Verisign Launches Domain Hashlink To Drive Domain Registrations

by Trefis Team
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Verisign (NASDAQ:VRSN) has launched a new feature called Domain Hashlink, which enables domain name owners to create small, easy-to-remember URLs to improve site navigation. It enables users to create hashlinks, which can be used by website owners to direct visitors to a specific section of their site, thereby improving the overall user experience. [1]

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While it’s nothing new — it’s a HTML feature that allows developers to direct visitors to a specific anchor tag on a page — Verisign is aiming to improve site navigation for its customers by making it easy to use. It also provides a reporting tool, which easily ties in with Google Analytics and enables users to track keyword usage statistics.

We don’t expect this new feature to drive domain registrations for Verisign in any meaningful way, but it’s good to see Verisign trying to improve its offering by adding additional features.

Verisign makes most of its revenues from .com and .net domain registration business, which accounts for nearly 90% of the $37 Trefis price estimate for VRSN stock, by our analysis. The Trefis price estimate is nearly equal to the current market price. Verisign is the exclusive registrar for .com and .net domains, and it competes with other domain name registry providers like NeuStar, Employ Media, and Afilias for registry rights from the Internet Corporation for Assigned Names and Numbers (ICANN).

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Notes:
  1. Verisign Launches Hashlink For Domains, The Domains []
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