How Has The Advertising Income For The U.S. Media Companies Changed In The Last 5 Years?

+206.00%
Upside
10.89
Market
33.34
Trefis
VIA: Via Renewables logo
VIA
Via Renewables

U.S. media companies have seen advertising revenues grow at <1% annually since 2011. This can be attributed to the growth of digital video platforms, which has resulted in lower ratings for television networks and hence impacted the advertising revenues.

Screenshot 2016-03-18 20.58.18

Notes:

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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Viacom

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