. It adds a social element to slots and improves gameplay to make it more social and interactive. The casino genre is expected to be one of Zynga’s most profitable businesses, going forward, especially if Zynga does jump in the online gambling space, and is able to enable real money gambling. [1]
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Casino games like Poker already account for a significant portion of Zynga’s value, due to high average gamer spends, and this could increase even further.
Zynga also launched Ruby Blast, an arcade game that helps players match gems. It adds a nice social twist to a vintage game, and could help Zynga rack up its user base for new games, which is the greatest driver for its revenue growth.
We currently have a $14 Trefis price estimate for Zynga, which stands nearly 140% above its market price. Its new games, as well as older casino games like Poker, account for a major portion of its overall value.
Zynga is the world’s largest social gaming company with around 250 million monthly active users. Its most popular offerings include FarmVille, CityVille, Texas HoldEm Poker and Mafia Wars. It competes primarily with Electronic Arts (NASDAQ:EA), Playdom which was recently acquired by Disney (NYSE:DIS) and other independent social gaming studios.
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