Zynga Launches Matching With Friends

June 13th, 2012 by Trefis Team
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Zynga (NASDAQ:ZNGA) has launched yet another new game in its “With Friends” series which primarily comprises social board games that you can play with friends. Zynga has seen a lot of success with this series with titles such as Words with Friends and Scramble with Friends. The company may be looking at its next big hit with its new game, Matching with Friends. [1]

Matching with Friends enables players to match colorful blocks with blocks of the same color instead of using letters and alphabets to form words. The game has been launched in Canada and Australia for the iPhone and iPad, and the global launch will follow soon. Users can play in both competitive and co-operative modes.

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Zynga continues to milk the “With Friends” series

New & other games account for approximately 45% of our $13 price estimate for Zynga, which is nearly the same as its current market price. Zynga’s revenue growth depends on its ability to constantly churn out hits to attract new users, as its current games become older and see a decline in user base. Mobile gaming is expected to be one of the biggest growth drivers for Zynga as the global smartphone market expands rapidly in the coming years.

Zynga is the world’s largest social gaming company with more than 240 monthly million active users. It competes primarily with other social gaming companies like Electronic Arts (NASDAQ:EA), Playdom which was recently acquired by Disney (NYSE:DIS) and other independent social gaming studios.

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Notes:
  1. Introducing Matching with Friends, Zynga Blog [↩]